01. Social Media Branding
Grove Coffee Az.
The social media rebrand for Grove Coffee aimed at giving their brand a fresh look, separate from their connection to a church, as they serve the public daily. This involved creating a new color palette, producing highlight images, and archiving thousands of photos for updated photography, all with the ongoing objective of infusing their branding with appealing calls to action for a coffeeloving audience.
02. Company Branding
NICE ICE
Nice Ice, a family-owned food truck specializing in homemade ice cream, sought a branding overhaul. Their vision was to craft a distinctive and playful brand inspired by vintage colors, and they drew inspiration from the 70’s hippie movement, choosing design elements such as a disco ball, and illustrations of people dancing captured the era’s free-spirited essence, intended te be implied.
03. Stationary Branding
Turon Bank
Turon Bank, based in Kansas, needed stationary items and provided body copy, logos, and a color palette to design their sets. Their design objective was to instill a modern and trustworthy feel, resulting in the creation of business cards, a tri-fold brochure, thank-you card, letterhead, envelope, lanyard, and pen for Turon Bank.,
04. Voting Campaign
PUNK THE POLLS
The campaign primarily aimed to engage 18-25 year olds in the voting process by organizing a distinct voting campaign separate from typical patriotic marketing approaches, which included hosting a music festival featuring Green Day, Blink 182, and Cage the Elephant. Additionally, the campaign set up a voting trade booth at the event with stationary items to highlight the significance of voting, complemented by the musicians’ discussions about civic participation in between sets.
05. Branding Strategy
LA Fitness
LA Fitness faced challenges encompassing low pay, extended working hours, and a lack of managerial recognition, culminating in unsatisfactory customer experiences and equipment maintenance issues. The solution is centered on an internal rebrand with email blasts as the primary media outlet. This rebrand emphasizes employees with the campaign slogan “Lead Ambitiously” to inspire, and empower the workplace culture. The internal rebrand consequently elevates both staff contentment and business growth.
06. Book Cover
The Hobbit
For the adaptation of “The Hobbit” into movies, the idea was to design book covers that captured the essence of mystery without divulging the entire plot, resulting in the selection of three digitals being produced and one being set off to print. Achieving the goal of invoking interest without revealing the full narrative was accomplished by using the image of the central dragon and employing shadows and overlays in shades of blue to convey the ominous uncertainty the characters faced in their journey.