2024v24n6 - LOVE CONNECTIONS by Gadgets Magazine

Contents

FEBRUARY 2024

VOLUME XXIV • Issue VI

Cover Story AI and Emotions Navigating Romance Through The Digital Rollercoaster

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Parade HP Victus 16 HUAWEI MateBook D 16 2024 Lenovo Legion Go Epson EB-L770U / EB-L570U realme Note 50 CANON imageFORMULA DR-M140II / DR-M1060II vivo Y27s Samsung Galaxy A15 5G/ A25 5G Sony SRS-XV800 Doogee U10 Pro Doogee T20 Ultra

14 16 18 20 21 22 24 26 28 30 31

10 21 14 Gadgets Lab 32 36

Lenovo Legion go realme C67

CES Highlight Stereoscopic 3D Laptops And Gaming Monitors World’s First Wireless Transparent OLED TV Honda 0 Series

40 46 48

Mobility

Suzuki Jimny 5-Door 2024 Kia Seltos 1.4 Turbo SX PHL-OX 2024 TARALETS PINAS BYD Is #1 In New Energy Vehicle Sales Globally Isuzu Philippines Celebrates 24 Years As Leader In Truck Segment Major NLEX Projects For 2024

54 58 62 66 68 69 70

Gaming Tekken 8

Fintech

Consumer Trends for 2024 PawnHero: An Online Pawnshop 3

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Contents

FEBRUARY 2024

VOLUME XXIV • Issue VI

Cyber Security Asia Pacific Cybersecurity Predictions 2024 Insider Threats

80 84

Employment seekMAX Workspace Transformation

Innovation HandMATE: A Hand Rehabilitation Device For Stroke Patients

88 90 92

Enterprise L’Oreal Digital Beauty Academy

Education iAcademy Prepares Youth For AI And VR Job Opportunities Academic Excellence Through AI And Digital Transformation

98 100

Apps

102

PetPal

Visual Space GCrypto Phygital Art

104

Home WiFi Mesh 6 Tech From PLDT Home

108

Travel Love Language: Shared Experiences Through Travel

110

Shopping Legit Tech Shopping

104

114

Newsbytes Globe Group And Google Team Up To Digitalize The Elderly In #Senior-Digizen Campaign Jackie Chan x HONOR VCT Pacific Kickoff: Everything You Need To Know

116 117 118

Relic Rolodex

120

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108

Cover story

AI and Emotions:

HOW WE TAUGHT TECHNOLOGY TO FEEL AND HOW TECHNOLOGY CHANGED THE WAY WE FEEL Words by Gabriel Pe

February 2024

EMOTIONAL AI AND DECODING THE HUMAN CONNECTION Artificial Intelligence and Machine Learning have rapidly developed in recent years. Large language model AI took the stage last year, demonstrating how AI can be trained to understand us. Yet, there is still something missing from the current AI and human interaction: emotion. One of the limiting factors in AI is that, by default, it is merely a machine trained to respond to whatever it was trained upon. Even AI with highly advanced machine learning is limited to only providing what is asked without fully understanding why. This lack of connection still separates man from machine, and why man feels something missing when interacting with AI. To address this missing element, in 1995, researchers at MIT started looking at “Affective Computing.” Then MIT Media Lab professor Rosalind Picard described Affective Computing as “computing that relates to, arises from, or deliberately influences emotions.” Now, it is also known as Affective AI and Emotional AI. Emotional AI, simply put, is a subset of AI that analyzes human emotion. It utilizes various data like language, voice/ audio, and other cues to determine how to react to certain things. Emotional AI is already part of our world, with its most common use found in marketing. Emotional AI is used for product review analysis and recommendation tailoring. They’re among the AI tools behind some of your shopping algorithms and even video recommendations.

February 2024

Cover story

THE LONELIEST GENERATION Have you ever heard the term “the loneliest generation” to describe Gen Z? In a 2019 survey, it was found that 73% of Gen Z, those currently 11-26 years old, felt lonely sometimes or always. Most of the loneliest respondents were those in the workforce or entering the workforce, ages 18-23 (back in 2019). This is an ironic sentiment, as Gen Z is considered the most internet-savvy generation. Many would argue that Gen Z is the first generation whose lives have been entirely online, with mainstream internet kicking off just a few years before their birth. When the internet took off, it was an unprecedented highway to information and communication. It broke barriers by providing new methods of communication, from chat and message rooms, instant messaging apps, and social media to the facilitation of mass adoption of video calls and conferencing. It’s this communication highway that allowed us to adapt during the COVID-19 pandemic and continue under the new normal. While the world has slowly returned to pre-pandemic status, our reliance on these online communication tools persists. In the study, 71% of those feeling lonely were heavy social media users, another irony when the platform was supposed to further connect individuals. The overreliance on technology, particularly social media, has changed the way we interact. Gen Z is the first generation to depend solely on online communication. Perhaps this reliance on online communication has also made them a generation that’s socially disconnected as compared to earlier generations. Loneliness has gotten so bad that the US has deemed it an epidemic. Doctors and other health professionals warn that loneliness and social disconnection are physically unhealthy, equivalent to smoking 15 cigarettes a day.

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CAN AI SAVE THE LONELIEST GENERATION? Yet the problem of the loneliest generation will not be limited to just Gen Z. Many experts predict that under prevailing conditions, the epidemic will spread to more individuals. As we rely more heavily on technology to move the world, we are also slowly disconnecting with more people.

There’s also the shifting of reliance. AI chatbots have grown so good at replicating human conversation that we forget they’re AI in the first place. Some individuals could shift their need for connection to the AI itself, further isolating themselves from a genuine human and social connection. Finally, there are privacy concerns when relying entirely on AI. Behind these AI are the organizations that train and program them. While some have good intentions to improve human lives, there is still the risk of violating users’ privacy as they share intimate details about themselves with the AI.

This continued cycle raises the question, “Can Emotional AI help?” There are already some attempts. AI therapists utilizing Emotional AI are increasingly available. These AI therapists do help in a small way, allowing individuals to learn more about themselves and offer mental health support and, in some cases, diagnostics. However, these AI therapy solutions are not without risk. Human nature is complex, and there’s a possibility that what AI offers may not be right for you. There’s also the so-called AI bias, with AI not trained about certain races’ data sets. For example, a person of color or different ethnicity will have different circumstances and reactions to stimuli than the typical white American.

At the end of the day, while AI can be a tool to process our emotions, it remains just that – a tool. Humans are complex individuals, and part of that complexity is our need for genuine social connections. Genuine connection can’t be found just by scouring the interweb or through digital communication. It is built upon friendship, trust, and a real organic touch. While we can find connections online, only a few are genuine enough to be carried off offline.

February 2024

Cover story

February 2024

Navigating Romance through the Digital Rollercoaster Words by Alyssa Joji Silva

f you are struggling to understand your partner in this digital age, then hop into this short guide to avoid conflicts in romantic relationships. Now, let’s buckle up for the digital rollercoaster of romance. We’ve got texting, calling, and all things digital in the front seat, and through the twists and loops, a lot of conflicts can happen in digital communication.

February 2024

Photo by Priscilla Du Preez on Unsplash

Cover story

Our first encounter is a twist of miscommunication, where a message meant to be flirty is taken as criticism. This often leads to conflicts because it’s challenging to convey one’s tone through text. But hold on to the safety rail because there is another twist of conflict: delayed responses. The sender of the message, eagerly awaiting a response to a love message, may be dejected about not immediately receiving affirmation. This could lead to the sender feeling insecure, despite the receiver having a legitimate response for the delay.

Add to this a huge heart-thumping twist when you discover your partner’s private message by chance, and suddenly become suspicious and confrontational, creating conflict over trust issues and privacy boundaries.

Loops of digital jealousy may appear when you notice your partner continuously liking another person’s photos and videos on social media.

One is building bridges with your words. Instead of jumping to negative conclusions, engaging in face-to-face conversations through video calls

February 2024

Let’s face it, navigating romantic relationships in the digital age can be messy. From social media squabbles to endless texting distractions, it’s enough to make anyone feel dizzy. On the other hand, you can transform your digital rollercoaster into a joyful journey of love and connection.

can be helpful in resolving issues to achieve positive outcomes. This applies to everyday misunderstandings like clarifying confusing messages or explaining an ex’s unexpected notification. For instance, if your partner sees a message from an ex saying, “I miss you,” “I love you,” or “I still can’t get over you,” it will surely create a sharp ache in your partner’s heart. In these situations, be sure to keep it real and straight because honesty is the foundation of genuine connection in this digital age. Expressing your feelings authentically through a vulnerable video call or heartfelt text sprinkled with emojis that truly speak your heart or even a thoughtful voice note that captures

“Let’s face it, navigating romantic relationships in the digital age can be messy. From social media squabbles to endless texting distractions, it’s enough to make anyone feel dizzy. On the other hand, you can transform your digital rollercoaster into a joyful journey of love and connection.” While expressing your feelings undoubtedly strengthens the emotional bridge between your partner, valuing quality time takes it a step further. It allows you to actively engage with each other’s presence. Maybe you could cook a virtual dinner together, bingewatch your favorite movies or series with your partner, battle side by side in co-op games, plan your next in-person adventures by exploring places through digital screens, or simply focus on conversations free from distractions. Remember, even amidst the digital

But, even though you’ve got this guide, it doesn’t mean you’ll dodge all the romantic twists and turns in your digital journey. Challenges are bound to happen, but facing them together can actually make your connection stronger and help you understand each other better. So why not roll with the digital rollercoaster in romance? It might get a bit dizzy, but you and your partner have each other’s backs. After all, the real joy comes from those shared moments— whether they’re virtual or happening in real life. They’re what make your love story in this digital age unique and special.

Photo by Patrick Nguyen on Unsplash

the raw essence of your emotions can cultivate “digital empathy.” It’s similar to building a bridge of connection that steadies your love through the rollercoaster’s wildest loops because it’s okay to be vulnerable to your partner. It won’t damage your relationship or the way you look, both of you will be an emotional support to navigate the twists and turns, even miles apart. As Grace Lau wrote in her article about digital empathy, this is an essential aspect of building and maintaining relationships in the digital space.

thrills, silencing notifications is crucial. This intentional focus on quality time ensures your love story isn’t just a whirlwind of emojis and texts, but a deep connection built on shared moments, both online and offline. It’s in these moments, present and real, that your digital rollercoaster finds its happily ever after.

February 2024

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HP Victus 16 gadgetsmagazine.com.ph

Laptop

THE VICTUS 16 by HP is an indispensable and versatile companion, offering a wealth of features designed to enrich the learning journey. This laptop is fully Windows 11-ready, giving students access to the latest OS features. Plus, the OMEN Gaming Hub adds a touch of versatility to enhance your gaming experience. In line with HP’s commitment to sustainability, the Victus laptop also incorporates eco-friendly materials, including ocean-bound and post-consumer recycled plastics in its design. With MediaTek Wi-Fi 6 and Bluetooth 5.3, you can count on reliable wireless connectivity, perfect for virtual classes and staying seamlessly connected with your peers. And let’s not forget HP Fast Charge technology, which can juice up your laptop from 0 to 50% battery life in just 30 minutes—keeping you productive throughout those busy days. These specs further highlight the laptop’s powerful performance, impressive display, gaming capabilities, memory, storage, and quick-charging capability: Graphics: Equipped with an NVIDIA GeForce RTXTM 3050 discrete GPU with 4 GB of GDDR6 dedicated memory for enhanced graphics performance. Memory and Storage: Comes with 16 GB DDR5-4800 MHz RAM and a speedy 512 GB PCIe NVMeTM SSD for fast and efficient multitasking and storage. Powerful Performance: The laptop is equipped with up to an AMD Ryzen 7 5800H processor and NVIDIA February 2024

GeForce RTX graphics, providing highperformance capabilities for gaming, content creation, and multitasking. Upgraded Cooling System: To support the powerful hardware, the laptop features an upgraded cooling system, ensuring efficient heat dissipation during intense gaming sessions or demanding tasks. High-Resolution Display: The Victus 16.1” Gaming Laptop boasts a high refresh rate of up to 165Hz and a QHD (Quad High Definition) display, delivering crisp visuals and smooth gameplay experiences. OMEN Gaming Hub: The inclusion of the OMEN Gaming Hub provides users with a centralized platform to optimize gaming settings, customize RGB lighting, and monitor system performance, enhancing the overall gaming experience. Affordability: Positioned as an affordable gaming laptop, the Victus

16.1” provides a compelling combination of performance and value, making it an attractive option for budget-conscious gamers. Sleek Design: The laptop features a sleek and modern design, with color options such as Mica Silver and a dark chrome logo, appealing to users who value aesthetics alongside performance. Sustainability: Engineered for sustainability, the Victus 16.1” Gaming Laptop aligns with HP’s commitment to environmental responsibility, making it an eco-friendly choice for environmentally conscious consumers.

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February 2024

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Huawei Matebook D 16 2024 Laptop

PHP38,999 – 12th Gen (i5-1250H processor | 8GB+512GB)

PHP41,999 – 12th Gen (i5-1250H processor | 16GB+512GB) PHP48,999 – 13th Gen (i5-13420H processor | 16GB+1TB) PHP69,999 – 13th Gen (i9-13900H processor | 16GB+1TB)

THE HUAWEI MateBook D 16 2024, with its sleek design and metal body for enhanced durability, stands as a true embodiment of Huawei’s commitment to excellence.

Under the hood, the HUAWEI MateBook D 16 2024 boasts cuttingedge technology, featuring highperformance Intel Core i9 processor processors, and Intel Iris Xe Graphics graphics. This ensures that whether you’re crunching numbers, editing creative projects, or enjoying graphicsintensive games, the laptop delivers a performance that exceeds expectations. It runs on a 56Wh or a 70Wh battery capacity, resulting in an ultra long

The MateBook D 16 2024 also introduces smart conference features, integrating an AI camera, and AI sound effects to the user experience. Sound TrueVoice, a cutting-edge technology software, enables remote sound pick-up and AI noise cancellation, enhancing the overall conference experience for users. For enhanced efficiency, the laptop features a numeric keypad with 1.5mm high key travel, and physical shortcut keys, ensuring that users can navigate and input data with precision and speed, making it an ideal choice for a wide range of tasks. The Matebook D 16 2025 will be available in the following variants: i9 16GB+1TB, i5 16GB+1TB, i5 16GB+512MB, and i5 8GB+512MB.

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As the first laptop to be the recipient of SGS Switzerland’s 5-star Wi-Fi signal capability certification, the MateBook D 16 2024 sets a new benchmark. This certification is credited to the HUAWEI Metaline Antenna, which ensures optimal Wi-Fi connectivity even at a remarkable distance of up to 270m, increasing signal conversion efficiency by 70%. In the same network environment, both uplink and downlink signals are improved by 3.5dB each.

The WPS AI seamlessly integrates with your existing WPS Office suite, allowing you to harness its capabilities within your workflow.

battery life. Whether you’re conquering a day of work or indulging in a light gaming session, this laptop is designed to reliably keep pace. gadgetsmagazine.com.ph

With dual eye protection certification, the MateBook D 16 2024 prioritizes user comfort, making it an ideal choice for less eye strain. It stands out with its 16-inch eye comfort FullView display, providing an immersive visual experience while maintaining a sleek 17mm in thickness. Users can adapt their viewing experience with different angles, thanks to its flexible 180% degree hinge. Moreover, the laptop’s 16:10 golden aspect ratio and 90% high-toscreen body ratio further enhance the visual aesthetics, providing a perfect blend of form and function.

harnesses an AI writer that lets you summarize text easily, or start ideas on the spot. It also has a built-in PDF reader that lets you dissect text with an AI chatbot as you browse through your PDF’s contents.

The MateBook D 16 2024 comes with a pre-installed WPS Office, which is exclusive for models sold in the APAC Region. The all-in-one office suite

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Lenovo Legion Go gadgetsmagazine.com.ph

Handheld Gaming Device

PHP49,995

LENOVO IS SET to redefine gaming experiences with the new Legion Go, its first gaming handheld device operating on Windows 11. This high-performance portable gaming handheld device ensures gamers the power to bring their A-game wherever they go. The Legion Go encapsulates performance, versatility, and accessibility. It currently stands as one of the best Windows 11 gaming handheld devices offering the hybrid experience of powerful gaming capability and unmatched portability. The Legion Go brings Windows 11 PC gaming power to a handheld mobile form and is powered by the AMD Ryzen Z1 Extreme processor with AMD RDNA 3 Graphics to deliver unmatched PC gaming performance for the most power-demanding games. It features a stunning 8.8-inch QHD+ display with a 16:10 aspect ratio, the largest display on handheld gaming devices in the market and is further enhanced with a 144Hz refresh rate. It features 16GB of LPDDR5X (7500Mhz) RAM with power management flexibility that delivers optimal gaming performance and faster loading times, in addition to up to 516GB of SSD storage. The Legion Go also has a long-lasting 49.2Wh battery February 2024

that supports Super Rapid Charge. This will allow gamers to play all day long and return to gaming in no time. Innovations for the Legion Go collectively raise the bar for performance, portability, and gaming experiences. The detachable TrueStrike controllers, featuring hall effect technology, provide precision and portability, outperforming transitional handheld gaming consoles. The new gaming modes, such as the ‘Battlestation’ and ‘FPS mouse mode’ allow the device to transform into the perfect device for casual, competitive, or shooter games. This handheld gaming machine is also engineered with the Legion Space, a gaming hub that combines a centralized game library comprising popular industry game platforms, libraries, immersive game pages, and quick launch features to make it easy to browse, manage, and configure settings to personalize gaming experiences. These innovations mark Lenovo Legion’s contribution to the evolving landscape of gaming, promising a future rich in innovation and player empowerment. To learn more about the Legion Go, check out the Lenovo Legion PH Facebook page.

