Civica identity manual by gabychev Alex

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Identity manual

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Civica identity manual

Contents 1 Basic elements

1.1 1.2 1.3 1.4 1.5

The Civica logotype Exclusion zone Corporate colours Incorrect uses of the logotype Corporate typeface

2 Stationery

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9

A4 letterhead Compliment slip Business card Facsimile Internal memorandum Envelopes and address labels Press information A4 report cover Case study paper

3 Literature

3.1

A4 cover grid

4 Advertising

4.1

Trade and recruitment advertising

5 Presentations

5.1

Presentation template

6 Signage

6.1

Signage

7 Promotional items

7.1

Promotional items

8 Corporate Colours

8.1 8.2

Corporate colour Purple swatch samples Corporate colour Silver swatch samples

9 Master artwork CD

9.1

Civica logotype: high resolution digital artwork PC Word templates for Civica documentation

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Civica identity manual

Introduction Itâ&#x20AC;&#x2122;s a fact. Everything we say and do in our business activities either enhances or diminishes the perception of our Civica brand. The way people think about Civica is influenced by many things. It involves the way we present ourselves as an organisation, our products and services and our behaviour. At the heart of the brand is our identity, our visual means of identifying Civica. The appearance of our letters, documents and reports, our advertising and promotion, our use of colour and symbols - all have a bearing on our reputation. If we are to succeed, corporate identity must be an important asset. A single, cohesive brand image will greatly enhance our presence with the public and with our customers. The Civica signature combines the two most important visual elements of our brand - the Civica symbol and the Civica logotype. The logo is the primary expression of the companyâ&#x20AC;&#x2122;s new identity. Its proper application and reinforcement is essential for promoting and protecting the value of our brand. Consistent, appropriate use of standardised communications is also important if we are not to dilute the impact of our identity. This booklet is designed to help you use our identity correctly. It introduces the basic principles of our corporate identity system and provides guidance on its frequent use in the working environment. For any non-standard use, please contact your local Marketing team. I, and my colleagues on the Board, ask that you follow the guidelines closely.

Simon Downing Chief Executive

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1.1

Civica identity manual

The Civica logotype Only one logotype represents Civica. This consists of two specially created elements, the Civica people â&#x20AC;&#x2DC;Câ&#x20AC;&#x2122; and the Civica namestyle. To maintain the effectiveness of these elements they must never be altered, recreated or redrawn. Only use the digital artwork available on the master artwork CD, when reproducing the logotype.

The Civica logotype is a specially drawn artwork and the Civica namestyle is not available on any typesetting system. The elements should never be re-drawn, stretched, squeezed or distorted in any way. It is therefore essential that the brand mark is always reproduced from the master artwork supplied with the CD accompanying this document.

Landscape version The landscape version of the Civica logotype is the preferred version to use, where size and space permits. Portrait version The portrait version of the Civica logotype is only to be used when due to space constraints the preferred version cannot be used. An example of this would be portrait signage situations.

Landscape version

Portrait version

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Civica identity manual

Exclusion zone and minimum size An exclusion zone has been created around the logotype. No other visual matter such as other logos, text or pictures should encroach upon this area.

Exclusion zone In order for the logotype to maintain its strength and clarity it should always remain uncluttered. The area indicated by the box rule forms the exclusion zone. No other visual elements such as text, illustrations, graphic devices, logotypes or photographs should ever encroach upon this area. When using the Civica logotype in conjunction with another companyâ&#x20AC;&#x2122;s logo, ensure that the two are of similar visual size and prominence.

Minimum size It is not recommended to reproduce the logotype smaller than 35mm in width. If you have any small reproduction requirements, please discuss this with your local Marketing contact. Software icon design An icon is available in the following sizes: 16x16 pixels and 32x32 pixels. A digital copy of the icon is available on the CD included with this manual.

X X

X X The box rule shown here indicates the exclusion zone. The area is created by a measurement called x, marked here in red. This measurement is the height of the Civica namestyle letterforms. It is repeated to the top, bottom, left and right of the logotype to form the exclusion zone. 35mm

