HELLO!
My name is Cosette Clum & I am a graphic designer!
Growing up I found art, in it’s many different forms, to be the most effective way for me to use my voice in our loud and fast-paced society. I found graphic design in college and immediately knew I wanted to learn as much as I could! Today, as a designer, I am on a mission to be an effective visual communicator that has the ability to tell stories with purpose, in a vibrant and passionate way.
One of the greatest joys in my life is roller skating! Like design, skating is an artform in of itself, requiring careful technique, steady skill, sense of balance, rhythm, and passion. As a creative, I aim to bring all these same elements into my calling as a graphic designer.
I have carefully cultivated the following creative mixtape that is my portfolio just for you. Press play & let’s get these tracks bumpin’!
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GLAZED SKINCARE
Branding & Digital Marketing
Glazed Skincare is a fictional skincare brand based out of Los Angeles, CA that I created from scratch. Glazed Skin is set apart because of the emphasis they place on sustainable production methods, customer engagement & satisfaction, and giving back to their community. Glazed desires for their customer base to truly feel that they are a part of something bigger than themselves. When someone invests in their product, they are joining the #glazedgang and encouraged to use the hashtag across social media! *All images used are stock photography*
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Website
SOCIAL MEDIA
Social media is key in raising brand awareness, creating a brand voice, and pushing sales. The social media assets I created will be posted across multiple platforms to reinforce the messaging and push the marketing objectives. Each platform was strategically chosen with the target audience in mind. Instagram, Pinterest, Facebook, and TikTok will be utilized to acheive Glazed’s goals.
Facebook
Pinterest Instagram
EMERALD CITY ROLL
Event Logo & Merchandise Design
Emerald City Roll is a three-day fictional roller skating festival happening in Seattle, WA. “Skate Parties,” or festivals are a popular style of event that go down at skating rinks all over the country. These skate festivals are designed to bring skaters together from different cities all over the county. For one whole weekend, skaters learn eachother’s different styles and rhythms. Skating is a huge part of my life and has a great influence on my personal design style. This project will follow my complete design process.
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Pacific NW Green
# 009444
C85 M10 Y100 K10
R0 G148 B68
Smooth Moves
# FFFFFF My Riedell Rollers
# 000000
Copy Hand Lettered - Logo
Logo
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DIN Condensed
Casey Bold Secondary
Bold Body
Poster Art
Custom Skate Wheel
Instagram
Instagram Stories
Facebook
Blog Post
COCO CHOCOLATE
Packaging Design
COCO Chocolate is a fictional chocolate company created by me. COCO is a high end chocolate brand, with a 90% female target audience. This project showcases packaging and product design, along with a foil stamping technique.
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TATI’S BEAUTY PARLOR
Logo Design & Small Business Branding
This is a logo I designed for my friend Tati’s cosmetology business. She is from the beautiful state of Hawaii and was looking to carry the style and culture of the islands into her branding. She does everything from hair to facials, so this logo aims to exemplify all those features.
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BON APPETIT
RECIPE PAGE
Web Page Rebrand
Bon Appetit is a recipe website where users are able to find detailed instructions on how to make just about anything, food or drink related. They were in need to a page redesign for individual recipes. The page I chose to redesign is for a gorgeous matcha latte - a household favorite for many, especially my sister Bea.
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THANK YOU!
To my family, friends, and teachers who have supported me endlessly throughout my college years... I truly could not have persevered through it all to become the designer and human I am today without you.
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