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February 2024

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Epson EB-L770U | EB-L570U Projector

EPSON’S LATEST business projectors feature 4K Enhancement Resolution (4KE), designed to meet the varying needs of businesses, educational institutions, and other environments that demand bright yet intricate displays. These latest projectors are ideal for highquality video conferencing where both in-person and remote participants can interact and collaborate seamlessly. The Epson EB-L770U and EB-L570U aim to support a wide screen with aspect ratios ranging from the standard 16:10 and 16:9 to ultra-wide 21:9 for ease of use across a range of working environments —from offices, classrooms, museums, and more. Both can deliver images of up to 500 inches, without compromising on image quality and details. As hybrid workplaces become more common in today’s office environment, users can utilize these February 2024

projectors to enhance their productivity in video calls, ensuring that content displayed using the projectors is easily seen by all. The projectors further facilitate an equitable and collaborative meeting experience. Besides a hybrid corporate environment, the projectors are equipped with 4KE technology to deliver lifelike images on large surfaces such as walls, ceilings, and floors. This makes them ideal for digital art installations and indoor mapping, providing an immersive experience in the entertainment spaces. Ensuring optimal projection visibility across all working environments, the projectors are capable of displaying vivid, brilliant images that captivate the viewer. The EB-L770U boasts a brightness display of 7,000 lumens, while the EB-L570U offers a brightness display of 5,200 lumens, allowing users

to view projections with clarity across a wide range of lighting environments. These projectors also make use of Epson’s 3LCD technology to project vivid displays with equal white and color outputs. The projectors are also equipped with Epson’s laser light technology that allows the projectors to be utilized for up to 20,000 hours without requiring maintenance. The EB-L770U and EB-L570U are also compatible with external cameras such as Epson’s ELPEC01, making projection configurations easy. The optional camera will be able to assist users in speeding up and simplifying projector processes. From manually tuning color calibration, geometric correction, and edge blending adjustment, both installation and usage are convenient and straightforward.

realme Note 50 Smartphone

PHP3,599

REALME SETS a whole new standard by reforming smartphone accessibility with the Note 50. The Philippines is one of the first countries to launch the brand-new product, which solidifies its reputation as a frontrunner in the global market for mobile technology. gadgetsmagazine.com.ph

Coming in colors Sky Blue and Midnight Black, the realme Note 50 features a large 6.7” HD+ Display that is complemented with a 90Hz refresh rate fast for smooth scrolling and better touch response versus other devices in the same price point. Moreover, users can expect an Ultra Slim Design that is lightweight and has a premium-feel. The Realme Note 50 adopts a splicing philosophy with its Trendy Glittering Design that comes in a shimmered finish on top, and a matte finish on the bottom for the back panel. The realme Note 50 is designed to be every Filipino’s Long-lasting Value Companion.

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February 2024

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CANON imageFORMULA DR-M140II | DR-M1060II gadgetsmagazine.com.ph

Document Scanners

CANON MARKETING PHILIPPINES, INC. announced two compact document scanners to enhance the productivity of small offices and workgroups. The imageFORMULA DR-M140II is a compact A4 desktop scanner that makes high-quality scans at speeds up to 40ppm/80ipm, and the

February 2024

imageFORMULA DR-M1060II is ideal for industries such as finance, education, and government agencies with the capability to scan A3 documents up to 60ppm/120ipm. Built to handle daily scan volumes of up to 7,000 scans, these robust devices also feature advanced processing technologies that deliver

clear and legible images even from faint text originals. The imageFORMULA DR-M140II and DR-M1060II come with a remarkably small footprint by adopting a U-turn paper path design, making them ideal for offices with limited desktop spaces or front desk operations. In addition, both devices also support a straight paper path mechanism to allow users to scan thicker media such as embossed plastic cards up to 1.4mm thickness, long documents up to 3-meters for the DR-M1060II, and up to 5.6-meters long on the DR-M140II.

Feed alignment is ensured with skew correction, while ultrasonic double feed detection ensures that each document page is scanned and archived. Powerful features such as Advanced Text Enhancement, Automatic Color Detection, Automatic Resizing, Deskew Correction, and Text Orientation Correction mean that business owners can rely on the new DR-M140II and

searchable files for management and archival, and scanned documents can be uploaded to a range of cloud-enabled services, including Dropbox, Google Drive, and more, keeping document workflows efficient and organized.

DR-M1060II for all their document digitization needs and focus on their day-to-day business. The imageFORMULA scanners are compatible with the latest CaptureOnTouch Pro software that makes it incredibly easy to use to achieve premium scan results. Physical documents can be optimized into text-

Batches of documents can even be scanned and sorted into separate files and folders using a blank page separator or barcode, streamlining the scanning processes. In addition to PDF, PDF/A, TIFF, JPEG, PNG, BMP. PPTX support, the CaptureOnTouch V5 Pro now allows output to Word and Excel.

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Both the DR-M140II and DR-M1060II have a feeding capacity of up to 80 sheets for excellent productivity when scanning batches of documents. Document archival efficiency is enhanced further by automatic rotation of scanned images and removal of blank pages, which otherwise must be done manually.

The new imageFORMULA DRM140II and DR-M1060II is available at authorized Canon dealers.

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February 2024

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vivo Y27s Smartphone

PHP9,999 – 8GB+256GB

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AN UPGRADE to the earlier vivo Y27, the vivo Y27s brags a significant boost in storage, jumping from 128GB to a spacious 256GB ROM, coupled with 8GB RAM for seamless multitasking. It also boasts a 90Hz refresh rate on its vibrant FHD+ sunlight display. The dynamic combination ensures crystalclear visuals, even in the brightest outdoor settings. The enhanced display technology makes the smartphone a reliable companion, delivering a seamless and effortless viewing experience under the blazing sun. Aesthetically, the vivo Y27s introduces a new Garden Green colorway, bringing a refreshing nature-inspired elegance to the device. While embracing new advancements, vivo has wisely retained the most beloved features of vivo Y27. The smartphone still packs a robust 5000mAh battery, complemented by a

February 2024

44W fast-charging capability featuring Nighttime Charging Protection. Also, the impressive 50MP main camera ensures stellar photography, while IP54 water and dust resistance guarantee durability in various environments. For those who appreciate classic aesthetics, the timeless Burgundy Black colorway is still available on this variant. This sophisticated blend of luxurious wine and rich black tones transforms into a shimmering shade of deep red, adding a touch of elegance to the device. With its upgraded features, stunning design choices, and affordable price point, the vivo Y27s stands out as a compelling option in the competitive smartphone landscape. Get your vivo Y27s now at vivo’s website, Shopee, Lazada, TikTok, and physical stores nationwide.

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February 2024

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Samsung Galaxy A15 5G | A25 5G Smartphone

PHP10,990 – Galaxy A15 5G (4GB+128GB)

PHP14,990 – Galaxy A15 5G (8GB+256GB)

PHP15,990 – Galaxy A25 5G (6GB+128GB)

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PHP18,990 – Galaxy A25 5G (8GB+256GB)

THE GALAXY A15 5G and Galaxy A25 5G are Samsung’s most affordable 5G smartphones. Whether you’re under the sheets or enjoying the warm sunshine, you can enjoy watching all your favorite shows and see pictures in awesome detail, thanks to the 6.5-inch Super AMOLED Display which can give you improved screen visibility even in direct sunlight with Vision Booster. Both phones also have up to 120Hz refresh rate for that extra smooth experience and display quality. The Galaxy A15 5G and A25 5G can brighten up to 1,000nits, so you can still enjoy streaming even when outdoors — perfect for your upcoming summer getaways and escapades. For your latenight binge-watching or sleepovers, the Eye Comfort Shield reduces harmful blue light so that your eyes are cared for. Had to pause your game because of your phone’s low battery level? Forget about that! With the 5,000mAh battery, you can continue your awesome play from day to night! This is also perfect when you’re traveling as you won’t need to pull out your charger every time to ensure your phone lasts the entire day. If ever you’re in need to charge your phone, the more powerful battery now has a 25W super fast charging capacity, so you can power through levels and stay ahead of your game or stay up and February 2024

enough space and speed as MediaTek MT6835 powers the Galaxy A15 and has memory and storage capacities of 4GB/8GB and 128GB/256GB. Meanwhile, the Galaxy A25 5G is powered by a strong Exynos 1280 processor and comes with 6GB/8GB RAM and 128GB/256GB storage choices, with support for an additional 1TB via a microSD card.

running on your trips and whole-day activities. If you love to document all your memorable moments, you’d better make it with a phone that can capture it from all angles. You can make every picture cinematic with the Galaxy A25 5 G’s 50MP OIS Main Camera, 8MP Ultra Wide, and 2MP Macro lenses. On the other hand, the Galaxy A15 5G has a 50MP primary camera for scenic photographs, 5MP Ultra Wide, and 2MP Macro cameras for landscapes and closeups. Each phone has a 13MP frontfacing camera for selfies you’ll flaunt on your profile. Worried about running out of storage and slow performance? The Galaxy A15 5G and A25 5G give you more than

You can also ensure that these phones can join your journey for years, as the new members of the Galaxy A series have up to four generations of OS upgrades and five years of security maintenance. Both the Galaxy A25 5G and Galaxy A15 5G are protected by Certified EAL5+ Samsung Knox Vault, which is designed to keep your sensitive data, such as PINs, passwords, and patterns, in a separate tamper-resistant storage for protection against software and hardware threats such as voltage, glitches, high temperature, and laser, in a separate tamper-resistant storage. On top of all this, the Galaxy A15 and A25 5G also offer awesome style in hues that match your daily outfits – with the Galaxy A15 5G flexing a tidy camera layout and a glossy back cover in Blue Black and Blue colorways. Meanwhile, the Galaxy A25 5G has a sleek profile with unique patterns and a haze finish, available in Blue Black, Blue, and Yellow as an online-exclusive color.

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Wireless Speaker

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Sony SRS-XV800 PHP33,299

WHETHER YOU ARE organizing an indoor or outdoor get-together, the Sony SRS-XV800 is the ideal companion to power up your party. Seize every moment with your loved ones and keep the holiday spirit alive year-round with joyful parties and celebrations. The Sony SRS-XV800 wireless speaker features five tweeters for clear sound in both front and rear directions, and delivers powerful bass with X-Balanced Speaker Units —ideal for bigger parties. Its built-in wheels and handle ensure the fun never stops rolling, making it perfectly portable for any location. Plus, with its IPX4 water-resistant rating when upright, it is protected against splashing water at any angle, allowing you to dance in the rain or host an outdoor bash worry-free.

Live life at full volume and turn every moment into something that you’ll remember forever.

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Moreover, make your movie nights or game days become an immersive audiovisual experience with the unique TV Sound Booster function. With the mic and guitar input, you can seamlessly jam like a pro with your friends and family.

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Doogee U10 Pro Tablet

PHP5,499

THE U10 PRO is a new tablet with a 10.1-inch display running Android 13. The tablet is poised to be the more premium sibling to the best-selling U10. The U10 Pro has a trusty Rockchip RK3562 Quad-Core chip, a 22nm SoC with four ARM Cortex-A53 CPU cores clocked at 2GHz. Additionally, the chipset has a Mali-G52 2EE MC2 GPU that peaks at 820MHz – apt for casual apps. The tablet has a 5,060mAh battery, Wi-Fi 6 connectivity, and stereo speakers. This affordable Android tablet has a bigger RAM of up to 20GB (8GB + 12GB VRAM) compared to the base model U10 (up to 9GB), making multitasking more efficient. It comes with a free jelly case inside the box.

February 2024

Doogee T20 Ultra Tablet

PHP20,999

WITH ITS STUNNING 2.4K screen, the T20 Ultra is meant for media consumption as consumers can immerse themselves in an audiovisual journey. The tablet flaunts a 12-inch Fullview Display and loud Quad-Speakers to ensure 100% pure entertainment.

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Don’t discount the T20 Ultra’s performance as it’s equipped with an OctaCore processor, making gaming possible in a tablet. The T20 Ultra features the MediaTek Helio G99, a 6nm SoC that has two ARM Cortex-A76 cores running at 2.2GHz, six Cortex-A55 cores restricted to 2GHz, and a Mali-G57 MP2 GPU. Balance productivity and power efficiency with its onboard 32GB of RAM (12GB + 20GB VRAM) and generous 256GB ROM. The tablet also has a 10,800mAh battery and runs Android 13 out of the box. It has an 8MP front-facing and 16MP rear-facing cameras, as well as quad speakers, and Widevine L1 certification for streaming DRM-protected at 1080p. It comes with a free stylus, keyboard, and folio case.

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February 2024

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REVIEWED BY GABRIEL PE

LENOVO LEGION GO HANDHELD PC GAMING

Ever since the launch of the Steam Deck in 2022, handheld consoles have taken on a new life. Handheld PC gaming devices had a niche market prior to 2022, but have now gone mainstream as other brands try their own take in the segment. Lenovo threw its hat into the mix last year with the launch of its Lenovo Legion Go handheld gaming console, and it’s the best in the market right now.

February 2024

DESIGN gadgetsmagazine.com.ph

If there’s one word to describe the Lenovo Legion Go, it would be “massive.” Compared to its counterparts, the Legion Go is the biggest; in fact, as someone with small hands, I found certain actions difficult to execute. It’s also pretty heavy coming at 854g. While some may consider it a detriment, the detachable side controls are a trick up its sleeve to draw the crowd back. The Lenovo Legion Go’s main tablet has an 8.8-inch QHD+ (2150 x 1660) IPS display with a 144Hz refresh rate. On top are the volume and power buttons, a USB-C 4.0 port, the microSD expansion slot, the 3.5mm headphone jack, speaker holes, and some exhaust vents. Underneath is another USB-C 4.0 port that can also charge the device. It’s useful when you want to charge the Legion Go within its carrying case. The notch to pull the kickstand when you want to go detachable mode can be found at the back.

Both controllers have hall-effect analog sticks, which is a nice choice if you ask me. There is also the L/R button and trigger. The left controller has the left Legion button (which opens Legion space), the menu/start button, the view button, and the directional pad. At the back are two additional customizable buttons. The right controller has the right Legion button (which opens settings by default), the ABXY buttons,

and trackpad. What makes the right button stand out is the sensor and switch underneath. Lenovo has equipped the Legion Go with what it calls the FPS mode, which turns the right controller into a vertical mouse for FPS fans. At the side are the Mouse 1 and 2 buttons, and just beneath the right trigger is a scroll wheel (how neat is that!); behind is the third customizable button and the Mouse 3 button.

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Lenovo Legion Go

HARDWARE The Lenovo Legion Go is powered by an AMD Ryzen Z1 Extreme processor. The AMD Ryzen Z1 Extreme is a “Zen 4” octa-core processor with 16 threads, so it’s technically a Ryzen 7000 processor made for handheld gaming machines. Paired with the AMD Ryzen Z1 processor is an integrated AMD Radeon RDNA 3 graphics. According to AMD, the Z1 Extreme has 12 graphic cores, which is on par with a discrete graphics card. Other notable specs include the 16GB LPDDR5X 7500MHz RAM, and 512 PCI.e Gen 4 M.2 SSD storage. If you find yourself short on storage (trust me, you will), the Legion Go has a dedicated microSD slot for up to 2TB of extra storage space.

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It has a 49Whr battery, which lasts 2 to 3 hours depending on use (more on this later). The unit comes with a 65W charger that utilizes the two USB-C 4.0 slots. In terms of performance, this is where things get interesting. The Lenovo Legion Go is certainly a capable device able to run AAA games like CyberPunk 2077 and Assassin’s Creed: Valhalla at a stable 30 to 40fps, but there is a caveat. You’ll definitely need to tinker around the settings menu to find the right spot. Fortunately, for games like CyberPunk 2077, there’s already a Steam Deck that does tune the game a bit, but it is still not the best experience. After trying out a couple of settings, I was able to achieve 40fps for Assassin’s Creed: Valhalla, 23-34fps for CyberPunk 2077, 63fps for Marvel’s Guardians of the Galaxy, and 52–54fps for NBA2K23. As for lighter games like Hades, Valorant, and League of Legends, I was able to easily break the 100fps mark.

USER EXPERIENCE Using the Lenovo Legion Go was an eye-opener for me. I had my doubts about the handheld PC gaming trend since most early products in the space were battery chuggers or thermal nightmares. While the Lenovo Legion Go is neither, it still is not the perfect PC replacement. One of the first things I noticed: While it doesn’t chug battery in default settings, once you crank it to performance mode, you’re left with just over February 2024

SPECIFICATIONS

Beyond gaming, Legion Go offers some great PC usability. It runs on Windows 11 by default, with the Legion Space app booting from Windows, so you can terminate it or simply minimize it. You can do some light work, or stream some movies or music on the device. In fact, a portion of this review was actually written using the Legion Go, paired to my Bluetooth keyboard and utilizing the FPS mode controller. The two USB-C ports do support Display out, so you can connect the device to an external monitor for more productivity. The external monitor mode is perfect when you really want to boost your gaming performance. The AMD Ryzen Z1 Processor gets a bit of a boost when the device is plugged in; add to that toggling performance mode, and you’re on your way for a fun time. Even without the external monitor, Lenovo did a great job incorporating customizability within the Lenovo Legion Go. Using the Legion R button, you can set the power draw of the processor, decide the fan speed and noise, and even the

display resolution and screen refresh rate. You can easily access this menu even in the middle of a game. There’s also a task manager shortcut in case of unexpected glitches. Speaking of gaming performance, while it performed amazingly during testing, I found myself struggling with storage. I managed to install just five games in the 500GB storage, so you better cash out on that microSD to fully bring over your library. Lastly, the Lenovo Legion Go is a big device. It is currently the biggest in the handheld sphere, so users with small hands might need a bit of time to get used to it.

VALUE The Lenovo Legion Go is available in the market for PHP49,995. It’s more expensive than its competitors, but it does offer more value. The detachable controllers, the powerful AMD Z1 Extreme processor, and 2K 144Hz refresh rate display are just some of the quality of life features you never knew you needed from a handheld gaming PC.

WHAT'S HOT  Amazing gaming performance Cooling is top notch Detachable controllers Kickstand

WHAT'S NOT  Can be pretty big for some users

BOTTOMLINE The Lenovo Legion Go has made handheld gaming great again. 35

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an hour of gaming. Not really fun if you’re on the go. Thankfully, the processor does allow you to game in balance mode, but expect the game performance to take a bit of a hit. That said, the small display does allow you to reduce graphic resolutions to allow VRAM space for other visual settings.

Processor: AMD Ryzen Z1 Extreme (8C, 16T, 3.3GHz) Graphics: AMD Radeon (RDNA™ 3 Architecture) Memory: 16GB LPDDR5x-7500, soldered OS: Windows 11 Home Storage: Up to 1TB M.2 2242 SSD Display: 8.8” WQXGA (2560x1600), Multi-touch, IPS, 500nits, 16:10, 144Hz, Corning Gorilla Glass 5 Audio: Stereo speakers, 2W x2, dual-array microphone Connectivity: 802.11ax 2x2 Wi-Fi + Bluetooth® 5.1 Touchpad: Buttonless Mylar® surface touchpad (on the right controller), 28.5 x 28.5 mm (1.12 x 1.12 inches) Sensors: 6-axis Gyroscope sensor, Ambient light sensor (ALS), Mouse sensor Battery: 49.2 Wh, supports Super Rapid Charge Dimensions: Gamepad with controllers: 298.83 x 131 x 40.7 mm (11.76 x 5.16 x 1.60 inches), Less than 854 g (1.88 lbs) Ports: 1x microSD card reader; 1x Headphone / microphone combo jack (3.5mm); 2x Pogo pin connector (5-point); 2x USB4 40Gbps (support data transfer, Power Delivery 3.0, and DisplayPort™ 1.4)

REVIEWED BY ALYSSA SILVA

REALME C67

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SMARTPHONE

Whether it’s for studying, office tasks, casual gaming, or capturing moments, the entry-level realme C67 shines performance-wise. February 2024

DESIGN Out of the box, the realme C67 exudes a modern and lightweight impression that made me want to explore its features further. The slim 7.59mm body and rounded edges contribute to its modern aesthetic style. Weighing only 185 grams, it made me feel at ease carrying it around all day. This is a smartphone that fits just right in your hand, striking a good balance between weight and comfort. As I flipped the smartphone to explore the back, the Sunny Oasis color greeted me like stepping into a daylight forest. The threecolor gradient coating process creates shimmering stripes dancing in the light, for a beautiful visual display.

