ALL VOTES MATTER
CAMPAIGN
“All Votes Matter” is what I thought to myself when creating this voting campaign for the Maricopa County Jurisdictial Elections. The goal of this campaign was to encourage nonvoters and bring new voters back for this election, especially first-time young voters.
FEATHERS DEFINE BIRDS
LOOKBOOK
Feathers Define Birds is an up-and-coming streetwear fashion brand. I got the privilege to work with them on their first-ever lookbook for their “A Colorful Life” collection. The idea behind this project was to display each garment as if they were in an art gallery.
CALEXICO MISSION SCHOOL
SOCIAL MEDIA
Calexico Mission School is a Seventh Day Adventist Kinder to High School academy. For this project, I collaborated with them creating several social media posts. As a former student, I felt the need to give back, and what better way than to use the skills I learned in college thanks to their high school education. The goal was to attract new students while also engaging with their following and following their beliefs.
WONKA CHOCOLATE
BRANDING
Ferrero is an Italian company that owns the rights to the Wonka brand name, I decided to rebrand their logo and packaging design. The main goal for the rebranding was to upscale it and make it a luxury chocolate bar. I spent a lot of my research on selling a lifestyle and choosing the right colors and elements to appeal to the target audience. The final design is meant to appeal mainly to women. The tagline “Brighten Up” is something I incorporated in later advertisements for the brand.
PACKAGING BREAKDOWN
Campaign GAMESTOP
Gamestop is a very well-known brand that has been through ups and downs in the past years. For this campaign, I emphasized in bringing back the thrill for videogame enthusiasts of being part of the Game Stop family. The goal for this was to create a family environment and encourage more customers to create an account.
WEBSITE & BRANDING PHOENIX 24
For this project I created a website and branding for a proposition to the Olympic Committee, advocating for Phoenix as the ideal host city for the Summer Olympics in 2032. The main goal of this website was to sell Phoenix as the ideal city for this event. I created a logo and merchandise.
THE MERCH
THE LOGO
