Hannah Bucur, Spring 24

HANNAH BUCUR.

THE TABLE OF CONTENTS.

WELCOME, I’M HANNAH BUCUR.

MY SKILLS.

GRAPHICS | BRANDING | STRATEGY | PHOTOGRAPHY

Branding & Packaging

Graphic Design & Logos

Social Media

Digital Marketing

Sports Marketing

Photography

AVENA FASHION

LOGO | BRANDING | DIGITAL MARKETING | SOCIAL MEDIA

Avena Fashion is a styling company, founded in 2021 with hope of creating a welcoming and creative space for people who love fashion. Approached by the owner of Avena Fashion I was hired help her with a logo and asset rebrand as well as a digital social media campaign.

COLORS

HEX 534a38

CMYK 55, 56, 75, 44

RGB 83, 74, 56

CMYK 75, 68, 67, 90

RGB 0, 0, 0

ASSETS

0, 2, 5, 0 255, 248, 238

fff8ee

THE GRAND COLLECTIVE

WEBSITE DESIGN

The Grand Collective was planning their 2023 tour for their new album,“Fully Known”. They reached out to me to create a fully responsive website to promote and sell tickets. They requested that it match their album cover.

EL CAMINO

STRATEGY | SPORTS MARKETING

Envisioned as a comprehensive 360-degree marketing campaign, ‘El Camino’ emerged from my opportunity to work with the esteemed Phoenix Suns and Mercury. Through strategic planning and creative execution, El Camino emerged victorious among 5 competing proposals during the final pitch presentation to the marketing board. As a testament to the effectiveness of the campaign, I was honored with a nomination for MVP among the other 25 participants. In addition to the successes experienced during this opportunity, I am fortunate to witness some of the initiatives created come to life during the 23-24 season.

CREATIVE BRIEF

OBJECTIVES | TARGET AUDIENCE

The Creative brief presented went into great detail on the objectives and target audience that the Phoenix Suns and Mercury were trying to resonate with during the 23-24 basketball season. This season the marketing team was trying to target the Chicano community, especially the Chicano Youth (8-14 year-olds), located within The Valley. The objective was to cultivate lifelong fandom among this demographic for the Phoenix Suns and Mercury organizations. With all of these objectives, their campaign El Valle was created.

PURPOSE

The purpose of El Valle was to embody and cultivate the Chincao culture within the game of Basketball. All initiatives ideated had the purpose of shining light on how unique and special the Chincao community is. Everything includes their music, fashion, language, design aesthetic, community styles, and known cultural events.

MISSION STATEMENT

El Camino’s Community Impact Program, established through the Phoenix Suns, aims to strengthen and enrich the Chicano community while bridging the cultural gap

EL VALLE

THE CAMPAIGN

INITIATIVES

The El Camino campaign pitch entailed lots of tiny details that all came together in the end. The El Valle Night or a giant Carene Asada, as the Chicano community would say, was brainstormed. Carene Asada’s, also known as cookouts, are very popular within the Chicano community. Having the Suns host one at the end or beginning of the season is a great way to kick off their El Valle Campaign.

English as a second language (ESL), is one of the most common issues seen within schools located in The Valley. With hopes to shed light on how important it is to keep culture, but also have an effective learning environment, the 5 lowest-income schools within The Valley will receive donations for their ESL programs, these donations stem from ticket sales to El Valle themed game nights.

Low-rider cars are something that the Chicano community holds dear to them. Car shows and designer Low Riders are something that the youth grow up on. From this cultural piece, a locally designed and wrapped Low Rider car idea came to life. This car will be held stationary in the footprint center after being showcased at the El Valle launch night.

Seeing Spanish incorporated within graphics, music, and players is another initiative that was ideated. This included in-game signs and social media graphics that had words written in Spanish. As well as Spanish music played during time-outs and breaks. A fun way to incorporate the Chicano Culture and Spanish language within the Sun’s players is to have Spanish lessons or fun videos of the players and Chicano youth trying to say Spanish words.

A launch night or a giant Carene Asada, as the Chicano community would say, was brainstormed. Carene Asada’s or cookouts, is very popular within the Chicano community. Having the Suns and Mercury host one at the end or beginning of the season is a great way to kick off El Valle.

THE 23-24 SEASON

OFFICIALLY LAUNCHED INITIATIVES BY THE PHOENIX SUNS

LOW RIDER CAR

Within the El Valle campaign, the Suns launched this 23-24 season, there were some initiatives from the El Camino pitch that were activated. At the beginning of the season, we see the Suns launch a locally wrapped, Low Rider car, by Efrain Gonzales also known by his nickname Bugs. This car was launched at their El Valle Luanch night, following a local car show in The Valley.

SPANISH INCORORATION

Throughout the 23-24 season the Suns released multiple forms of digital media incorporating the Spanish language. We see social graphics, Spanish lesson videos with players, and Spanish music on game nights, at halftime, timeouts, and breaks.

El Valle was initially launched on social media right before the 23-24 season started. Following this announcement of the campaign the El Valle night was released to the public. This included a night full of everything El Valle. The community was invited to purchase tickets and join the Suns in emboding the Chicano Culture.

CARNE ASADA | LUANCH NIGHT

LOVE E.B.

PHOTOGRAPHY

My photography company Bucur Images created a photoshoot campaign called Love Everybody or Love E.B. This shoot was created with the goal to show diversity and inclusion, no matter ones identity, size, race, or disabilities.

NATIONAL FOOTBALL LEAGUE

WEBSITE DESIGN

The National Football League website redesign was created with the intent to bring in a larger audience. Expanding their audience from predominantly male, they wanted a website that would draw in the eye of all viewers and audiences. A modern and simplistic design came from these specifications.

GATHER PHX

LAYOUT DESIGN | SOCIAL MEDIA

Gather is a profound magazine that is releasing their new Phoenix edition. I was approached to help them with their layout design for this edition.They requested a fun, bright, and engaging design that brings in the GenZ audience. Along with the layout design they requested some social media posts for their Instagram feed.

FLAT LAYS

GRAND CANYON UNIVERSITY MENS BASKETBALL

SOCIAL MEDIA | SPORTS MARKETING

Grand Canyon University’s men’s basketball team needed graphics for their social media channels. Approached by them my job was to take photos from game nights, captured by photographers, and turn them into eye-catching social media graphics.

SAM’S SWEET CHILI

| PACKAGE DESIGN

Sam’s Sweet Chili is a hot sauce company that came to me in need of a new logo. They wanted something that was different and unique but also simple to the eye. Something that could stick out on the shelves in the grocery stores.

LOGO

PACKAGING

KEEP IT SIMPLE, MAKE IT SIGNIFICANT

HANNAH BUCUR.