Looking at the rear camera, the sleek and pill-shaped design creates a polished look and adds to the modern style of the smartphone. Plus, the lenses have a gold-colored ring design, which adds elegance to the camera’s appearance. The front camera features a hole punch design offering a widescreen display. This is convenient because you’ll have full visuals for viewing documents, watching films, playing games, editing photos, and making short videos. On the left side of realme C67 are the dual micro SIM and micro SD card trays. On the right side are the volume button and the fingerprint scanner. It also has a dual microphone and dual stereo speakers at the top and bottom part of the smartphone. At the bottom are the USB Type-C charging port and 3.5mm headphone jack.

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The Realme C67 has an IP54 rating, which I was able to test out. Whether subjected to a sudden splash of water or being in a dusty environment, this smartphone can still deliver reliable performance. Just remember that while the IP54 rating indicates a certain water level resistance, this smartphone is not fully waterproof. It can only handle limited water exposure, so no jumping into the pool or swimming under the sea with this phone.

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realme C67

HARDWARE With the Qualcomm Snapdragon 685 at its core, the realme C67 is an ideal companion for everyday activities, as demonstrated by its Geekbench 6 scores. With a singlecore score of 473 and a multi-core score of 1555, this smartphone can deliver versatile performance despite being an entry-level smartphone. Testing its CPU capabilities, it seamlessly handled multitasking activities, such as capturing moments, browsing social media, and even editing short videos. Its GPU scored 379, which is sufficient for multitasking and some light gaming. The realme C67 packs a substantial 5000mAh battery power, which allowed

me to seamlessly perform multiple tasks and enjoy some entertainment throughout the day. Running on the latest Android 14 operating system delivers convenient features, such as having the latest software updates, more security features, customizable themes, and wallpapers. As for enhancing user interaction, the realme UI T edition optimizes the device’s interface for a smooth and user-friendly experience, allowing me to navigate and use the smartphone effortlessly.

USER EXPERIENCE The realme C67 delivers good performance in standard rear camera photography, especially under well-lit

conditions. Featuring a 12MP camera and 3x-in sensor zoom, it holds up well, particularly for an entry-level device. Though the 3x-in sensor zoom needs some improvement to produce sharp images, this smartphone shines when used for wide-shot photography, producing photos that are perfect for Instagram. Additionally, the realme C67 offers a familiar camera feature – Street Mode, available in the rear camera settings. In Street Mode, you have the option to capture photos with various filters integrated into the system, adding a creative touch to your photography experience. For selfie enthusiasts, the realme C67 has an 8MP front camera that is capable of capturing smooth quality selfies with a charming bokeh effect on the background. Exploring the videography capabilities of the realme C67, its rear camera supports video recording from 720p to 1080p that runs in 30fps, providing a standard high quality for casual videos. However, do note that the videos may come with a subtle grainy quality, depending on specific lighting conditions. Yet, the recorded videos showcased some good and smooth quality results in well-

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lit settings. The rear camera features Electronic Image Stabilization (EIS) for clear video recording. It can handle some small movements while effectively maintaining good video quality. However, larger motions may lead to some blurriness. The front camera performs well in recording at 1080p with a 30fps frame rate. The embedded sensors automatically make necessary adjustments without compromising video quality. It delivers smooth and excellent-quality selfie videos in well-lit environments. In the gaming and entertainment realm, the realme C67 can provide a smooth and high-quality gaming experience for casual games such as Sims FreePlay and Snack Bar. However, mobile gaming enthusiasts might find it falls short of meeting their gaming expectations, although Mobile Legends: Bang Bang can be played with high graphics and frame rate.

The dual stereo speakers shine in delivering clear vocals that resonate loudly, so I can hear the lyrics. However, there’s a noticeable imbalance as the treble

In the front camera’s hole punch design is the Mini Capsule 2.0 that appears when notifications come in, like those from calendar and weather. Also, it adds some functionality as a music playback control with a simple press. Despite the redundancy of this feature, given the existing lock screen controls, it is convenient when the smartphone is active. This way, switching between music tracks is effortless without the need to access the notifications bar. Embodying a slim design, the realme C67 is built to last through the day, thanks to its 5000mAh battery. Even with activities like playing casual games, capturing photos and videos, and playing some music, this smartphone is able to manage heat efficiently. Adding to its convenience, the realme C67 features quick charging capability courtesy of the 33W SUPERVOOC charger. It offers extensive storage with its 256GB capacity, expandable up to 2TB. An efficient 8GB RAM seamlessly supports realme C67’s performance and updated software.

VALUE

SPECIFICATIONS Display: Screen Type: IPS LCD | Screen Size: 6.72” | Screen Resolution: FHD+ 1080x2400 | PPI: 391 | Screen-to-Body Ratio: 91.40% | Refresh Rate: 90Hz | Touch Sampling Rate: 180Hz | Brightness: 800 Nits (Typ); 950 Nits (HBM) Protection: IP54 Dust & Water Resistance Color: Sunny Oasis & Black Rock Storage: 8GB+128GB | 8GB+256GB | Storage Expandability: 2TB Battery Capacity: 5000mAh Power Supply: Charging Wattage: 33W SUPERVOOC Charge Camera: Rear: 108MP+2MP | Front: 8MP Audio: Speakers 2 | Audio Ports: 3.5mm Headphone Jack Operating System: realme UI U Edition, Android 14 Voice Assistant: Google Assistant Processor: Qualcomm Snapdragon 685 (6nm; 4G) Connectivity: WiFi: 2.4GHz, 5GHz | Bluetooth: Bluetooth 5.0 | Frequency Bands: 2G / 3G / 4G Dimensions (LxWxH): 164.6mm x 75.4mm x 7.59mm Weight: 185g

WHAT'S HOT

The 8GB+256GB variant is priced at PHP10,999, which seems relatively high for an entry-level smartphone. However, the alternative 8GB+128GB variant is available at a more budget-friendly price of PHP9,999.

Expandable storage up to 2TB IP54 dust & water Resistance 5000mAh battery capacity

WHAT'S NOT  Rear camera 3x zoom  Imbalance between treble and bass beats

BOTTOMLINE A smartphone that embodies practical features for everyday activities but not for heavy gaming. 39

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The realme C67 stands out as a mini movie smartphone, featuring a wide 6.72” LCD ideal for an enjoyable filmwatching and casual gaming experience. A 90Hz refresh rate brings an extra layer of responsiveness to interactions, making every touch seamless and every scroll silky-smooth. It also enhances your gaming experience because it adds a fluid layer of delight when playing Sims FreePlay, Snack Bar, and Mobile Legends: Bang Bang.

beats dominate the bass, resulting in a bit of a muddled sound, particularly at maximum volume settings.

Highlight

STEREOSCOPIC 3D LAPTOPS AND GAMING MONITORS

February 2024

cer announced the extension of its SpatialLabs stereoscopic 3D lineup to the Aspire line of laptops and Predator gaming monitors.

assistance, while Acer’s suite of AI-supported solutions in Acer PurifiedView and PurifiedVoice elevate conference calls on the 3D laptop.

The new Aspire 3D 15 SpatialLabs Edition laptop delivers captivating 3D content for entertainment and creation on its 15.6-inch UHD display. It also comes with a suite of AI-powered SpatialLabs applications for 3D viewing and content creation, without the need for specialized glasses, delighting users when watching their favorite content and empowering developers to see their designs in their real 3D forms. With Microsoft Copilot in Windows 11, users can experience upscaled creativity and productivity with AI-powered task

With the Predator SpatialLabs View 27 gaming monitor, gamers become fully enveloped in trueto-life 3D experiences as SpatialLabs TrueGame technology revives 3D gaming realms as envisioned by game developers. TrueGame renders original 3D game designs with greater depth and contour so gamers can bask in breathtaking 3D realism, while the Acer Immerse Audio system acts as a virtual headset for ambient audio.

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Highlight

ASPIRE 3D 15 SPATIALLABS EDITION: UNLOCKING IMMERSIVE AND AI-POWERED EXPERIENCES In the hopes of bringing immersive 3D entertainment and creative experiences to more users, the new Acer Aspire 3D 15 laptop (A3D15-71GM) integrates SpatialLabs’ advanced optical solutions along with the power of up to an Intel Core i7 processor 13620H and up to NVIDIA GeForce RTX 4050 Laptop GPUs to project attention-grabbing 3D images and scenes. The stereoscopic 3D laptop is shipped with SpatialLabs Experience Center Pro, which contains an array of

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SpatialLabs applications and add-ons to further elevate 3D experiences for enthusiasts and casual creators. SpatialLabs Go brings another level of content immersion as it utilizes Acer’s proprietary AI models to transform 2D content to 3D in real-time. Whether it is a photo of beautiful scenery, a video of precious memories, or even a YouTube video, SpatialLabs Go generates depth maps for your 2D content and turns it into stunning stereoscopic 3D in the blink of an eye. Plus, SpatialLabs Player gives full control for side-by-

side video playback and seamless switching to 2D or 3D modes when viewing on the Aspire 3D 15.

Adobe RGB color gamut and can be switched between 2D and 3D viewing modes. During video calls, Acer PurifiedVoice and PurifiedView also work together so users can look and sound their best with AI-supported noise reduction technology and camera effects. Despite the heavy 3D rendering workloads, the Aspire 3D 15’s internals remain cool and running thanks to Acer’s TwinAir technology and thermal management system featuring three copper pipes that help dispel heat efficiently. System maintenance and performance monitoring on the device is a breeze with the AcerSense utility app, accessible with just one click of the dedicated AcerSense key. Users will also appreciate the Aspire 3D 15’s provision of ample memory space with up to 32GB of DDR5 memory and up to 2TB of storage, as well as multiple connectivity options with an HDMI 2.1 port, a USB Type-C Thunderbolt 4 port, and Wi-Fi 6 compatibility.

Creators can take advantage of the SpatialLabs Model Viewer application and rendering technology in real time to import and convert CGI and CAD file formats into 3D illustrations to inspect and demonstrate ideas in greater detail. The 3D laptop also supports Acer’s OpenXR runtime for seamless 3D content creation on compatible applications, along with other developer tools such as the SpatialLabs Unity and Unreal Engine plug-ins to fast-track 3D projects and extend support for more creators across various fields. The 3D laptop is built for the next wave of computing, shipped with Copilot and a dedicated Copilot key for quick and easy access to the everyday AI assistant. Copilot in Windows unleashes greater creativity and productivity, harnessing the power of AI to assist with personalized answers and tasks during work, creation, or play. Whether for developing designs or leisure viewing, 3D visuals come to life with incredible depth and cinematic colors on its 15.6-inch UHD IPS panel with 100% support

for

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Highlight

PREDATOR SPATIALLABS VIEW 27 GAMING MONITOR: 3D GAMING REDEFINED Acer has expanded its line of stereoscopic 3D displays with the new Predator SpatialLabs View 27 gaming monitor, letting gamers dive deeper into the depths of 3D worlds. The SpatialLabs TrueGame leverages its proprietary shader and driver technique to develop individual 3D profiles with existing depth information from the games. The latest 3D Ultra mode, with its second virtual camera, showcases greater depth and geometry in every scene, while also offering a wider collection of 3D stereo configurations to allow gamers to customize visual effects and intensity to their liking. Simply clicking the patented One-click Game play function automatically launches games in their preconfigured 3D profiles, with more AAA titles and classics added every month, just waiting to be explored. Acer Immerse Audio complements the sensual 3D experience on the gaming monitor with its enveloping

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spatial sound technology. Rich soundscapes are echoed from its dual 2.5 W speakers, enhanced by the combination of AI-driven beamforming acoustic transmissions and head-tracking solutions to produce the feeling of using surround-sound headphones. Even without the actual hardware, gamers can enjoy and absorb every sound, emotion, and adrenalinepumping scene when stepping into their favorite gaming adventures. Eye-catching 2D and 3D visuals with brilliant colors are shown on the Predator SpatialLabs View’s 27-inch, 2D-3D switchable 4K panel, thanks to its lightning-fast 160 Hz refresh rate, 400 nits brightness, and Delta E< 2 color accuracy. With AMD FreeSync and NVIDIA G-SYNC compatibility, the 3D gaming monitor delivers vivid, tear-free frames even when gaming under extremely low-light environments.

For professional creators and developers, the Acer SpatialLabs View Pro 27 was announced earlier as part of the SpatialLabs solutions to elevate the way 3D ideas and audiovisual elements take shape, bringing every design detail and concept closer to reality.

February 2024

Highlight

WORLD’S FIRST WIRELESS TRANSPARENT OLED TV L

G Electronics (LG) unveiled the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true technological marvel, combining a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before. The OLED T unlocks a February 2024

world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces. This is complemented by the class-leading picture quality and performance of LG OLED, powered by the new α (Alpha) 11 AI processor. A genuine game changer, LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a Best of Innovation honor.

LG SIGNATURE OLED T liberates users from a dominant black screen that competes with the décor in their home. Maintaining its 77-inch screen size, OLED T and its innovative transparent display seamlessly harmonizes with its environment. Practically invisible when turned off, it blends into the environment and frees users from the long-standing problem of what to do with the ‘big black

screen.’ The TV’s beautiful see-through screen also helps to make one’s space feel larger, providing a sense of openness. The unique LG OLED T brings with it many new possibilities, from where it can be placed in the room, to the kinds of user experiences that LG can now deliver. Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside. The included Zero Connect Box, which leverages LG’s cutting-edge wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, regardless of where the electrical outlets are located in the room. With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment.

What’s more, the modular design of the LG OLED T facilitates diverse installation methods. The OLED T comes in standalone, against-the-wall, or wall-mount options. Customers can further customize by adding standing or floating shelves on either or both sides of the screen to best suit their unique tastes and preferences. LG’s transparent OLED lets owners discover new forms of entertainment and use via its dual viewing experiences: transparent and opaque. The OLED T becomes a transparent digital canvas for showcasing artwork, videos, or photos with the Always-On-Display (AOD) feature. Content displayed on the transparent screen appears to float in the air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect. Another option is the T-Bar feature that offers a helpful info-ticker running along the lower part of the screen. The T-Bar displays news alerts, weather updates, or the title of songs being played while the rest of the screen presents a clear, unobstructed view of the space behind it.

For viewing in picture-perfect OLED, simply click a button to raise the contrast screen. In this way, users can instantly switch to take full advantage of LG OLED’s enhanced picture quality through the new α (Alpha) 11 AI processor with 4-times greater AI performance. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. OLED T offers the best of both transparent and vibrant-color screen experiences with just a click of a button. “An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”

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Highlight

HONDA 0 SERIES TWO NEW GLOBAL EV CONCEPT MODELS DEBUT AT CES 2024

February 2024

he Honda 0 Series, a new EV series that will launch globally starting in 2026 was announced at the CES 2024, with the world premiere of two concept models, namely Saloon and Space-Hub.

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination to take on this challenge of developing a new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.” With this new EV series, Honda will strive to further advance its “M/M concept (man maximum, machine minimum)” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights. In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa, the Middle East, and South America.

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Highlight

SALOON The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver’s sensibility.

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With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate “joy of driving” in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.

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Highlight

SPACE-HUB Under the common design language of the Honda 0 Series, the SpaceHub was developed under the theme of “augmenting people’s daily lives.” Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

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MOBILITY

SUZUKI JIMNY 5-DOOR PAVING THE WAY FOR A NEW ERA IN FILIPINO ADVENTURE February 2024

“The Jimny, deeply rooted in a rich heritage, stands as a testament to Suzuki’s commitment to excellence. Its popularity is not just a testament to its past glory but a promise of exciting journeys ahead,” notes Suzuki Philippines president Koichiro Hirao. He further expressed excitement in the new evolution of a beloved icon and added that the Jimny has become a symbol of adventure and innovation for Filipinos.

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MOBILITY

FRONT CONSOLE

4WD SHIFTING

EXTERIOR The New Jimny 5-door seamlessly incorporates all the practical and functional design elements of the Jimny. Its sturdy square body not only conveys off-road capability and durability but also contributes to the driver’s situational awareness. The upright A-pillars and flat clamshell bonnet improve visibility through the front windshield, while the dipped lines of the driver and passenger windows extend visibility from the side. The 5-door model boasts chrome accents on the front grille, a distinctive feature that accentuates the grille’s unique 5-slot design. Additionally, features such as the signature round headlamps and 15inch dark-metallic alloy wheels further enhance the overall robust exterior styling. INTERIOR The theme of practicality and functionality extends seamlessly to the interior. Meticulously designed to balance aesthetics and functionality, the sleek black interior avoids unnecessary colors or decorations to minimize distractions, allowing the driver to focus on navigating the vehicle. Horizontal lines on the instrument panel and vertical lines in the meter cluster and center console panels assist the driver in gauging the vehicle’s angle, especially in challenging terrains such as rough or mountainous terrains. February 2024

The rear seat has undergone enhancements, featuring thicker seat cushions to provide better seating posture and comfortably accommodate two adults. Positioned directly above the rear passengers, the rear seat lamp ensures improved lighting, while the rear seat power window switches are conveniently located in both the rear doors and the front console box for easy control from both rows. The extended wheelbase of the 5-door model has resulted in an expanded luggage area. Although the luggage box from the 3-door model has been removed, the lowered floor height and increased depth of the luggage area now offer a spacious 211L of luggage capacity (with the rear seatback raised). Enhancements include a luggage area lamp illuminating the entranceway for user-friendly access, and the removal of the toolbox for simplified loading and unloading of luggage. Similar to the

3-door model, the luggage area in the 5-door model comes equipped with an accessory socket. SAFETY Safety is paramount in the New Jimny 5-door GLX variant, featuring SRS front airbags for both the driver and seat passengers, as well as side airbag and curtain airbags for occupants in both the front and rear seats. Additionally, the vehicle is equipped with a reverse parking camera and sensors to enhance overall safety awareness. PERFORMANCE The Jimny 5-door features a powerful 1.5L engine, tuned for off-roading adventures. With a 340mm longer wheelbase than the 3-door model, it maintains crucial off-roading features— ALLGRIP PRO, a sturdy ladder frame, exceptional approach, breakover, and departure angles, 3-link rigid axle suspension with coil spring and

The GLX Two-Tone variant, on the other hand, is available in Sizzling Red Metallic/Bluish Black Pearl and Chiffon Ivory Metallic/Bluish Black Pearl. PRICING The New Jimny 5-door is available in all Suzuki Auto Dealerships nationwide with the following SRP: (Left to Right) Norminio Mojica, Koichiro Hirao, Norihide Takei, and Yokio Sato

part-time 4WD with low-range transfer gear. Built for authentic off-road ruggedness and agile maneuverability, it serves as the ideal companion for global adventurers and wilderness professionals.

