Viewpoint Style Guide

Viewpoint Corporate Identity Style Guide General guidelines for using the Viewpoint Corporation Logo

498 7TH AVENUE SUITE 1810 NEW YORK, NY 10018 tel 212 201.0800 fax 212 201.0801

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Table of Contents Logo Configurations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Color Specifications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Clear Space and Size Requirements . . . . . . . . . . . . . . . . . . . . 5 Text and Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Additional Logos & Variations. . . . . . . . . . . . . . . . . . . . . . . . 8

This document was created to guide Viewpoint’s employees, clients and partners as well as the press in properly using the company’s corporate logo and identity system.

Only Viewpoint employees can determine how and when the company’s logo can be used. Moreover, only designated Viewpoint Creative Services personnel can modify these while creating presentations, packaging, advertisements and other marketing and corporate collateral. Any modifications made without the explicit permission of Viewpoint Corporation Creative Services is prohibited.

Available Logo Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-10 Electronic versions of the Viewpoint corporate identity logos can be found at: http://www.viewpoint.com/xxxx

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Logo Configurations

Vertical version

eye symbol

The Viewpoint Corporation logo is the official identifying mark for the company. It is the single most visible and recognizable element of its overall brand image. Correct and consistent usage will preserve this identity from a branding and legal standpoint.

logotype

Horizontal version

The eye symbol and logotype together form the Viewpoint logo which may appear in one of two approved configurations, vertical or horizontal, depending on its specific application.

The logo is stringently proportioned. Under no circumstances can the size, relationship and positions of the two elements be changed.

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Color version

pms 320 - 70%

Color Specifications pms 320 - 100%

pms 320 - 100%

Black version - Use on lighter colored backgrounds.

The Viewpoint corporate logo has been designed as a one color logo with tints. The top portion of the eye symbol appears in 70% PMS 320. The bottom two elements of the eye symbol and the logotype appear in 100% PMS 320. (See diagram at left.) This is the preferred application against white or very light backgrounds. (less than 10% color) If the use of color is not permited, or if the logo must appear on a very dark or colored background, the black and reverse versions of the logo should be used.

PANTONE 320 CMYK: C100 M0 Y31 K7

RGB: R0 G153 B153

Web #009999

Reverse version - Use on darker colored backgrounds.

Please note that colors reproduced in this document may not match the Pantone Matching System速. PANTONE is a registered trademark of Pantone, Inc.

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Clear Space and Size Requirements

1x

It is essential for to maintian the proper margin (clear space) allowances around the Viewpoint logo in order to enhance its visual effectiveness. The “x” height of the lowercase letters in the logotype was chosen as the standard unit of measure for calculating clear space and other size and positioning requirements. The logo should be seperated on all sides from all other copy, photos, or illustrations by a clear margin area of at least one “x” height measurement as shown at left. This guideline is a minimum - often greater space will be desirable.

x 1x

1x

1x

The logo should never fall below a certain size in order maintain optical clarity. Do not reduce the logo smaller than 5/8” (.625) when using the vertical verision and 1'' when using the horizontal version.

5/8"

1"

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Text and Typography ITC Interstate Interstate Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Interstate Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Interstate Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

To create a consistent and professional look and feel for all visual communications, the following typefaces are recommended:

Rotis Semi Sans

ITC Interstate - This is the corporate Display type family. The logotype in the Viewpoint logo is set in this face. It is also used for the url, taglines and various headlines.

Rotis Semi Sans: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Rotis Semi Sans Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Trade Gothic Trade Gothic Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Trade Gothic Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Trade Gothic Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Trade Gothic Bold 2: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Rotis Semi Sans - This is the corporate Stationery type family.

Use this font for letterhead, envelopes, business cards, labels, and other corporate communications.

Trade Gothic - This is the corporate Marketing type family.

This font is used for all headline and text copy in promotional and collateral materials.

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Incorrect Usage

Viewpoint Never reconfigure or alter the size and position relationships of the logo’s elements.

Never substitute the logo’s typeface.

Never use the logo in any color other than the specified Viewpoint corporate colors.

Never embellish the logo with drop shadows, glows, or lighting effects.

Never apply any computer generated special effects to the logo.

Never use the color version of the logo on a colored background. Always use either the black or reverse version.

Maintaining the integrity of the Viewpoint corporate identity through consistent and proper use is essential in building brand awareness. The illustrations to the left are logo treatments to be avoided.

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Viewpoint logos w/url

Additional Logos & Variations The Viewpoint logo and its supporting branding logos are available in many different versions to suite a variety of specific applications: Powered By logos

Viewpoint Partner logo

Viewpoint logo's with url and tagline: Use for marketing colateral, promotional materials and other corporate communications in print and on web.

