Gallery GSY Media Pack

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GSY

Guernsey’s Style Magazine

RATECARD


A progressive media organisation that represents the Zeitgeist and produces the highest quality offering in markets in which it operates. The Chartered Institute of Marketing Judgng Panel’s review of Gallery.

2


welcome to

GALLERY CONTENTS 4.

About Gallery

6.

Layout example

7.

Section profiles

8.

Target audience

10. Ratecard 11. Space specification 12. Prepay packages 13. Seasonal packages 14. Schedule & themes 15. Distribution

We’ve had quite a few changes at Gallery for 2014. A new team of local professionals rearing to go, a new ratecard and new packages for clients. We’re raising the game within our defined editorial sections and have added new business distribution by mail and door. By embracing local talent and doing things the right way, G allery is set to affirm its position as Guernsey’s premium periodical. Over the following pages you can read about what sets Gallery apart from other magazines and how you can work with us to communicate this year.

CONTRIBUTE

ADVERTISE

FEATURE

CONTRIBUTE@GALLERY.GG Rip it, scrap it, comment, critique, research, report. Opinions wanted on politics, business, news, home, property, music, gadgets, sports and culture. Something annoyed you and you want to tell the island? We’re here for you baby. If you’d like to see your name in... er... print, get in touch.

AD@GALLERY.GG We understand that the medium is the message. The quality of a magazine reflects on the businesses that advertise within it. Gallery is dedicated to being the highest quality magazine and premium print media option for stylish and progressive brands. If you have a business or strategy to promote to Guernsey’s forward thinking consumer, get in touch.

EDITORIAL@GALLERY.GG If you are an artist with work to exhibit, an event or entertainment organiser with an event coming up or a business with some exciting news or a new product to feature, get in touch. We’re keen to feature anything of interest that will entertain our readers.

Follow us

Keep track of all things Gallery by using these internet-based technical marvels:

www.twitter.com/gallerymaggsy

www.facebook.com/gallerymagazineguernsey

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Cut through the media clutter with Guernsey’s most style consicous marketing platform. Gallery was established in the Channel Islands in 2004. The Channel Islands media landscape had, at that point, never been progressive and Gallery sought to create a magazine that was both visually and editorially engaging to entertain a forward thinking readership. We’ve always had a bit of a thing against the term ‘lifestyle magazine’. In 2011 Gallery expanded beyond origins in Jersey to the Isle of Man and then arrived in Guernsey in 2011. Initially operated under franchise, Gallery was officially established in November 2013. In recent years it seems everyone with a printer and some sales banter has a lifestyle magazine. Big expensive ones, small cheaper ones, some that are schizophrenic. Gallery is different, our focus is on quality and going an extra mile. Now one of the longest established independent media title in the Islands, Gallery strives to asume the role as media of choice for style conscious and forward thinking consumers and the brands that wish to reach them. Gallery is A4, with market leading production and we’re far from square. It is the essential companion for the discerning Island resident. We’re more about mindset than age and we find gallery is consumed by readers of all ages, with a core between 18 to 50. Gallery runs as an organised and categorised magazine that caters to specific sectors in defined editorial environments. Although we are advertising funded, we are also never more than one quarter full with advertising or advertorial. Each month Gallery is themed and is full of cultural and lifestyle features that include a fashion shoot using local fashion, models and stylists, beauty product and treatment reviews, home and property features and profiles, restaurant reviews and food features, local culture and music events, reviews and listings, test drives and motoring pages, and a tri-annual recruitment special. learn more overleaf.

For 2014 we’ll also be expanding our coverage of the Channel Island business market with our new Agenda section.

the printed matter

It’s hard to be all things to all people but by maintaining a fresh editorial tone of voice through specialist, organised sections, Gallery tries harder than most. Our mission is to provide engaging content for culture vultures, fashionistas, gadget freaks, petrolheads, style icons, movers and shakers alike. By creating a magazine that people actually look forward to, Gallery flies out of our hundreds of distribution outlets from the 1st of each month.

the social side

We have a strong social media following and ensure we engage our clients in our approach. by traingulating our clients’ campaign messages with complementary digital coverage and promotion we ensure credible cut through.

