ROOT
ROOT
ROOT BRAND CAMPAIGN
ROOT is a haircare brand designed exclusively for men, addressing the limited choices available in men’s hair care. This initiative highlights the importance of self-care for everyone. To align with the brand’s identity, I crafted a masculine package design and developed a corresponding website. Additionally, I curated a series of social media posts and print advertisements to promote the brand.
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NICE ICE BRANDING
I was tasked with creating a comprehensive brand identity and logo for ‘Nice Ice’ ice cream company. My goal was to evoke the joy, vibrancy, and excitement we all feel when enjoying a sweet treat. I developed an eye-catching food truck and various in-store branded elements, all echoing the brand’s message and tone.
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SWEET SAMS BRANDING
For this project, I was tasked with creating a packaging design for a hot sauce brand known as Sweet Sam’s Chili Sauce Company. By combining a blend of vibrant and contrasting hues, I aimed to ensure this brand’s packaging would command attention amidst a sea of similar products.
EVENT WEBSITE
I was assigned the responsibility of creating a website for the 2032 Olympic Games set in the vibrant city of Phoenix, Arizona. I developed a logo for the event as well as a website. The site provides comprehensive coverage of the event, displaying athletics, venues, and a look into the rich history of Phoenix. Its design prioritizes a user-friendly experience, ensuring easy navigation and accessibility.
CHOCOLOVE PACKAGE DESIGN
For this project, I developed and refreshed the company ‘Chocolove’ by rebranding their packaging. I was inspired by the bold approach the company took with their current graphics and packaging. I aimed to expand on this by crafting an unforgettable package design guaranteed to stand out amidst the various chocolate bar brands out there, while still staying on brand with the company.
BOOK COVER DESIGN
We had the opportunity to design a book cover and chapter artwork for ‘Honest Creativity’ by Dr. Craig Detweiler. As the dean of the College of Arts and Media at Grand Canyon University, Dr. Detweiler sought our assistance in creating graphics for his book. I personally hand-painted and sketched the entire book cover, then photographed and edited it to achieve the desired final appearance. Additionally, Mr. Detweiler selected my chapter artwork to be featured in his book.
OUT WEST HAT DESIGN
I was tasked with designing a Trucker hat logo for Marquette Boutique. I developed a brand campaign titled ‘Out West Club’ to capture the desired ‘desert cowgirl’ theme displayed on the hat. I extended this campaign concept to social media by creating a series of posts showcasing the hats. Additionally, a card and packaging was designed to accompany each hat purchase. All featured photographs taken with film photography.
FITNESS ICON PACK
I developed a set of fitness icons designed for a technology company called SIMPLR. This icon pack is intented to be downloadable online through the SIMPLR website. These icons are applicable to any and all devices and can complement any fitness application.
RUMBLE PACKAGE DESIGN
For this project, I was tasked with the packaging creation for the soda company ‘Rumble.’ I approached this task by combining a vibrant array of contrasting colors and eyecatching graphics. The objective is to guarantee that the packaging design would stand out and captivate attention in a crowded market.
COSMO REBRAND
The revamp of the Cosmopolitan website aimed to infuse fresh energy into the renowned brand. This updated design highlights Cosmo’s vibrant allure, complemented by a sleek layout and user-friendly interface, making it an ideal destination for effortless browsing of all things Cosmo.
