StoneSoft Standards

Corporate Standards Manual Guidelines for Reproducing & Using the Stonesoft Corporate Logo Prepared by Abovo Marketing Group, Inc. 100 Ashford Center North, Suite 300

Atlanta, Georgia 30338

678.597.3000

Stonesoft Corporate Standards Introduction

This manual was developed by Abovo Marketing Group to create and maintain a solid, recognizable identity using the Stonesoft corporate logo. Use this manual as a guideline when using and reproducing the Stonesoft corporate logo to assure consistency.

Careful use of the corporate identity will maximize the brand equity this logo and related designs were commissioned to build.

Stonesoft Corporate Standards Corporate Logo Elements, Appearance & Usage

The Stonesoft corporate logo consists of the word “Stonesoft� in a modern, typographic treatment.

Please use discretion when resizing the Stonesoft corporate logo. If the logo is reproduced too small in size, it becomes illegible. The smallest suggested size is three-quarters of an inch (3/4) wide (19 mm).

Corporate Logo Unit:

Recommended Smallest Size:

Avoid reproducing the horizontal logo smaller than three-quarters of an inch (3/4) wide (19 mm).

Stonesoft Corporate Standards Corporate Logo Rotation

The Stonesoft corporate logo must always appear at 90째 rotations.

Below are the only acceptable rotations of the Stonesoft logo unit. Special situations where the logo can only be produced at a rotation not shown below MUST be approved by the Stonesoft marketing department.

Acceptable Logo Unit Rotations:

Stonesoft Corporate Standards Corporate Logo Unit Colors

The Stonesoft corporate logo consists of one match color chosen using the Pantone Matching System®. The PMS numbers are provided below. DO NOT match colors to the pages in this manual. Use a current Pantone® swatch book to ensure exact color matching.

The PMS version of the logo is preferred. It is the most widely accepted and used.

In some cases, however, like in print advertising, it would be too costly to reproduce the logo using match colors, so these other versions of the logo were created as well: • Four-color process or CMYK. • RGB (for electronic media only).

• Hexadecimal.

• Black and white.

Match Color Logo:

Four-Color Process Logo:

RGB Color Logo:

Hexadecimal Color Logo:

Entire logo unit prints 100% PMS 647

c 100 m 56 y 0 k 23

R 9 G 54 B 120

#333366

Stonesoft Corporate Standards Corporate Color Palette

The Stonesoft corporate color palette consists of two primary colors and five secondary. All colors have been chosen from the Pantone Matching System速.

The PMS numbers and four-color precess builds are provided below. DO NOT match colors to the pages in this manual. Use a current Pantone速 swatch book to ensure exact color matching.

Primary PMS Numbers: PMS 647

Four-Color Process Builds:

c 100 m 56 y 0 k 23

Black k 100

Secondary PMS Numbers:

Four-Color Process Builds:

PMS 124

PMS 132

PMS 1525

PMS 175

PMS 194

c 0 m 26 y 100 k 6

c 0 m 28 y 100 k 30

c 0 m 58 y 100 k 10

c 0 m 65 y 100 k 60

c 0 m 100 y 64 k 33

Stonesoft Corporate Standards Product Logos

The Stonesoft corporate logo may also be used with the Stonesoft product logos as shown below. The product logos may also stand alone from the Stonesoft logo, but only when the Stonesoft logo is clearly visible on the same piece.

Logo with Product Logos:

Product Logos:

Stonesoft Corporate Standards Corporate Logo & Backgrounds

The Stonesoft corporate logo, it looks best when printed on a solid white or light colored background. When printing on a dark background, the reversed, or white, version of the logo is recommended.

Correct: The logo looks best when printed on a solid white background.

Correct: The logo may be printed over a solid light colored background.

Correct: When printing over a dark or black background, the logo becomes white

Stonesoft Corporate Standards Corporate Logo & Control Area

To achieve maximum readability and visual impact, the logo must be surrounded by an appropriate amount of blank space, or control area. No graphics or copy are permitted in this area. The only exceptions are for tagline or product logos.

The control area is equal to half the height of the logo.

The exact dimension of the control area will vary depending upon the size of the logo you are using. You may use a larger control area than specified, but never a smaller one.

A=

Determining Control Area:

1

/2 A 1

Applying Control Area:

/2 A

1

/2 A

1

/2 A

Stonesoft Corporate Standards Corporate Typefaces & Usage

Consistent use of the Stonesoft corporate typefaces on all media is an essential step toward creating a distinctive identity.

Syntax Syntax is a modern, san-serif typeface. Its many weights are used throughout the Stonesoft collateral for body copy, headlines, subheads, captions and callouts.

Syntax

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Syntax Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Syntax Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Syntax Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Stonesoft Corporate Standards Corporate Typefaces & Usage

Consistent use of the Stonesoft corporate typefaces on all media is an essential step toward creating a distinctive identity.

Garamond Garamond is a classic, serif typeface used mainly for body copy on overprinted documents such as templates. Use its different weights to create emphasis as needed.

Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Garamond Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Garamond Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Garamond Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Stonesoft Corporate Standards Corporate Typefaces & Usage

Consistent use of the Stonesoft corporate typefaces on all media is an essential step toward creating a distinctive identity.

Lucida Sans Lucida Sans is a modern, san-serif typeface used as a substitute font on PC computers when Syntax is not available.

Lucida Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Lucida Sans Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Lucida Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?

Lucida Sans Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,;:“”‘’&%$!?