Minimum size

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1.3

Civica identity manual

Corporate colours Colour plays an important role in the Civica identity. When correctly managed colour will help to create coherence in all the varied applications of the identity. All of the logotypes shown opposite are acceptable uses of the Civica identity and are available in high resolution format on the CD included with this manual. Ifyou have any queries regarding their use please discuss with your local marketing contact. This sheet may be used as a proofing guide when matching Civica corporate colours. Please do not scale any of the provided artwork up in size as this will affect the quality. Should you need any artwork at a larger size than has been provided, please discuss with your local marketing contact. Pantone colours The Civica corporate colours are mixed to prescribed formulae under the Pantone Matching System® (PMS). Care should be taken that all items match as closely as possible to the colour swatches in Section 8 of this manual. Any printed item should be proofed to allow checking prior to printing and a proof signed off as being a correct match. Different stocks can affect colour matching and specific colours are specified for uncoated and uncoated stock. Uncoated stock is considered to be matt in finish and coated stock to be glossy in finish. On coated stock The Civica namestyle should print Pantone® 2735 C Purple and the Civica people ‘C’ should print Pantone® 8401 C Silver. On uncoated stock The Civica namestyle should print Pantone® 2735 U Purple and the Civica people ‘C’ should print Pantone® 8401 U Silver. Four colour process The Civica namestyle should print 96% Cyan, 100% Magenta, 0% Yellow and 0% Black, and the Civica people ‘C’ should print 3% Cyan, 0% Magenta, 0% Yellow and 32% Black. Paint and vinyl Paint colours for signage should be matched to the corporate pantone colours. On screen RGB colors The Civica namestyle should be set up as R: 67, G: 8 & B: 142 and the Civica people ‘C’ should be R: 191, G: 194 & B: 195

Standard two colour and one colour reproduction on white The logotype appears on a white background in three standard colourways: the metallic Silver Pantone ®8401 and the Purple Pantone® 2735, All Purple Pantone® 2735, and All Black.

Standard two colour and one colour reproduction on a Pantone® 8401 Silver tint The logotype can appear on a tint background of Pantone ®8401 Silver. Although care should be taken that the background silver tint is sufficently light to allow legibility, it is recommended that the tint does not print any greater than a 30% strength of Pantone ®8401 Silver. The example shown prints 20% of Pantone ®8401 Silver. Standard two colour and one colour reproduction on a Pantone® 2735 Purple tint The logotype can appear on a tint background of Pantone® 2735 Purple. Although care should be taken that the background purple tint is sufficently light to allow legibility, it is recommended that the tint does not print any greater than a 30% strength of Pantone® 2735 Purple. The example shown prints 20% of Pantone ®2735 Purple.

One colour reproduction on solid Pantone® 8401 Silver Both the Civica namestyle and the Civica people ’C’ can reproduce either solid Pantone® 2735 Purple or white out.

One colour reproduction on solid Pantone® 2735 Purple Both the Civica namestyle and the Civica people ’C’ can reproduce only in white out.

One colour reproduction on solid Black Both the Civica namestyle and the Civica people ’C’ can reproduce only in white out.

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1.4

Civica identity manual

Incorrect uses of the logotype The Civica logotype consists of two specially created elements, the Civica people ‘C’ and the Civica namestyle. To maintain the effectiveness of these elements they must never be altered, recreated or redrawn. The Civica namestyle is not available on any typesetting system. Never attempt to set the namestyle yourself or to redraw the Civica ‘C’.

Incorrect uses The examples on this page show some incorrect uses of the Civica logotype. A Do not reverse the corporate colours, ie the Civica ‘C’ in Purple and the Civica namestyle in silver B Do not create patterns with the Civica ‘C’ or the namestyle C Do not reproduce the logotype in colours not specified in these guidelines D Do not reproduce the logotype from a poor quality print or photocopy. Always use master artwork supplied on this CD

Civica

E Do not alter the relative positions of the Civica ‘C’ and the namestyle F Do not stretch the Civica logotype horizontally or vertically

G Do not alter the relative sizes of the Civica ‘C’ and the namestyle

H Do not attempt to typeset the namestyle or redraw the Civica ‘C’ I Do not enclose the logotype within a border or shape

J Do not use the logotype in a sentence or headline K Only use the Civica namestyle with the Civica ‘C’ L Do not add any other graphic device or logo to the logotype M Do not reproduce the civica ‘C’ without the Civica namestyle N Do not reverse the Civica logotype out of a photograph

product

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1.5

Civica identity manual

Corporate typeface Consistent typography is an important element of the Civica identity system. The Evo typeface family has been chosen as the Civica corporate typeface. Please ensure that Evo is the primary typeface used on all forms of Civica communications.

Berthold Evo This face is a modern sans serif which is crisp, elegant and highly legible. It is suitable to use for headings and main text. It has strong legibility across the family of eight weights. If you do not have the Berthold Evo typeface, please refer to your local Marketing contact.

