Maddy Dahm, Spring 24

Page 1

Sloth Serve

Formally known as Nice Ice, Sloth Serve is an ice cream and drink spot that was in need of a rebrand following a cease and desist order from another company. To help with the launch of their new brand identity, they also requested a social media campaign that would be presented across their Facebook and Instagram accounts.

Ps Ai BRAND IDENTITY, AD CAMPAIGN

SLOTH SERVE

SLOTH SERVE

ICECREAM & DRINKS

SLOTH SERVE

ICE CREAM & DRINKS ICE CREAM & DRINKS

Epiphany Chocolate

BRAND IDENTITY, TRADE SHOW DESIGN

Formally known as Wonka, Epiphany requested a rebrand because they decided to market toward a more affluent target audience. They also had purchased a booth in the 2023 National Grocer’s Association (NGA) trade show, so they requested additional assets including a trade show booth, exterior signage, display case, sample-sized chocolate bar, and various items they were planning to give away to potential customers.

2032 Phoenix Summer Olympics

The city of Phoenix had reached out requesting an Olympic Website for the 2032 Phoenix Summer Olympics. The website had to include a custom logo, map of the Olympic village, merchandise, a sign up form, and various tourist spots for visitors.

WEB DESIGN, UI DESIGN
Ps
2032
2032
PHX 2032 PHX
PHX

AZFamily

WEB DESIGN, UI DESIGN

AZFamily is a popular local news outlet that is based in Phoenix, Arizona. I was given the task of redesigning several pages of their website, including the home page, account sign up process, alternate homepage, and articles.

AD CAMPAIGN, OOH DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN

Ps Ai Id

Due to various ride share incidents, Uber has received backlash regarding how trustworthy their drivers actually are. In hopes of remedying the situation, Uber has requested a brand repair campaign to regain the trust of its customers. The campaign’s deliverables include a billboard, bus shelter ad, magazine ad, car topper ad, Instagram post, and Twitter meme.

Uber

Ben & Jerry’s

AD CAMPAIGN, OOH DESIGN, PRINT DESIGN, APPAREL DESIGN

Ben and Jerry’s is well known for their progressive values and activist mindset. They requested an advertising campaign to promote their women’s march, “I Scream For Women’s Rights.” The required assets included an event logo, promotional ice cream flavor, billboard, poster, Instagram carousel, Twitter post, and swag for the event.

Ps Ai Id
Proud Partners With Proud Partners With
ONE
PINT (473 mL)

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