Centurion Brandbook

GRAPHIC STANDARDS MANUAL Establishing the Centurion Wireless Technologies, Inc. Brand 1 / 08 / 2001

TABLE OF CONTENTS

Why do we need graphic standards? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Logo specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Color usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Unacceptable logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Typeface and paper specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 #10 envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Oversized envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Mailing label . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Presentation template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Shirts and specialty items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Downloadable files—logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Downloadable files—PC templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Downloadable files—Mac art files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Camera-ready logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Printed samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

WHY DO WE NEED GRAPHIC STANDARDS? 2

With so many wireless component providers competing vigorously for industry dollars and awareness, it is imperative that Centurion Wireless Technologies, Inc. creates and maintains a strong corporate signature. The Centurion logo is a graphic mark that can be instantly associated with Centurion and all it represents. We seldom realize the role graphics plays in a company’s public image. These carefully designed graphic elements are the ambassadors of the Centurion brand. The graphic identity is quite often the most visible aspect of a company and should be guarded through careful usage.

The purpose of this manual is to define the stylistic presentations of the Centurion identity and to outline the procedures for its implementation. The use of Centurion’s corporate signature in a unified, consistent manner will help to enhance the positive image that we currently maintain in the marketplace.

To maximize the corporate signature’s value, all individuals involved in any form of Centurion’s communications must consistently adhere to these standards. Any questions concerning usage of the logo should be directed to Centurion’s Marketing Department.

LOGO SPECIFICATIONS 3

The logo consists of three elements: the signal icon, the Centurion logo type, and the Wireless Technologies, Inc. line. These elements must always be used in the same proportion to each other as shown below.

Maintain the minimum clearance space around the logo as indicated. The base measurement of one unit equals the width of the “C� in the Centurion logo type.

1 unit

1 unit 1 unit 1 unit

1.5 units

A Pantone 201 Red box acts as a secondary identifier for the logo. The height of this box equals the hieght of the logo from the top of the signal icon to the baseline of the Wireless Technologies, Inc. line. The logo pair is to be used on the corporate stationery, envelopes and business cards.

1.5 units

1 unit

1 unit 1.5 units 1 unit

1.5 units

1 inch

Minimum reproduction size is 1 inch wide. Reducing the logo below this size makes the type too small to read.

COLOR USAGE 4

The logo is provided in several color variations to accommodate various usage needs. Whenever possible, the signal icon should be printed in Pantone 201 red. The type in the logo should be printed in black on a light background or reversed out in white on a dark background.

If a second color is not available, print the logo in all black or reverse it out of a background in all white as shown in the examples below. Sometimes it will be necessary to use the all white version of the logo for legibility.

2-COLOR/PMS 201 (RED) AND BLACK

1-COLOR/BLACK

REVERSE OUT 2-COLOR/PMS 201 (RED) AND BLACK

REVERSE OUT 1-COLOR/WHITE

UNACCEPTABLE LOGO USAGE 5

The Centurion Wireless Technologies, Inc. logo should always appear exactly as provided.

Never reset the type or alter the corporate logo in any way.

U

N

A

C

C

E

P

T

A

B

L

E

U

Do not stretch logo.

U

N

A

C

C

E

P

T

A

N

A

C

C

E

P

T

A

B

L

E

Do not screen back logo.

B

L

Do not change colors of logo.

E

U

N

A

C

C

E

P

T

A

B

L

E

Do not set type in different typefaces.

TYPEFACE AND PAPER SPECIFICATIONS 6

Type The materials on the following pages require the use of the Bailey Sans ITC type family. It can be ordered direct from Precision Type at the numbers listed below.

US: 800.248.3668 Outside the US: 631.864.0167 www.precisiontype.com

AaBbCc123 BAILEY SANS ITC BOOK

AaBbCc123 BAILEY SANS ITC BOLD

Paper Neenah Classic Crest—Avon Brilliant White is the paper specified for the following materials.

Specific size and weight of stock is referenced in each section that is applicable.

BUSINESS CARD 7

Centurion Wireless Technologies, Inc. business cards consist of 6 main components: 1) The Logo & Accent Box. 2) The Title with Graphic Rules. 3) The Name. 4) The Contact Information. 5) The Signal Icon Background. 6) The ISO 9001 logo (Lincoln and Westminster Only).

The business card layout is provided as a QuarkXpress™ template.

