Molly Howard, Fall 2023

Papago Hive Honey

For this project, I had the privilege of collaborating with Papago Hive Honey, a company based in Phoenix renowned for its delectable jars of honey infused with various flavors. All of their honey is meticulously sourced from local Arizona suppliers, and Papago Hive Honey takes immense pride in this aspect of their business. The client’s requirements encompassed the development of a fresh logo, a complete overhaul of their product packaging, and the creation of an advertising campaign to introduce three distinct honey flavors. They also requested a trade show booth.

Skills: Rebranding, brand identity, logo design

Album Artwork

The Grand Collective is a student based music group at Grand Canyon University that has been producing worship music albums. As they prepared to launch their third album, they sought an album cover that would authentically mirror the themes of their worship songs, while also staying away from overused Christian imagery.

Skills: Photography, album design

Voting campaign

For this campaign, my client expressed the need for a comprehensive strategy that would harness the power of both social media and out-of-home advertising. The central objective was to motivate and empower the young adults, inspiring them to not only register to vote but also to actively participate in the electoral process by heading to the polls.

Skills: Social media advertising, campaign design, copywriting, outdoor advertising

Pride and prejudice Book Cover

This project centered on Jane Austen’s timeless novel, Pride and Prejudice. The client wanted a cover that would illustrate the a visual metaphor and the themes of the book. The ultimate cover design employed watercolors on canvas to depict the initial emotional barriers between the two central characters, which gradually transformed into love.

Skills: Book cover design, typography, painting

DESIGN FOR CHANGE

Design for Change is an annual design conference that brings together creative minds. It is held in major cities across the U.S. The conference requested a landing page for their 2023 conference held in San Francisco, California. They requested for the landing page to highlight their speakers, schedule, tickets, sponsors and provide a user-friendly registration process, making it a one-stop destination for all conference-related information and actions.

Skills: Web design, branding

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We know the secret to the fountain of youth. It’s YOU! You

“I LOVE the

Thank you!”

“My makeup artist was great! She kept asking questions to make final result met my expectations. I just saw the photos from my shoot, look beautiful. The makeup really looked natural while enhancing features! It was fun and professional, and I’ll be going back.”

“They did an amazing job with my make up. I had a date with a like and wanted to look glam. he always sees me looking basic totally blown away when he saw me and that felt so good They professional and made me look like a million bucks!”

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The Sparkle Bar

The Sparkle Bar is a dynamic makeup artistry studio with a commitment to serving a wide and diverse clientele. For this particular project, I was tasked with developing a set of three content-rich email campaigns and social media posts designed to present their services in a highly favorable and engaging manner. My objective was to craft content that not only showcased The Sparkle Bar’s makeup expertise but also resonated with their audience. The content created was carefully curated to emphasize the studio’s inclusive and customer-centric approach. By emphasizing the studio’s unique ability to cater to a wide range of styles, preferences, and skin tones, we aimed to convey the message that The Sparkle Bar is a place where everyone can feel valued, appreciated, and, most importantly, beautiful.

Skills: Copywriting, email marketing, social media

put the

in youth, friend.

At The Sparkle Bar, we know that you can look and feel beautiful at any age. We are proud to serve a diverse range of clients and help bring out the loveliness already inside. No matter who you are, we hope to see you soon! Follow

Sparkle Bar community.

The Sparkle in us, recognizes the sparkle

The Sparkle Bar honors diversity and connection. To us, you are simply clients. You are extraordinary women who we are proud

value

more than to call friends. Appointment beautiful

make sure that the shoot, and they enhancing my best

guy i really lol. He was They were so offerings and start

For this project, I was tasked with crafting a comprehensive visual identity and promotional materials for the 2023 Arizona Butterfly Festival. My responsibilities ranged from designing the logo, to collaborating with sponsors to create an engaging t-shirt design that promoted the event and celebrated valued partnerships. Additionally, I designed a water bottle, seed packets to encourage the growth of native plants for local butterfly populations, and a tote bag, all aimed at enhancing the festival experience and leaving attendees with lasting mementos of this vibrant event.

Skills: Logo design, branding, event design

arizona butterfly festival

NICE ICE REBRAND

Nice Ice is a ice cream truck company owned by a brother and sister team. They requested 100 thumbnails and 50 digital comps of different logo designs. I then provided them with two logo recommendations.

Skills: Logo design, branding, design

Cheerios ads

The theme of these advertisements is creative typography. The three comps illustrate different ways Cheerios ads can create interesting and engaging visual elements using type as the main focus.

Skills: Typography, ad campaign

USA TODAY WEBSITE

USA Today, a prominent news media platform, sought a website overhaul to showcase their diverse content categories. Their requirements encompassed the redesign of the homepage, category pages, and individual article pages, in addition to the creation of email templates and user sign-up pages.

Skills: Web design, email design, rebranding

Chocolate bar rebrand

For this project, I worked with Ghiradelli Chocolate. This brand is celebrated for its premium chocolate bars that come in various flavors. The client wanted a new logo as well as new packing for its bar that included extra processes so that it could stand out amongst its competitors on the shelves. I focused on the Raspberry Dark Chocolate flavor in particular.

Skills: Packaging design, logo design, branding

Embrace Coffee & Tea is a coffee shop located in Ely, Minnesota. They wanted a complete rebrand of all their marketing materials. This included updating their websites, writing blogs as well as creating a social media calendar.

Skills: Web design, email marketing, branding

Embrace Coffee & Tea

21 CAMpaign

This project revolved around the brand Forever 21 and fixing their reputation of inconsistent and not inclusive sizing. I was the graphic designer on this project with Nicole Kawakami as the art director.

Skills: Campaign design, collaboration, social media marketing, print design

Stroop STop Branding

Stroop Stop is a Dutch stroop waffle inspired vendor who sells gooey caramel waffles. As a start-up, they requested branding as well as a primary and secondary logo that would work across various design assets, and to tell a visual story that encapsulates the rich heritage of the stroop waffle, while hinting at the spirit driving Stroop Stop forward, their delicious waffles.

Skills: Branding, logo design

In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.

Matthew 5:16, NIV