Oh hey,
My name is Valerie but most people just call me Val. From a young age, I have been a builder. From building intricate Lego cities when I was nine to assembling furniture when I was nineteen, I’ve always craved the challenge of building. However, given my aversion to manual labor and embarrassing lack of muscle mass, graphic design has become my own version of building. I love designing websites, brands, and advertising campaigns from the ground up. In the pages to follow, you’ll see the things I’ve built. You’ll notice my dedication to every pixel, color choice, and typographic decision. It’s safe to say that my blood, sweat, tears, and copious amounts of caffeine have been poured into crafting the contents of this book. So please, enjoy!
RumBLE Root BEER
BOTTLE LABEL DESIGN
Rumble Root Beer is a soda company located in the Southwest region of the United States. They aimed to enhance their range of flavored root beers, distinguishing them in a competitive market. I conceptualized a new logo symbolizing loyalty and trust. The redesigned label features bold typography and subtle pops of color to distinguish each flavor. This new design shows a variety of flavors while maintaining a cohesive look across all three bottles.
FLAT LABEL DESIGN
Sustainabilty Starts with Us
We here at Rumble Root Beer are committed to fighting climate change by implementing sustainable practices in all aspects of our business. This includes sourcing ingredients from organic farms, reducing our carbon footprint, and using eco-friendly packaging. Yup, this label here, you could practically eat it. Although for legal reasons we reccomend you don’t.
CARBONATED WATER, SUGAR, SODIUM BENZONATE, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVORS, MODIFIED FOOD STARCH. Amount per serving Serving size 1 bottle Nutrition Facts Calories 100 % Daily Value* Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 85mg Total Carbohydrate 0g Dietary Fiber 0g Total Sugars 43g Includes 43g Added Sugars Protein 0g 0% 0% 0% 4% 0% 0% 86% The % Daily Value (DV) tells you how much a nutrient in a serving o ood con ribu es o a daily diet. 2 000 calories a day is used for general nutrition advice. 9 780201 379624
diet.
I sought to encapsulate the brand’s core values of loyalty and trust with a distinctive and memorable logo. Dogs are known for their loyalty, a quality that aligns perfectly with the trust Rumble Root Beer aims to instill in their customers.
COLOR OPTIONS
I selected these colors to convey a powerful message about Rumble Root Beer’s values. These earthy tones not only reflect the company’s commitment to the environment but also provides customers with a sense of trustworthiness.
BRAND FONTS
INVERTED OPTIONS
Logo Fonts Heading
Whishholder Regular Montserrat Bold
Montserrat Medium
Body Copy
Montserrat Medium
A contrasting colored logo is vital for Rumble Root Beer as it enhances visibility, clarity, and brand recognition. It ensures the logo is versatile, legible, and impactful across various marketing platforms.
PRIMARY LOGO & SAFE SPACE
HEX #cab391 CMYK 17, 22, 37, 0 RGB 202, 179, 145
#004240 CMYK 93, 48, 60, 35 RGB 0, 66, 64 HEX #dad8d5 CMYK 11, 8, 10, 0 RGB 218, 216, 213
HEX
RumBLE Root BEER
PRESENTATION DESIGN
Presentation graphics are vital for companies as they enable effective communication of their vision, mission, and goals. Rumble Root Beer recognized the need for a polished, professional presentation. I integrated custom-made graphics into PowerPoint to harness the software’s features. This allowed for dynamic transitions, animations, and interactive elements, engaging the audience and effectively conveying the company’s message.
P R E S E N T A T I O N Main logo Market Comparison Least Expensive Most Expensive Low Quality High Quality OUR STORY Loyalty Old-Fashioned Modern Traditiona High-Quality Satisfaction Commitment Main logo
DEMOGRAPHIC Eco 46 - Men Ages 26-46 logo variation Secondary Logo violation
PACKAGING
Age: 35 Gender: Male Occupation: Construction Worker Education: N/A Annual Income: $67,000 Relationship Status: Married Kids: 2 typography Whisholder
Montserrat
Citrus gothic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz colors BRANDING Main logo colors #004040 #c9b391 #40301f #94bea6 #81171c Thank you! QUESTIONS? ALEX Watson Age: 27 Gender: Male Occupation: Software Engineer Education: B.A. in Computer Science Annual Income: $96,000 Relationship Status: Single Kids: None violation logo DO NOT Add Effects DO NOT Skew DO NOT Alter the Color ADVERTISING
Karl springer
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
moonstRuCK
PACKAGE DESIGN
Moonstruck is a chocolate bar company based in Portland, Oregon. The company wanted to enhance their current branding and packaging. I began by refreshing their logo and colors with a new, minimalist design. I aimed to create a sophisticated look that would catch shopper’s attention. To add dimension, I utilized embossing and varnish processes, creating a raised texture and subtle shine for an enhanced aesthetic and tactile experience.
The redesigned Moonstruck packaging is crafted with a cardboard base and a cow print design enhanced with a UV spot varnish. This attention to detail adds a tactile and glossy dimension. This allows customers to feel the raised, glossy cow spots, allowing them to further connect with the brand on a sensory level.
