Tara Dickinson | Portfolio 2023
HAND IN PAW
BRANDING + DIGITAL ADVERTISING + ICONS
This local pet shelter often finds its facility overcrowded and quickly runs out of space. Although prospective customers want to adopt and desire the joy of owning a dog, they fear that an adopted dog will not get along with them or feel comfortable in their home. Hand in Paw offers the solution by finding customers a pup that fits their lifestyle. By communicating the benefits of adopting a dog and promoting the ease of Hand in Paw’s matchmaking services, the campaign reaches the target audience and increases awareness of the shelter.
WEBSITE BLOG POST
Newsletters and e-blasts play a crucial role in the overall campaign. They keep the customer engaged by providing relevant information about the company. The newsletter would be sent to a prospect who becomes a customer. These emails keep Hand in Paw at the top of the customer’s mind.
NEWSLETTER E-BLAST
MONTE VISTA CHRISTIAN
ILLUSTRATION + STORYBOARDING + SCRIPTWRITING
Monte Vista Christian is a private, co-educational, selective day and boarding Christian school for grades 6 through 12. The school requested an explainer video to help parents understand their application process. The project required research on the school and an understanding of the navigation of their website. The explainer video entailed making a script, a storyboard, and multiple versions before settling on the final direction.
CONTRIBUTORS
Phoenix Irwin-McCabe | Animation
Tara Dickinson | Storyboard + Illustration + Script
Ninnettia Woodward | Script Reader
Scan to see the animation
STORYBOARD FRAMES
To You From admissions@mvcs.org
Thank you for submitting your application.
We will get back to you soon!
HOT DIGGITY DOG
BRANDING + PACKAGING + FOOD TRUCK DESIGN
The owner of this Phoenix-based food truck was working on expanding his business by offering more than just hot dogs. He was ready to do a complete brand update. With a wide variety of southwest-inspired food, the client asked for a playful typographic logo that avoided any hot dog illustrations. In addition to a new logo, the client needed a new wrap for their food truck, a menu design, and various packaging designs.
THE SMITHSONIAN
WEB DESIGN
The Smithsonian Institution is the world’s largest museum, education, and research complex. Their magazine website called for a rebrand to bring in more page visits. This new website displays elegance and inspires discovery. In addition, it retains the sophistication of The Smithsonian while developing a more approachable look.
About S Cont c U Ad g RSS Member e c s Sust b T U P acy a emen C ki P d g Smithso Smithson an com Air & p M g Smithso Smithson an o ne s Smithso h Smithso B k Subscr Give a Rene Smar Ne H stor Sc Inno Ar & Cu u A Th S h Photo V d Ga © 202 Sm hson an Magaz ne Pr acy S atemen Cook e Po y Te m of Use Adver s ng No ce Manage My Data Cook e Se t ngs Humans have been craf ng she ters out of good o re ab e wood ever s nce ou ancestors solved he prob em of chopp ng down t ees n everything rom s mp e huts made of branches to broad pav ons w th a ge mbe s set n pos -ho es wood has a ways ea ured prom nently In Europe there s evidence o wooden s ructures f om a east 4000 B C and we were bu d ng probab y we be ore tha g ven hat wood typ ca y doesn t ho d up we af e be ng bur ed o mi ennia And the ones that are st stand ng oday aren t mere hove s Swi ze land c a ms he House o Bethlehem f om 1287 A D he amous Urnes stave church n Norway was e ected around 1 30 A D and the great-grand emp e o them a s and ng at 22 eet a s Japan s Ho yu- pagoda bu t n 607 A D But wood can only bu d so high, so as c t es grew bu ders began to use new ma e ia s The mode n sky ne n many c es s almost exc us ve y shiny g ass and po shed stone suppo ted by s ee and conc ete Yet now wood s mak ng a comeback n a new way One b g boon—which architects and eng nee s hope w l make b g bu d ngs ghter cheaper o bu d and more env ronmenta y f end y—is a ma e a ca ed cross- am nated imber or CLT “I’ve been he e o nea y 30 yea s now and dur ng that ime there ve on y been a few ems hat have generated a b t of buzz and nterest This s one of hose tems sa d Dav d Kretschmann, a esearch eng nee w th the U S Fo es Serv ce s Forest Products Laboratory (FPL) n Mad son, W s t s ene g zed the wood product commun y and a o o peop e want o see succeed In use n Europe for nea y 20 years CLT and o he so-ca ed mass t mber p oduc s have been key des gn e ements o pro ects ke Puukuokka n F nland an e gh -s o y es den a bui d ng and Norway