1.0625 inch Paper Specs Neenah Classic Crest 80 lb cover Avon Brilliant White

.25 inch .785 inch .819 inch

Ink Specs 2 color Black and Pantone 201 Red

Ti t l e .25 inch 2 inches

.0625 inch

.962 inch

NAME ADDRESS PHONE: 000.000.0000 FAX: 000.000.0000 CELL: 000.000.0000 E-MAIL ADDRESS WWW.CENTURION.COM

3.5 inch

Signal Icon 2% black screen

.25 inch .125 inch Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

Center the title inside the title bar, leave a .0625 inch space between the rule and the type.

N a t i o n a l S a l e s M a n ag e r, Wire l e ss Pro d u c t s

MAN N Y G U T S C H E 1901 PIONEERS BLVD. LINCOLN, NE 68502 USA PHONE: 402.328.3407 FAX: 402.465.1445 MANNYG@ CENTURION.COM WWW.CENTURION.COM

Name Bailey Sans ITC Bold Size: 7 point Leading: 9.5 Tracking: 20

Title Bailey Sans ITC Book Pantone 201 Red Size: 6 point Tracking: 25

Contact Information Bailey Sans ITC Book Size: 7 point Leading: 9.5 Tracking: 20

LETTERHEAD 8

Provided with this manual are output-ready QuarkXpress™ files for each Centurion Wireless Technologies, Inc. location. Specifications for formatting letters are included for consistent and professional correspondence. Black and white electronic letterhead templates are also provided for MS Word.

Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

Paper Specs Neenah Classic Crest 24 lb writing Avon Brilliant White

.75 inch 2.885 inch

Ink Specs 2 color Black and Pantone 201 Red 2.875 inch

December 28, 2000

Mr. John Smith 4321 Buffalo St. Lincoln, NE 68500

11 inches Dear Mr. Smith,

1.5 inch

The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only.

This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are

Type: Arial Size: 9.5 point Leading: 16 Horiz. Scale: 90%

now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary concept and layout.

The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary concept and layout. The words you are now reading are for mock-up purposes only. This indicates where the actual copy will go after approval of the preliminary

Signal Icon 2% black screen

concept and layout. The words you are now reading are for mock-up purposes only.

Sincerely,

Mr. John Doe Employee Title

.667 inch

Type: Bailey Sans ITC Book Pantone 201 Red Size: 6 point Tracking: 25

a d d re ss

phone

fax

web

3425 N. 44TH ST., LINCOLN, NE 68504 -1603 USA

402.467.4491

402.467.4528

WWW.CENTURION.COM

.5 inch

8.5 inch

Body copy should be aligned to the second line, “Wireless Technologies, Inc.” in the logo as shown.

Type: Bailey Sans ITC Book Size: 6 point Tracking: 20

.25 inch Spaces between graphic elements and the contact information of each worldwide location should be equal.

# 10 ENVELOPE 9

The specifications shown are for a #10 envelope. When setting up similar sized envelopes other than #10, use the same measurements from the upper left corner for the front of the envelope, and the top center for the back of the envelope.

Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

Signal Icon 2% black screen

4.125 inch

.125 inch

2.76 inch

4.125 inch

9.5 inch

Type: Bailey Sans ITC Book Size: 6 point Tracking: 20

Type: Bailey Sans ITC Book Size: 6 point Tracking: 25 Pantone 201 Red

Paper Specs Neenah Classic Crest #10 Envelope Avon Brilliant White

Type: Bailey Sans ITC Bold Size: 6 point Tracking: 20

Ink Specs 2 color Black and Pantone 201 Red

.5 inch

.416 inch

CENTURION WIRELESS TECNOLOGIES, INC. address 3425 N. 44TH ST., LINCOLN, NE 68504-1603 USA

Center name and address line on back of envelope as shown. International offices use legal name if not Centurion Wireless Technologies, Inc.

OVERSIZED ENVELOPES 10

Use these specifications as measured from the upper left-hand corner for any oversized envelopes. They may be printed in either one or two color. Sizes include, but are not limited to, 9"x12" and 10.5"x13".

.5 inch Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

2.875 inches 1.835 inch

3425 NORTH 44TH STREET LINCOLN, NEBRASKA, USA 68504-1603 Type: Bailey Sans ITC Book Size: 7 point Leading: 8.5 Address should be aligned to the second line, “Wireless Technologies, Inc.”, in the logo as shown.

For locations with a legal name other than Centurion Wireless Technologies, Inc., include the legal name in the address line as shown below.