Secondary Typeface for PC use: Arial We have selected the font Arial as a secondary use typeface to be used if Berthold Evo is unavailable to the user.

Evo BQ Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

20 40

Division company name EvoBQ Medium 9 on 11 point, U/lc, ranged left. Division name prints Pantone®2735 U.

Address text EvoBQ Light 9 on 11 point, U/lc, ranged left. Address text prints Pantone®8401 U.

Registered Office details EvoBQ Light 6 on 9 point, U/lc, ranged left. Address text prints Pantone®8401 U.

Paper Medley Pure Ultra White Wove 110gsm.

+44 (0)121 359 4861 +44 (0)121 359 3283 enquiries@civica.co.uk www.civica.co.uk

00 Month 2002

Tel Fax e-mail Web

Registered in England. No.2374268 Registered address 27 Ackmar Road London SW6 4UR

All dimensions are in millimetres

cc First name Second name

Sender’s name Title Department Title Encs

Yours sincerely

This is the typing style for all letters produced by Civica. The typeface is Evo BQ Light, or Arial if Evo BQ Light unavailable, printed at 12 point on 14 point line spacing. All text must be ranged left aligning on the left with the address details allowing a 20 mm margin. The typed date sits on the same line as the postcode and should be aligned left 50mm from the right hand of the page to align with with the address block, as indicated. Subject heading if required prints in Evo BQ Bold 12 point. Line spaces to be inserted between information as shown.

Subject title

Dear Addressee

Civica Services Ltd 1–2 Venture Way Aston Science Park Birmingham B7 4AP

The Civica logotype Appears at a width of 60mm positioned as shown.

FOLD MARK

Addressee’s name Company name Street address Post town County Postcode

2.1

A4 letterhead typing guideline templates in Word format are available on the CD included with this manual 10

Size A4 (297mm x 210mm)

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Civica identity manual

A4 Letterhead

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2.3

Civica identity manual

Please follow the positioning, typesetting and printing guides shown here for producing all Civica Business cards.

Job title

Name EvoBQ Medium 8.5 on 9 point, U/lc, ranged left. Name prints Pantone®2735 U.

Address text EvoBQ Light 9 on 11 point, U/lc, ranged left. Address text prints Pantone®8401 U.

Job title EvoBQ Light 8 on 9 point, U/lc, ranged left. Job title prints Pantone®8401 U.

With compliments EvoBQ Light 9 on 11 point, U/lc, ranged left. Text prints Pantone®8401 U.

Division company name EvoBQ Medium 7 on 9 point, U/lc, ranged left. Division name prints Pantone®2735 U.

Paper Medley Pure Ultra White Wove 110gsm.

Address text EvoBQ Light 7 on 9 point, U/lc, ranged left. Address text prints Pantone®8401 U. Reverse of Business Card The reverse of the business card features a abstract detail of the Civica ‘C’, This is available along with the Business card artwork, on the CD included with this manual. Reverse of card prints Pantone® 2735 U.

All dimensions are in millimetres

Paper Medley Pure Ultra white wove 300gsm

Adrian Stavert-Dobson

The Civica logotype Appears at a width of 40mm positioned as shown. 26

Civica Ltd 27 Ackmar Road Fulham London SW6 4UR

Division company name EvoBQ Medium 9 on 11 point, U/lc, ranged left. Division name prints Pantone®2735 U.

With compliments

The Civica logotype Appears at a width of 60mm positioned as shown.

Size 85mm x 55mm

Size 99mm x 210mm

5 5

Please follow the positioning, typesetting and printing guides shown here for producing all Civica Compliment slips.

Civica identity manual

Business card

Tel +44 (0)20 7731 7200 Fax +44 (0)20 7731 8337 e-mail enquiries@civica.co.uk Web www.civica.co.uk 22pt line space

Compliment slip

Civica Ltd 27 Ackmar Road London SW6 4UR Direct Tel 020 7731 9213 Mobile 07970 137300 Fax 020 7736 8395 Email s.downing@civica.co.uk Web www.civica.co.uk

All dimensions are in millimetres

2.2

Phone: Fax No: EMail:

From: Department: Date:

Division company name EvoBQ Medium 9 on 11 point, U/lc, ranged left.

