CONTENT OVERVIEW
INSPIRED BY THE BELIEF THAT DESIGN CAN MAKE A CHANGE IN THE WORLD, GABRIELA FADUL, BORN AND RAISED IN ECUADOR, MOVED TO SAVANNAH, GA. TO PURSUE A CAREER IN INTERIOR DESIGN. SHE IS CURRENTLY COMPLETING HER FINAL QUARTER AT THE SAVANNAH COLLEGE OF ART AND DESIGN. WHILE DESIGNING, SHE FOCUSES MAINLY ON THE EXPERIENCES AND WELLNESS OF EVERY USER, TRULY BELIEVING THAT INTERIOR DESIGN CAN AFFECT PEOPLE'S FEELINGS AND BEHAVIOR. LIVING MOST OF HER LIFE IN A THIRD WORLD COUNTRY, GABRIELA ASPIRES TO ONE DAY BE ABLE TO HELP DEVELOP HER HOME COUNTRY THROUGH INTERIOR DESIGN.
ABOUT GABI
RETAIL DESIGN
PRIMARY DISPLAY
DAYDREAM
THE PROJECT CALLS FOR THE DESIGN OF A COMMERCIAL RETAIL SPACE FOR KATE SPADE NEW YORK. THE SPACE WILL BE REDESIGNED NOT ONLY IN TERMS OF MEETING THE CLIENT’S NEED AND THE FACILITY INTERIORS RETAIL PROGRAM, IT WILL ALSO PROVIDE THE OPPORTUNITY TO REDESIGN THE ENTIRE OUTWARD APPEARANCE. THE CONTEXT OF THE PROJECT ENGAGES THE DESIGNER TO ADDRESS THE RETAIL SPACE AT ITS STREET SCAPE CORNER CONDITION. THE DESIGN SEEKS TO INSPIRE AND TO CELEBRATE THE UNIQUE BRANDING OF KATE SPADE PRODUCTS THROUGH COMPREHENSIVE LIFESTYLE IMAGE. BORROWING A QUOTE FROM KATE SPADE INC., “WE INSPIRE OUR CUSTOMERS TO LIVE A MORE INTERESTING LIFE”, THE DESIGN CALLS FOR CREATING SPACES THAT ARE FILLED WITH LIVELY COLORS AND SLEEK SHAPES.
LOCATION
CLIENT ANALYSIS
FROM HANDBAGS TO CLOTHING, AS WELL AS NUMEROUS ACCESSORIES INCLUDING SHOES, FRAGRANCES, AND HOME DECOR, KATE SPADE DESIGNS REFLECT A CLASSY AND SENSIBLE IMAGINATION WHILE BEING VERSATILE. CLEVER CHIC
ST. JOHN’S TOWN CENTER, JACKSONVILLE, FLORIDA | TESLA
GRAPHIC BOLD
STREET CORNER, KATE SPADE STORE
FINISH PLANS
MATERIALITY 3
6
7
4 1
2
5 FURNITURE PLAN 1 2 3 4 5
PRIMARY DISPLAY SECONDARY DISPLAY CHECK-OUT COUNTER FITTING ROOMS SEATING AND WAITING AREA
METAL GOLD
8 9
10
DARK MAPLE
6 PRIVATE BATHROOM 7 PRIVATE OFFICE 8 STORAGE 9 STORAGE 10 MECHANICAL ROOM
13’6” AFF 10’ AFF
13’ AFF
13’ AFF
14’ AFF
13’ AFF
13’ AFF
8’ AFF 10’ AFF
9’ AFF
13’ AFF
WHITE CERAMIC TILE
BLACK CERAMIC TILE
REFLECTED CEILING PLAN
TEAL GLOSSY PLASTIC
CONCEPT
DAYDREAM
SOPHISTICATED YET FUN, SIMPLE YET ELEGANT, PLAYFUL YET CLASSY. A SPACE THAT WILL ENHANCE AND EMPHASIZE KATE SPADE’S CHIC, BOLD AND VERSATILE STYLE. THE DESIGN SEEKS TO INSPIRE AND CELEBRATE THE UNIQUE BRANDING OF KATE SPADE PRODUCTS THROUGH A COMPREHENSIVE LIFESTYLE IMAGE. IT IS MEANT TO ATTRACT CUSTOMERS IN AND GIVE THEM A FUN AND ENTERTAINING SHOPPING EXPERIENCE WHILE ENGAGING AND FEELING IDENTIFIED TO THE BRAND ITSELF.