COLORS The New Jimny 5-door offers monotone color options for the GL and GLX variants, including Jungle Green, Celestial Blue Pearl Metallic, Arctic White Pearl, and Granite Gray Metallic.

JIMNY 5DR GL MT – PHP1,558,000 JIMNY 5DR GLX AT – PHP1,698,000 JIMNY 5DR GLX AT (2-tone) – PHP1,708,000 For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit the Suzuki website.

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MOBILITY

2024 KIA SELTOS 1.4 TURBO SX Now available at showrooms for previewing and release, the 2024 Kia Seltos SX is set to deliver heightened features and excellent value to young progressive crossover buyers. February 2024

February 2024

MOBILITY

BOLDER, BETTER, BRIGHTER The new 2024 Kia Seltos SX redefines class and distinction in the compact crossover realm, ideal for the everyday routine or the weekend getaway. Measuring 4,385mm long, 1,800mm wide, and 1,635mm tall, the Kia Seltos SX fits the daily needs of the busy urbanite. With a wheelbase of 2,630mm, it has the essential interior space for a full complement of five passengers and their accompanying cargo. A new, more prominent grille design with added accents, revised front and rear bumpers with updated turn signals, LED fog lamps, functional roof rails, satin-finish belt trims, chrome trims, and connected star-map signature LED taillamps distinguish the new Kia Seltos SX from earlier models.

February 2024

A fresh set of 17-inch two-tone alloy wheels, finished in semi-gloss black, also makes the new Kia Seltos in SX trim a standout on the road. Inside, the new Kia Seltos SX also brings a host of unique class-leading details and features ideal for the modern crossover market. A panoramic 10.25inch instrument panel integrated with a 10.25-inch infotainment display, which sports wireless Apple CarPlay and Android Auto connectivity, emphasizes the futuristic appeal of the new Kia Seltos SX. It also has a unique Sound Mood Lamp. Additional comfort and convenience features in the new Kia Seltos SX include a new panoramic sunroof, dual zone automatic air conditioning, front seat cooling, electronic parking brakes, ambient lighting, keyless entry, and wireless mobile charging.

A full complement of safety features highlights the new Kia Seltos SX position in the nameplate’s lineup. Six SRS airbags, Smart Cruise Control with Stop-and-Go ability, Lane Keeping Assist, Lane Following Assist, Forward Collision Avoidance Assist, High Beam Assist and Parking Distance Warning are exclusive to the new Kia Seltos SX. POWER AND EFFICIENCY IN ONE What sets the 2024 Kia Seltos SX apart is its all-new powertrain. A new 1.4-liter four-cylinder Turbocharged Gasoline Direct Injection engine with a total power output of 140PS and 242Nm of torque that surges as early as 1,500rpm ensures top-notch performance, responsiveness, and fuel efficiency for the new Kia Seltos SX. With a new 7-speed Dual Clutch Transmission enhanced by selectable

With all the fine amenities, elegant and distinctive features and specifications, and a class-leading driving experience, the 2024 Kia Seltos SX truly deserves its range-topping stature in the new crossover lineup of Kia Philippines. “We encourage and invite our customers to visit their nearest Kia dealership to see, feel, and experience the new 2024 Kia Seltos,” says Brian Buendia, chief operating officer of Kia Philippines.

PANORAMIC SUNROOF

driving modes, the dynamic powertrain combination provides lively performance in varying road conditions. With two unique colors — Pluton Blue and Snow White Pearl with Black Roof — the 2024 Kia Seltos SX is a distinctive and practical choice for forward-

thinking crossover buyers eager to realize their passions and get the most out of life. Priced at PHP1,688,000, the Kia Seltos SX also comes with a 5-year or 160,000-kilometer Warranty and 24/7 Roadside Assistance for Kia customers’ peace of mind.

“Now that all three variants of the 2024 Kia Seltos are here, our customers can discover which new specifications fit their needs, requirements, and budget. The 2024 Kia Seltos SX brings a refined presence, ease and convenience, enhanced comfort, and extensive safety features ideal for families and individuals who want a vehicle that lets them get the best out of life,” he adds.

LEATHER SEATS

February 2024

MOBILITY

PHL-OX 2024 “SO DRIVE THE BRAVE” IN THE PETRON PHILIPPINE OVERLAND EXPEDITION February 2024

ccording to an article entitled “So Fight the Brave,” which appeared in the Sunday Times Magazine on March 3, 1946, writer TD Agcaoili narrates that when General Guillermo Nakar was detained at Fort Santiago, he regularly used the thumbs-up gesture to signal that “everything was okay, keep your chin up, and keep on fighting,” thus uplifting the spirit of the inmates.

General Nakar, Quezon, is home not only to some of the most challenging terrains in the country; its unpredictable weather can render the jungle trail unpassable in the blink of an eye. An adventure through the jungles of General Nakar definitely isn’t for the weak-hearted but for the resilient and brave off-roaders and adventurers who will never give up until they cross the finish line.

Now on its 2nd year, the Philippine Overland Expedition (PHL-OX) 2024 is guaranteed to take extreme 4x4 racing and overlanding to the next level, with the introduction of more challenging obstacles, the inclusion of internationalspec 4x4 rigs, and the opportunity for non-competitors to experience General Nakar like never before. PHL-OX 2024 is truly an adventure for the brave. February 2024

MOBILITY

Happening from February 19 to 25, 2024 in General Nakar, Quezon, and Dingalan, Aurora, the Petron Philippine Overland Expedition will not only include technical multi-stage segments designed to challenge each competitors’ driving and survival skills, but will also include an expedition that will give camper participants the chance to traverse the very same jungle trail that the competition convoy will take to Dingalan, Aurora.

provided a team has a minimum of one production vehicle and a maximum of one prototype vehicle. Prototype rigs are heavily modified race rigs built to compete in highly technical 4x4 competitions. There are

With regards to the Prototype and Modified category vehicles, special emphasis will be given to driver safety in addition to vehicle set up and capabilities, with rig specifications used in international 4x4 competitions to be followed.

COMPETITOR RIGS Participants may opt to join the Team Competition as a group comprised of three rigs with six competitors. But unlike in the maiden edition where competitor teams were required to use production vehicles with slight modifications, competitors can now include prototype and modified rigs February 2024

no restrictions in terms of the engine type and body structure for these types of vehicles, provided they adhere with the safety guidelines of the competition. Windshield, firewall, and functioning electrical systems are musts. Modified rigs on the other hand are production units that have been customized in terms of body size and engine type while retaining the production look of the vehicle.

For the Team Competition, participating vehicles must have full

recovery and river crossing capacity; hence winch and snorkels are required. Each team must also be self-reliant, bringing with them provisions such as food, water, power source, as well as critical vehicle spare parts and supplies. PHL-OX 2024 will officially flag off from the General Nakar Municipal Hall in Quezon province, with each competitor team tasked to complete multiple timed stages (TS), en route to the final challenge in Dingalan, Aurora. Timed stages are man-made and natural tracks designed to test each competitor’s off-road driving, navigation, and recovery skills. The team with the fastest time to complete each TS will receive maximum points. Penalty points will be deducted should a competitor fail to adhere to certain

safety guidelines such as not wearing of seatbelt while the vehicle is in motion, and not using gloves when winching.

from Campsite 1 in Masanga Point all the way to Campsite 2 in Dingalan, Aurora.

WHAT’S AT STAKE? There is a prize pot of PHP1,000,000 with the champion team taking home PHP500,000. The 2nd and 3rd placers will receive PHP200,000 and PHP100,000, respectively. Special Awards will also be given to select Competitor Teams and individual competitors for performance-related achievements during the competition.

Full-time campers may opt to take NLEX to Dingalan, or via Machine Gun Hill trail to Umiray, General Nakar, the same route that will be taken by competitor teams.

PH OVERLAND EXPO Camper participants of the PH OVERLAND EXPO, which takes place from February 21 to 25, have the option to elevate their PHLOX experience by joining as a full-time camper/spectator, tagging along the competition convoy

PHL-OX 2024 is co-organized by Mototesto Overland Equipment Philippines and All Traction Performance, and is made possible with the support of Petron Corporation, Motolite, ARB 4x4 Philippines, Bushranger, and Second Air.

Campers also have the option to join the event as camper/spectator in either the Masanga Point or Dingalan campsite only.

February 2024

MOBILITY

EXPLORE THE PHILIPPINES WITH MITSUBISHI VEHICLES

February 2024

itsubishi Motors Philippines Corporation (MMPC) has launched the TARALETS PINAS campaign, a nationwide initiative celebrating the Filipino spirit of adventure and making every journey better with Mitsubishi vehicles. The campaign is a celebration of MMPC’s 60th anniversary and its unwavering commitment to making life better for Filipinos by supporting and cultivating their passion for travel and exploration. TARALETS PINAS aims to inspire Filipinos to rediscover the hidden gems and immerse in the rich culture of the country while driving their Mitsubishi vehicles. Through the campaign, MMPC aims to provide Filipinos with the perfect vehicles and experiences to explore, discover, and create lasting memories. In support of the campaign, MMPC created an interactive campaign website featuring a information on destinations, road trip itineraries, and food trip tips. People are also encouraged to share their travel stories, experiences, and photos. The campaign is also being flaunted on MMPC’s official social media accounts. A COMMITMENT TO MAKING LIFE BETTER FOR FILIPINOS THROUGH RELIABLE AND ADVENTUROUS VEHICLES MMPC has a long and proud history of supporting Filipino journeys. The company’s reliable and durable vehicles have been a trusted companion for Filipinos on countless road trips and adventures across the country. The campaign seamlessly aligns with MMPC’s tagline, “Life Made Better.” By offering Filipinos dependable and comfortable Mitsubishi vehicles packed with functional and safety features, MMPC empowers them to take on new adventures, rediscover nature’s hidden beauty, and experience the full joy of life on the road.

a community of Mitsubishi owners who share a passion for exploration, discovery, and making the most of life’s journeys. By featuring different provinces, their culture, and engaging online activities, MMPC wants to cultivate a vibrant community where Filipinos can connect, share their experiences, and get the most out of their Mitsubishi vehicles. INVITING FILIPINOS TO JOIN THE ADVENTURE The TARALETS PINAS campaign will feature the following destinations — Bacolod, Guimaras, Iloilo, Pampanga,

South Cotabato, Davao, Cebu, Kalinga, Baguio, Bontoc, Siquijor. Each episode will showcase the rich and colorful heritage and culture of each province to invite Filipinos to embark on a journey. MMPC president & CEO Takeshi Hara said, “We encourage Filipinos to pack their bags, fuel up their Mitsubishi vehicles, and embark on their own TARALETS PINAS adventure. We can’t wait to see the amazing places you’ll visit and the incredible experiences you’ll create with Mitsubishi Motors.” For more information on TARALETS contents, visit https://taraletspinas.com/.

With the TARALETS PINAS campaign, MMPC expresses that it goes beyond simply selling cars. It’s about creating

February 2024

MOBILITY

BYD IS #1 IN NEW ENERGY VEHICLE SALES GLOBALLY

YD is once again the global New Energy Vehicle sales champion, exceeding its target of 3 million vehicles sold in 2023. This is the second year in a row that BYD has led worldwide electric vehicle sales.

Ayala Corporation subsidiary under its automotive arm, AC Motors, MAPVI will spearhead the group’s sustainability goals and help achieve its Net-Zero Strategy by introducing and selling BYD Electric Vehicles in the Philippines.

2023 also saw BYD register in the Top 10 of all automotive sales for the year while continuing to lead all other car brands and manufacturers in Chinese domestic vehicle sales.

“We at MAPVI are delighted and proud to witness BYD, our partners in sustainable mobility, achieve its targets for 2023,” shares Antonio Zara III, president of MAPVI.” With BYD’s strong support and presence in the Philippines, we can only look forward to contributing significantly to the brand in the years to come as it sets even higher goals.”

The 3,024,417 vehicles BYD sold in 2023 is a substantial 61.9% increase from the year before. Of this total, about 1.6 million vehicles are Battery Electric Vehicles (BEV), while 1.4 million are Hybrid Electric Vehicles (HEV) and Plug-in Hybrid Electric Vehicles (PHEV) made by BYD. BYD also led Q4 2023 in global Battery Electric Vehicle sales with 526,409 allelectric vehicles sold, surpassing the sales of other BEV manufacturers in that period. This made BYD the uncontested BEV sales champion in the fourth quarter of last year. Mobility Access Philippines Ventures, Inc. (MAPVI) is the exclusive distributor of BYD cars in the country. As an February 2024

EXPONENTIAL GLOBAL EXPANSION In 2023, BYD’s international sales increased by 334.2%, with 242,765 vehicles sold in over 70 countries on six continents. BYD Dynasty and Ocean series models achieved record-setting sales of 2,877,353 units in 2023. This is a 55.3% increase from the previous year. The BYD Han luxury sedan and the BYD Tang Realtime Electric All-wheel Drive seven-seat crossover belong to the Dynasty model line.

The BYD Dolphin BEV hatchback and the BYD ATTO3 BEV subcompact crossover are key nameplates in the Ocean series. All four models are currently available in the country through BYD Cars Philippines. CHAMPIONING ELECTRIC VEHICLE TECHNOLOGY Since 1995, BYD’s technological prowess has allowed it to become a leader in various industries. Starting as a battery manufacturer, BYD has expanded its expertise over the years to cover automotive and industrial manufacturing, solar power storage, and mass transportation solutions. As the undisputed electric vehicle manufacturing brand, BYD is committed to providing eco-friendly and efficient mobility solutions for global consumers. With its solid manufacturing expertise honed through the years and the support from global top-tier partners, BYD’s technology and products have been favored by numerous global consumers and given a multitude of product recognitions around the world.

ISUZU PHILIPPINES CELEBRATES 24 YEARS AS LEADER IN TRUCK SEGMENT

suzu Philippines Corporation (IPC), the nation’s leading provider of trucks, takes pride in its remarkable achievement of maintaining the number one position in the truck segment for 24 consecutive years. This significant milestone underscores IPC’s unwavering commitment to excellence, innovation, and customer satisfaction in the automotive industry. In 2023, IPC secured a ”Triple Crown” finish, topping all truck categories from CAT III, IV, and V by selling a total of 4,838 units or 43% of the truck market, based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA). Specifically, IPC led the market with 3,034 units of Category III light-duty trucks, 1,407 units of Category IV medium-duty trucks, and 397 units of Category V heavy-duty trucks. This achievement not only cements IPC’s

dominance in the truck segment but also showcases its comprehensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide. IPC’s success is built on the foundation of its renowned durability and reliability, with each vehicle engineered to withstand the demands of various business operations. The company’s commitment to quality has earned the trust of thousands of business owners nationwide, who rely on IPC for their commercial vehicle needs. Beyond the superior quality of its trucks, IPC is backed by its strong nationwide dealer network in setting industry standards with its exceptional aftersales service. Isuzu customers benefit from a wide array of support services designed to enhance their ownership experience. These services include free driver and mechanic training, access to mobile medic

services, and the expertise of Japanese engineers, ensuring that Isuzu’s support extends well beyond the initial purchase. “Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions,” said IPC president Tetsuya Fujita. “Our customers’ satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” he added. Isuzu Philippines Corporation remains dedicated to contributing to the growth and success of businesses across the Philippines. As the brand looks to the future, it reaffirms its commitment to innovation, sustainability, and customer service, to further strengthen its position as the leading truck manufacturer in the country.

February 2024

MOBILITY

MAJOR NLEX PROJECTS FOR 2024

fter the successful opening of the NLEX Connector Caloocan to Magsaysay Section, a game changer infrastructure that shortened travel time from C3 Caloocan to Magsaysay Blvd in Manila to just eight minutes, NLEX Corporation pledges to continue implementing infrastructure development and enhancement projects this year that will expand the capacity of its roads. “This 2024, we intend to embark on three major infrastructure projects and a series of enhancement programs on our assets, which are our roads and our systems, all for the improved travel experience of our motorists at NLEX, SCTEX and NLEX Connector,” said NLEX Corporation president and general manager J. Luigi Bautista. February 2024

CANDABA 3RD VIADUCT A major infrastructure project is the completion of the Candaba 3rd Viaduct scheduled for November 2024. Now 40% complete, this five-kilometer viaduct is being built in the middle of the two existing bridges that connect the towns of Pulilan, Bulacan, and Apalit, Pampanga. Once completed, the Candaba Viaduct will be widened to three lanes with inner and outer shoulders in each direction, therefore enhancing motorists’ safety and mobility.

Highway in Novaliches is set to begin construction by the second quarter of 2024. The construction of this new expressway section will be welcome news for NLEX commuters who currently face daily traffic gridlock in the congested portions of Mindanao Avenue. Eventually, this section will be integrated into the future NLEX expansion to C5/C.P. Garcia near Katipunan Avenue, resulting in an interconnected tollway network that will be accessible to the west, east, north, and south sides of Metro Manila.

NLEX C5 LINK

SCTEX SPUR EXPANSION

Another vital project of the tollway company is the NLEX C5-Link. The first two kilometers of the project between the Mindanao Avenue toll plaza to Quirino

The third major project is the muchneeded expansion of NLEX San Fernando to SCTEX Spur in Mabalacat, Pampanga, which is targeted to start in

the second quarter of this year. When finished, the expressway road capacity of the stretch from San Fernando to SCTEX Spur in Pampanga will be expanded from the existing 2x2 lanes to 3x3 lanes in each direction giving motorists a faster, more seamless travel. The project also includes the installation of roadway lighting from NLEX San Fernando all the way to Sta. Ines, Mabalacat, in Pampanga for added safety and the expansion of the Angeles Interchange to accommodate the increase in volume of vehicles in the area. OTHER PROJECTS Recently, NLEX also signed a Memorandum of Agreement with DPWH and the TRB to build the Sto. Tomas Interchange between San Simon and San Fernando in Pampanga, which will provide direct access to Santo Tomas and nearby towns. This interchange will also ease congestion leading to San Fernando, by providing an additional entry point to the province. As part of the company’s traffic decongestion program, the new F. Raymundo Exit in Brgy, Pandayan, Meycauayan Northbound and the additional lane at the Meycauayan Northbound Exit ramp were recently opened to ease the recurrent traffic in the area especially during peak hours and holidays. The new exit provides an additional and alternative route going to the eastern portion of the City of Meycauayan and Marilao while the additional lane in Meycauayan Northbound Exit ramp serves as the new dedicated lane for Malhacan-bound vehicles while the leftmost and middle lanes are assigned for those going to Iba/Camalig, providing additional space for the high volume of trucks going to the industrial areas.

