MUSIC VENUE CAMPAIGN
I concepted and designed branding, merchandise and an integrated marketing campaign for a fctitious live music venue called The Loop. The assets displayed are an email, an Instagram story, a Pinterest ad, a shirt, a poster, four stickers, and a magazine.
CHOCOLATE BAR PACKAGE
I designed this logo and packaging with extra processes including embossing and spot gloss in order to add more visual interest to the fnal product. I also included some of my preliminary sketches.
CREATIVE TYPOGRAPHY
For this print ad, I cut the word “shadow” out of paper and used a direct light source to photograph the paper’s shadow, which is the background image.
MEDIA WEBSITE
This is a website redesign for the hip-hop magazine XXL. The login, home, category, and article page are all displayed here.
FOOD TRUCK BRANDING
The branding for this dessert shop is intended to appeal to a young audience. I have included a few of the 100 sketches that I did for the logo.
TYPOGRAPHIC RESOURCE DIRECTORY
This 20 page book was designed as an informational print piece about typography. A selection of spreads––as well as the cover––are displayed here.
Calebby Covak
Rr
typographic resource directory
2021 PAGE LETTERFORMS Aa
HAIRLINE
X-HEIGHT
ANATOMY
AaRr
Bodoni was designed by Giambattista Bodoni late in the 1700's. It is a serif typeface, recognized by its characteristic contrast in stroke weights. Inspired by his predecessor, John Baskerville, who he admired very greatly, Bodoni built upon the traditional serif typeface and modernized it for the coming century. Bodoni was popular at the time of its conception (Bodoni's printing press using the typeface exclusively) and has found a recent resurgence in popularity with
PAGE
PAGE FIVE
SIX
LETTERFORMS
STEM X-HEIGHT CAP HEIGHT BASELINE CAP LINE MEAN LINE LEG SERIF SHOULDER COUNTER CROSSBAR SPUR BOWL TERMINAL HAIRLINE APEX Apex - e peak of an uppercase A Baseline A line along the bottom of all letters Bowl A curved stroke enclosing a counter Cap Height e height of uppercase letters Cap Line - A line along the top of uppercase letters Counter - e empty space inside a letter Crossbar - Horizontal stroke connecting two strokes Hairline thinnest stroke of a letter Leg - A descending, angled stroke above the baseline Mean Line - A line along the top of lowercase letters Serif - Small accents at the end of a stroke Shoulder - A stroke curving down from a stem Spur - A decorative projection the end of a letter Stem e large vertical stroke of a letter Terminal - end of a stroke without a serif X-height e height of the lowercase x
Vogue magazine covers, the Nirvana band logo, and Calvin Klein collateral. Zap no was designed in 1998 by German calligrapher Hermann Zapf. It is a script typeface characterized by its signature grand, sweeping swashes and numerous letter glyph variations. e typeface is based on Zapf's very own calligraphy. In fact, he attempted to construct the typeface in the late 1940's, but the technology available to him at the time was not able to accommodate the large swashes he desired. It wasn't until the digital age that Zapf was able to bring his vision to fruition with all of its great ourishes and many letter variations. Also known as Helvetica, Neue Haas Grotesk is perhaps the most popular sans serif typeface around the world. It was created in the 1957 by Swiss designer Max Miedinger. As the name would suggest, Neue Hass Grotesk is a neo-grotesque typeface, meaning it was in uenced by Swiss and German designs of the late 19th century. It has over 20 font variations ranging from ultra thin to black. Today, Helvetica is the voice of many well-known establishments such as Jeep, Toyota, JC Penny, Starbucks, Target, Microsoft and the entire New York subway system. PAGE FIFTEEN MY FAVORITE TYPEFACES PAGE SIXTEEN BODONI Neue Haas Grotesk Zap�ino
SAUCE CAMPAIGN
After desiging a logo and packaging for the fctitious Arizona-based condiment brand Sauce Factory, I designed an ad campaign for their four sauce favors.
ICON SET
This icon set is designed to be sold as a package, and used for a variety of different web applicatioons.