If you want to talk to Guernsey’s forward thinking consumers, do it with Gallery. 5


Some magazines place advertising willy nilly with three or four discrepant ads on the same page aganist irrelevant editorial. Premium preening next to bargain butchers doesn’t work in our book. Gallery is the only locai magazine with specialist sections in each edition. Each section has a strong editorial lead and offers our clients the most appropriate environment for their marketing.

AT A GLANCE

‘Give’ Community Section

Local event listings

Example niche sector - Pet pages

Aspirational travel features

Illustrated on theme features

Corporate & charity event section

Local culture features

Professional fashion shoots

Dedicated beauty editorial

Appetite: Food & Drink

Agenda: Islands Business Features

Movers & Shakers / Gradu8 Recruitment

Places: Home & Property

Hardware: Motoring & Gadgets

Local people profiles

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GSY

SECTIONS OVERVIEW

upfront

fashion

sport&fitness

get included | If you think you’d make a good profile, have a funny story or email for misc or have a pet for pet of the month email editorial@gallery.gg

get included | We feature products from leading brands in fashion and product shoots each month. We also offer an exclusive shoot each month to one client and additional editorial coverage for all

get included | If you’d like to see a sporting event or activity covered why not call us and we’ll come and review it and write it up!

The collective space for people profiles, miscellaneous news, funny stories, creative editorial & our regular contributors to vent their spleens and entertain our readers.

No one does fashion in Jersey like Gallery. Utilising the skills of our amazing fashion photographer, stylists and models, Gallery present the hottest shoots and fashion editorial each month.

We’ve met quite a few sports stars over the last year and we’re keen to add even more local sport this year. Profiles, try-outs and sporting gadgets for your amusement. Get outside!

events

beauty&wellbeing

hardware

get included | Gallery can send a photographer down to cover your event and write it up and take some photos. If you have something coming up email events@ gallery.gg

get included | If you are a beauty brand, therapist or practitioner who would be interested in having products or services featured, contact us.

get included | If you’d like to feature a new model, whether four wheeled or two (we have a seasoned biker on our editorial staff) email editorial@gallery.gg

We’re ‘people’ people at Gallery and so are our readers. If you’re having a party or celebration and would like to promote your achievements, this is the place to do it in style, whether charity or corporate.

culture

Supporting the arts was one of our raison d’etres. Each month we’re looking to feature artist profiles, exhibition coverage, music, interviews as well as re-establishing our reader generated ‘upload’ and ‘contributing writer of the month’. get included | We welcome submissions from all artists, performers, musicians and creatives. Gallery is here for you to showcase your work, so get in touch.

If you look good, chances are you feel good. Therefore, if Gallery helps people look good, we’ll make people feel good. Excellent. We feature beauty reviews, treatment guinea pig reviews, profiles of cutting edge procedures and more.

No ‘bought from UK’ test drives here. We work with local dealers and our intrepid motoring writers test drive the latest cars on our Island roads. We also look at the latest gadgets, phones and hardware to make technophiles grin,

places

directory

get included | If you’re an interior designer, architect, estate agent or property professional give us a call and learn about our exclusive features that are perfectly formed to your requirements.

get included | If you’d like to be included in the directory call us or email directory@ Gallery.gg

Do you know your Corbusier from your Conran? Our home and interiors section showcases outstanding Guernsey homes, highlights the latest in contemporary and classic furniture and feaures the latest properties for sale and property and legal advice.

We’ve never wanted the ugly ‘trade card’ approach in gallery. They look cheap, which makes our clients’ businesses look cheap, and that’s not necesarily a good thing! Our directory allows small businesses the ability to feature their products or services each month in Gallery at a very competitive rate.

features

appetite

music&nightlife

get included | If you have an idea for a feature, either around a future theme or just that you feel would be suited to Gallery we’d ove to hear from you.

get included | If you’d like us to sing your culinary praises, share your secret recipes or let people know about your new menu, drop us a line.

get included | If you’re a venue or promoter with a big night or event coming up why not feature it in gallery?

