Art of Recovery
This is an 8 -week social media campaign I did for “Art of Recovery”, a wellness center that utilizes ice baths, sauna, and redlight therapy. I took on the role of social media manager and content creator.
PURPOSE OF CAMPAIGN
The company goal was to achieve an increase in sales through improved marketing and customer outreach
FOCUS
This campaign focused on Instagram. Content was created, edited and uploaded 3x per week.
GOAL
Increase Art of Recovery’s Instagram following by 8%. This was tracked by utilizing Instagram analytics tools and benchmarks. This goal aimed to be achieve within 8 weeks.
SKILLS
Social media marketing and management, videography, photography, Premier Pro, Capcut and Lightroom
STRATEGY
Using focused targeting on Instagram, I reached out to athletes and health minded individuals with content that is both educational and engaging in order to convince them of the benefits ' of Art of Recovery.
EXECUTION
I created a reel that showcases common mistakes gym-goers make when taking the cold plunge.
EXECUTION
I created a reel that showcases the benefits of the sauna for health/wellness minded individuals.
STRATEGY
Reels incorporated on screen captions to increase engagement and accessibility for all users.
Reels included movement and quick transitions to promote an increase in total watch time.
Captured stunning video and photo content to elevate viewership and brand perception.
ANALYTICS
Overall Followers Gained :
292 (+10.5%)
Content Interactions: 2782 (+18.7%)
Accounts Reached :
15,548 (+8.7%)
External Link Taps :
293 (+24.6%)
STRATEGY & CREATIVE
STRATEGY
My goal was 100 followers with the given time period. My strategy was to target men in their 20’s-30s with content that educates and inspires.
TRENDS
Comeptitor analysis revealed that animated graphics were trending in the space as well as self-help content with influencers such as David Goggins.
CREATING FOR THE ALGORITHM
Properly understanding the algorithm was crucial for this campaign due to the 1 week time frame. Tik Tok posts using the slideshow feature were performing better than videos, therefore making carousel/ still images the focus.
RATIONALE
TOP PERFORMING POST
k Views
k Likes Comments 4287 Saves
WHY WAS IT SUCCESSFUL?
A strong, unique hook Meant to be saved/shared Utilized slides to make the content easily digestable
ANALYTICS
Overall Followers Gained : 871 FOLLOWERS
Total Likes: 15.2k LIKES
Total Views : 175k+ VIEWS
CONTENT POSTED: 16 POSTS (2X DAILY)
DEMOGRAPHICS
The target demographic was accurately hit with a 95% male audience and 70% of followers falling in the 18-34 age range.
Art of Recovery 2
This is the second campaign I did for “Art of Recovery”, a wellness center that utilizes ice baths, sauna, and redlight therapy. I filled the role of social media manager and content creator for this 6-week campaign.
PURPOSE OF CAMPAIGN
The company goal was to achieve an increase in sales through improved marketing and customer outreach
FOCUS
This campaign focused on Instagram. Content was created, edited and uploaded 3x per week.
GOAL
Increase Art of Recovery’s Instagram average views by 20% and engagement rate by 1-2%. This was tracked by utilizing Instagram analytics tools and benchmarks. This goal was achieved within 6 weeks.
SKILLS
Social media marketing and management, videography, photography, Premier Pro, Capcut and Lightroom
STRATEGY
The strategy for this campaign focused on creating compelling content that resonates with athletes and wellness enthusiasts. Through strategic video editing aimed at capturing attention, utilization of current trends, and the creation of personable content, I sought to drive engagement and viewership..
EXECUTION
This reel incorporated quick cuts and transitions to keep the viewer engaged, boosting watch time.
EXECUTION
This reel used audio from the model as she took her first ice bath. This tactic emphasized authenticity and relatability, boosting engagement.
Overall Followers Gained :
110 (+3.41%)
Content Interactions: 1852 (+52.8%)
Accounts Engaged : 772 (+31.4%)
Average View Count : 2858 (+42.9%)
Photography
Still images taken using Iphone, edited in Adobe Photoshop and Adobe Lightroom
Joshua 1:9, “Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.”
Shawndennis.com Shawn@shawndennis.com (614)706-9389