Type: Bailey Sans ITC Bold Size: 7 point Leading: 8.5

CENTURION ELECTRONICS (SHANGHAI), LTD. NO. 150 CAI LUN ROAD (1600 WEST CHUAN-BEI HWY) ZHANGJIANG INDUSTRIAL PARK PUDONG NEW AREA, SHANGHAI PRC 201203

Type: Bailey Sans ITC Book Size: 7 point Leading: 8.5

MAILING LABELS 11

For mailing packages and unprinted envelopes, use the mailing label shown below.

Output-ready QuarkXpress™ files are provided for mailing labels.

1.0625 inch .5 inch

Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

Type: Bailey Sans ITC Book Size: 6 point Leading: 20 Tracking: 10

3425 NORTH 44TH STREET LINCOLN, NEBRASKA, USA 68504 -1603 PHONE: 402- 467- 4491 FAX: 402- 467- 4528

.2 inch

TO:

Return address and rules align with the second line, “Wireless Technologies, Inc.”, in the logo as shown.

.35 inch

For locations with a legal name other than Centurion Wireless Technologies, Inc., include the legal name in the address line as shown below.

C E NT U R I O N I NTE R N ATI O N AL LT D.

Type: Bailey Sans ITC Bold Size: 6 point Leading: 10 Tracking: 20

#1 PRINTERS END, GATEHOUSE WAY AYLESBURY, BUCKINGHAMSHIRE HP 193 DB U.K. PHONE: +44.1296.339.808

TO:

FAX: +44.1296.489.949 Type: Bailey Sans ITC Book Size: 6 point Leading: 10 Tracking: 20

FAX COVER SHEET 12

The fax cover sheet is provided as output-ready art and as an electronic MS Word template.

Logo and address specifications are the same as the letterhead with all elements printed in black only.

.757 inch

FACSIMILE COVER SHEET

TO:

FROM:

FAX:

NO. OF PAGES (INCLUDING COVER SHEET):

PHONE:

DATE:

RE:

11 inches

URGENT

FOR REVIEW

PLEASE COMMENT

PLEASE REPLY

PLEASE RECYCLE

PLEASE ADVISE IF ANY PAGES ARE MISSING.

NOTICE: The documents accompanying this facsimile transmission contain information from Centurion Wireless Technologies which is confidential and/or legally privileged. The information is intended only for the individual or entity stated above. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution or taking of any action in reliance of the contents of this telecopied information is strictly prohibited and that the documents should be returned to Centurion immediately. In this regard, if you have received this facsimile in error, please notify us by telephone immediately, (via collect call), so that we can arrange for the return of the documents to us at no cost to you. Thank you.

.667 inch

a d d re ss

phone

fax

web

3425 N. 44TH ST., LINCOLN, NE 68504 -1603 USA

402.467.4491

402.467.4528

WWW.CENTURION.COM

Type: Bailey Sans ITC Book Size: 6 point Tracking: 25 Pantone 201 Red

.5 inch

8.5 inch Type: Bailey Sans ITC Book Size: 6 point Tracking: 20

.25 inch Spaces between graphic elements and the contact information of each worldwide location should be equal.

PRESENTATION TEMPLATE 13

These PowerPoint™ templates are provided to maintain a unified corporate look for all Centurion presentations. They were designed to allow flexiblity in the content within the context of the Centurion Wireless Technologies, Inc. identity.

Pre se n t a t i o n f o r ( I n se r t Co m p a n y N a m e )

TITLE SCREEN

Start headline here.

Start subhead here.

WIRELESS HANDSET PRODUCTS O u r c u st o m e r ’s l a t e st p ro d u c t s

Dominant Content Area. May be text or graphics. Text should be set in Areal, horizontally scaled 90% and no larger than the subhead.

Wireless data represents the convergence of wireless technology, mobile computing, and the Internet.

Secondary Content Area. May also be text or graphics. Visually center content with the Centurion Wireless Technologies, Inc. logo.

3G will usher in the convergence of voice, data, and video.

Will drive new cycle in the growth of wireless antennas and power products.

SAMPLE SCREEN

Color Bar PMS 201 Red

Centurion logo used in unison with the Pantone 201 red accent box. See page 3.

SHIRTS AND SPECIALTY ITEMS 14

For applications such as embroidered shirts, hats and other wearable and specialty items, it is acceptable (and even preferred) to separate the elements of the logo. Remember, however, that the size relationship of the logo elements may never be altered when they are used together.

Here are some samples of embroidered knit shirts using the separated logo elements.

2.5 inches

2.5 inches

2.5 inches

1 inch

1 inch