Tel Fax e-mail Web

+44 (0)121 359 4861 +44 (0)121 359 3283 enquiries@civica.co.uk www.civica.co.uk

Civica Services Ltd 1â&#x20AC;&#x201C;2 Venture Way Aston Science Park Birmingham B7 4AP

All dimensions are in millimetres

The information contained in the facsimile transmission is confidential. This information is intended to be read only by the addressee. If you are not the intended recipient you are hereby notified that any review, comment, dissemination or copying of this fax is prohibited. If you have received this fax in error please let us know immediately, by telephone and return it to us.

This is the typing style for all faxes produced by Civica. The typeface is Evo BQ Light, or Arial if Evo BQ Light unavailable, printed at 12 point on 14 point line spacing. All text must be ranged left aligning on the left allowing a 20 mm margin. Subject heading if required prints in Evo BQ Bold 12 point. Line spaces to be inserted between information as shown.

Subject: Subject Heading

Pages: (inc cover sheet)

Print The Logotype and all information prints black.

Company:

Facsimile warning info EvoBQ Light 9 on 10 point, U/lc, ranged left.

Tel No:

Address text EvoBQ Light 9 on 11 point, U/lc, ranged left.

Fax No:

2.4

To:

Facsimile

The Civica logotype Appears at a width of 60mm positioned as shown. Use the one colour black logotype version.

20 40

Facsimile templates in Word format are available on the CD included with this manual. They may be completed by hand or by a pre-set template. 12

Size A4 (297mm x 210mm)

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Civica identity manual

Facsimile

Cc:

Date:

Size A4 (297mm x 210mm)

The Civica logotype Appears at a width of 60mm positioned as shown. Use the one colour black logotype version.

Print The Logotype and all information prints black.

This is the typing style for all memos produced by Civica. The typeface is Evo BQ Light, or Arial if Evo BQ Light unavailable, printed at 12 point on 14 point line spacing. All text must be ranged left aligning on the left allowing a 20 mm margin. Subject heading if required prints in Evo BQ Bold 12 point. Line spaces to be inserted between information as shown.

Subject: Subject Heading

To:

From:

Internal Memorandum

2.5

All dimensions are in millimetres

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Civica identity manual

Internal memorandum

Memos are available as a Word template which is included on the CD accompanying this manual.

20 40

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Civica identity manual

Envelopes and address labels For envelopes, the logo may appear in either the two corporate colours or only in the corporate purple.

Sizes Envelopes: C4 (229mm x 324mm); DL (110mm x 220mm) Labels: Typically 99.1mm x 38.1mm Software code L7163

Civica Ltd 27 Ackmar Road London SW6 4UR Tel 020 7731 9200 Fax 020 7736 8395 Web www.civica.co.uk

The Civica logotype Appears at a width of 40mm positioned as shown. Division company name EvoBQ Medium 7 on 9 point, U/lc, ranged left. Division name prints Pantone速2735 U. Address text EvoBQ Light 7 on 9 point, U/lc, ranged left. Address text prints Pantone速8401 U.

Size A4 (297mm x 210mm)

The Civica logotype Appears at a width of 60mm positioned as shown.

Press information

Press information sheets are available as a Word template which is included on the CD accompanying this manual.

Press information text EvoBQ Medium 21 point, U/lc, ranged left.Press information text prints Pantone速8401 U.

Paper Medley Pure Ultra White Wove

All dimensions are in millimetres

This is the typing style for all press information sheets produced by Civica. The typeface is Evo BQ Light, or Arial if Evo BQ Light unavailable, printed at 12 point on 14 point line spacing. All text must be ranged left aligning on the left with the logotype allowing a 20 mm margin. Subject heading prints in Evo BQ Bold 18 point. Line spaces to be inserted between information as shown.

Subject title

The Civica press information letterhead is pre-printed in the corporate colours.

2.7

FOLD MARK

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Press information 20

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2.8

Civica identity manual

A4 report cover A4 report covers with die cut windows have been printed for your use. An A4 sheet may be prepared for inclusion behind the pre-printed cover which will allow the title of the report to show through the die cut window. Pre-set report title typing guides are available as a Word template, included on the CD accompanying this manual.

All dimensions are in millimetres

NHS software product and licence review 2002-2003

Heading style EvoBQ Medium 24 point, U/lc, ranged left. Text prints black.

107.5

Heading EvoBQ Medium 14 on 28 point, U/lc, ranged left. Position as shown.

Introduction text EvoBQ Regular 12 on 14 point, U/lc, ranged left.

Bulletpoint text EvoBQ Regular 12 on 14 point, U/lc, ranged left.

Main text EvoBQ light 10 on 12 point, U/lc, ranged left.