NLEX Corporation will likewise invest in various system enhancement programs and major upgrades in traffic management systems. The NLEX traffic control center, which houses a central traffic management system, will undergo renovation this year. The center integrates technologies for traffic monitoring and communication to ensure prompt action for the safety and convenience of motorists. It is run 24/7 by trained personnel who monitor traffic flow, and deploy patrol crews and emergency response teams during incidents. Through the years, NLEX Corporation has been committed to the safety and convenience of its motorists, and continuously explores ways to elevate every travel experience on its expressways. In fact, aside from the NLEX Connector, several projects were fast-tracked last year for the motorists to enjoy unhampered movement on its expressways. These include the road raising of the 200-meter portion of San Simon area under the Tulaoc Bridge, and substructure strengthening works at the SCTEX Pasig Potrero Bridge.

antennas were installed to enhance the processing of lane transactions. Additional speed cameras were installed for a more effective enforcement of traffic regulations.

A substantial toll and traffic systems upgrade was also implemented last year. Servers were upgraded and new radio frequency identification (RFID)

NLEX Corporation is a subsidiary of the Metro Pacific Tollways Corporation (MPTC), the toll road arm of the Metro Pacific Investments Corporation (MPIC).

“We find ways to meet the demands of our motorists regardless of how challenging things are. More than proactiveness, it is important that expressway operators are also willing to go the extra mile to anticipate and deliver the needs of expressway users,” Bautista said.

The tollway company will also continue its heavy maintenance program, a comprehensive pavement maintenance and repair works done annually to preserve the quality of road assets and ensure its safe condition.

February 2024

Gaming

Words by Jose Alvarez

DEVELOPER

PLATFORM(S)

February 2024

PUBLISHER

Bandai Namco Studios, Arika

Bandai Namco Entertainment

PlayStation 5, PC, Xbox Series X/S

he game Tekken brings me back to a time when fighting games were transitioning into 3D. This was 30 years ago when Virtua Fighter sought to add the third dimension into fighting video games as part of an ambitious step forward for the genre. The Tekken series has gone through many installments and has been at the forefront of fighting games ever since, although almost a decade has gone by since the release of Tekken 7 in 2015. The storylines and characters made each game memorable in their own way, but can the latest iteration of the Tekken franchise bring in new players while satisfying the old guard?

While the games usually center on the King of Iron Fist Tournament and the perspectives of each character and what happens if they win it, this installment of Tekken focuses on a familiar storyline within the Tekken series, involving infighting among Kazuya Mishima and his son Jin Kazama. Early on in the series, Kazuya Mishima served as the protagonist of the game, while Jin Kazama became the protagonist of the series starting with Tekken 3. Both are associated with the Mishima Zaibatsu, who are also the main sponsors of the King of Iron First Tournament. The story picks up as Kazuya Mishima announces a new King of Iron First Tournament amidst destruction from fighting between Kazuya and Jin’s factions. This tournament includes representatives from various nations. Kazuya also announces that the winner will be rewarded, while the losers will face destruction.

February 2024

Gaming

While the gameplay is the same Tekken gameplay you know and love (and also the first fighting game to use Unreal Engine 5), there are new characters and elements in the game. Fighting games tend to reward quick reaction times, and this is no different in Tekken 8, although there are now some new systems such as the Heat state. Heat makes the game reward offense over defense, so you’ll have to be more aggressive than your opponent to make full use of it. In addition, Heat also lasts for ten seconds and changes the nature of your moveset. It allows you to do things such as a heavy guard break or a dash cancel. What makes Heat interesting is that you can recover health when guarding against Heat or normal heavy attacks, which ironically makes the intricate balance between offense and defense even more important. The Tornado effect allows you to flip opponents during juggles, making characters like Eddy Gordo (or anyone who knows how to juggle characters) even more overpowered.

February 2024

The environment is more important now than in previous games—you can now do Hard Wall Breaks, Hard Floor Breaks, Wall Blasts, Wall Bound, and Floor Blast, which allows you to use the environment to your advantage. Floor Blasts can make juggles even more dangerous as it sends an opponent back up into the air, so if you’re a juggling genius, you can potentially defeat opponents through this method alone.

JACK-8

Several new characters also come into the game—Angel Jin, who is only playable in The Dark Awakens Story Mode; Azucena Milagros Ortiz Castillo, a Peruvian mixed martial artist; Jack-8, a new G Corporation Jack model; Reina, a mysterious girl who goes to Mishima Polytechnical School; and Victor Chevalier, a United Nations super-spy who is of a royal French knight lineage. Other fan favorites and long-time franchise staples return, such as Bryan Fury, Hwoarang, Xiaoyu, Marshall Law, Eddy Gordo (as DLC), Yoshimitsu, Nina Williams, and Paul Phoenix.

AZUCENA MILAGROS ORTIZ CASTILLO

After nine years between releases, the Tekken franchise remains strong. It is apparent that the franchise has not lost its luster despite the lack of an arcade release. Bandai Namco once again proves that fighting games are its bread and butter, and Tekken 8 is a worthy addition to any gamer’s collection—especially if you’ve been putting almost 30 years into the franchise like I have.

LING XIAOYU

BRYAN FURY

February 2024

FinTech

CONSUMER TRENDS FOR 2024 Visa study sees generally positive financial outlook

February 2024

TREND 2

isa, a world leader in digital payments, has released its latest Green Shoots Radar study, a quarterly report tracking consumer sentiments across financial services, commerce, travel, and more. The latest data found that 38% of Filipino respondents have attended concerts over the past 12 months, both locally or overseas, coming in the top five in Asia Pacific right after India (45%), Vietnam (41%), and Indonesia (40%).

Consumers sentiment will remain positive in the Philippines Four out of 10 consumers surveyed in Asia Pacific believe their domestic outlook will improve in a year. 50% of Filipino consumers who were surveyed have a positive outlook, compared to consumers in Vietnam (75%) and Indonesia (64%). Nearly half (47%) of surveyed consumers in the region believe now is a good time to buy big household items such as furniture, household appliances and electronic gadgets, with the Philippines slightly ahead at 56%.

Interestingly, among these Filipino respondents who have traveled overseas to attend a music concert, 37% of them planned a trip specifically to attend this event. South Korea and Singapore emerged as the top destinations for these concert-goers.

Buying a new car is the most common personal life event experienced across most markets in Asia Pacific, with 9% of Filipino consumers reporting so. Respondents also intend to spend more in the region in the next year, with half of Asia Pacific respondents planning to spend more, with those in the Philippines ranking higher than the regional average at 59%.

The study outlines three key trends for 2024:

TREND 1

TREND 3

Consumers will continue to travel locally and abroad to attend live music concerts in 2024

Consumers will increase their personal savings Despite intending to spend more, many consumers surveyed are also setting aside more for savings. In the Philippines, 38% of respondents expect to put more effort into personal savings — slightly higher than the Asia Pacific regional average of 36% — and save up to 9% of their monthly income. Jeff Navarro, Visa’s country manager for the Philippines, said, “The resurgence in travel and notably for live music events is a positive trend. Cards play a vital role in the consumer crossborder journey, providing a safe and secure way to purchase tickets with a seamless contactless payment experience. Consumers can also buy event merchandise and support their travel and shopping needs with cards. At Visa, our purpose is to uplift everyone, everywhere, and we seek to remain salient in consumers’ lives — journeying with them through different life stages and events with relevant products and solutions.”

The post-pandemic period has seen a resurgence in in-person live events, with people increasingly traveling to attend them. This trend is expected to persist in 2024, driven by popular acts performing in the region. Live music concerts are the most popular event type, followed by theatre/ music shows and sporting events.

February 2024

FinTech

s one of the oldest financial institutions, pawnshops have historically been a last resort for individuals in dire straits, offering immediate cash in exchange for valuable items. But recently, something has shifted in how people view and use pawnshops. This change is evident in their diverse clientele, from antique collectors and bargain hunters to small-business owners and individuals seeking quick cash flow. The modern customer understands the pawnshop not as a symbol of desperation but as a tool for financial management.

So, what’s driving this change in perception? And how is the pawning industry rebranding itself as a savvy financial solution?

AN ONLINE PAWNSHOP February 2024

THE HISTORY OF PAWNSHOPS Pawnshops can be traced back thousands of years, with evidence of their existence in ancient China, Greece, and Rome. In the Philippines, pawnshops have been a part of the financial landscape since the 19th century, with Spain introducing the concept to Filipinos. Despite their long history and widespread use, pawnshops have often been stigmatized as a last resort for the desperate and financially struggling. This negative reputation can be attributed to several factors, including high interest rates, shady business practices, and the perception that pawnshops primarily cater to low-income individuals.

SHEDDING THE STIGMA In recent years, however, there has been a noticeable shift in how people view and use pawnshops. Thanks to better, more customerfriendly regulations, many pawnshops now offer fairer deals to customers so that they get more cash for their items. With the growing understanding of their economic value, pawnshops are now viewed as a practical solution to short-term financial needs. Choosing to pawn items can have several advantages compared to other financial options. Pawnshops are more accessible. The process is fast and efficient, often providing instant cash to the customer. The consequences of failure to repay are not severe; if a loan is not repaid, the pawnshop keeps and sells the item without impacting the customer’s credit record. Furthermore, the cost of borrowing from pawnshops can sometimes be lower than that of bank overdraft fees, payday loans, and the fees of credit cards and “buy now, pay later” apps. It’s no wonder that pawnshops have become a popular choice among many — particularly entrepreneurs. By allowing them access to capital quickly without going through the lengthy process of securing a traditional bank loan, pawnshops have opened up opportunities for growth and expansion that may not have been possible otherwise.

THE FUTURE OF PAWNING As the needs and expectations of consumers continue to change, so do businesses need to evolve. Pawnshops are no exception, with some embracing technology and modernizing their business practices to serve customers better. PawnHero, the first online pawnshop in the Philippines, is a prime example of this evolution. With PawnHero, Filipinos no longer have to leave the comfort of their homes to pawn items. They can simply upload a photo and description of their item on PawnHero’s website or app, receive an initial estimate, and have the item picked up for appraisal and storage. Customers also have the option to pay interest and extend loans online, making it more convenient than ever to use pawnshops as a financial solution. “At PawnHero, we aim to reshape the landscape of pawning in the Philippines,” says Dr. Iris Pastor, COO at PawnHero. “By taking pawning online, we’re providing a fair and transparent service that’s easily accessible to everyone, breaking down traditional barriers and delivering a higher level of convenience to our customers.” With the stigma surrounding pawnshops slowly dissipating and the industry continuously evolving, it’s safe to say this age-old institute is becoming a more accepted and practical financial solution. Whether for emergency cash needs or short-term financing, pawnshops are proving to be a convenient choice for individuals seeking financial stability. So the next time you need quick access to money, consider pawning – it may just be your smartest move yet.

PawnHero (PawnHero.ph) is the first online pawnshop in the Philippines and is regulated by the Bangko Sentral ng Pilipinas. Through the use of advanced technology, PawnHero is able to provide instant cash loans to its customers in a hassle-free and discreet manner.

February 2024

Cyber Security

ASIA PACIFIC CYBERSECURITY PREDICTIONS 2024 Palo Alto Networks, the global cybersecurity leader, has recently released its 2024 cybersecurity predictions for Asia Pacific alongside 5 key insights from industry leaders to help organizations ensure a secure future. February 2024

023 saw organizations witness unprecedented levels of cybercrime. Palo Alto Networks’ State of Cybersecurity Report found that the Philippines experienced the highest number of disruptive attacks in Southeast Asia, with 29% of local organizations experiencing a 50% or more increase in incidents. Furthermore, the firm also received the most number of calls to its incident response team ever in October 2023. Cybercriminals have used ransomware to target critical infrastructures and found novel techniques to exploit emerging technologies like generative AI to ill-effect. Predicting cybersecurity trends for 2024 will be especially important if organizations want to get ahead of modern cyberattackers. With stakes higher than ever, organizations need to take a holistic approach – accounting for macroeconomic factors, emerging technologies, and cloud risks among others.

capabilities in most modern organizations. They use an average of 31.58 disparate security tools to protect their highly interconnected and innovative environments. The lack of correlation and the level of noise generated by these tools creates immense visibility gaps and dampens their ability for detection and response.”

Ian Lim, regional chief security officer of Palo Alto Networks, said, “In 2023, we’ve seen mature organizations, who invest heavily in cybersecurity, still falling victim to debilitating cyberattacks. This is due to the tenacity and ingenuity of attackers who exploit cyber hygiene issues or find novel ways to compromise legacy defenses. Another key reason for these breaches lies in the complexity of security

He added, “Going into 2024, highly motivated cybercriminals, nation-state attackers, and hacktivists will continue to innovate, expand, and exploit – not much we can do to slow that down. However, we could and should definitely address the complexity of our security capabilities with AI to make them more effective and cost-efficient.”

Here are the five cybersecurity trends to watch out for in 2024:

Hacktivism: the modern crusade Previously, a high level of technical expertise was necessary, but the cybercrime-as-a-service model has lowered this threshold. Now, it only takes an extremely motivated activist with sufficient funds. Tumultuous geopolitical climate will provide opportunities for hacktivists to gain notoriety for their group and sympathy for their cause. Most hacktivist activity is via Distributed-Denial-of-Service (DDoS) attacks. For example, during the G20 Summit in India, more than 30 groups of hacktivists from neighboring countries attacked more than 600 websites of government and private entities through DDoS attacks, defacements, and data leaks.

2023 saw numerous instances of broadcast events being disrupted by climate activists. This year, this protest could take the shape of a cyber-first campaign. With significant events like the Olympics, the Euros, and regional elections coming up, hacktivists will look to further their cause to audiences in the millions.

In 2024, organizations should evaluate their risk profile according to the evolving threat landscape and ensure coverage not only for financially motivated attacks but also for hacktivism and nation-state attacks.

February 2024

Cyber Security

AI’s role in cybersecurity will evolve, for good and bad like deepfake and voice technology to scam banks out of millions. Companies adopting Gen AI must be wary of the vulnerabilities of model poisoning, data leakage, prompt injection attacks, etc. Attackers will continue to exploit innovation gaps with the increased use of Gen AI for legitimate use cases.

Since ChatGPT’s launch in October 2022, there have been concerns worldwide regarding its potential to democratize cybercrime. Despite having guardrails to prevent malicious applications, a few creative prompts can get ChatGPT to generate near-flawless phishing emails that sound “weirdly human” at an immense scale. We’ve seen attackers use Gen AI in novel ways

Operational technology will remain the low-hanging fruit

Operational Technology is the heart of any industrial organization. As the primary generator of revenue, OT systems must have a high level of cyber maturity.

February 2024

Hence, one of the AI Cybersecurity trends we expect to see in 2024 is the maturation of how we protect enterpriselevel use of Gen AI. This involves making sure that security controls, vulnerability management, and threat monitoring activities are embedded throughout the entire lifecycle of AI development projects. Gen AI will further embed itself into cybersecurity capabilities. Its ability to summarize, weed through noise, and give concise summaries of security events is far greater than a human analyst’s (especially at the scale a modern SOC operates). With LLMs getting better by the day, we are bound to see more sophisticated applications that move beyond just being a clever and occasionally hallucinating chatbot.

However, many organizations still believe OT environments are protected by an air gap, whereas IT/OT convergence has resulted in OT being more connected than ever to IT and also, in many cases, to the cloud. This has expanded the attack surface and greatly increased the risk to OT networks, without the investment in cyber controls. A breach of OT systems can not only result in lost revenue but also, potentially, injuries or loss of life. A cyber secure OT environment is also a safe and reliable OT environment. A Zero Trust architecture will protect the most critical OT systems from threats while allowing organizations to focus on their digital transformation. 2024 will see organizations invest in OT cyber security maturity to protect their most important business systems and manage the increased risk to an acceptable level.

Consolidation to enable the next frontier in cybersecurity Organizations with disparate security tools that are not well integrated have a harder time deploying automation and orchestration. This is a major setback in reducing the mean time to detect and the mean time to respond. In addition to the lackluster threat response, organizations with siloed solutions are having a hard time securing their rapid digital transformation initiatives. Alongside macroeconomic headwinds and workforce challenges, enterprises are looking to consolidate their vendor spread and reduce complexities. Put simply, it is way easier to manage the cybersecurity stack if there is one point of contact when a crisis inevitably strikes. Over the long term, it reduces costs and yields better results. This is thanks to the increased visibility and seamless integration that comes with a unified security offering. More organizations are waking up to these benefits and thus 2024 will see customers focus on reducing complexities and turning to consolidated cybersecurity stacks.

Unit 42’s Cloud Threat Report (Volume 7) found that on average, security teams take approximately 6 days to resolve a security alert, with 60% of organizations taking longer than 4 days. In a threat landscape where attackers only require a few hours to find and exploit vulnerabilities, 4-6 days is just way too long.

Securing multi and hybrid cloud will be a focus cybersecurity strategy to adopt cloud security. Early adopters of the cloud typically start with a single hyperscaler. Naturally, the single cloud model would adopt native security tools from their chosen Cloud Service Provider (CSP). Over time they experience issues and outages that can only be addressed by adopting a multi or hybrid cloud strategy. This multicloud journey would most likely necessitate a review of their existing cloud security paradigm as native CSP security tools do not seamlessly translate to different CSPs. In 2024, organizations that have to contend with multi or hybrid cloud projects will move to establishing a more unified approach to security when dealing with more than one cloud provider. Rationalizing cloud security tools across the entire development lifecycle will also be a focus as this provides much higher visibility, correlation, and security monitoring.

Per the State of Cybersecurity survey, APAC organizations are moving large chunks of their infrastructure to the cloud, with 44% adjusting their

February 2024

Cyber Security

INSIDER THREATS Deliberate malicious actions by employees bring cybersecurity risks February 2024

yber incidents caused by “human factors” are usually attributed to occasional employee errors, but one more important element is often overlooked: deliberate malicious behavior by staff. Corroborating this fact, a new Kaspersky study found that in the past two years, 77% of companies around the world have faced cyber incidents, 1/5 of which were caused by deliberate malicious behavior by employees.