SECONDARY DISPLAY
CHECK-OUT COUNTER PRIMARY DISPLAY
LONGITUDINAL SECTION
TECHNOLOGY AND BAR STATION SECONDARY DISPLAY
LOUNGE
STORAGE
RETAIL RE-BRAND | COLLABORATION PROJECT
CHECK OUT COUNTER
CLAIRE’S RE-BRANDING
THE PURPOSE OF THIS PROJECT IS TO ADDRESS THE KEY ISSUES OF THE CURRENT CLAIRE’S BY RE-FOCUSING THE TARGET MARKET, IMPROVING CUSTOMER SERVICE, AND UPDATING THE CLUTTERED, STEREOTYPICALLY GIRLY ENVIRONMENT OF THEIR CURRENT STORES. THE STORE WILL BE REDESIGN IN TERMS OF: CHECK-OUT AREA, PIERCING STATION, AND SOCIAL MEDIA SCREEN. CLAIRE’S WILL ONCE AGAIN BE THE “IT” PLACE FOR TWEENS TO SHOP. “JOIN THE SISTERHOOD” CAMPAIGN WILL BE ABOUT BRINGING GIRLS TOGETHER WHILE SIMULTANEOUSLY BRINGING THEM BACK TO THE BRAND. TO KICK OFF THIS CAMPAIGN, A BUS WILL BE TRAVELING AROUND THE U.S. STOPPING AT KEY LOCATIONS TO PROVIDE BACK TO SCHOOL STYLE ADVICE.
INTERIOR DESIGN TEAM
ADVERTISING TEAM
GABRIELA FADUL KRISTINE SVEDBERG
EVY LUONG JACKI DESANTIS VICTORIA VERGARA
CLIENT ANALYSIS ACCESSORIES STORE THAT AIMS TO INSPIRE GIRLS AROUND THE WORLD TO BECOME THEIR BEST SELVES. ISSUES: LOST FOCUS, NOT ORGANIZED, OVERWHELMING, STEREOTYPICALLY “GIRLY”, NO PICTURES ALOUD.
USER ANALYSIS
THE TARGET MARKET FOR CLAIRE'S WILL BE REDIRECTED TO 10 - 14 YEAR OLD GIRLS. YOUNGER GENERATIONS BEHAVE DIFFERENTLY AND DO THINGS DIFFERENTLY.
TOP DECK FLOOR PLAN INTERACTIVE SCREEN
BOTTOM DECK FLOOR PLAN
BOOTHS
STORE REDESIGN
MATERIALITY
ACRYLIC SOLID SURFACE
ACRYLIC SOLID SURFACE
WHITE WASH WOOD
EXISTING FLOOR PLAN
FLOOR PLAN PROPOSAL
CHROMA | 3D FORM
CHROMA | 3D FORM
PIERCING PODS FLOOR PLAN
CHECK-OUT FLOOR PLAN
SELFIE FLOOR PLAN
CHROMA | 3D FORM
CONCEPT
BIG SISTER
APPROACHABLE, TRUSTWORTHY, COMFORTABLE. THESE ARE THE TRAITS OF A BIG SISTER. CLAIRE’S WILL EMBRACE THESE TRAITS THROUGH PERSONALIZED SERVICE AND A WELCOMING ENVIRONMENT.
PIERCING PODS
PIERCING PODS ELEVATION 1
3
PHOTO BOOTH
2
4
PHOTO BOOTH ELEVATIONS STEP BY STEP
ROUNDED EDGES AND COOL COLORS WILL CREATE AN INVITING ATMOSPHERE WHERE GIRLS WILL FEEL CONFIDENT AND INSPIRED TO DISCOVER THEIR PERSONAL STYLE.