60 56

James Taylor, Council Tax and Business Rates Manager, Moray Council

’We have introduced a number of internal policies relating to how we collect Council Tax revenues from our domestic residents. These ensure that customer care is always kept at the forefront during every step of the collection process.‘

• System now makes the council e-government compliant

• True ROI within first six months

• Customer satisfaction reports high

• Recovery rates up 90% since installation

On becoming independent, one of the key issues that Moray Council had to address was the installation of its own technology systems to support internal processes for administering these community services.

Formerly part of Grampian Regional Council, Moray became an independent local authority following the disaggregation of the Scottish Regional Councils in the mid 1990s. Moray Council is now wholly responsible for running a full range of public sector services in the area.

The district of Moray, in the North East of Scotland, is home to a population of 86,250, comprising 39,000 domestic households as well as businesses operating in the fishing, boat building, textile, farming and local food industries. Moray also plays host to many tourists each year, who are attracted by the area’s beaches, salmon rivers and unusual coastal wildlife.

In order to encourage prompt payment of Council Tax, Moray wanted to streamline its collection operation by making related documentation and processes as accessible and understandable as possible to Council Tax payers.

The Civica system covers a number of key areas including Council Tax, Benefits, Business Rates, Debt Recovery, DIP and Workflow Management.

Following a competitive tender, Moray awarded the contract to provide a Revenues and Benefits system to Civica (then Sanderson) in 1998.

These include providing Council Tax payers with better access to clear, personalised documentation explaining the revenues they owe for the current year as well as any outstanding debt from the past.

Moray Council uses Civica’s Revenue and Benefits system for internal processing of Council Tax bills and liabilities. The system has been tailored to take advantage of recent changes in Scottish legislation to Council Tax collections as well as supporting the council’s own internally developed policies to improve the process.

Pre-set heading and text typing guides for use with the preprinted case study letterhead are available as a Word template which is included on the CD accompanying this document.

Thanks to a streamlined Council Tax processing initiative, Moray Council has seen a major improvement to the amount of revenue recovered from domestic households, cutting the number of final notices issued in the region from 13,500 in 2000 to only 5,500 in 2001.

Moray Council recovers over 90% of yearly Council Tax revenue

2.9

All dimensions are in millimetres

Size A4 (297mm x 210mm)

Managed software solutions

180

Quotation text EvoBQ light italic 12 on 14 point, U/lc, ranged left.

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Case study paper

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3.1

Civica identity manual

A4 cover grid 12

100

Size A4 (297mm x 210mm) The Civica logotype Appears at a width of 70mm positioned as shown. Title EvoBQ Regular 30 on 34 point, U/lc, ranged left. Positioned as shown.

All dimensions are in millimetres

‘Managed software solutions’ strapline EvoBQ Regular 24 point, U/lc, ranged left. Positioned as shown.

Managed software solutions

Hospital theatre management

The A4 Cover grid shows the size and position of the Civica logotype, the ‘Managed software solutions’ strapline and title.

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Civica identity manual

Trade and recruitment advertising x All trade and recruitment press advertising should have a strong and consistent corporate style

x Heading Style Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla et iusto odio dignissim qui blandit facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Vacancy Title Style B Sets in EvoBQ Light U/lc, ranged left. The cap height should be one ’X’ height. It sits one ’X’ height away from the top bar and is separated from the underline rule below by one ’X’ height space.

Managed software solutions Set to a height of 1.5X fom the base of the box rule and to a width equal to the Civica logotype. A master artwork of the ’Managed software solutions‘ strapline for advertising has been included on the CD included with this document.

Reply to: Andrew Smith Systems Director Civica Limited 27 Ackmar Road London SW6 4UR

1.5x

Civica is one of the UK’s largest and most experienced providers of software and services to the public sector. The company combines application skills, public sector knowledge and IT expertise to help clients increase cost-effectiveness and enhance service delivery

Managed software solutions

1.5x

Recruitment advertising examples

x x

x x x

Public Sector

Administration Officer Job description Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut aliquam erat volutpat.

Photos and visual elements Photos or visual elements set one ’X’ height space away from the top bar and one ’X’ height space away from the Main title. Title and main text Colour could be used for impact, for example CMYK process, 96% Cyan, 100% Magenta, 0% Yellow and 0% Black.

1.5x

Trade Press style advertising (CMYK printing) Top bar Sets one ‘ X’ height deep, to length of advert. Prints in CMYK process, 96% Cyan, 100% Magenta, 0% Yellow and 0% Black.