A variety of elements can be found when examining the “human factor” that can negatively affect the running of a business, ranging from ordinary employee mistakes to the misallocation of budget by decision-makers. But one of the most important factors that is often overlooked is malicious actions by staff. This crucial finding was revealed in a recent Kaspersky study showing that, in the last two years, 20% of companies worldwide suffered cyber incidents due to malicious behavior for personal gain exhibited by employees.

A recent case occurring at the Tesla company illustrates the dangers insider threats pose to business. Two of Tesla’s ex-employees leaked the names, addresses, phone numbers, and email addresses of 75,735 current and former employees to a German newspaper. Maine regulators were informed of the incident in a data breach notification on August 18, after the company learned of the breach on May 10 from German news outlet Handelsblatt, and conducted an internal investigation.

Insider threats: what you need to know What are insider threats?

There are two main types of insider threats: unintentional and intentional. Unintentional, or accidental threats are employees’ mistakes such as falling for phishing and other social engineering methods, or sending sensitive and confidential information to the wrong person, etc.

In contrast, intentional threats are perpetrated by malicious insiders who deliberately hack into their employer’s systems. They usually do so for financial gain from the sale of sensitive data or as an act of revenge. Malicious insiders aim to disrupt or stop an organization’s regular business operations, expose IT weaknesses, and obtain confidential information.

February 2024

Cyber Security

Insiders with malicious intentions are the most dangerous of all employees who can provoke cyber incidents. Threats posed by their actions are complicated by several factors: • Insiders have specific knowledge of an organization’s infrastructure and processes, including understanding of the information security tools used. • They are already inside the company’s network, and do not need to penetrate the perimeter from outside via phishing, firewall attacks, etc. • They have colleagues and friends within the organization, so it’s much easier for them to use social engineering. • Insiders with malicious intentions are highly motivated to harm their organization.

What are the reasons for insider malicious actions?

One of the main reasons for employees to commit malicious actions against an employer is financial gain. Often it means stealing sensitive information with the intention of selling it to a third party like competitors, or even auctioning it on the dark web where cybercriminals buy data to attack businesses. When employees have been fired, malicious behavior might take place out of revenge. This can be conducted even through connections with current staff, but the worst-case scenario occurs if they still

February 2024

can log into their work account remotely because the organization hasn’t removed their ability to access its systems as soon as the employee left the company. Employees can also act maliciously when they are unhappy with their job or “to get even” with an employer who didn’t give them an expected raise or a promotion, for instance. Another interesting type of malicious action occurs when one or more insiders collaborate with an

external actor to compromise an organization. These incidents frequently involve cybercriminals recruiting one or more insiders to carry out different kinds of attacks. There may also be cases in which third parties, such as competitors or other interested parties, collaborate with staff to obtain the company’s sensitive data. “Malicious actors can be discovered anywhere — in huge enterprises or small businesses, you never know. That’s why businesses should build an up to date, resilient, transparent IT-security

system, uniting effective security solutions, smart security protocols and training programs for both IT and non-IT staff to safeguard against this threat. Additionally, it’s crucial to implement products and solutions that will protect the organization’s infrastructure. For example, our Kaspersky Endpoint Detection and Response Optimum contains Advanced Anomaly Control which helps detect and prevent suspicious and potentially dangerous activities, both by an insider working in a company or an actor outside the organization,” comments Alexey Vovk, head of information security at Kaspersky.

To combat malicious insider threats, Kaspersky recommends: Controlling and limiting the use of personal devices and third-party applications and services. Kaspersky Endpoint Security for Business and Kaspersky Endpoint Security Cloud offer Application, Web and Device controls which limit the use of unsolicited apps, websites and peripherals, significantly reducing infection risks even in cases where employees use devices, applications or services that are not sanctioned by the company to transfer data.

Implementing cybersecurity training to raise awareness among employees and to prevent intentional information security policy violations. To boost security awareness among general employees, educate them with the Kaspersky Automated Security Awareness Platform training program, which teaches safe internet behavior.

Investing in relevant training programs for IT security specialists. Kaspersky Cybersecurity for IT Online training helps build up simple yet effective IT security-related best practices and simple incident response scenarios for generalist IT admins, while Kaspersky Expert Training equips your security team with the latest knowledge and skills in threat management and mitigation.

Implementing products that allow an administrator’s rights to be limited only to those options that are really needed for work. Kaspersky Endpoint Security for Business offers role-based access to Kaspersky Security Center management console items, so not all administrators require full control over security functions.

The Advanced Anomaly Control feature within Kaspersky Endpoint Security for Business Advanced, Kaspersky Total Security for Business and Kaspersky Endpoint Detection and Response Optimum helps prevent potentially dangerous activities by the employee or in case an attacker has seized control of the system.

Kaspersky Security for Internet Gateway also possesses content filtering, to prevent unsolicited data transmission regardless of its type, platform protection status, or user behavior at the endpoints inside the network.

February 2024

Employment

Online learning platform releases new content to jumpstart your career

o help you manifest your dream job, leading job portal Jobstreet by SEEK releases its newest series of content through its online learning platform seekMAX, addressing the key concerns of jobseekers. seekMAX is an in-app feature dedicated to helping professionals further hone their skills and advance in their careers. Job hunting requires planning, determination, and deliberation. While there is no one-size-fits-all manual for getting hired, there are ways you can do to increase your chances. In the latest content titled Top 4 Tips to Land Your Dream Job, engineer and host John Paul Penuliar has got you covered with the do’s and don’ts of job application, so you can prepare your resume accordingly, boost your credibility, and potentially secure that dream job you’ve always wanted to pursue. Making a lasting impression at the onset of your job interviews is crucial in landing a job, which is why it’s important to always prepare yourself. But how do you respond to difficult questions? seekMAX answers this in the episode entitled Navigating Tricky Interview Questions. There’s no need to panic now as Penuliar shares how you can tackle tough interview questions like a pro. Fill up your confidence with expert tips and juicy secrets that will help you survive your interview day with flying colors! Lastly, career strategist, speaker, and coach Linda Raynier answers one of the most burning career questions of any candidate in another seekMAX content: Why You’re Not Getting Job Offers. Job seeking is not a walk in the park— you may not land a role in your dream company, or get the job you’ve been vying for. In this video, she shares practical

February 2024

insights on five potential reasons why job offers aren’t piling up your way. “The new year provides us all a new beginning, so there’s no better time for jobseekers to progress in their careers than now. With seekMAX and Jobstreet by SEEK’s new AI-powered features, they can have access to thousands of opportunities and resources to equip them throughout their job application journey and even beyond that,” says Dannah Majarocon, managing director, Philippines, Jobstreet by SEEK. Aside from career tips and resources, seekMAX also provides a community of like-minded individuals to share your career goals with, help you expand your network, and support you as you advance in your career. To watch the latest content, access seekMAX through the Jobstreet by SEEK mobile app available on Google Play or App Store. To learn more about seekMAX, visit https:// www.jobstreet.com.ph/page/seekmax.

February 2024

Employment

WORKSPACE TRANSFORMATIO According to a new Cisco Asia Pacific study, most employees believe that offices are no longer conducive to productivity

hile most employees in the Philippines are willing to return to the office at least a few times a week, a new Cisco study found that more than half of employees believe that offices no longer fit their purpose. The study, which examines employee and employer attitudes about current workspaces, revealed that workspace design, layout and technology have not kept pace with changing employee expectations. Titled “From Mandate to Magnet: The Race to Reimagine Workplaces and Workspaces for a Hybrid Future,” the study found that 93% of companies in the Philippines have mandated a full or partial return to the office with productivity, team communication, and leadership pressure as key drivers. Contrary to the popular belief that most workers are reluctant to go back to the office, eight out of 10 (80%) employees in the Philippines responded positively to their organization’s mandate to return to the office, and 89% of employee respondents expressed a desire to return to the office at least a few times per week. “Our study reveals that employees in the Philippines have embraced hybrid work and are willing to return to the office more often, but with a caveat, workspaces must adapt to their evolving needs and expectations,” said Zaza Soriano-Nicart, managing director, Cisco Philippines. “In the era of hybrid work, employers need to reimagine their workspaces as a hub for collaboration and connect people in new ways with the right connectivity, collaboration tools, and culture.” Despite the positive reception to the office return, employees’ motives for in-office work have significantly evolved. The main reason for their return is not individual work but rather to collaborate (82%), ideate and brainstorm with colleagues (65%), and foster a sense of belonging (45%). This shift signifies a change in employee expectations and needs for their workspaces.

February 2024

Workspaces do not reflect changing employee needs Across the Philippines, 37% of employees believe that their office is not fully fit for purpose to enable them to do their best work. In fact, when referring to office layouts and seating arrangements, 73% of employees feel these are not conducive to collaboration and brainstorming purposes. While there is a growing emphasis on collaboration, 78% of employers surveyed still allocate at least half of their offices to individual workspaces. The study further highlights that workspaces are not ready for this new way of working. Employees feel that individual workstations (47%), large (55%) and small (69%) meeting rooms are ineffective at boosting productivity in the office, or only do so moderately at best. Technology infrastructure and integration is also an area of concern. Among employers who find meeting rooms ineffective in boosting in-office productivity, the main reasons are inconsistency in the experience for remote and in-office participants (50%), lack of inclusive audio and video endpoints (46%), poor quality of audio-visual experience (43%) and insufficient audio and video endpoints (29%). On average, just over half (61%) of the meeting rooms across organizations are equipped with video and audio capabilities. On a positive note, the study reveals that organizations are making progress to transform their office spaces. Eight out of 10 employers have already made changes post-pandemic, and 89% plan to do so in the next two years. The main drivers of transformation include adapting to technological advancements (63%), meeting changing employee expectations for workspaces (54%), and better enabling hybrid work (42%). “While employers are making progress in deploying collaborative technologies to support hybrid work, significant work remains to simplify the experience to better enable employees to more fully utilize these tools and technologies,” said Nicart. “Apart from providing access to technologies like smart meeting assistants, for example, employers need to make sure that their people are given appropriate training and support so they can be proficient in these technologies.” The study is based on a double-blind survey of 9,200 full-time employees and 1,650 employers surveyed in November 2023. Respondents are from seven Asia Pacific markets, including Australia, Hong Kong, India, the Philippines, Taiwan, Thailand, and South Korea.

February 2024

Innovation

HandMATE

A HAND REHABILITATION DEVICE FOR STROKE PATIENTS

hat started as a thesis project for a group of Technological Institute of the Philippines (T.I.P.) electronics engineering (ECE) graduates turned into a promising rehabilitation device that seeks to aid recovering stroke patients. T.I.P. Quezon City alumni Joanna Keith Ildefonso, Orwell Orit, Liezl February 2024

Lalaine Patrimonio, and Keanu Readova developed their project called “HandMATE,” which recently won “Best Project of the Year” at the 2023 BPI-DOST Innovation Awards. Collectively known as “RAD Tech,” the team worked with their adviser ECE faculty member Engr. John Joel Martinez to create a glove-like device made of light materials that uses a

network of cost-effective internetbased technologies to facilitate the therapy of patients. “The HandMATE has been specifically designed to address the extended healing period associated with hand rehabilitation, a process influenced by limited blood circulation,” the team wrote in the abstract of their study.

“By leveraging neuroplasticity, it aims to reestablish connections between nerve cells, restore lost motor skills, and meticulously monitor the healing progress, thereby contributing to an enhanced quality of life for post-stroke patients,” they added. Neuroplasticity refers to the ability of our nervous system to change its activity in response to intrinsic or extrinsic stimuli by reorganizing its structure, functions, or connections after a stroke or other types of traumatic brain injuries, according to the National Library of Medicine. Engr. Martinez said his students worked on the “HandMATE” project for one and a half years. They also tested the prototype “numerous times with satisfactory results,” which notably became their competitive edge.

“This device stands out for its capacity to facilitate both passive and active exercises, prioritizing rehabilitation, integrating IoT (internet of things)-based control and data retention functionalities, and providing an affordable solution,” team RAD Tech noted.

The team accepted their award in a ceremony organized by the Bank of the Philippine Islands (BPI) Foundation and the Department of Science and Technology (DOST) Science Education Institute last December 11, 2023, at the Makati Diamond Residences.

“The HandMATE has been specifically designed to address the extended healing period associated with hand rehabilitation, a process influenced by limited blood circulation.” 93

February 2024

Enterprise

L’OREAL DIGITAL BEAUTY ACADEMY QUEZON CITY CITIZENS WERE EQUIPPED WITH BEAUTY AND SOCIAL MEDIA ENTREPRENEURSHIP SKILLS

’Oréal Philippines celebrated the historic inaugural year of the Digital Beauty Academy (DBA) program, a beauty and social media entrepreneurship training for livelihood building, by recognizing 516 successful graduates from the two batches concluded in 2023. In the graduation ceremony held at the Quezon City Hall on January 16, 2024, L’Oréal, SPARK! Philippines, TikTok and Quezon City recognized the Quezon City citizens who completed the two-month training program as

February 2024

well as students who emerged at the top of their class. With new forms of online livelihood opportunities rising in the Philippines, the L’Oréal Digital Beauty Academy helps students gain the necessary skills needed to kickstart their digital journey. This program is a milestone in the brand’s commitment to use the power of beauty and education as a catalyst for social inclusion in the Philippines. Curated by industry experts, this comprehensive

training program equips students with knowledge on diverse topics — beauty, digital marketing strategies, e-Commerce essentials, and expert social media management— shaping them into adept, responsible digital creators and social entrepreneurs. “We are always proud to be a part of programs like the L’Oréal Digital Beauty Academy that hero education and highlight the importance of livelihood. I am grateful for opportunities like this where we are

Quezon City Mayor Joy Belmonte

able to help our Quezon City residents kickstart careers, especially in the digital field, and change lives for the better,” Mayor Joy Belmonte said, commending the program. Spotlighting exceptional talent for digital excellence Through the program, many individuals, who each have their own story, were able to realize their goals

and showcase certain skills that they were initially unaware of. Now, being able to pursue a career in the digital space is made possible for the graduates, especially for Ericson Lee from Quezon City District 6. A proud member of the LGBTQIA+ community, Ericson reflects on what life was like before he discovered the Digital Beauty Academy. While he has always had a strong passion for

working in the beauty sector, he was not given the opportunity to attend professional schooling. However, he recalls that this did not stop him from working towards his dreams. “Pero sa kabila ng lahat, mas lalong tumindi ang aking interes. Nagsimula akong manood at mag-aral sa sarili sa pamamagitan ng mga online tutorials ng iba’t ibang beauty experts. (Despite all the challenges, my interest only grew. I started to watch and learn on my own through watching online tutorials of different beauty experts.),” he explained. Searching through social media for free programs that will cater to his needs, Ericson discovered the L’Oréal Digital Beauty Academy. As he slowly learned the basics through online tutorials, it felt even more right for him to pursue this career, which inspired him to test his skills and accept his friends and family as his first clients. After graduating from the program where he acquired even more technical and professional skills, he started his

Ericson Lee

February 2024

Education

own local salon called Just-Teen Salon in Quezon City. Now, Ericson is inspired to dream even bigger for himself and his business. “Matagal ko nang hiling ang larangan ng pagpapaganda, at nais ko pa na magpatuloy rito at ialay ang aking trabaho nang mapaganda ang buong Metro Manila. (It has been my dream to be in the beauty industry, and now that I am a part of it, I hope to continue and offer my services to be able to reach more people within Metro Manila.),” he shares. Angelica Galang, who was a previous graduate of the program, also shared her journey. Before joining the program, she was a dedicated stay-at-home mom with a passion for all things beauty. In her free time, she created random content about makeup and posted it on her TikTok account. She was also honest about her hesitance to join the program because of the limitations that come February 2024

with being a full-time stay-at-home mom whose family depends on her to keep their home in order, but there was a determined voice that kept telling her that if there’s a will, there’s a way. Angelica’s journey went from overcoming limitations all the way to success as she made a point of

Angelica Galang

really applying her learnings to how she handles herself as a creator. “I was able to meet different kinds of people with different perspectives and personalities. Aside from the learnings from the program and now earning money learning money using my TikTok account, I am happy because I feel that I’ve become more

understanding of people around me compared to before.” With the knowledge and skills she acquired from the program, Angelica was inspired to make more content every day, where she applied all the technical skills. “I started making content way back in 2019 without knowing the right processes, such as planning ahead. DBA really helped me understand the right way of using my accounts as a content creator,” she adds. She also shared that she was able to take home a significant amount of

money in just two months, which is more than what she had hoped for when she started making content a few years ago. This new, hard-earned money that came from Angelica’s determination to learn can greatly help her and her family in funding their needs and life savings. “At L’Oréal, we are moved by the impact that the Digital Beauty Academy training has had on its graduates. Guided by ‘Beauty for A Better Life’ principles, we believe that beauty and education can be catalysts for social inclusion,

“This inaugural batch signifies a promising leap towards L’Oréal’s thrust, which is to uplift the lives of 10,000 individuals in the Philippines and foster a new wave of empowered, future-ready entrepreneurs.” 97

providing women with self-confidence and empowerment. In today’s digital landscape, we aim to go beyond traditional boundaries and utilize beauty and digital to unlock new livelihood opportunities in social commerce and content creation,” says Yannick Raynaud, managing director of L’Oréal Philippines. “We look forward to further expanding programs like this to other beneficiaries and cities around the country.” This inaugural batch signifies a promising leap towards L’Oréal’s thrust, which is to uplift the lives of 10,000 individuals in the Philippines and foster a new wave of empowered, futureready entrepreneurs. Through fruitful partnerships with local governments and organizations like SPARK! Philippines and TikTok, L’Oréal is able to push determined individuals out into the world and witness remarkable progress in the livelihood of many Filipinos. February 2024

Education

iACADEMY PREPARES YOUTH FOR AI AND VR JOB OPPORTUNITIES R enowned for computing, business and design education, iACADEMY showcased its world-class equipment, curriculum, and innovative approach to game development, animation, and multimedia arts with the use of artificial intelligence, augmented and virtual reality, and more. February 2024

A leader in innovative education for the past 22 years, iACADEMY won the Computing Track at the Huawei ICT 2023-2024 National Championship last December 2023. By winning this competition for aspiring game developers, iACADEMY is set to join the Huawei regional game development competition in April 2024 in Jakarta, Indonesia.

Boasting a 96% employment rate for its graduates, various career paths await the school’s computing and design students not just in the game development industry but also in the high-demanded fields of animation, multimedia arts, artificial intelligence, software engineering, web development, data science, cloud computing, and cybersecurity.

