Siemens partners' guide by gabychev Alex

Siemens Business Services Partner Logo Styleguide

Contents Foreword 1.

Logo and colours

Logo and background

Logo sizes

Typography

Logo and spacing

Logo and any other logos

Logo and advertising materials

Merchandising

All you need on CD-ROM

Foreword The style guide package was

Then, in the business com-

developed especially for our

munication and advertising

three-step partner programme.

methods of the partner, these

The Siemens Business Services partner logo stands symbolically for mutual growth and the co-operation between Siemens and its partners. It was

and only these logos may be used, in order to avoid misuse. The use of the â&#x20AC;&#x153;Siemensâ&#x20AC;? logo is forbidden here. In special cases, authorisa-

designed taking into account

tion for the one-off use of

the new Siemens Corporate

this logo can be granted by

Identity guidelines.

Siemens AG via Siemens Busin-

In order to clearly define the status of the partnership, Siemens Business Services partners are given the particular partner logo that suits them: Strategic Alliance, Premier Partner, Business Partner, or Alliance Management.

ess Services.

1. Logo and colours The most common symbol

The logo is a brand word.

of identification within an

The distances between the indi-

image is the logo. It is the most

vidual letters are determined

precise and succinct way to

according to optical points of

express a persona. With its sig-

view and should under no

nal characteristics, it is a hall-

circumstances be changed.

mark of every kind of means of

Our logo has, according to its

communication. Therefore it is

use, a corresponding strapline.

of great importance that our

The logo colours are orange,

logo is always used consistently

blue, green and black. In four-

and uniformly.

colour printing they comprise:

The size, choice of colour and combination with other characters, or the position assignment within the text must be set down and should not be changed. Only in this way will the logo be a fixed component

Orange: 60% magenta and 100% yellow Blue: 100% cyan and 65% magenta Green: 100% cyan and 100% yellow They will be used in various

and will be able to fulfil its func-

shades of brightness. On the

tion as an identification symbol.

following pages we have defi-

Above all, because this logo, in

ned the rules for working with

most areas of application, must

our logo and give examples of

be incorporated into a Corpora-

the correct usage.

te Design which already exists.

3mm

Siemens Business Services

16mm

3mm

11mm

Strategic Alliance

6mm 16mm

3mm

Siemens Business Services

16mm

3mm

11mm

Premier Partner

6mm 16mm

3mm

Siemens Business Services

16mm

3mm

11mm

Business Partner

6mm 16mm

3mm

Siemens Business Services

16mm

3mm

11mm

Alliance Management

6mm 16mm

True colour printing

Lettering ”Siemens Business Services“ + partner status: 100 % black

Siemens Business Services Strategic Alliance

Orange 30 % (M: 60 % Y: 100 %) Orange 100 % (M: 60 % Y: 100 %) Orange 60 % (M: 60 % Y: 100 %)

Lettering ”Siemens Business Services“ + partner status: 100 % black

Siemens Business Services Premier Partner

Green 30 % (C: 100 % Y: 100 %) Green 100 % (C: 100 % Y: 100 %) Green 60% (C: 100 % Y: 100 %)

Lettering ”Siemens Business Services“ + partner status: 100 % black

Siemens Business Services Business Partner

Blue 30 % (C: 100% M: 65%) Blue 100 % (C: 100% M: 65%) Blue 60 % (C: 100% M: 65%)

Lettering ”Siemens Business Services“ + partner status: 100 % black

Siemens Business Services Alliance Management

Black 30 % Black 100 % Black 60 %

Newspaper black/white printing, 24 screen

Lettering “Siemens Business Services” + partner status: 100 % black

Siemens Business Services Partner status

Black 30 % Black 100 % Black 60 %

On a black Background

Lettering “Siemens Business Services” + partner status: 100 % white

Siemens Business Services Partner status

Black 30 % Black 100 % Black 60%

2. Logo and background As the logo must be univer-

As an example, the orange

sally applicable, the guidelines

“Strategic Alliance” Logo is

for using the logo on various

shown here. The “Premier Part-

backgrounds are detailed here.

ner”, “Business Partner” and “Alli-

It is important to match the logo

ance Management” logos are

to its respective background

also to be handled similarly in

without allowing it to lose its

their respective colour codes,

succinctness and readability.

green (C: 100 % Y: 100 %), blue

Thus the logo, irrespective of its

(C: 100 % M: 65 %), and black.

surroundings, should always clearly communicate its individuality and message.