We set our writers the task of producing solid features around our theme each month. We also try and cover any timely and engaging subject matter that falls across our screens, inboxes or social media feeds.

travel

We carry a regular travel section each month with local writers reporting on their global experiences and profiles of getaways. We try and make sure we combine aspirational destinations further afieldn with convenient getaways for that quick jump from the island.

get included | If you’re involved in the travel industry and would like trips you arrange promoted get in touch

Each month our intrepid foodies check our the latest restaurant openings and compile stimulating and scrumptious editorial. With a new team for appetite in 2014 we’re ready to eat and tell all. Yummy reviews and features to boot.

Whether local music and nightlife events, recommended cocktails or our ‘paparazzi’ photos. We know the photos are a little marmite, but they always reflect a wide audience. Everyone needs a night out occasionally!

With 16000 editions per month: we mean business in 2014

Make sure you’re on our For 2014 we’ll be pushing options wider with the our ‘agenda’ supplement. Gallery graces receptions and board rooms of firms large and small across the islands. We’ll be featuring entrepreneurs, movers and shakers and engaging business news each edition. Agenda will be published three times in 2014. See our schedule on page 15.

Include your business email sara@gallery.gg

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Who is Gallery’s target audience?

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Gallery’s mission to ‘educate, amuse and entertain’ isn’t exclusive or prejudice. We don’t believe age or income should dictate enjoyment. Whether you’re 18 or 80, if you have a sense of humour and an interest in popular culture, we hope you’ll find something you like in Gallery. Our pull distribution means our readership are ‘opt in’ readers. Our readers choose Gallery because they love it, and that’s why we love them. From CEOs to OAPs, VIPs to MIAs, Gallery appeals across the board. When you communicate with a gallery reader, you do so in a magazine they have chosen over others, creating the best environment for effective marketing messages. 9


Advertising Media Rates INCLUSION RATES We’ve dropped our media rates for 2014. We realise it sounds like an odd thing to do. The reason that the prices had been set high by the company that previously operated Gallery under franchise was due to the nature of the Guernsey advertising market to price up and knock down. It’s just like those people that sell hammocks on the beach in Thailand or rugs in Marrakesh. You know the scenario; you’re approached by a charming gentlemen who tells you his hammock/rug is £50. You realise that, let’s face it, you’re not going to use it and don’t want it, but you’re encouraged to heckle, banter and negotiate. Before you know it you’ve walked away having spent £20 on a rug, not sure whether you’ve got a good deal of whether it’s really just something you didn’t really want. We’d rather buy a quality rug for £50. We don’t have enough trees for a hammock. Very few businesses can afford to slash their rates to a fraction of the official cost. Not unless you’re that guy with odd hair that sells UPVC windows on TV. Imagine adopting that strategy with your business. You may be able to make a margin, if you sold 1000 items. In truth, you’d have to cut costs to lower your prices and lower your standard of service. That’s what happened to the advertising market in Guernsey. We’d rather produce a quality product. The reason we’ve adjusted our ratecard is that we have faith in our fees. We structure our pricing to allow for independent features to be generated for our clients, usually in the same ratio as the amount of space purchased as part of a campaign. Selling something half price just means there’s no space for that and a magazine becomes slapdash, ad heavy and a little bit rubbish. That’s not what we want for Gallery, not on our watch.

space

single

3

6

11

annual

booking

month

month

annual

prepay

Full Page

975

926

829

731

695

Half Page

525

499

446

394

374

Quarter Page

295

280

251

221

210

Double Page Spread

1595

1515

1356

1196

1136

Inside Front Cover

1295

1230

1101

971

923

Inside Front DPS

1795

1705

1526

1346

1279

Inside Back

1195

1135

1016

896

851

Back Cover

1795

1705

1526

1346

1279

Advertorial Spread

1795

1705

1526

1346

1279

Advertorial Page

1075

1021

914

806

766

Advertorial Column

525

499

446

394

374

Intro banner

375

356

319

281

267

Divider solus

395

375

336

296

281

Nightlife Banner

295

280

251

221

210

Directory

60

57

51

45

43

SAVE

SAVE

SAVE

%

%

Media agency discount 10% | Charity / non-profit making discount 40%

Please note alternative ratecards are available for Places, Agenda and Gradu8 supplements.

