DLF – JOHNSONS LAWN SEEDS
Box Fresh! New digitalised packaging from Johnsons Lawn Seed will help tech-savvy gardeners find their way to the perfect lawn It’s a new year, spring is upon us and Johnsons Lawn Seed - the UK’s largest and most historic supplier of lawn seed - unveils new digitalised packaging to help the new generation of tech-savvy gardeners to find their way to the perfect variety of seed. In a major upgrade for the increasingly digitalised world, Johnsons Lawn Seed is now offering even more in the way of customer support and education with scannable QR codes on the front and back of all their grass seed boxes. The packaging retains Johnsons’ distinctive
and instantly recognisable branding whilst The packaging for different varieites of incorporating the new technology designed seed, which are colour-coded according to facilitate the customer experience. to type, also now feature simplified instructions and a useful lawn sowing All a customer has to do is scan the ‘How calendar, so their most pressing questions to Chose Your Lawn Seed’ code on the are at customers’ fingertips at the point front of the box with their smart device, of sale. and they can access information that will help them find the best lawn seed for their Consumer Manager for Johnsons Lawn specific requirements. The fun doesn’t end Seed, Guy Jenkins, says: “With the there as a second code for ‘Hints and Tips’ majority of people now seemingly glued has been put on the back boxes, enabling to their smart phones, making use of sorts customers to access invaluable advice on of apps for all sorts of everyday tasks preparing ground for seeding and sowing and keen to do research online before grass seed for optimum results. making a purchase in store, we feel that digitalised packaging is a now must for our Lawn Seed. “This is an essential update for our garden centre customers and other retailers who want to ensure their customers have access to as much expert knowledge as they need before making a purchase. We are therefore delighted to present our new and enhanced packaging, which will help retailers capitalise on the growing trend for a more digital world.” Find out more To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/ product-range.aspx
DLF Seeds Kimberley Hornby Tel: 07851610573 Email: kimberley@hornbywhitefootpr.co.uk 8
GIMA NEW PRODUCT DIGEST SPRING 2022