CORPORATE DESIGN
RETAIL AND WORKSTATIONS
SYNERGY
THIS PROJECT ASKS FOR THE DESIGN OF A COLLABORATIVE OFFICE AND RETAIL SPACE. THE PROGRAM REQUIRES THE DEVELOPMENT OF A COMFORTABLE AND APPROPRIATE INTERIOR ENVIRONMENT THAT HOLDS UP TO 30 TENANTS AND MORE IMPORTANTLY WELCOMES DIFFERENT WORKING PEOPLE AND SMALL BUSINESSES INTO A SPACE WHERE THEY CAN EXPAND AND STRENGTHEN THEIR WORK AND CREATIVITY. IN ADDITION TO THE DESIGN OF AN OFFICE SPACE, THE PROJECT ALSO CALLS FOR THE DESIGN TO HAVE THE ABILITY TO FUNCTION AS A RETAIL AND EVENT SPACE AT NIGHT TIME. SEMI-PRIVATE SEATING
LOCATION
USER ANALYSIS TO LEARN WHAT POTENTIAL USERS ARE LOOKING FOR OR MIGHT NEED IN A WORKING ENVIRONMENT. STUDY OF DIFFERENT CHARACTERISTICS THAT WILL AFFECT THE DESIGN AND THE WAY THE PROGRAM IS ORGANIZED. FLOURISH COLLABORATIVE.
FOCUS
17 DUNNAGAN’S ALLEY. HILTON HEAD, SOUTH CAROLINA
RECEPTION
COMFORT
CHILA BAGS.
ENGAGEMENT
ARCADIAN CO.
FURNITURE PLANS 17 1717
MATERIALITY
13
16
13
13
12 14 '1
15
14
10 10
SECOND LEVEL PLAN
10 RESTROOM 12 SINGLE ENCLOSED OFFICES 13 SHARED ENCLOSED OFFICES 14 HEAD-DOWN SPACES 15 LIGHT DUTY AND PHOTO STUDIOS 16 SHARED OPEN WORKING SPACE 17 ONE-ON-ONE ROOMS
WALNUT WOOD
COLORED TRANSLUCENT GLASS ':
8 7 6 CARPET 83
5
9 2
10
10 11
3 3
FIRST LEVEL PLAN
4
3
1
1 RECEPTION 2 RETAIL 3 WORKSTATIONS 4 GALLERY 5 SHARED WORK AREA 6 INFORMAL MEETING ROOM 7 CONFERENCE ROOM 8 KITCHENETTE 9 LOUNGE RECREATIONAL AREA 10 RESTROOMS 11 MAIL/COAT ROOM
COLORED TRANSLUCENT GLASS
POLISHED CONCRETE
CONCEPT
LINKED TRANSLUCENCY CO-WORKING IS A STYLE OF WORK THAT INVOLVES A SHARED WORKING ENVIRONMENT AND INDEPENDENT ACTIVITIES. FURTHERMORE, A CO-WORKING OFFICE SPACE IS THE CONSOLIDATION OF THE DIFFERENT PEOPLE AND THE WORK THAT TAKES PLACE WITHIN. SEMI-PRIVATE SEATING AREA
ENCLOSED OFFICES AND OPEN WORK SPACE PHONE ROOMS
LONGITUDINAL SECTION
ENCLOSED OFFICE
THIS DESIGN EMBRACES THE DIFFERENT PERSONALITIES AND PERFORMANCES THAT WILL MAKE USE OF THIS SPACE. FOCUSING ON THE CO-RELATIONSHIP OF THE USERS, THIS DESIGN WELCOMES ALL SORTS OF GROWING BUSINESSES AND OFFERS A SPACE WHERE EACH WORKER CAN FEEL ENGAGE TO THEIR CREATIVITY. CONFERENCE ROOM RETAIL
BUILT-IN RECREATIONAL SEATING
M IXED
R ECEPTION
USED
DESK AND ENTRANCE