Discuss your requirements

Call 711100 or email bookings@factoryci.com 10

SAVE

10 15 25 5% %


Layout and Inclusion Specification ADVERTISEMENTS

Half Page L 190 x 137 mm

Full Page 210 x 297 mm

216mm x 303mm plus 3mm bleed

Quarter Page 93 x 137 mm

Half Page P 93 x 277 mm

Full Page Inset 190 x 277 mm

Page 3 Solus / Dividier Banner 190 x 60 mm

Paparazzi Banner 390 x 40 mm Double Page Spread 420 x 297 mm

426mm x 303mm plus 3mm bleed

ADVERTORIAL

DIRECTORY

mage of your business, a write up and logo, the directory is a long term promotional space that can provide a reference

Double Page Advertorial Spread 1000 words. 10 images

Full Page Advertorial 600 words. 6 images

Column Advertorial 300 words. 2 images

Our directory is a clean and tidy promotional space. Combining an image of your business, a write up and logo, the directory is a long term promotional space that can provide a reference point all year for potential customer or clients.

Image of your product or service 600 pixels x 400 pixels

Company Name

Use this space to include 60 words about your business describing why our readers might want to get in touch with you. There is room to say quite a bit as you can see. Posibly even a sentence to spare to add a bit more information. If you’d like you can use a bold statement at the end as a call to action.

Address Address 2 Phone Number Website Email

Logo ideally vector or 300 pixels wide

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Prepay and Seasonal Packages These special pre-pay packages are available for annual bookings and offer significant savings and additonal bonus space. Some offer compariative savings of up to 43% on individual space booking rates.

PREPAY PACKAGES free

package bonus

package 1

x3

Startup Designed with the small business in mind, our startup packages couples a three month communication campaign with an annual entry in the directory, giving ongoing annual coverage.

x11

QP

6 quarter pages

11 directory

Quarter Page

TOTAL

rate card

£840

£495

£295

£1630

package rate

£630

£473

free

£1103

Space Included

additional package saving £527

free

package bonus

package 2

x6

The Sixer For a small business looking for a longer campaign, the sixer offers six months of coverage and also an annual directory for a full year’s promotion. We also include a free double page for a big promotion at one point in the year.

x11

HALF PAGE

6 quarter pages

11 directory

Half Page

TOTAL

rate card

£1506

£495

£525

£2529

package rate

£1260

£473

free

£1733

Space Included

additional package saving £796

free

package 3

Presence If your campaign is more high profile it may require a larger campaign to incorporate your creative messages. Our Presence package couples either 3 full pages or 6 half pages with a directory and additional free double page to launch or add impact for another month.

x3

or

x6

x11

3 full / 6 half

11 directory

DPS

TOTAL

rate card

£2778

£495

£1595

£4868

package rate

£2244

£473

free

£2717

Space Included

additional package saving £2151

free

package bonus

package 4

x11

Impact If you need to maintain a strong brand throughout the year, our Impact package allows high impact visual communication with a full page each month and two free double pages included for editorial or additional coverage.

package bonus DPS

x11

DPS

Space Included

11 pages

11 directory

2x DPS

TOTAL

rate card

£8041

£495

£3190

£11726

package rate

£7645

free

free

£7645

additional package saving £4081 * pre-pay applies to 3/6/11 month package campaigns bought and pre-payed on sign off of first artwork / on first editorial deadline date.

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GALLERY LOVES LONG TERM RELATIONSHIPS

Don’t be afraid of commitment.

