Top 8 Elements for Successful Email Marketing Top 8 Elements for Successful Email Marketing In a marketing world ruled by social media, a question that many of us may ask is, Is there still scope of email marketing? Well, the answer is yes. It is one of the key players in marketing campaigns that can still generate high ROI, provided you execute your campaigns optimally. Effective email marketing strategies are necessary to make your whole marketing efforts yield fruitful results. Let’s dig in and uncover how you can implement these efforts into your email marketing strategy.
Top 8 Elements for successful Email Marketing
1. Subject Lines The importance of a great subject line cannot be emphasized enough-it's the first thing users read and their first "personal" impression of your brand. An appealing subject line creates interest and builds awareness of the email's content. 1. Keep it clear and understandable. 2. Try to keep the subject line short. 3. To save space and attract members, use digits or numbers. 4. If there is a need, use emoji’s they help in connecting your audience emotionally.
2. Content: Visuals and Copy Images speak louder than words, and this holds true with any flourishing email marketing strategy. In general, there should always be more visuals than copy in an email, but it is still beneficial to invest in the writing you do have. With that being said, users don't want too much to read. They just want to be able to quickly skim the content and get an understanding of the central messaging. Since images are important to the success of an email marketing campaign, you want to make sure they are loading properly and fast for users. Use a file optimizing tool to ensure images load efficiently because if users are waiting too long for an image to load they'll likely skip it or delete the message altogether. Sometimes a browser or an email service provider may not correctly display the images within an email. By adding proper image alt tags, users will have at least some context as to what the images are expected to be if they aren't appearing right away.
3. Timing and Frequency The time at which you send your emails is one of the most vital elements to focus on in any email marketing strategy. The time of day users receives emails can immediately contribute to performance indicators like click-through-rate and open-rate. Segregate your contact lists based on the time zone the recipients live in so that they can receive your email at the time that is suitable and relevant for them. If you've driven campaigns in the past, take a look at the statistics produced by your email platform and see when readers would be most likely to give more attention to your email.
4. Optimization for all devices It's since quite a while when users used to access their inbox from there computers only. In this digital age, users are connected to email through their smartphones, tablets, desktops and many other different devices. The manner in which one individual perspective an email isn't a similar way someone else does, so to assure that accessibility isn't expose to danger to any user a responsive design email is typically the best solution. Being able to optimize an email design allows all recipients on nearly every device and platform imaginable to have a user-friendly experience that allows them to view the content as intended. If you aren't using a responsive design, examine what devices the majority of your users are on, and ensure that the email is tailored to those functionalities.
5. Personalization The content you send users through email initiatives should be appropriate and contribute meaningful value to it. Marketing to the user as an individual and using personalization no longer needs to be exemplified by addressing them with first and last names. By personalizing emails in a step-by-step process based on significance, your messages will be more productive since the content correlates to what originally caused them to associate with your brand.
6. A/B Testing It’s when you compare two versions of an email to see which performs better.An automated A/B testing feature is provided by most email marketing services. You choose the samples you want to test, define the size of the test group from your email segment, and your email marketing provider then makes the A/B test. The leading campaign is automatically sent to the rest of the segment, and you can examine the results afterward. So, what to test? It depends on the metric you’re interested in. You can test the subject line for open rates and you’ll want to test the copy or the CTA button if it’s the click rate But don’t experiment with too much at the same time. If your email alternatives differ to the point of being two completely different emails, you’ll get confusing results and it’ll be tough to figure out what lies behind the winning combination. And as always, data is worthless if you don’t examine it.
7. Landing Pages Landing page by definition is a webpage where your subscribers ‘land’ when they click any of your online campaigns (display banner, social media ads, blog post, etc.). The sole purpose of a landing page is to capture visitor information in exchange for the incentive that brought the subscriber to this page. To make the transition seamless, it is important for your landing page to communicate the same thing that was conveyed in your campaign. Although it is very obvious to be even stated here, the landing page needs to be the final stop for your subscribers. It should thus be devoid of any navigations to distract your visitor.
8. Checking for SPAM and Improving Deliverability Having a good sender reputation is very much important for your emails to reach your subscribers inbox and not land in the SPAM folder. Following are some of the tips to assure good sender reliability : 1. Don’t do email blast i.e. bulk emailing. Divide them into some segments and send them at some time interval 2. Choose an ESP with a good reputation. 3. Reduce the number of SPAM complaints, if any, by sending relevant emails. 4. Have double opt-ins to avoid adding bogus emails. 5. Don’t deceive your subscribers with misleading practices. With technology evolving, it is always a good idea to keep up with the trends. Email marketing is, however, one of the most efficient and productive channels for direct marketing. So, execute these email marketing trends and be one step ahead of your competition. Email Marketing is a successful yet inexpensive type of direct marketing that unables us to connect a huge audience of easily sending email messages.These mainly contain promotional information regarding product or services including discount offers. Allentics IT Solutions is the best Email Marketing service provider company in India,that you get real value for your investment when you engage us to manage your Email Campaign.We have the encounters to target clients for specific promos and campaigns.Promote or share information,in any case,associated with your clients with this cost effective medium.
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