SKETCHES FLAT PACKAGE DESIGN
Inspired by the company’s name, I envisioned a logo that incorporated a touch of cosmic charm. I aimed to infuse the brand with a distinct personality, creating a logo that resonates with Moonstruck’s values while sparking curiosity among consumers.
COLOR OPTIONS
The selected color palette for Moonstruck embraces the warm and inviting shades of brown, reminiscent of rich, indulgent chocolate. These colors symbolize the very essence of their delectable chocolate bars.
BRAND FONTS
INVERTED OPTIONS
A contrasting colored logo is vital for Moonstruck as it enhances visibility, clarity, and brand recognition. It ensures the logo is versatile, legible, and impactful across various marketing platforms.
& SAFE SPACE
PRIMARY LOGO
Logo Font Heading Brother 1816 Extra Bold Brother 1816 Bold Body Copy Brother 1816 Regular
HEX #98744e
CMYK 32, 44, 67, 7 RGB 152, 116, 78
HEX #1e0f0f CMYK 58, 75, 69, 79 RGB 30, 15, 15
HEX #352117
CMYK 50, 69, 78, 63 RGB 55, 33, 22
myRECIPEs
WEBSITE DESIGN
Aebleskiver is a Danish delicacy typically enjoyed around Christmas time. The dish is known for its versatility, being filled with a range of ingredients from apples to chocolate. Similar to Aebleskiver, a well-designed website can provide users with an engaging and unpredictable experience. In this project, I streamlined the website, established a cohesive color palette, and crafted a seamless user experience tailored for the appreciation of bakers.
FLAT ALBUM COVER ARTWORK
SKETCHES
PICKLEBALL FALL BRAWL
SPORTING EVENT DESIGN
I had the privilege of contributing to the success of the 2023 Inaugural Pickleball Fall Brawl hosted by Arizona State University. I crafted a comprehensive visual identity for the tournament, . These designs not only captured the spirit of the event but also introduced a unique and memorable visual element, enhancing the overall experience for participants and spectators alike.
nICE ICE
BRAND IDENTITY
Nice Ice is a local food truck that offers premium gelato, flavored popsicles, hot coffee, cold drinks and more. The owners have requested a full revamp of their brand and are seeking an American-style. They prefer custom typography to redefine their visual identity. Nice Ice requested a new logo, food truck concept design, and product concepts. This approach seeks to create a cohesive and visually engaging brand that will attract new customers.
THE MOTTO Sip, Smile, Repeat.
The Nice Ice motto is a cycle of positivity, from the initial warm welcome to the ongoing satisfaction of enjoying the company’s delectable offerings.
THE SWEET-O-METER
Introducing the Sweet-O-Meter, a measurement printed on each cup designed to enhance your gelato experience by tailoring every scoop to your taste preferences.
SKETCHES
The Nice Ice food truck is a carefully crafted embodiment of the company’s identity, emphasizing quality and kindness. With a sleek exterior design featuring a custom pattern reflecting the diversity of Nice Ice products, the truck’s focal point is the strategically placed logo that captivates those passing by. Beyond being a food truck, this custom-designed truck symbolizes Nice Ice’s dedication to sweet treats and warm smiles.
Meet Nibbles, the new face of Nice Ice. This logo features a playful yet sophisticated look to the company’s new brand. The playful design of the polar bear communicates a sense of joy and indulgence.
COLOR OPTIONS
HEX #dd2a21 CMYK 4, 90, 95, 0
221, 42, 33
HEX #faf4e6
1, 2, 7, 0
HEX #1f9cb0
The chosen color palette for Nice Ice features a blend of pale red, white, and blue. This color palette not only pays homage to the American-style theme but also strategically communicates the values and qualities that define Nice Ice.
BRAND FONTS
INVERTED OPTIONS
A contrasting colored logo is vital for Nice Ice as it enhances visibility, clarity, and brand recognition. It ensures the logo is versatile, legible, and impactful across various marketing platforms.
PRIMARY LOGO & SAFE SPACE
Logo
Heading Mintage Regular Body
Poppins
Poppins Bold
Font
Copy
Medium
RGB
CMYK
RGB
74, 11, 24, 0
31, 156, 176
RGB
CMYK
250, 244, 230
CAmP EngAgE
WEBSITE DESIGN
Hope Camp Engage is a summer camp for children ages K - 5th grade. Camp Engage offers an unforgettable summer full of hands-on, creative, and educational activities. Websites are crucial in today’s digital age as they serve as the online face of businesses, organizations, and individuals. However, Camp Engage’s website was in need of a major face lift. This process involved creating wireframes and designing a functional prototype using Figma.