White background

Siemens Business Services Strategic Alliance

Black background

Siemens Business Services Strategic Alliance

Coloured background

Siemens Business Services

Use the b/w version of the logo for coloured backgrounds.

Strategic Alliance

Photo background

Siemens Business Services Strategic Alliance

The 4-colour version of the logo is to be used for b/w photos, and the b/w version for coloured photos.

3. Logo sizes The size of our logo can

On large posters and normal

vary. It is basically designed to

posters, the logo can also be

fit the format of the respective

made larger, in accordance with

printed product. And also when

the other design elements.

it is to be inserted into an advertisement that already exists. For the most common uses and formats, the sizes are defined. Examples of this can be found on the adjacent page. Basically it should be noted that the minimum size must be observed.

Paper size A6â&#x20AC;&#x201C;A4 Minimum!

Siemens Business Services Strategic Alliance

Siemens Business Services Strategic alliance

A4â&#x20AC;&#x201C;A3

Siemens Business Services Strategic Alliance

A4â&#x20AC;&#x201C;A3 Full-page and 2-page adverts 1/3 page in newspapers

Siemens Business Services Strategic Alliance

4. Typography Alongside the logo, the

A6–A4:

typeface is the most impor-

Minimum!

tant layout-related element

Upper lettering: 11 pt

to create an unmistakeable

Partner status: 9 pt

visual appearance. It is also

Spacing is always 0. For legibility reasons, the type size should be no less than 9 point.

important to observe the

A4:

rules set down for the use of

Upper lettering: 12 pt

ge “Strategic Alliance” logo is

typeface.

Partner status: 10 pt

shown here. Similarly, the

Siemens Business Servi-

As an example, the oran-

“Premier Partner”, “Business

ces uses the Siemens Sans

A4–A3:

Partner” and "Alliance Mana-

Bold font. The partner status

Upper lettering: 13.5 pt

gement“ logos are, of cour-

uses Siemens Sans Roman

Partner status: 11.5 pt

se, to be handled – accor-

font Type size is dependent on

ding to size – in their respecA4–A3: Full page + 2-page

tive colour codes; blue (C:

the respective column width

advertisements

100 % M: 65 %), green (C:

and the number of columns

1/3 page in newspapers:

100 % Y: 100 %) and black.

in the text.

Upper lettering: 15 pt Partner status: 12pt

Lettering + partner status Siemens Business Services:

Siemens Business Services Strategic Alliance

Siemens Sans Bold (Siemens Business Services logo)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Siemens Sans Roman (partner status)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

5. Logo and spacing As our logo is used for

fixed guideline for the free

on the type area. There, the

promotional purposes, it

space around the logo, the

logo should also be placed in

should always be freestand-

distances from the top and

the photo (on 4-colour pho-

ing in advertisements, bro-

the bottom equal the height

tos in b/w; on b/w photos in

chures and other advertising

of the logo, including the

4-colour.

materials. This means: a free

strapline. The distance from

space must be main-

left and right is defined as

applies: our logo will be

tained between the brand

half the height of the logo.

used in 4-colour on a white

word and other typographi-

The logo should not be

In principle, the following

background, on coloured

cal elements such as text,

used within headings or

backgrounds in the b/w ver-

foreign logos, picture sym-

body text.

sion.

bols etc. This applies in parti-

In addition to this, the

cular when the logo is incor-

logo should never be used in

porated in an existing adverti-

copy texts.

sement or Corporate Design (see adjacent example). Due to the diversity in shape of foreign logos and Corporate Design guidelines,

Individual elements should not be deleted and should not be positioned in an arbitrary manner. The partner logo is per-

it is imperative to re-define

mitted to â&#x20AC;&#x153;floatâ&#x20AC;? within the

the amount of space each

outer type area, i.e. it can be

time the logo is used. As a

positioned in various ways

Siemens Business Services

Strategic Alliance

Siemens Business Services Strategic Alliance

Strategic Alliance

Siemens Business Services Strategic Alliance

Type area

Distance from top, equal to logo height

Siemens Business Services Distance from left, equal to half the height of the logo

Distance from bottom, equal to logo height

Strategic Alliance

Distance from right, equal to half the height of the logo

Partner Ad

Visual

Headline

DIES IST EIN BLINDTEXT, ER IST EIN PLATZHALTER. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierf체r speziell ausgew채hlte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierf체r speziell ausgew채hlte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine

Copy

Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typogroi.