(L-R) iACADEMY School of Business and Liberal Arts Dean JV Padua, Senior High School Principal Paolo Noceda, Vice President for Academics Cecilia Sy, School of Computing Dean Kiko Napalit, and School of Design and the Arts Dean Jon Cuyson.

The first competition we joined was the Huawei ICT (Information and Communications Technology) 20232024. We had one team join and they won the nationals. Now they are going to Jakarta, Indonesia, to participate in the regional competition.”

Dean of the School of Computing Kiko Napalit points out: “We can thrive in game development because number one, Filipinos are great at design. The designs that our students are making are at par with international standards. With sufficient support from the government and the private sector, iACADEMY will take the Philippine game development industry to new heights.

From the School of Design and the Arts, Dean Jon Cuyson adds: “A lot is going on internationally in virtual and augmented reality. What we do at iACADEMY is prepare them for the incoming career opportunities in the country. As educators, we mold them and give them the information they need. That way, they are prepared when they go out in the real world. The key players in animation, virtual, and augmented reality are present in how we design the curriculum. Whatever needs to be changed, they will be there. We hold meetings with them every term to see how updated our curriculums are so that we are always current. We are always updated. We promote inter-school collaboration, we

We will be at the forefront of game development with GDAP (Game Developers Association of the Philippines) members being professors at iACADEMY. We have so many talented students in game development and many of their games such as Bayani, Unspoken, and Far Away From Home are already out in the market.

are in touch with CHED, and with other regional schools. We have iACADEMY Cebu so it opens up lots of opportunities for collaboration not just in Manila. We are the leaders and pioneers of teaching students AR and VR.” In closing, Vice President for Academics Cecilia Sy notes: “In the beginning, iACADEMY faced the challenge of making a mark in a world where established colleges already held sway in the educational landscape. Undeterred, we embraced the challenge and set out on a path of innovation and specialization. Offering niche programs initially met with skepticism, but through strong industry partnerships, we not only weathered the storm of criticism but emerged triumphant. Over the past two decades, iACADEMY’s success has been shaped by these key elements; our commitment to innovation, strategic partnerships, and the invaluable support of our media partners. Today, we stand at the forefront of education, fostering an environment where creativity, technology, and knowledge converge to shape the future. Our goal now extends beyond achieving a 96% job placement rate. We aspire to make a global impact, preparing students not just for local success but for a world where borders are blurred, and opportunities are limitless.” February 2024

Education

Top line, from left: Eng Ban Wee (Altair Technical Director of ASEAN), Engr. Mabel Songson (VP for Academic Affairs MMCL), Dr. Lilibeth Sabino (Senior AVP for Academic Affairs), Engr. Hilmer Medrano (EVP and COO of MMCL), Raul Tan (EVP and COO of Mapúa University), Ericson D. Dimaunahan (Director of the Center for Teaching and Learning), and Nilo S. Cruz (Country Strategic Advisor of Altair in the Philippines). Bottom line, from left: Satish Ramakrishna (Lead for Altair Global Academic Relationship with Universities), Dr. Dodjie Maestrecampo (President and CEO of Mapúa University), and Srirangam Srirangarajan (Altair’s Managing Director).

ACADEMIC EXCELLENCE THROUGH AI AND DIGITAL TRANSFORMATION MAPUA UNIVERSITY ENTERS STRATEGIC COLLABORATION WITH ALTAIR GLOBAL ACADEMIC PROGRAM

ltair, a global leader in computational science and artificial intelligence (AI), has entered a strategic collaboration with Mapúa University, a pillar of academic excellence in the Philippines. The collaboration will strengthen the Altair Global Academic Program and advance its digital transformation and research initiatives. In addition, Altair’s RapidMiner will transform the educational landscape of Mapúa University and its subsidiaries, the Mapua Malayan Colleges in Mindanao and Laguna. “At Altair, we believe in the power of academia to drive societal transformation through technology. It’s our firm belief that our work together will upskill engineers and foster academic February 2024

excellence, innovation, and industry collaboration, resulting in top-tier professionals filling the global skill gap,” said Srirangam Srirangarajan, managing director for the ASEAN and ANZ regions, Altair. “Using technologies like digital twin, AI, machine learning, physics simulations, high-performance computing (HPC), data science, and more from our portfolio will propel Mapúa University regionally and globally.” By joining forces with Altair to establish a Center of Excellence (CoE), Mapúa University becomes the first university in the Philippines to have a private, managed cloud infrastructure. This fosters experiential and researchbased learning with best-in-class software and compute

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infrastructure, complemented by industry-ready tutorials and workshops conducted by industry and technology experts. The CoE certification program offers a competitive advantage for placements and virtual internships, preparing students for student competitions, research publications, and the development of new vocational courses and curricula.

Mapúa University, with its rich 99-year legacy, has consistently held a leading position in the Philippines. Boasting a four-star rating for excellence by Quacquarelli Symonds (QS Ranking), the institution is deeply committed to research, innovation, and globally recognized undergraduate programs.

“Mapúa University, a global education leader, provides graduates with digital skills and the ability to master the ever-changing landscape of artificial intelligence. We use innovation to build the university of the future, preparing students for a world transformed by intelligent technologies,” said Dr. Dodjie S. Maestrecampo, president and CEO of Mapúa University.

In the highly competitive education industry, Mapúa University aspires to achieve global visibility, enhance value for aspiring students, and provide a competitive edge within its curricula. The institution aims to attract highquality teaching staff, improve QS rankings, and entice more students. The goal is to establish a state-of-the-art technology sandbox, fostering product/solution design simulation, industrial collaborative projects, and incubation projects. Altair’s Global Academic Program aligns seamlessly with Mapúa University’s aspirations, offering support for curriculum development, student competitions, research publications, and event presentations. The program includes innovative licensing and best-in-class self and tutorled training content on contemporary subjects such as mechatronics, model-based simulation, data analytics with AI and machine learning, and more, providing a differentiated learning experience for both students and trainers.

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February 2024

Apps

The first all-in-one pet care super app in the Philippines

n yet another industry-first, 917Ventures’ PetPal, a front-runner in pet care in Southeast Asia, has unveiled its all-in-one pet care super app. The platform serves as a mobile version of their comprehensive pet care solution.

The startup aims to address the needs of the underserved pet population of roughly 17 million dogs and 8 million cats nationwide by connecting users to a vast network of over 1,500 licensed veterinarians and 500 partner clinics. Additionally, PetPal provides pet owners with real-time access to pet healthcare services–streamlining pet record management and appointment scheduling. “With the launch of the PetPal super app, we are not just introducing a product but pioneering a revolution in pet care. Our goal is to make high-quality pet care accessible to every pet owner in the Philippines, and this app is a significant step towards achieving that,” said Carlo Flordeliza, senior venture builder at 917Ventures.

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Among the features the super app offers to simplify pet care are: Vet Teleconsultation: Instant video consultations with licensed vets are available starting at PHP385. Home Vet Visits: Services such as vaccinations, deworming, and check-ups are available from PHP550. Owners can choose their vet and schedule. Live Chat with Vets: Immediate advice on pet health for PHP149. Advance Clinic Booking: Book appointments ahead for PHP385 to reduce waiting times. Digital Pet Pawrtal: A digital tool for keeping track of a pet’s medical history and records.

Home Grooming Services will also be available soon, starting at PHP750, catering to busy pet parents in Metro Manila. Additionally, PetPal will offer memberships to the PetPal Club; For just PHP2,499, members can enjoy the following: Unlimited vet teleconsultations for two pets for a full year 1 free home vet visit

Exclusive discounts on vaccines

Up to PHP30K in discounts from popular pet brands like Kott’s, Pet Warehouse, Paleo Pet, Fresh Chow, and many more!

A Social Weather Stations survey in Q1 2023 showed that a staggering 64% of Filipino households own pets. However, according to Petpal data, there are only about 12,900 veterinarians and 329 clinics across the country – with the vet-pet ratio at 1:310, underlining a huge gap in pet care in the country.

Moving forward, PetPal plans to roll out additional online features such as a pet marketplace, pharmacy, insurance portal, and pet hotels. Already making an impact with more than 10,000 pets and 9,000 pet owners served, PetPal is committed to continuous innovation in the pet care sector.

PetPal recognized the stark contrast between supply and demand, and set out with a mission— to completely digitize the pet care experience. Emphasizing digital innovation, the app aims to democratize pet healthcare, breaking down barriers related to location, transportation, and vet availability.

Pet owners can now download the PetPal super app from the App Store or Google Play, register their pets, and embark on a seamless healthcare journey. Learn more about PetPal by visiting https://petpal.asia/

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February 2024

Visual Space

GCRYPTO PHYGITAL ART Agents of Peace and Love: Apl x Bitto showcased Apl. de.Ap’s music NFTs and Bitto’s Bittoverse collection

Apl.de.ap and Bitto pose with the winning bidder of their phygital artwork, content creator Jax Reyes.

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he Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia, with the country’s creative economy amounting to PHP1.6 trillion in 2022, a 12% increase from the previous year.

GCrypto, partnered with renowned Filipino American rapper Apl.de.Ap and Manila-based contemporary artist Bitto to bring phygital art to life at the Agents of Peace and Love, the Apl. de.Ap and Bitto Phygital Art Collection. “We are delighted to work with Apl.de.Ap and Bitto, two Filipino artists who have established their marks in the global space, as they break artistic boundaries,” said Luis Buenaventura, GCash head of Web3. “This collaboration is in line with our goal of amplifying more local talents to the global stage while enabling more Filipino creatives and collectors to access premium art collaborations.”

Now with the emergence of phygital art, a fusion of traditional art forms and interactive digital elements, a new era of storytelling is born, inviting audiences to actively immerse, interact, and engage with different narratives. Ushering in the advent of a new artistic form, finance super app GCash, through

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February 2024

Visual Space

At the Apl.de.Ap x Bitto Phygital Art Launch in Apotheka Makati, Poblacion, art enthusiasts, and NFT collectors came together to witness the launch of Agents of Peace and Love, a collection featuring Apl.de.Ap’s NFT music and Bitto’s Bittoverse artworks. An art auction in collaboration with homegrown NFT marketplace, Likha, and the popular art gallery, Vinyl on Vinyl, showcased a one-of-a-kind canvas painting by Bitto, accompanied by original unreleased music by Apl de Ap, which will be for the benefit of the Apl.de.Ap Foundation. Collectors snagged limited edition sculptures with embedded music, along with signed event-exclusive art prints. “Finally, a Bitto artwork piece but it’s even more special since it’s also a collaboration with Apl! It’s something you don’t see often: a collaboration of two big names in the creative/art space,” shared Jax Reyes, winning bidder of the 4x5ft canvass painting that comes with the ownership of Apl’s exclusive song ‘Turnaround.’ Asked what inspired him to bid for the artwork, Reyes said “More than anything else, it’s the cause. It’s the portion that will be donated to nurture the youth through education and [help them] explore their creative side.” The Agents of Peace and Love: Apl.de.Ap x Bitto Phygital Art collection explores an intersection of technology and creativity where colors, shapes, and emotions come to life. As a pioneer in the fintech industry, GCrypto staged the art launch to bring together the best of blockchain technology paired with physical art, featuring a digital certificate of authentication (COA) which documents the transaction on the blockchain to bring peace of mind to both artists and buyers alike. “I’m excited to have my foundation collaborating with Bitto to release our first physical art launch, ‘Agents of Peace and Love.’ It means a lot to see the art move into a myriad of dimensions,” said Apl.de.Ap. “It’s really an honor for me to be working together with Apl and APLFI through GCrypto. I’m truly grateful to know that I created a few artworks for this project that could provide support and grant opportunities to the youth in the Philippines,” added Bitto.

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Apl.de.ap pumped up the dance floor with Black Eyed Peas hits ‘Let’s Get it Started,’ ‘Ritmo,’ ‘Mabuti,’ ‘Bebot,’ The APL Song,’ and ‘I Gotta Feeling.’ Guests were also treated to Apl’s performance of his new song ‘Never.’

Multi-awarded Filipino Grammy winner Apl. de.Ap of hip-hop group Black Eyed Peas has been a champion of the Filipino creative industry through Web3. Before the launch of his phygital art collaboration with Bitto, he announced an NFT collaboration with Sevi, a 10-year-old artist with autism and a beneficiary of the First Mint Fund at the 2022 Philippine Web3 Festival. He also established the Apl.de.Ap Foundation to empower Filipino youth with grant opportunities through arts, technology, and healthcare. Manila-based modern and contemporary artist Bitto draws inspiration from nature, textiles, Japanese fashion magazines, and streetwear, to create a vibrant and cohesive body of works that delve into personal narratives and reflect his diverse interests. His paintings feature recurring characters in encapsulated moments, portraying intimate scenes of everyday life. Prior to partnering with Apl.de.Ap, Bitto has worked with global clients like Shakeshack, Nike, Bench, Sentosa, Fjallraven, and Apple. “As the leading fintech company in the Philippines, we at GCash are pioneering innovation in financial spaces and artistic

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breakthroughs, and that includes making NFTs and phygital art accessible to more people,” noted Buenaventura “As we work towards the goal of financial progress, this is our way of fostering innovation, democratizing art ownership and making crypto easier for every Filipino.” In 2023, GCash launched its first GCrypto NFT collection: The House of Ohlala, from Filipino contemporary artist, Reen Barrera, along with the introduction of the GCrypto NFT Hub, which features digital art created by famous and up-and-coming local artists. Through GCrypto NFT Hub, art was made accessible for GCash users as they can now own a piece of these artists’ work through blockchain technology. At the GCrypto NFT Hub, they can explore digital art available for sale by National Artist Larry Alcala, Superordinary Friends x TRNZ, and Monster Mayhem by Distort Monsters. Ready to access premium art collaborations and discover more artists? Get first dibs on curated and legitimate digital art through the GCrypto NFT Hub (https://www.gcash.com/services/ gcrypto/nft). Kaya Mo. I-GCash Mo.

February 2024

Home

WIFI MESH 6 TECH FROM HOME As they fully embrace a completely digital lifestyle, more Filipinos can now enjoy Fiber-fast speeds and wider WiFi coverage with the WiFi 6 -powered TP-Link Deco X55 WiFi Mesh System

new year has come, bringing new innovations that help the world expand and evolve through digital technology. Filipino households have now become smarter and more interconnected – exploring tech tools to help them keep up with the increasing internet demands for their productivity, connectivity, entertainment, and security needs. A common sight at home these days involves working professionals on their laptop, attending video conferences and downloading large files, alongside young ones studying remotely and collaborating online on projects in real-time. After all the important work is done, everyone unwinds by streaming their favorite videos and music or playing their online games while hoping without the dreaded lags. Last but not least, as the family remains occupied the entire day, they find peace of mind knowing that their home, property, and even pets are secured with smart security measures in place, enabling easy monitoring. All these activities across the home require a lot of bandwidth, and in most cases, standard routers are not enough to ensure robust WiFi coverage for the entire house. This is where the revolutionary WiFi Mesh System comes into play. A WiFi Mesh system is designed to complement fiber modems, delivering strong WiFi signals in areas of the home that the modem alone cannot reach. It creates a stronger wireless network by blanketing the areas, allowing WiFi to penetrate every nook and cranny of the house. Given the heavy reliance on strong connectivity at home, WiFi Mesh has evolved from being a mere convenience to an absolute necessity.

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The power of WiFi 6 technology WiFi 6 offers users the absolute best in WiFi Mesh features and capabilities, delivering an exceptional WiFi experience in households that are bandwidth-heavy, multi-device, and multiuser, making it an ideal choice for homes with power users and a variety of smart home devices. Versus its predecessor, WiFi 6 significantly elevates users’ online experience. With increased data transfer speeds, improved capacity to handle multiple devices, and enhanced performance in traffic-dense areas, WiFi 6 delivers a faster and more reliable wireless experience. Its ability to connect in high-density environments makes it the superior choice for meeting the demands of today’s digital homes.

For those who want to know the full list of technical features offered by WiFi 6 Mesh, here’s what customers can expect in terms of wireless network performance at home: • WiFi 6 Mesh uses Orthogonal Frequency Division Access (OFDMA), which is a method of data transmission designed to increase network capacity and efficiency. With OFDMA, the WiFi network can transmit multiple data bits to multiple users at the same time, efficiently and with minimal conflict. This improvement in data transfer efficiency leads to faster speeds and improved network reliability for multi-device households.

Today’s internet customers are fortunate to have easy and affordable access to WiFi 6, the latest and best WiFi Mesh technology available in the country, through PLDT Home. PLDT Home Fiber customers can now easily elevate their home network with PLDT Home’s allnew TP-Link X55 WiFi 6 Mesh. The TP-Link Deco X55 provides expanded WiFi coverage of nearly 700sqm with three units along with groundbreaking features that come with WiFi 6 technology to enable simultaneous highbandwidth activities.

• WiFi 6 utilizes the 2.4GHz and 5GHz bands, which deliver optimum speeds and a seamless experience to WiFi 6-powered devices. The tech takes it a step further by doubling access on the latter up to the 160MHz channel width. This wider channel width also leads to increased speeds and an enhanced experience for multiple users.

With the WiFi 6-powered TP-Link Deco X55, you can enjoy consistently high-definition video streaming, lag-free online gaming, uninterrupted video conferencing, and seamless functioning of smart home devices, among other benefits. While having a high-speed internet connection powering the household is important, a solid mesh system ensures maximum wireless coverage at home.

• Multi-user, multiple-input, multiple-output technology (MU-MIMO) allows for more than enough bandwidth for everyone on the WiFi 6 Mesh, to be used for streaming, downloading, playing VR or AR games, or always-online games. That’s because this noteworthy WiFi 6 feature works for uploads and downloads with up to 8 streams.

As the world fully embraces and thrives in their smart homes in this digital era, PLDT Home customers can easily access TP-Link Deco X55 as an add-on to their Fiber Unli Plan at only P199 per month per unit. Elevating your WiFi experience has never been more convenient and accessible!

• WiFi 6’s BSS or Basic Service Set coloring provides seamless connectivity. Interference from other wireless networks can cause issues with your WiFi signal, and this feature marks your network versus neighboring networks so that your router can ignore them.

Boost your WiFi network at home by getting the TP-Link Deco X55 mesh system through your PLDT Home subscription. To learn more, visit https://pldthome.com/wifimeshsystem.

