Current Claire’s Stereotypically “girly” Poor customer service
Too broad of a target market
Problems Cluttered
Percieved as childish
Project Scope Mobile Campaign #rollwithclaires
Brand Stratification
Advertising
Cassie’s (5-10) Claire’s (10-14) Chelsea’s (15+)
Social Media Campaign New anthem ad New visual merchandising
Key Store Experiences Checkout Area Ear Piercing Selfie Booth
Research
Lively & Wholesome Discovery
Lighthear ted
Confluence of Spaces Effervescent
#rollwithclaires Experiential Marketing Campaign
Bus Design
Top Deck Floor Plan
Bottom Deck Floor Plan
Style Bar
Front Elevation
Back Elevation
Casework
Interactive Screen
Interactive Screen
1
2
3
4
Ear Piercing Station
Elevation
Selfie Station
Selfie Station
1
2
3
Activity Booths
DJ Booth
Elevation
Store Design
Floor Plans
Existing Floor Plan
Floor Plan Proposal
Ear Piercing Pods
Floor Plan
Staff Client
Check Out
Floor Plan
Staff Client
Selfie Booth
Floor Plan
Client
Interactive Screen
1
2
3
4
Materials Selection
Chroma 3Form
Chroma 3Form
Chroma 3Form
Chroma 3Form
Finish/Color: Violet VO8
Finish/Color: Dawn V08
Finish/Color: Lilac VO9
Finish/Color: Violet VO7
Content: Engineered resin
Content: Engineered resin
Content: Engineered resin
Content: Engineered resin
Environmental: Leed Credits for Construction Materials and Waste Management, Redional Materials, Recycled Content, Low Emmitting Materials
Environmental: Leed Credits for Construction Materials and Waste Management, Redional Materials, Recycled Content, Low Emmitting Materials
Environmental: Leed Credits for Construction Materials and Waste Management, Redional Materials, Recycled Content, Low Emmitting Materials
Environmental: Leed Credits for Construction Materials and Waste Management, Redional Materials, Recycled Content, Low Emmitting Materials
Additional Info: Rigid, stable and sturdy. Renewable finish.
Additional Info: Rigid, stable and sturdy. Renewable finish.
Additional Info: Rigid, stable and sturdy. Renewable finish.
Additional Info: Rigid, stable and sturdy. Renewable finish.
Varia Ecoserin 3Form
Varia Ecoserin 3Form
Varia Ecoserin 3Form
Varia Ecoserin 3Form
Finish/Color: Buoyant B20
Finish/Color: Iris V11
Finish/Color: Fig V26
Finish/Color: Quo Mezzo
Content: Specially-formulated copolyester resin and 40% pre-consumer recycled content
Content: Specially-formulated copolyester resin and 40% pre-consumer recycled content
Content: Specially-formulated copolyester resin and 40% pre-consumer recycled content
Content: Specially-formulated copolyester resin and 40% pre-consumer recycled content
Environmental: SCS-certified recycled content helps achieve LEED速 credits for building sustainability. GREENGUARD Indoor Air Quality Certified
Environmental: SCS-certified recycled content helps achieve LEED速 credits for building sustainability. GREENGUARD Indoor Air Quality Certified
Environmental: SCS-certified recycled content helps achieve LEED速 credits for building sustainability. GREENGUARD Indoor Air Quality Certified
Environmental: SCS-certified recycled content helps achieve LEED速 credits for building sustainability. GREENGUARD Indoor Air Quality Certified
Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Acrylic Solid Surface Avonite Surfaces
Acrylic Solid Surface Avonite Surfaces
Amtico LVT Mannington
Finish/Color: Ice White
Finish/Color: Antique Blue
Finish/Color: White Wash Wood
Content: Acrylic
Content: Acrylic
Content: LVT with micro-beveled edges
Additional Info: Safe, hygienic, and NSF Certified
Additional Info: Safe, hygienic, and NSF Certified
Environmental: Floor Score, Industry party Type III EPD (Environmental Product Declaration) Additional Info: Meets or exceeds ADA Guidelines
Xorel
Carnegie Finish/Color: Flashback 6427S-49 Content: Woven textile, biobased content of 60-85 %, no added finishes Environmental: PVC Free Scientific Certification System-IAQ Vincotte-Biobased Content USDA Biobased NSF-FACTS Certification Leed Credits Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Xorel
Carnegie Finish/Color: Flashback 661S-756 Content: Woven textile, biobased content of 60-85 %, no added finishes Environmental: PVC Free Scientific Certification System-IAQ Vincotte-Biobased Content USDA Biobased NSF-FACTS Certification Leed Credits Additional Info: Very tough, allowing for easy fabrication and maximum installed durability
Thank You!
Interior Design Team Gabriela Fadul Kristine Svedberg
Advertising Team Evy Luong Jacki DeSantis Victoria Vergara