EL PUNTO THE PURPOSE OF THIS PROJECT IS TO CULTIVATE AND STIMULATE THE DEVELOPMENT OF AGRICULTURAL AND ARTISAN COMMUNITIES, ESPECIALLY THE YOUNGER GENERATIONS, AFFECTED BY POVERTY AND LACK OF EDUCATION PROMOTING COMMUNAL SOLIDARITY AND IMPLEMENTING THE CONCEPT OF SOCIAL RESPONSIBILITY. IT SEEKS TO PROVIDE BETTER JOB OPPORTUNITIES AND ENVIRONMENT FOR FARMERS, ARTISANS, AND CHILDREN. IT HOLDS DEDICATED AREAS FOR EACH DIFFERENT TYPE OF USER FOCUSING ON THEIR CURRENT SITUATION AND ANALYZING THEIR NEEDS. TO ENCOURAGE YOUNGER GENERATIONS TO BE
EDUCATED AND PRODUCTIVE CITIZENS BOOSTING THEIR CREATIVITY. THE PROJECT WILL ALSO SHOWCASE AND ENHANCE THE CULTURE AND POTENTIAL OF THE COUNTRY AND ITS PEOPLE.
L OCATION
R ESEARCH - 3.258 DEG . L ATITUDE - 79.961 DEG . L ONGITUDE 16 FT . ELEVATION E SSENTIALLY FLAT U RBAN AREA
23%
OF THE
E CUADORIAN
POPULATION DON ’ T HAVE ACCESS TO EDUCATION AND GOOD JOB OPPORTUNITIES .
E CUADOR
HAS THE HIGHEST RATE OF
L ATIN A MERICA . 5%
CHILD LABOR IN
OF TEENAGERS BETWEEN THE AGES OF
12 - 17 ARE OUTSIDE E DUCATIONAL S YSTEM .
“E DIFICIO
AZUL ”, DOWNTOWN
M ACHALA
E L O RO , E CUADOR
ARE
312
REGISTERED CRAFT
WORKSHOPS WHICH EMPLOY UP TO
1700
L EVEL 4
MAN AND WOMEN IN THE
COASTAL REGION OF
L EVEL 3
T ERRACE
A GRICULTURE IN E CUADOR EMPLOYS 50% OF THE POPULATION . I T IS THE PRIMARY SOURCE OF EMPLOYMENT .
T HERE
T ERRACE
OF THE
E CUADOR .
L EVEL 2 L ACK
OF
E DUCATION
L EVEL 1 M EZZANINE G ROUND
U NDERGROUND
S HEAR
WALLS
MASS
L ESS WORK OPPORTUNITIES
LABOR
FLOOR
U NDERGROUND B UILDING
C HILD
P OVERTY
P OOR
WORKING CONDITIONS
U SERS A NALYSIS
C LIENT F ARMERS
ANALYSIS
AND ARTISANS
F ARMERS
AND ARTISANS WHO ARE CURRENTLY EXPOSED TO INADE-
QUATE WORKING CONDITIONS .
GRADUATE HEALTHY, EDUCATED, EMPOWERED AND EMPLOYED YOUNG ADULTS FROM OUR
A GE : 35 - 65 Y / O E DUCATION : H IGH C HILDREN AND TEENAGERS C HILDREN
SCHOOL MAX .
T ECHNOLOGY
ADOPTION : LAGGARDS
PROGRAM SO THEY CAN ACHIEVE THE GOAL OF BREAKING THE CYCLE OF POVERTY.
AND TEENAGERS WHO ARE CURRENTLY BOUND TO HELP
A GE : 8 - 17 Y / O E DUCATION :
NON TO EXISTANT .
T ECHNOLOGY
LACK OF EDUCATION ADOPTION : LAGGARDS
S TAFF
UNEMPLOYMENT S TAFF
THAT WILL GUIDE FARMERS , ARTISAN AND CHILDREN THROUGH
THE DIFFERENT FUNCTIONS AND SERVICES PROVIDED IN THE SPACE .
