Charlie Bosman, Spring 24

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REDBULL ADVERTISING

An advertising campaign for Redbull with an emphasis on outdoor advertising like billboards and commercial airline wraps. This campaign encourages individuals to break free from the mundane and embrace their adventurous spirit while also spreading brand awareness through the unconventional nature of these ads. Also includes budgeting, costs, projected profit and overall campaign timeline.

FEEDING AMERICA MYTHICAL CAMPAIGN

#Only in the Pantry is a social media challenge where people cook from stuff only in their pantry. The charity Feeding America & Mythical Kitchen are partnering together for this campaign. These different ads spread awareness of the campaign as well showcase different testimonails.

YUKI TSUNODA LOGO DESIGN

Yuki Tsunoda is an F1 AlphaTauri racing driver in need of a new logo. I mainly focus on the dynamic feel that dominates F1 and sports. The project utilizes sleek design elements, incorporating Yuki’s iconic dark blue and white colors.

INSPIRE: MODERN ART DESIGN FESTIVAL

Inspire is an event for all creators, creatives and designers.

From interactive digital exhibits to avant-garde sculptures, INSPIRE celebrates renowned artists and emerging talents who push the boundaries of creativity and innovation. Here are just some of the media and collateral designed for this event.

LA FITNESS AMENITIES AD CAMPAIGN

LA Fitness is adding new amenities to most of their gyms. From state-of-the-art equipment upgrades to expanded group fitness offerings and facilities, LA Fitness is redefining the fitness experience. This campaign spreads awareness of these new amenities to all current and new customers, encouraging them to sign up for a membership.

PHOENIX OLYMPICS 2032 WEB DESIGN

The city of Phoenix would like to enter the drawing to host the 2032 Summer Olympics. The goal was to create a series of websites that highlights different facets of Phoenix, from its world-class sporting venues and bustling downtown scene to its serene desert trails and cultural landmarks. Webpage variants include desktop, iPad, and mobile device sizes.

AaAa

Acumin Variable Concept ExtraLight

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*(){}[]\

AaAa

Acumin Variable Concept Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*(){}[]\

AaAa

Acumin Variable Concept Wide Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*(){}[]\

AaAa

Acumin Variable Concept Wide UltraBlack

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*(){}[]\

RGB 0, 0, 0

HEX #000000

CMYK 75, 68, 67, 90

PAN Black 6 C

RGB 0, 158, 61 HEX #009e3d

CMYK 84, 11, 100, 1

PAN 347 C

RGB 222, 0, 36

HEX #de0024

CMYK 7, 100, 99, 1

PAN 185 C

RGB 245, 194, 0

HEX #f5c200

CMYK 4, 23, 100, 0

PAN 7405 C

RGB 0, 133, 199

HEX #0085c7

CMYK 82, 38, 0, 0

PAN 3005 C

RGB 255, 255, 255 HEX #ffffff

CMYK 0, 0, 0, 0

PAN White 000C

NASA Misinformation Advertisements

The goal with these NASA posters is to intentionally break the law in order to fully understand the laws surrounding advertising. These ads exhibit breaking the law in areas of copyright infringement & incorrect or false advertising.

CROWND: BRANDING & SOCIAL MEDIA

Crowned is a Christian street wear clothing company that is not focused on itself but rather everyone else. Crowned is based off the Bible verse James 1:12. The following is a social media campaign around the new merch drop that Crownd is releasing. A huge part of this project was concepting and the design process that largely contributed to its success.

Jeremiah 29:11

“‘For I know the plans I have for you,’ declares the Lord, ‘plans to prosper you and not to harm you, plans to give you hope and a future.’”

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