CAmP EngAgE
T-SHIRT DESIGN
The Camp Engage coordinator requested a fun t-shirt design for the camp’s team leaders. I developed concepts to encapsulate the essence of Camp Engage’s mission. Each concept involved the seamless integration of colors, imagery, and typography, carefully chosen to resonate with the camp’s spirit of exploration and growth. The goal was to craft designs that not only captivated the eye but also embodied the very essence of engagement.
thE PhoEnix oLymPiCs
CONCEPT & WEBSITE DESIGN
The Olympics undeniably represent a momentous and prestigious occasion for any city fortunate enough to host. However, it can be expensive. This concept design strives to inspire and persuade the city of Phoenix to consider the possibility of hosting the Olympics. The unique proposition here is that Phoenix already boasts an impressive array of pre-existing architectural marvels that could seamlessly accommodate the games.
This logo encapsulates the energy, diversity, and excellence that will define the 2032 Summer Olympics in Phoenix, a true declaration to the city’s vibrant identity and the grandeur of the Olympic Games.
COLOR OPTIONS
To go along with the vibrant identity of Phoenix, Arizona, I selected these colors to modernize the Olympics. These colors inject a fresh, contemporary feel into the 2032 Summer Olympics branding.
BRAND FONTS
INVERTED OPTIONS
Logo Fonts Heading
BUNGEE REGULAR
Montserrat Light Montserrat SemiBold
Body Copy
Montserrat Regular
A contrasting colored logo is vital for the Phoenix Olympics as it enhances visibility, clarity, and brand recognition. It ensures the logo is versatile, legible, and impactful across various marketing platforms.
PRIMARY LOGO & SAFE SPACE
HEX #8bcba0 CMYK 40, 0, 39, 0 RGB 139, 203, 160 HEX #2c378e CMYK 90, 82, 0, 0 RGB 44, 55, 142 HEX #000000 CMYK 75, 68, 67, 90 RGB 0, 0, 0
POSTER & LAYOUT DESIGN
thE dAngERs oF CyBER-AttACKs
In today’s digital age cyber-attacks are a major threat to society. I was asked to create an infographic since they are an effective way of communicating information. I incorporated a blue horse to be the focal point of poster and to symbolize the infamous Trojan Horse virus. With careful research, this infographic brings to light the risks associated with cyber threats, reinforcing the message that vigilance in the online world is intensely important.
FLAT POSTER DESIGN The dangerS of <cyber-attacks> <cyber-attacks> Ways to Prevent a Cyber Attack Types of Cyber Attacks What is a Cyber Attack? Who can be Targeted by a Cyber Attack? <h3> Resources </h3> <p> https://www.av-test.org/en/statistics/malware/ | https://purplesec.us/ | https://www.unisys.com/glossary/cyber-attack/ <p> Cybercriminals can target individuals, organizations, or governments :( 7 out of every 10 malware payloads are ransomware. Malware Worms Phishing Backdoor Other 90% of financial institutions report being targeted by malware LOADING ... cyber-attacks cyber-attack A cyber attack is an attempt to: Disable Computers Launch Additional Attacks Steal Data Employees Manage 3rd Party Security Use Multi-Factor Authentication Install Anti-Virus Software Keep Systems Updated Create Data Backups There is over 450,000 registered new malware every day. 66% of malware is installed via malicious email attachments (phishing). 66% 1333.98 M 1139.24 M 856.62 M 1312.64 M 1001.52 M 719.15 M 2021 90% SKETCH
#d1c5ba
Many different colors play a role in this poster. Dynamic blues symbolize the ever-changing nature of technology, a striking red serves as a visual alert for critical threats, and a subtle tan adds warmth to highlight real-world consequences. HEX #ec5262
0, 73, 42, 0
BRAND FONTS
Heading Subheading
Hacked Regular
Source Code Pro Bold
Body Copy
Source Code Pro Regular
Code Next ExtraBold
COLOR OPTIONS CLOSE-UP
CMYK
RGB
CMYK 66,
RGB 55, 181,
CMYK
RGB
236, 82, 98 HEX #37b5b3
0, 29, 0
179 HEX
14, 15, 19, 0
209, 197, 186
The dangerS of <cyber-attacks> <cyber-attacks>
The GCU Recording Club logo showcases the club’s focus on audio to potential members. This design showcases the core essence of the club combined with the university’s identity, represented by the pre-exsisting antelope logo.
BRAND FONTS
Logo Fonts Heading
Montserrat ExtraBold Montserrat SemiBold
Montserrat Medium
Body Copy
Montserrat Regular
COLOR OPTIONS
The GCU Recording Club features a color palette of purple, dark gray, and off-white, imparting a clean and sophisticated ambiance. This deliberate color choice enhances visual appeal and communicates the club’s commitment to quality and creativity.
INVERTED OPTIONS
A contrasting colored logo is vital for the GCU Recording Club as it enhances visibility, clarity, and brand recognition. It ensures the logo is versatile, legible, and impactful across various marketing platforms.
PRIMARY LOGO & SAFE SPACE
#272727 CMYK 69, 63, 62, 58 RGB 39, 39, 39 HEX #471e80 CMYK 81, 98, 0, 0 RGB 71, 30, 128 HEX #f4f5ef CMYK 2, 1, 4, 0 RGB 244, 245, 239
HEX
I praise You, for I am fearfully and wonderfully made. Wonderful are Your works; my soul knows it very well.
PsALm 139:14