A GE : 28 - 50 Y / O E DUCATION : U NDERGRAD , GRAD T ECHNOLOGY V ISITORS AND CONSUMERS V ISITORS
ADOPTION :
MALNUTRITION
E ARLY
GENERATIONAL POVERTY
AND CONSUMERS THAT ARE LOOKING FOR A DIFFERENT
MARKET AND LEISURE ACTIVITIES ENVIRONMENT .
A GE : 17- 75 Y / O E DUCATION : V ARIES
NON
-
HIGH
T ECHNOLOGY
ADOPTERS
ADOPTION :
V ARIES
SSUES IN E CUADOR
ARE NOT ENROLLED IN THE EDUCATIONAL SYSTEM .
I
THEIR FAMILIES ECONOMICALLY , ARE EXPOSED TO CHILD LABOR , AND
P ROGRAM
C ONCEPT
R ESTAURANT | M ERCANTILE I NTERNAL
C OLLECTION
AND EXTERNAL USERS ( STAFF
+
FARMERS
+
AND PROCESSING OF RAW
MATERIAL AND FUSING IT TOGETHER TO
VISITORS / CONSUMERS )
CREATE SOMETHING GREATER .
B ASED
OF OFF THE IDEA OF MAKING PAJA TOQUILLA HATS , THE DESIGN WILL
C RAFT S TUDIOS | E DUCATIONAL I NTERNAL
USERS ( CHILDREN / TEENAGER
GATHER DIFFERENT COMMUNITIES TO
+
BE INTERWOVEN WITHIN EACH OTHER
STAFF )
AND THE SPACE INSPIRING COMMUNAL GROWTH .
A RTISANS ’ M ARKET | M ERCANTILE I NTERNAL
AND EXTERNAL USERS ( ARTISANS
+ VISITORS / CONSUMERS )
S PACES
IN THIS FACILITY ARE
GATHERED TOGETHER TO ULTIMATELY
R ECREATIONAL I NTERNAL
AREA
CREATE A SYNERGISTIC BUILDING .
| E DUCATIONAL
USER ( FARMERS
+
ARTISANS
H ALLWAYS +
CHILDREN / TEENAGERS
+
AND TRANSITION SPACES
ARE INTERWOVEN TOGETHER TO CREATE
STAFF )
A STRONG CONNECTION AMONG THE SPACES .
C RAFT
STUDIOS WILL SHAPE
AND PROMOTE THE GROWTH OF YOUNGER GENERATIONS , EVENTUALLY
F ARMERS ’ M ARKET | M ERCANTILE
GIVING THEM EVEN BETTER
I NTERNAL
AND EXTERNAL USERS ( FARMERS
OPPORTUNITIES .
+ VISITORS / CONSUMERS )
E XHIBITION S PACE | A SSEMBLY I NTERNAL AND EXTERNAL USER ( FARMERS + VISITORS / CONSUMERS + STAFF )
ARTISANS
+
CHILDREN / TEENAGERS
+
S CHEMATICS
B LOCK
MEZZANINE
B UBBLE
DIAGRAMS
LEVEL 1
DIAGRAM
S KETCHING
LEVEL 2
LEVEL 3
LEVEL 4
TERRACE
F INAL
FURNITURE PLANS
D ESIGN Y ARN
S EATING
DETAILS
PANEL
T ECA
S PAC E
Y ARN
RECEPTION
M AIL
WOOD
W AITING
ROOM
AREA
J ANITOR’ S CLOSET
O FFICE 1 A CCESS
L OCKERS
TO
UNDERGROUND
O FFICE 2 R STROOM M EETING
ROOM
R STROOM B REAK
G ROUND
ROOM
R EFLECTED
FLOOR
S EATING
CEILING PLAN
E XHIBITION
SPACE ELEVATION
STANDS
P ERMANENT GALLERY
F LOOR
PLAN
I SOMETRICIEW