Viewpoint ZoomView Logo

Powered By logos: For web use only. Used to reference and brand work created by Viewpoint.

Viewpoint Partner: Use for Viewpoint Partner program printed materials only; brochures, labels, packaging, etc.

Viewpoint ZoomView: Use to brand Viewpioint ZoomView technology in print and on web.

Viewpoint Download Buttons

Download Buttons: For web use only. Used by clients to reference and brand work created by Viewpoint and to establish a link for downloading the Viewpoint Media Player.

Logos are available in black and reverse versions also. Electronic versions can be found at: http://www.viewpoint.com/xxxx

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Available Logo Files Logos with url & tagline

Corporate logos

color

color

vplogourl_h_320.eps — horizontal w/url: spot color Pantone for print vplogourl_h_4c.eps — horizontal w/url: 4-color CMYK for print vplogourl_h_clr.jpg — horizontal w/url: web-safe RGB values for screen vplogourl_tag_320.eps — horizontal w/url & tagline: spot color Pantone for print vplogourl_tag_4c.eps — horizontal w/url & tagline: 4-color CMYK for print vplogourl_tag_clr.jpg — horizontal w/url & tagline: web-safe RGB values for screen vplogourl_v_320.eps — vertical w/url: spot color Pantone for print vplogourl_v_4c.eps — vertical w/url: 4-color CMYK for print vplogourl_v_clr.jpg — vertical w/url: web-safe RGB values for screen

vplogo_h_320.eps — horizontal version: spot color Pantone for print vplogo_h_4c.eps — horizontal version: 4-color CMYK for print vplogo_h_clr.jpg — horizontal version: web-safe RGB values for screen vplogo_v_320.eps — vertical version: spot color Pantone for print vplogo_v_4c.eps — vertical version: 4-color CMYK for print vplogo_v_clr.jpg — vertical version: web-safe RGB values for screen

black (for use on medium or colored backgrounds) vplogourl_h_blk.eps — horizontal w/url: black for print vplogourl_h_blk.jpg — horizontal w/url: black for print vplogourl_tag_blk.eps — horizontal w/url & tagline: black for print vplogourl_tag_blk.jpg — horizontal w/url & tagline: black for screen vplogourl_v_blk.eps — vertical w/url: black for print vplogourl_v_blk.jpg — vertical w/url: black for screen

black (for use on medium or colored backgrounds) vplogo_h_blk.eps — horizontal version: black for print vplogo_h_blk.jpg — horizontal version: black for screen vplogo_v_blk.eps — vertical version: black for print vplogo_v_blk.jpg — vertical version: black for screen reverse (for use on dark or black backgrounds) vplogo_h_rev.eps — horizontal version: white for print or screen use vplogo_v_rev.eps — vertical version: white for print or screen use

reverse (for use on dark or black backgrounds) vplogourl_h_rev.eps — horizontal w/url: white for print or screen use vplogourl_tag_rev.eps — horizontal w/url & tagline: white for print or screen use vplogourl_v_rev.eps — vertical w/url: white for print or screen use

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Available Logo Files continued Powered by logos

Product branding

color

ZoomView

vppwrd_h_clr.jpg — horizontal version: web-safe RGB values for screen vppwrd_v_clr.jpg — vertical version: web-safe RGB values for screen

zoomview_4c_.eps — 4-color CMYK for print zoomview_pms_.eps — spot color Pantone for print zoomview_clr_web.jpg — web-safe RGB values for screen zoomview_blk_.eps — black for print zoomview_blk_web.jpg — black for screen use zoomview_rev_.eps — white for print or screen use

black (for use on medium or colored backgrounds) vppwrd_h_blk.jpg — horizontal version: black for screen use vppwrd_v_blk.jpg — vertical version: black for screen use reverse (for use on dark or black backgrounds) vppwrd_h_rev.eps — horizontal version: white for screen use vppwrd_v_rev.eps — vertical version: white for screen use

Partner logos - print use only Viewpoint Partner vp_partner_4c.eps — 4-color CMYK vp_partner_pms.eps — spot color Pantone vp_partner_blk.eps — black for light backgrounds vp_partner_rev.eps — white for dark backgrounds

Download buttons - web use only Experience Viewpoint vpexp_blk_130x45.gif vpexp_blk_90x30.gif vpexp_wht_130x45.gif vpexp_wht_90x30.gif Viewpoint Partner vpptnr_blk_130x45.gif vpptnr_blk_90x30.gif vpptnr_wht_130x45.gif vpptnr_wht_90x30.gif

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