Book a package & save. Call us on 01481 711100 or email ad@gallery.gg

SEASONAL PACKAGES get the most out of Gallery in Autumn

Repeat your advertising artwork three times in our August, September and October issues and we’ll double up the space. Three quarters become half pages, half pages become full page, full page becomes a spread.

x3

x3

x3

Space Included

Half Page x3

Full page x3

rate card cost

£1575

£2925

£4785

package rate

£885

£1575

£2925

package saving

£690

£1350

£1860

Space Included

November/December

The Autumn Multiplier

DPS x 3

Packages available to any client advertising between February and August.

A Christmas package that offers more

Gallery Gorgeous Gift Guide The Gallery gorgeous gift guide is the gift guide for stylish shoppers. Featuring a shoot or inclusion of 6 selected items in a structured and easily digestible format, a booking of a full page receives a spread with full page of dedicated producs

December

rate card cost

£2570

£1595

package rate

£1500

£975

package saving

£1070

£620

Packages available to any client advertising between February and October

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2014 issue themes and dates Each issue of Gallery is presented on a theme that allows us to create a structured and engaging issue each month . We have outlined the issue themes and relevant deadlines below.

We like our magazine to be out at the beginning of the month. In order to make that happen we have an editorial deadline on or before the 15th of the previous month. If clients are sending in finished artwork they are able to do so until the 22nd.

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#

Month

Theme

24

February

Passion

25

March

Judgement

26

April

27

Editorial

Artwork

Published

15

20

1

Supplements

Editorial

Artwork

Published

15/1

20/1

1/2

Bridal Bible/ Agenda

14/2

20/2

1/3

Give

Give extra

14/3

20/3

1/4

May

Mode

Gradu8

15/4

18/4

1/5

28

June

Lustre

Agenda

15/5

20/5

1/6

29

July

Build

Gradu8

15/6

20/6

1/7

30

August

Compact

Fancy extra

15/7

20/7

1/8

31

September

Family

Agenda

15/8

20/8

2/9

32

October

XY

Men's luxury guide

15/9

20/9

1/10

33

November

Escape

Winter getaways

14/10

20/10

1/11

34

December

Opulent

Agenda / Gradu8

14/11

14/11

2/12


delivery & distribution When it comes to distribution, we make a stand. Our wide stand based distribution caters to a island wide audience, coupled with business distribution to 1000 key business locations using a specialist distribution firm and direct through the mail to key decision makers.

Whilst other magazines employ a ‘push’ distribution strategy, Gallery opt for reader pull. Our readers hunt for Gallery each month. WHERE? By carefully selecting shops, department stores, boutiques, cafes, restaurants and offices we make sure Gallery is put in places where our target audience can find it. Distribution is a bit of a passion for Gallery. We get our magazines out on the 1st of the month and take pleasure in dropping thousands of magazines off to our audience with a full month of reading ahead of them. HOW MANY? A successful advertising medium doesn’t need to be shoved up people’s noses to be effective. Whilst other people door drop and claim to print gazzilions of copies, we try and get it just right. We’ve carried our research on varying our volume and with a target audience of 18,000 and a read-on rate of 2-3, 6,000 is the golden number. Sure, we could print more to cater to schoolchildren and pensioners but they’re not our audience. Our key 20-50 demographic with buy up from teens and buy up from style conscious silver surfers creates the perfect volume. We hate waste and to throw away a magazine that has cost us £3.00 to produce would break our hearts! Instead, we print the perfect amount, place them in the best places and let people look forward to picking us up. We’ll be initiating our very own recycling awareness initiative in 2014 too. NEW! POSTAL DISTRIBUTION ON THE AGENDA We do understand that targeted distribution is key so, for 2014, we’re also adding a key decision maker mailing list to our agenda supplement issues, adding 500 editions that will go right into the hands of the island’s business leaders.

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01534 711100 FB FACTORYCI

WWW.FACTORYCI.COM

HI@FACTORYCI.

Factory | PO Box 142 | 15 North Plantation | St Peter Port | Guernsey | GY1 3HT


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