Carter Dejong, Spring 23

CARTER DEJONG

CARTER DEJONG

PACKAGE DESIGN SAUCE FACTORY

Sauce Factory is a new sauce company based in the United States. They needed branding and packaging design so they may be able to market their product to the public. I created a playful logo that has the ability to stand on its own, along with packaging that will stand out on the shelf against it’s competitors. I also developed a series of advertisements that play on the edgy side of the brand.

TRADE SHOW BOOTH

SAUCE FACTORY

In order to get their name out there, Sauce Factory has rented a space at a trade show in Phoenix, AZ. This booth allows visitors to try, and fall in love with their sauce. The booth must be eye catching and stand apart from the surrounding booths.

PRESENTATION GRAPHICS SAUCE FACTORY

As the company grows, investments are needed to allow for greater production volume. This power-point would be shown to potential investors, displaying who they are, and what they would do with the investments, and what their goals for the company are.

BOOK COVER THE GIVER

This project was to recreate a cover for the iconic book, The Giver. The cover needed to be updated to a more modern design in hopes of attracting a new and younger audience. The design of the cover needed to include a visual metaphor that will engage the audience, sparking curiosity for what the pages might entail.

ARTIST CAMPAIGN COIN

The band, COIN, is headlining at Phoenix’s M3F music festival. To promote their performance, COIN set out to create a campaign that displays the immersive nature their music holds. COIN believes their performance is more of an experience, rather than a show, and desired to have a campaign that did the same. The performance will be held at Hance park, above the famous tunnel on Phoenix’s 101. To keep in theme with the park and the experience they are trying sell, we included an immersive tunnel for cars to drive through, and a merry-goround that plays their album in the park.

WEBSITE DESIGN VALLEY

METRO

Valley Metro has seen a steady decline in rider population for many years, due to riders feeling unsafe in their modes of transportation and a lack of convenient routes. To combat these issues Valley Metro implemented an expansion plan, as well as a re-brand. The expansion plan and re-brand intend to show the audience they care about the safety and the convenience for their riders. The newly redesigned website portrays the steps they are taking to make travel easier in one of the largest cities in the country.

WILEY

frOm atla nta

Wiley From Atlanta is an up-and-coming artist based out of Atlanta, Georgia. With the announcement of his upcoming album, he decided to host a free concert in his hometown to promote the release. He wanted to focus on the idea that his music spans different genres and can appeal to anyone, no matter their background.

BRAND IDENTITY

WILEY FROM ATLANTA

EVENT EMBLEM

BLUE WATER BASH

I had the opportunity to design the logo and merchandise for an event of my own imagination. Blue Water Bash is a music festival held in Lake Okoboji, Iowa, where people would gather to listen to music from some of the biggest names in country music. The logo and merchandise were designed to showcase the talent and possibilities Okoboji has to offer.

MULTI-PAGE DOCUMENT

VOTING GUIDE

I was tasked with creating a voting guide for students who are eligible to vote. The voting guide has a plethora of information about why voting matters, how one can register to vote, and any other questions students may have about voting. The idea of this project was to offer them a document that not only informs them, but also excites them about how their vote can create the change they desire to see.

ALBUM ARTWORK

ARISE - THE GRAND COLLECTIVE

“Arise” by The Grand Collective is a 100% GCU student written and produced album. To keep in line with this idea, I was assigned to create an album cover that would be used on all platforms. The cover had to fully embody the idea and message of the album through symbolizing hope and redemption.

BRAND REPAIR REGAL THEATERS

Regal Theaters, along with many other theaters have been seeing a decrease in movie attendance due to the rise of streaming services. This campaign was created with the idea that, only in theaters, can you experience the true magic of film.

The theater has also struggled with employee satisfaction. They are implementing measures to show recognition for the hard work their employees are putting in.

BRAND IDENTITY

SUB ZERO TREATS

Sub Zero Treats is a gourmet ice cream truck in Phoenix, AZ. They decided they needed a new logo and new branding so they may stand out among the competition. The owner desired a modern logo that can be easily recognizable. Along with the logo, they needed new stationary, packaging, and a wrap for their truck.

BRAND IDENTITY REVISION 1

SUB ZERO TREATS

After the initial design for Sub Zero Treats was not approved, the client requested alternate versions of the logo. After extensive research and ideation, Alpine, the Yeti was born.

BRAND IDENTITY REVISION 2

SUB ZERO TREATS

Along with Alpine, the Yeti, I decided to offer Sub Zero Treats a badge type logo. This logo provides a clean and modern feel for the company, allowing for a variety of different applications.

CAUSE CAMPAIGN

FARMACY X THE BEE CONSERVANCY

The idea behind this project was to create a better brand image through a collaboration with a company and their selected non-profit. This campaign intends to bring awareness to the charity through a series of advertisements and creative product design, such as plantable packaging. In addition to bringing awareness to the charity, the company will be considered more favorable in the eye of the public due to their efforts and care for the cause they are supporting.