Abbie Chalmers, Spring 24

ABBIE CHALMERS

BURGERVILLE

Burgerville is a 50’s inspired diner offering classic American meals at affordable prices. The old-style color palate and font evoke the sense of nostalgia associated with retro dining, while the design style of the mascot adds a modern twist.

B U RGERVIL LE

Primary Logo

B U RGERVIL LE

Secondary Logo

B U RGERVIL LE

Alternates

B U RGERVIL LE

Glodok

Aa Bb Cc Dd

Ee Ff Gg Hh Ii

Jj Kk Ll Mm

Nn Oo Pp Qq

Rr Ss Tt Uu

Vv Ww Xx

Yy Zz

Anth Bold

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Anth

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Maximum Yellow Red

Hex: #f4b747

RGB: 244, 183, 71

CMYK: 3% 3% 83% 0%

Pantone: 1235 C

Parchment

Hex: #f1ead2

RGB: 241, 234, 210

CMYK: 5% 5% 18% 0%

Pantone: 7401 C

Dark Pastel Red

Hex: #c83e2a

RGB: 200, 62, 42

CMYK: 0% 68% 71% 21%

Pantone: 1665 C

Sunset

Hex: #f3d49e

RGB: 243, 212, 158

CMYK: 0% 12% 35% 4%

Pantone: 155 C

Kobe

Hex: #952b09

RGB: 149, 43, 9

CMYK: 0% 71% 94% 41%

Pantone: 174 C

CHALK ART FESTIVAL

The Phoenix Chalk Art Festival is an annual event celebrating the city’s creatives through street chalk art. The friendly mascot and playful font exude a welcoming atmosphere and invite families to participate in the event, while the pastel color pallet represents the colors often found in boxes of chalk.

CHALKART FESTIVA

L

2023

PHX

Primary Logo Secondary Logo Alternates CHALKART FESTIVA L PHX 2023 C HAL K ART F E STIVAL PHX 2023 CHALKART FESTIVA L PHX 2023

Modak

Aa Bb Cc Dd

Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv

Ww Xx Yy Zz

Obviously

Super

Aa Bb Cc Dd Ee

Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Obviously

Aa Bb Cc Dd Ee

Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq

Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Macaroni and Cheese

Hex: #fcb973

RGB: 252, 185, 115

CMYK: 0% 30% 61% 0%

Pantone: 1485

Classic Rose

Hex: #f8c1d9

RGB: 248, 194, 218

CMYK: 0% 30% 0% 0%

Pantone: 2365

Polo Blue

Hex: #8bacc8

RGB: 139, 172, 200

CMYK: 46% 23% 10% 0%

Pantone: 2205 C

Drover

Hex: #fceb9c

RGB: 252, 235, 156

CMYK: 2% 4% 47% 0%

Pantone: 2001 C

852 BREWING CO.

852 Brewing Company is a local distillery specializing in wheat beer. The peacock represents nobility and confidence, while the number 852 signifies bravery and passion. The colors mirror those found on peacock feathers, and the serif font aligns with the brand’s air of sophistication and elegance.

EIGHT FIFTY-TWO BREWINGCO.

est 20 24

Secondary

Primary

est 20 24 est 20 24

est 20 24

EIGHT FI FTY-TWO BREW I NGCO. EIGHT FI FTY-TWO BREW I NGCO.

Meno Display Bold

Aa Bb Cc Dd Ee

Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Meno Display

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Meno Display

Light

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Yale Blue

Hex: #094c87

RGB: 9, 76, 135

CMYK: 93% 44% 0% 47v%

Pantone: 294

Dark Purple

Hex: #3d1538

RGB: 61, 21, 56

CMYK: 69% 93% 34% 54%

Pantone: 5815

Phthalo Green

Hex: #273c29

RGB: 38, 60, 41

CMYK: 76% 50% 79% 57%

Pantone: 5605

Timberwolf

Hex: #d6d2ce

RGB: 38, 60, 41

CMYK: 76% 50% 79% 57%

Pantone: 2330

SaM’s SIstEr cHILI sAUCE

Sam’s Sister Chili Sauce was created as a way to inspire women to pursue grilling and BBQ, a largely male dominated industry. The pink and purple color palate along with fun font embrace femininity and boldness in the face of adversity.

Primary Flavor Alternates

Badtyp

Aa Bb Cc Dd

Ee Ff Gg Hh

Ii Jj Kk Ll

Mm Nn Oo

Pp Qq Rr

Ss Tt Uu Vv

Ww Xx Yy Zz

Aktiv Grotesk

Bold

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Aktiv Grotesk

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv

Ww Xx Yy Zz

Rose Hex: #ee2c71

RGB: 238, 44, 113

CMYK: 0% 81% 52% 6%

Pantone: 205

Pearly Purple

Hex: #a461a7

RGB: 164, 97, 167

CMYK: 1% 41% 0% 34%

Pantone: 2583

Spanish Carmine

Hex: #cf1f48

RGB: 207, 31, 72

CMYK: 0% 85% 65% 18%

Pantone: 1925

Pastel Magenta

Hex: #f49ec4

RGB: 244, 158, 196

CMYK: 0% 35% 19% 4%

Pantone: 210

Russian Violet Hex: #451b54

RGB: 68, 28, 84

CMYK: 81% 100% 34% 30%

Pantone: 2627

Hunter Green

Hex: #275529

RGB: 39, 85, 41

CMYK: 54%, 0%, 51%, 66%

Pantone: 357

SNOW BIRD

An environmentally friendly lip balm company supporting the protection and rehabilitation efforts of endangered species of birds. Each lip balm flavor represents a different endangered species, the silhouette of which is featured on the packaging. The bright colors and high contrast help Snow Bird better seen on store shelves, and represent the bright colors seen on exotic birds.

chapstick lip balm

Secondary Alternate SB SB

lip balm eco-friendly lip

Primary

eco-friendly

balm