VIEW
T EMPORARY GALLERY
S TORAGE
S ECTION L EVEL 1, E XHIBITION
R STROOM
R STROOM
R EFLECTED
CEILING PLAN
F INAL
FURNITURE PLANS
D ESIGN
DETAILS
MARKET STALLS
%$/6$ :22'
$&2867,& 3$1(/6
$&2867,& 3$1(/6
F OOD
$)) $&2867,& 3$1(/6
MARKET
$&2867,& 3$1(/6
3)
$&2867,& 3$1(/6
FRONT ELEVATION
%$/6$ :22'
R STROOM
SECTION
$&2867,& 3$1(/6
$&2867,& 3$1(/6
83
$&2867,& 3$1(/6
$&2867,& 3$1(/6
R STROOM $&2867,& 3$1(/6
C OLD
%$/6$ :22'
%$/6$ :22'
$&2867,& 3$1(/6
$&2867,& 3$1(/6
FOOD
$&2867,& 3$1(/6
%$/6$ :22'
L EVEL 2, F ARMER ’ S
R EFLECTED
MARKET
S TORAGE
STALLS CONNECTION CEILING PLAN
AND $)) *<3 %5'
EQUIPMENT
C ERAMICS
$)) *<3 %5'
STUDIO $&2867,& 3$1(/
P AJA
STUDIOS PRIVACY AND ACOUSTIC SOLUTION
%$/6$ :22'
$&2867,& 3$1(/
TOQUILLA HATS STUDIO
J EWELRY
R STROOM
STUDIO
R STROOM W EAVING
STUDIO
$)) *<3 %5'
S TORAGE
$&2867,& 3$1(/
EQUIPMENT
L EVEL 5, C RAFT
STUDIOS
$&2867,& 3$1(/ $)) *<3 %5'
AND
R EFLECTED
CEILING PLAN
STUDIO FRONT
F INAL
RENDERS
M ATERIALITY
P ANELEX
Y ARN
S EATING
AREA AND INFORMATION SPACE
C ONCRETE
P ERMANENT
EXHIBITION
T ECA
WOOD
B ASS
WOOD
A SPACE DEDICATED TO THE HISTORY, TALENT AND SKILL OF ECUADORIAN PEOPLE. THE EXHIBITION SPACE WILL SHOWCASE DIFFERENT ART CREATED BY LOCAL ARTISANS AND CHILDREN THAT BENEFIT FROM THE PROGRAM FROM WHICH VISITORS, LOCAL OR TOURIST, WILL BE ENLIGHTENED AND CAPTIVATED.
P ERMANENT
EXHIBITION
DESIGNED BASED ON THEIR NEEDS AND THE CURRENT MARKET SITUATION, THE MARKETS WILL NOT ONLY SHOWCASE THE USERS PRODUCTS BUT WILL ALSO GIVE THEM AN ADEQUATE SPACE TO WORK.
FOR VISITORS AND CONSUMERS, MARKETS ARE ORGANIZED AND DESIGNED TO GIVE THEM A
F OOD
MARKET
COMFORTABLE AND PLEASANT EXPERIENCE.
A
DEDICATED FLOOR WITH FOUR DIFFERENT
CRAFT STUDIOS BASED ON TYPICAL
E CUA-
DORIAN CRAFT . T HIS SPACE NOT ONLY PROVIDES AN ADEQUATE LEARNING
ENVIRONMENT BUT ENCOURAGES THE USERS TO BE INNOVATIVE AND PRODUCTIVE .
C RAFTS
CREATED HERE CAN ALSO BE
EXHIBIT AND SOLD WITHIN THE BUILDING .
P AJA
TOQUILLA STUDIO
P AJA
TOQUILLA STUDIO ENTRANCE
C RAFT
STUDIOS HALLWAY
RESIDENTIAL DESIGN LOFT DESIGN 3DS MAX
DINING AREA
KITCHEN
CONFERENCE ROOM
EXISTING DESIGN HAND RENDER MARKERS
ARTS CAFE, SCAD
ARTS CAFE, SCAD