Siemens Business Services Strategic Alliance

Siemens Business Services Partner Logo

Ich bin der Claim. Stehe zur Verdeutlichung.

Partner strapline

Type area

LOGO

Partner Logo

6. Logo and any other logos In principle, when designing

In combination with a for-

advertisements, care should be

eign logo, the requirements for

taken that our logo is always

distance and free space should

succinct when used in connec-

be observed. The exact guide-

tion with body copy and illustra-

lines for this are to be found in

tions.

the chapter concerning logo and space.

Partner Ad

Visual

Headline

DIES IST EIN BLINDTEXT, ER IST NUR EIN PLATZHALTER, STEHT FÜR NICHTS. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen.

Copy

Siemens Business Services Strategic Alliance

Siemens Business Services Type area Partner Logo

Ich bin Claim. Stehe zur Verdeutlichung.

Partner strapline

LOGO

Partner logo

7. Logo and advertising materials For all advertising materials

In the case of application in

such as printed stationery, bro-

visual media such as presentati-

chures, business cards, letter

on charts, homepages, Internet

heads and leaflets it should be

banners etc., the logo should be

ensured that our logo is incor-

applied in the same form and

porated harmoniously in the

design as in printed publicati-

existing Corporate Design, but

ons, as far as technical possibili-

nonetheless that it remains suc-

ties allow. This means that, irre-

cinct. The distances relating to

spective of the available fonts,

text, illustrations and foreign

sizes and positioning guidelines

logos, as set down in our guide-

should always be observed.

lines, must be observed.

Partner Stationery

Firma XYZ

Partner Logo

LOGO

MusterstraĂ&#x;e 1 12345 Stadt

Business card text

Mitarbeiter XYZ Global Head XYZ Branche

Siemens Business Services Strategic Alliance

Tel.: 12345/ 567 Fax: 123456 e-mail: Muster@abc

Siemens Business Services Partner Logo

LOGO

Firma XYZ MusterstraĂ&#x;e 1 12345 Stadt

Partner Logo Letterhead

Mitarbeiter XYZ Global Head XYZ Branche Tel.: 12345/ 567 Fax: 123456 e-mail: Muster@abc

Siemens Business Services Strategic Alliance

Bank XZ Bankleitzahl 1000000 Bank XYZ Bank SatBank XZ Bankleitzahl 1000000 Bank XYZ Bank Stadt Bank XZ Bankleitzahl 1000000 Bank XYZ Bank Stadt Bank XZ Bank

Siemens Business Services Partner Logo

Company details

Partner Internet Site

Internet

Partner Logo

LOGO Siemens Business Services Strategic Alliance

Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typogroi. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typogroi. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierfür speziell ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typogroi.

DIES IST EIN BLINDTEXT, ER IST NUR EIN PLATZHALTER, STEHT FÜR DEN TEXT DER INTERNETSEITE

Siemens Business Services Partner Logo

Siemens Business Services Strategic Alliance

Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeu-

tung, sondern dient dazu, die Typografie und das hierfür speziell

ausgewählte Erscheinungsbild praxisgerecht darzustellen. Dieser

Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, son-

dern dient dazu, die Typografie und das hierfür speziell ausge-

wählte Erscheinungsbild praxisgerecht darzustellen. Dieser Text

ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern

dient dazu, die Typogroi.

Partner trade fair stand

Trade fair stand

Plakat Dieser Text ist eine Manuskriptfassung. Er hat keinerlei Bedeutung, sondern dient dazu, die Typografie und das hierf체r speziell ausgew채hlte Ersch채rr.

LOGO

Siemens Business Services Strategic Alliance

LOGO

Siemens Business Services Partner Logo

Partner Logo

8. Merchandising For the printing of promotional and advertising goods, the following should be noted: The printing of the logo should, if possible, be carried out on a white background. In the case of imprinting on a house colour which already exists, it should be ensured that the coloured elements of the logo provide sufficient contrast to the background.