LINDT CHOCOLATE
Project Objective
The objective is to make a chocolate bar design for the chocolate brand Lindt that includes extra processes such as foil and varnish. This involved measuring and illustrating a chocolate bar package and illustrating the flvor and design onto the box. Additional finishes ere added to make the Lindt chocolate bar package redesign stand out.
% LINDT 67 VANILLA SWIRL 100% Natural Product 70 Calories NET WT 3 OZ (85g) Ingredients: SUGAR, COCOA BUTTER, WHOLE MILK POWDER, LACTOSE, EMULSIFIER, NATURAL VANILLA FLAVOUR MAY CONTAIN TREENUTS MANUFACTURED IN THE USA BY: LINDT & SPRUNGLI (USA) INC., STRATHAM, NH 03885 Chocolate contains: Cocoa solids: 67% Min. LINDT MASTERCRAFT Enrich your taste with the smooth chocolate of Lindt Mastercraft. Each bite is a smooth and savory pleasure that is ensured to enhance your chocolate enjoyment. Each chocolate is crafted with taste you have never experienced before and high quality ingredients that make Lindt chocolate the perfect treat. Best Before: 11-27-2023 LINDT MASTERCRAFT VANILLA SWIRL LINDT Duncan_Jacob_ChocolateBarPackaging_FullDesign.pdf 1 3/12/23 8:24 PM
PRINT BOOK DESIGN
BOOK REDESIGN
Project Objective
A redesign of the cover of “Fahrenheit 451”. The client wanted a visual metaphor in the cover, to symbolize the story without obvious elements from the book. The approach taken was a photographic image of a hand holding a match with paper strips surrounding it instead of a flam. The paper strips would flw into the back cover where they would then burn into ashes.
PRODUCT DESIGN, BRANDING
RUMBLE ROOT BEER
Project Objective
Rumble Root Beer is a soda beverage brand in the Southwest region of the United States. They were looking for a rebranded design for their logo and root beer flavors to display in stores. A unique design was made for each Rumble flavor to accompany the logo. The logo was designed to represent Rumble Root Beer’s support for the environment as they donate an amount of their proceeds to combating climate change.
Rumble
ROOT BEER
TYPOGRAPHY, PRINT
CREATIVE TYPE
Project Objective
With a choice of company, the objective was to design an ad using purely hand-crafted typography and visual elements. The chosen company was Chips Ahoy, a cookie company commonly found in grocery stores.
PACKAGING, BRANDING NICE ICE
Project Objective
Nice Ice is a brother and sister team owned food truck that serves quality ice cream and homemade drinks. This includes various flavors and combinations unique to Nice Ice. They are currently serving in Phoenix, AZ. They wanted to redesign their current logo that represents not just the ice cream they make but their signature drinks as well. Their specifications was to have the logo be in a typographic style.
PRINT, BRANDING
NIKE
Project Objective
With a choice of company, a campaign was made for Nike advertising their shoes in a print medium. This was shown in a print ad, billboard, and a guerllia marketing concept where a kiosk is placed in a shopping area to test cusotmer’s athletic speed. Winners won a discount to the shoes.
RE-BRANDING
LA FITNESS
Project Objective
LA Fitness was in need of a rebrand to strengthen the community’s trust in the gym company. To achieve this, the art directior tasked me with designing a rebrand campaign. My solution was to create an extension of the gym called LA United, a team dedicated to sponsoring and supporting local exercise events to strengthen the community.
PRINT,ILLUSTRATION
PLASTIC OCEAN
Project Objective
The objective was to create an inforgraphic tackling a real-world issue that should be raised in awareness. This poster address plastic waste in the ocean and how it can harm sea animals and humans. The style was a simplistic and illustrated approach to make the information and visual easier to digest.
MEDIA WEB DESIGN
SPACE.COM
Project Objective
Space.com is a news media website that brings you the latest in space, astronomy, technology, and more. The objective of this proejct is to give Space.com a redesign of its website, bringing in new layouts and style to keep the media site fresh.
jacobaduncan.com hello@jacobaduncan.com 623.680.1068 Jacob Duncan