Civica company division

Vacancy Title Style A For more senior posts this style allows greater impact. Sets in EvoBQ Light U/lc, ranged left. The cap height should be one and a half times the size of the’X’ height. It sits one ’X’ height away from the top bar and is separated from the underline rule below by one ’X’ height space.

Main text Subtitle should be set in EvoBQ Medium and other text is set in EvoBQ Light. Text ranges left with the top bar. Half line spaces may be used to save space.

Marketing assistant

x x

Recruitment advertising (one colour printing) Top bar Sets one ‘ X’ height deep, to length of advert. Prints in chosen solid colour i.e solid black.

Underline rule 0.5 point rule. It ranges with the top bar.

x 1.5x

‘X’ height positioning system All text and visual elements should be positioned using the‘ X’ height system, as indicated in examples shown. The X height is the height of the Civica namestyle.

• Providing public sector software since 1985

• 40% of UK local authorities supplied by Civica

• To local government, enforcement, health and education markets

• £2 billion of revenues billed by Civica systems in 2001

• Consulting, infrastructure, software and services

• Approved software supplier through GCat • The number one provider of parking solutions in the UK

Reply to: Andrew Smith Systems Director Civica Limited 27 Ackmar Road London SW6 4UR

1.5x 1.5x

Managed software solutions

Trade press advertising example

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Civica identity manual

Presentation template Corporate presentation templates in Microsoft PowerPoint design format are available on the CD included with this manual. These are provided in both dark and light formats.

Dark format

Formats available The light format should be used with low resolution projectors or black and white printed slides. Please follow the template for producing all Civica presentations.

To install the PowerPoint design templates on your PC, see the section on â&#x20AC;&#x153;Add a template to the AutoContent Wizardâ&#x20AC;? in PowerPoint Help.

Light format

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Signage All signage uses the two colour landscape logotype on a white background where appropriate. The two colour portrait logotype on a white background can be used on square or portrait ratio size signage.

1.5x

Basic principles When producing signage, please ensure with the signage contractor that the paints/vinyls to be used match the Civica corporate colours. The Civica namestyle should print Pantone® 2735 C Purple and the Civica people ‘C’ should print Pantone® 8401 C Silver. x

Signs should be made from materials that complement individual buildings. Care should be taken that signs conform to local planning regulations.

1.5x

square or portrait ratio size signage positioning example

1:2 ratio size signage positioning example x

x x

1:4 ratio size signage positioning example

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7.1

Promotional items Care should be taken that the items chosen are of an appropriate quality.

Positioning the logotype Due to large numbers and varied style of items to which the logotype will be applied, it is impossible to provide specific guidelines on positioning. The logotype should however normally appear in the standard positioning shown earlier in this manual. Care should be taken not to infringe on the specified exclusion zone with other graphic devices or logos. For many items the logotype should appear white out of corporate colours. Gold foil embossing should be avoided but the logotype may appear in white or silver foiling.

Civica identity manual

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8.1

Civica identity manual

Civica corporate colour: Purple (coated) Civica corporate colour: Purple This colour should be used whenever Civica’s Purple is required.

* PANTONE, Inc’s check standard trademark for colour reproduction and reproduction materials.

It is achieved by using PANTONE®* 2735 C.

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using PANTONE®* 2735 C

Civica corporate purple

Achieved by using

PANTONE®* 2735 C

perforations do not print - guide only

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8.2

Civica identity manual

Civica corporate colour: Silver (coated) Civica corporate colour: Silver This colour should be used whenever Civica’s Silver is required.

* PANTONE, Inc’s check standard trademark for colour reproduction and reproduction materials.

It is achieved by using PANTONE® 8401 C.

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using PANTONE®* 8401 C

Civica corporate silver

Achieved by using

PANTONE®* 8401 C

perforations do not print - guide only

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9.1

Civica identity manual

Digital master CD Contained on this CD is the high resolution master artwork for all corporate identity elements mentioned in this manual, and master PC Word templates to assist you in the preparation of Civica standard documentation.

Civica logotype high resolution digital artwork Please ensure that the design of all printed and other marketing materials produced for Civica accurately follow the guidelines set out in this manual. Whenever the Civica logotype is required, please ensure the high resolution master artwork included on this cd is used.

PC Word master templates Templates have been provided to be used when preparing the following: - letters - facsimile cover sheets - internal memoranda - press information - A4 report covers - case studies It is very important that these master templates are used in order to retain consistency and strengthen the Civica corporate brand.

keyline does not print - guide only

Civica corporate logotype and corporate identity manual designed by Karo International UK Limited

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