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February 2024

Travel

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LOVE LANGUAGE: SHARED EXPERIENCES THROUGH TRAVEL MILLENNIALS ANG GEN ZS HAVE A NEW LOVE LANGUAGE, AND ARE INCREASING THEIR TRAVEL BUDGETS

n 2024, Millennial and Gen Z travelers in Asia Pacific (APAC) are declaring shared experiences through travel as their new love language, with almost 9 in every 10 travelers intending to pursue travel with their loved ones. Klook’s latest Travel Pulse research also reveals that 3 in 5 travelers are set to splurge on 2024 adventures, dedicating up to half their budget to experiences and activities despite rising costs from global inflation. For Millennials and Gen Zs, travel is more than a holiday; it is the ultimate canvas for building connections and creating shared memories that solidify bonds. Klook COO and co-founder Eric Gnock Fah observes that these travel trends are reflective of a post-pandemic world, where the pandemic-induced isolation and increased digitization of lives have left people yearning for connection. “As we move past the pandemic and era of revenge travel, we observe a transformative shift in travel dynamics. It’s no longer just a journey; it’s the embodiment of a new love language — shared experiences. Travel has become an essential outlet, offering individuals the chance to connect genuinely with themselves, their loved ones, and the world around them.” Connecting through meaningful journeys: travelers prioritize experiences over expenses 64% of Millennials and Gen Zs in APAC, and 66% in the Philippine market are increasing their travel budgets in 2024, with nearly half of them willing to spend up to 50% or more on their holidays. The focus for travelers continues to be on experiences that promise meaningful connections with their companions. This aligns with the finding that 34% of Filipinos prefer to travel with their partners and immediate family. In APAC, 69% of respondents were also found to have booked activities before taking flight.

The study shows that the availability and prices of experiences are a priority for 68% of Filipinos. It also finds that 4 in 10 (45%) Filipinos prioritize a destination’s uniqueness as among the top factors when planning a holiday. Nature and outdoor adventures take the lead at 59%, followed by the thrill of theme parks (53%), and the cultural richness of museums and historical sites (51%). Millennials and Gen Zs trade solitude for shared adventures In 2024, Millennials and Gen Zs across Asia Pacific will break away from pandemic habits of me-time and solitary routines of self-care, and will actively choose to venture back on the road to connect and discover with their loved ones. 9 out of 10 APAC travelers want to pursue trips with others — be it family, partners, or close friends. 30% are opting for getaways with partners (1 in 3), while 26% prefer family adventures (1 in 4), and 21% choose to venture with friends (1 in 5). Millennials also lean towards travel with their partners, while Gen Zs prioritize friend group travel. 65% of travelers are pursuing shared adventures through more frequent, shorter holidays rather than extended getaways to maximize creating these core memories together. New destinations are also on the horizon for 70% of travelers in APAC, with the top destinations on the wishlist being Japan, South Korea, Thailand, and Singapore. According to the survey, Filipino respondents expressed their preference for the following destinations: Japan leads with 61%, South Korea follows with 37%, the Philippines (domestic tourism) lands at a fair 36%, and Singapore with a good number at 33%.

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Based on Klook Travel Pulse survey conducted with Milieu across 13 markets in Asia (January 2024)

“With experiences and social media fueling how travelers express this new love language in the coming year, Klook anticipates a year of renewed enthusiasm for travel toward new destinations and things to do.” February 2024

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Social media is integral for shared experiences, driving shareability factor and travel intent

Spring is the season of love and shared experiences, capturing the most hearts for travelers in APAC

For most travelers (96%), posting about their journeys on social media platforms is more than just documentation — it’s to be shared with others. This act of online sharing becomes a means of capturing and cherishing memories with their social circles, as these shared experiences take root as constants in digital lives.

For many travelers (65% in APAC, and 78% in the Philippines), climate or season plays a huge part in the shared experience of travel. Spring in the early part of the year is the most popular season across APAC, and nearly half of travelers have booked travel within the first three months of 2024. Nature and outdoor activities are among the top ways travelers aim to fully enjoy this coveted season. However, preferences diverge across countries, presenting a diverse tapestry of seasonal affections.

Social media continues to be a key source of travel inspiration, with Instagram (77%) and YouTube (77%) leading the way as primary enablers of wanderlust. As seen in the Philippines, 8 in 10 (86%) have booked a travel experience based on social media recommendations from content creators. 1 in 3 travelers engage with travel content daily, and more than half regularly share their travel experiences on social media. Trust dynamics in online travel recommendations are evolving, with non-celebrity figures being the most trusted source of recommendations, reflecting a broader trend towards authentic and relatable content. Online voices continue to be of considerable influence for travel inspiration, as over 80% base their travel bookings on recommendations from content creators, underscoring the pivotal role of digital influencers in shaping travel choices.

Spring is most favored by travelers from Malaysia and Indonesia, while travelers from Australia and more than half (55%) of the Philippine market want to embrace the warmth of Summer. Taiwan and Korea share an affection for the vibrant hues of Autumn, and Winter claims the spotlight for travelers from India, Thailand, and Singapore. With experiences and social media fueling how travelers express this new love language in the coming year, Klook anticipates a year of renewed enthusiasm for travel toward new destinations and things to do. The Klook Travel Pulse survey was conducted in November 2023 through Milieu with a total of 2,600 respondents across 13 markets, including Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Thailand, Vietnam, South Korea, Japan, Australia, Mainland China, India, and Indonesia.

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February 2024

Shopping

LEGIT TECH SHOPPING

here is so much new tech in today’s world, and so many different stores to buy them from. As important as it might be to ensure you get the best deals for the latest gadgets, it would be much more important to ensure that you don’t end up with counterfeit devices in your hands.

Here’s how to identify legit and authentic tech products so you can be sure that you only walk away with #TechAssured products every time.

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Make sure the price is right

Do your research

Discounts are great, but ridiculously low price tags should set off massive red flags in your brain. If a gadget’s price is far below market value, it could be a fake. Remember: quality materials and components come at a cost, so if the price of a gadget seems too good to be true, it probably is.

Before shopping for new tech, it always pays off to do your research first. Read reviews online, check reputable blogs, watch video reviews, and visit the manufacturer’s website. The more you know about the product’s design and specifications, the less likely you’ll get deceived.

Bring out the grammar police When buying tech, put on your detective’s cap and examine the entire packaging. Is it poorly printed? Does it seem flimsy? Are there basic typos or misspellings in any of the product details? Authentic manufacturers take pride in flawlessness, so discrepancies should make you raise an eyebrow for sure.

Shop at Cyberzone

Verify the security seals and serial numbers

To ensure you always get legitimate and authentic tech products, the best thing to do is to shop at a legitimate place like Cyberzone. Cyberzone is a reputable tech-filled area in SM Supermalls that is filled with authorized retailers and reputable stores with strong anti-counterfeiting measures.

Authentic manufacturers will have security seals or holograms applied on the product with hidden codes that you can verify through an app or online. If a seal is missing or has been tampered with, that’s a sign to run for the hills. The same goes for serial numbers. Authentic gadgets have a unique serial number that works as its fingerprint of authenticity, so make sure you check the number’s legitimacy on the manufacturer’s website if you have any doubts.

There, authenticity reigns supreme; you’ll even experience stellar after-sales support from various tenants. With a curated ecosystem of trusted brands, each gadget at Cyberzone boasts the brand’s seal of approval, so you can shop for cutting-edge smartphones, sleek gaming laptops, and more tech gadgets, devices, and accessories that are proven legitimate with the utmost peace of mind.

Trust your senses Counterfeit tech items often use inferior materials, so don’t forget to physically touch and feel that device before you buy it. Does it feel fragile? Do the buttons not sit right? Are the edges too sharp? Authentic products always have a highstandard build and use high-quality materials. Basically, they should feel like you’re truly getting your money’s worth.

Discover #TechAssured gadgets and accessories exclusively at Cyberzone. Locate your closest Cyberzone using the Store Finder or visit www.smcyberzone.com. Engage in discussions with a vibrant community of tech enthusiasts on Facebook, Instagram, and TikTok.

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February 2024

Newsbytes

GLOBE GROUP AND GOOGLE TEAM UP TO DIGITALIZE THE ELDERLY IN #SENIORDIGIZEN CAMPAIGN Google is supporting the Globe Group in its #SeniorDigizen campaign, which aims to equip the elderly with tech knowledge they can use in daily life.

a Gmail account and using its safety features. Email accounts are commonly used to sign in to other apps and digital tools.

In the campaign kickoff last January 25, 2024, Google provided crucial support for Globe’s “Senior Digizen: Teach Me How to Digi,” a free learning session on the use of vital mobile apps and online safety.

“We are grateful to have Google with us in our advocacy to bring Filipino seniors into the digital age. This is a huge challenge, and through the power of collaboration, we will be able to help seniors enjoy the life-enabling benefits of technology and keep them safer online,” said Yoly Crisanto, chief sustainability and corporate communications officer, Globe Group.

At the learning session, Google Telco Sales Coach Odel Hernandez walked participating seniors through creating

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“Partnering with stakeholders like the Globe Group to advocate for digital inclusion aligns with our mission of building a safer online space for everyone. We believe that access to technology and the education to use it responsibly are essential rights for all, regardless of age or social standing,” said Mervin Wenke, head of communications and public affairs at Google. Globe’s #SeniorDigizen campaign is in line with its digital inclusion push under its commitment to the United Nations Sustainable Development Goals.

JACKIE CHAN JOINS HONOR AS THE NEWEST YEAR OF THE DRAGON AMBASSADOR

The No. 1 smartphone brand in China, HONOR, officially announced that Jackie Chan is the brand’s Year of the Dragon Ambassador during the HONOR Magic6 series and HONOR Porsche Design launch. In order to connect technology to more consumers, HONOR has launched a series of New Year-themed activities, services, and benefits in the past. For this year, HONOR prepared

a magical New Year’s Eve light show that combines modern technology and traditional architecture at the Taiyuan LIFE store. It was a visual feast aimed to bridge technology and art, and the collision of classics and the future to accompany consumers in 2023. On New Year’s Eve, HONOR also road-tested HONOR 100 series smartphones equipped with SLR-level photo cameras to help customers take breathtaking New Year’s photos.

In light of the symbolism of Dragon being a high-raking status, HONOR introduces Jackie Chan as the brand’s Year of the Dragon Ambassador in China, not only because the awardwinning actor live up to the stature of a Dragon but also has the heart that constantly pursues excellence. In the coming months, HONOR will work with Year of the Dragon Ambassador Jackie Chan to bring a series of exciting activities for HONOR fans and tech enthusiasts alike in China. For more exciting news and announcements, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@ honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/ retailers/.

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February 2024

Newsbytes

VCT PACIFIC KICKOFF: EVERYTHING YOU NEED TO KNOW After an explosive first year, VCT Pacific will soon be back for an even more exciting second year! Brought to you by Acer, Intel, Woori Bank, Red Bull, Ralph Lauren, Asahi Breweries, Tachihi, Steelcase, BenQ, Grab, and Pulsar, VCT Pacific will bring higher stakes and more intense competition as we welcome Bleed Esports to the Pacific league after their emergence from Ascension last year.

includes VCT Americas, VCT EMEA and VCT CN. This year, we will have 3 global events for teams to qualify for; Masters Madrid, Masters Shanghai and Champions. Teams will qualify for the global events via Kickoff, Stage 1 and 2. There will also be an additional team qualifying for Champions via Championship Points, earned through consistent team performance throughout the whole season.

There are quite a few changes to VCT this year, so if you need a recap head on over to our season start overview. But in a nutshell, VCT Pacific is one of four international leagues in the expanded VCT structure that now

The time is now for teams to prove their mettle and begin the fight for the crown of Pacific champion. Check out this format explainer video for more information on this year’s VCT Pacific tournament.

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Apart from fighting for a chance to qualify for global events, Pacific teams will also be fighting for a USD250,000 total prize pool. As the first tournament of the year, VCT Pacific Kickoff will determine which teams qualify for Masters Madrid. This intense 8-day competition will help to set the bar for excellence through the rest of the year. KICKOFF FORMAT Kickoff will be split into 3 phases. Teams will fight through a total of 19 matches across 8 days.

Group stage will be played in a GSL format with 11 teams seeded randomly into 3 groups. As Pacific Champions last year, PRX will be automatically seeded into Group C. This is followed by Play-ins which will be structured in a single round robin format. The 4 remaining teams that make it through will qualify for Playoffs where they will fight through a single elimination bracket. The top two teams will earn a spot at Masters Madrid, the first global VCT event for the year. SCHEDULE VCT Pacific Kickoff will begin on 17 February and will run until 25 February. Matches will begin at the following times: • Group stage (17 - 21 February) • Matches on 17, 19 and 21 February will start from 15:00 KST // 14:00 GMT+8 • Matches on 18 and 20 February will start from 17:00 KST // 16:00 GMT+8 • Play-ins (22 February): matches will start from 15:00 KST // 14:00 GMT+8 • Playoffs (24 - 25 February): matches will start from 17:00 KST // 16:00 GMT+8 The up-to-date schedule for VCT Pacific can be found at VALORANTESPORTS.com and will be routinely updated throughout the event. TICKETING DETAILS Fan feedback for a more accessible venue has been heard! We’re proud to announce that VCT Pacific Kickoff is set to unfold at the vibrant S FACTORY, nestled in the heart of Seongsu-Dong, a cultural haven for the youth. Attend and experience the action in person as teams fight for a chance to

represent the Pacific region at Masters Madrid in March! Tickets will be on sale starting 1 February, 12:00 KST // 11:00 GMT+8. • Address: S FACTORY Tower D, 11 Yeonmujang 15-gil, Seongdonggu, Seoul, South Korea Non-Korean Residents can purchase a ticket by visiting this ticket WEBSITE and type in “VCT Pacific” and/or “VALORANT” in the search bar to find the ticket page. The ticket page is available in English and Japanese. Follow the instructions to select your seats and checkout. Fans in Korea can purchase tickets from this WEBSITE. ON-SITE ACTIVITIES In addition to the thrill of watching VALORANT esports action live, onsite fans will also get to experience an array of exciting activities. Icebox Pop-up @ 1F of S FACTORY TOWER D Dive headfirst into the ultimate VALORANT experience as we bring Icebox to life at S FACTORY! Step into the pop-up that mirrors the essence of the map, from the intricate details of its industrial setting, to the iconic snowy elements. Immerse yourself not only in the frozen battlefield but also in official VCT Pacific and Riot merchandise, including shirts, caps, and accessories.

Spike to capture the excitement as we celebrate the launch of VCT Pacific and commence the countdown towards Champions 2024. VCT Photo Booths • Capture the excitement at our VALORANT and VCT branded photozones where unique props will be available to help you fully express your fandom. Fan Sign Walls • Show your love and passion for your favorite teams by leaving words of support on our fan sign walls. BROADCAST LINKS Fans can also catch VCT Pacific Kickoff action through local language broadcasts at the following links: English • AfreecaTV: VALORANT_EN • Twitch: VALORANT Pacific • YouTube: VCT Pacific Korean YouTube: VCT KR AfreecaTV: VALORANT Naver: Naver e Japanese Twitch: VALORANT JP YouTube: VALORANT JP Bahasa Indonesia Twitch: VALORANT ID YouTube: VALORANT Esports Indonesia

But that’s not all – chill at the Iceboxinspired esports pub that offers Snowman Slushies and pizza to all Matchday Ticket holders. The pub also has a cozy viewing lounge, from where you can enjoy all the esports action while quenching your thirst!

Thai AfreecaTV: VALORANT_TH Twitch: VALORANT TH YouTube: VALORANTesportsTH

There will also be other activities to enjoy, including:

Mandarin Twitch: VALORANT TW YouTube: VALORANTesportsTW

Champions Countdown Spike • The Spike has been planted at S FACTORY! Snap photos with the

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Vietnamese YouTube: VALORANTesportsVN

Hindi YouTube: VALORANTEsportsSA

February 2024

Relic

Photo by ArnoldReinhold - Own work, CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=486420

ROLODEX Words by Jose Alvarez

taying connected to others took on several forms before the Internet. For friends and family, there was the address book, where you can store their phone numbers and addresses. For businesses, there was the Rolodex. I first encountered the Rolodex on my father’s office desk in the early 1990s. He was a company president, so this was a requirement for him as he had lots of business contacts. But what made the Rolodex so attractive, and why did it become the gadget of choice for business people all over the world before everything went digital? The word Rolodex itself is a portmanteau of the words “rolling” and “index” and has become a term for any personal organizer of business contacts. It was rather simple in design—all you needed were the Rolodex itself and cards with a name and phone number, but you could also add other information as you saw fit. My father’s was a stock Rolodex that had names, phone numbers, and addresses of various business associates and clients. Danish engineer Hildaur Nielsen, the chief engineer of Arnold Neustadter’s company Zephyr American, invented the Rolodex as we know it in 1956 and the product went to market in 1958. The Rolodex also inspired other inventions at Zephyr American. These included February 2024

the Autodex, which utilized springs that automatically opened up to a selected letter; the Swivodex, an inkwell that did not spill ink; the Punchodex, a paper hole puncher; and Clipodex, which was an office peripheral that was attached to a stenographer’s knee, among others. Neustadter and Nielsen described their products as “a triumph of low technology” and “a lasting symbol of the art of networking,” much like LinkedIn is today. Neustadter retired and sold the company in 1970 to Insilco. Despite the rise of personal computing (and by extension, digital storage) in the 1980s, the Rolodex was a mainstay of any office environment. Some Rolodexes were so valuable that there were reports of companies filing lawsuits against employees who tried to take their Rolodex with them when they left the company. Today, you might get Slack and email access shut off at the press of a button, but you can surely take your business contacts with you no matter where you go. A 1986 episode of the popular TV show Moonlighting involved a Rolodex being ransomed at USD50,000 (USD139,006.39 in 2024) to reflect the value of a Rolodex if one had the right connections. According to a 1989 newspaper article in the Lewiston Journal, Rolodex Corp. executive vice president Joseph Crowley

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cited the importance of the Rolodex. “They are the reason we exist,” he said. “The Rolodex system is so simplistic and inexpensive that it doesn’t make sense for people to take up space on a computer storing the kind of stuff it’s used for,” he added. Crowley would be (relatively) quickly proven wrong as computers got smaller, cell phones became a thing, and professional connections and networking grew in importance. However, there was no question of the staying power of the Rolodex as it was a mainstay in my father’s office as late as the mid-2000s. What was the ultimate fate of the Rolodex? Do people still use them today? All signs point to yes. They’re still on sale (a quick search on Google had them going from USD15 to USD68 as of this writing) and they might still be on the desks of executives today as a reminder of a time before digital storage (and the tendency of older generations to be reticent regarding new technology). When you think of making professional connections, the Rolodex was once an integral part of those connections. It was even valuable to the point where companies once filed lawsuits to make sure people didn’t take their connections with them to rival companies. Today, LinkedIn is the current iteration of the Rolodex—and a reminder that who you know is just as important (if not more important) than what you know.

Volume XXIV Issue VI

February 2024

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