s Tree a 14 s o es he wo d s cu rent ta es t mber bu ding When fin shed Univers ty of B t sh Co umb a s Brock Commons 8-story bu d ng w ho d the record for a est CLT-construc ed struc ure And 18 sto es s by no means the m t Swed sh arch tects have proposed a 34-s o y wooden bu d ng ca ed Trätoppen for Stockho m s c y center and Camb idge esearchers and architects have des gned an 80-s o y one mi on squareoot giant a he Ba b can n London, primar y made o wood At 984 eet a t wou d rank as he wor d s 8 h ta est bu d ng just ahead of Four World T ade Cen e n New York Ci y The tal es proposa s a e ke y yea s away rom ea ty but p enty of others have a ready been pushing wood n hat d rect on: up CLT differs pr ma ly rom cu rent y ava ab e glued or na ed products a ready on he marke in hat t s made rom boards hat are s acked and g ued n al e nat ng rather han para e layers Pane s can be very arge and ve y hick one o the two CLT manufactu e s in the U S s capab e of produc ng CLT pane s 98 eet ong 8 eet w de and 9 nches th ck Its benefits are nume ous As strong as any o d-grow h t mber and nea y as s rong as s ee t can be made f om e tove sawmi scraps as we as new mater a Pane s can be used as floors or wa s By us ng ewer conc e e or stee support s ructures o none at al he ove a l weight of a bu d ng made f om wood i ar ess requ r ng much ess oundat on concrete And n the same way paper m l s cu vate as -g ow ng spec es tha can be harvested wh e s e at ve y sma l CLT pane fab cat on does not requ re rees of a state y g rth There s a so the dea hat by us ng more wood n const uct on and ewe carbon-produc ng mater a s l ke concrete and stee he bu d ngs hemse ves become carbon s nks rathe than carbon p oducers And by m ng the pane s to he exac spec ficat ons at the actory and del ve ng hem ready to put n p ace struc ures can go up much faster London s n ne-s o y Stadthaus comp e ed in 2009 took 23 weeks ess to comp ete than a comparab e concrete bu d ng “CLT s n a way a ve y arge sca e ve s on of an KEA cab net we e p e abb ng and des gn ng a system, to he m me e and connect ng toge her w h stee e ements sa d Thomas Rob nson, ead a chitec o LEVER Archi ec ure n Po t and and one o the two w nne s o the inaugura Ta Wood Bu d ng Pr ze Compet t on he d n 20 5 H s firm s p o ec dubbed Framewo k w be 2 s o es when comp e e The other w nne 475 West 8 h by a chitec ura firm SHoP s a 0-s o y es den a bu ld ng o be cons ruc ed near he H gh L ne Pa k n New Yo k Che sea ne ghbo hood So t s so great why aren ci es sprout ng mass t mbe bu d ngs ke a ert e ga den? Par y because bu d ng aws haven t caught up yet and pa t y because t s not a known quant ty “It s something new to the U S marke so he e s a bas c lack of am ar ty w th t said Dav d Barbe fi e eng nee and princ pa wi h Aus ra a-based des gn-bu d fi m Arup Officia s haven ouched or seen t n construc on, so there s a s gn ficant bar e t s very ha d to approve something when you ve neve seen t R ght a ong w th he need o she e goes the requi ement hat human hab tat ons be sa e and he fo ks who wr te the codes want to know how any new mater a CLT nc uded ho ds up to fi e wa e ea hquakes wea he degradat on, or any othe apoca yp ic o ce tha might br ng a bu d ng down. And es ng new mater a s can rack up the b s n a hu ry The system we have s one we ve bu t up over t me and n o der to have some nnovat ve products you have to find someone w bas ca y st ck he necks out to make t happen Kreschmann sa d There are p aces that are fam iar w th wood ke the Pac fic Nor hwest so hey end to be much more r end y towa ds nnova ve uses o produc s I s a l t e more d fficu t n p aces whe e he e s a s eeper earning curve Fire s a b g quest on, and r ght y so g ven tha wood s not on y a bu ding ma e a but a ue V rtua y every great c ty n history has also had one or more grea fi es —Constant nop e Rome London New York Consequent y fire test ng s extens ve r gorous and the e o e cos y runn ng n he hundreds of housands to m ons o dol ars even though mbe s as h ck as CLTs are s ow to ign te especia y when covered w h d ywa or gypsum board “It s not ke putt ng a ot o t e too hp cks up together Kretschmann sa d These b g mass ve pane s requ re a lot of energy to bu n. In ac CLTs do endow one potent a advantage when t comes to fire when enc osed w th n he wood s ructure as Rob nson s Framework bu ding s des gned the stee and othe asteners a e ess ke y to sof en and fa n a fire event Seismic pe formance s ano her concern hat s unde nves gat on at he momen Kreschmann s partner at FPL Doug Rammer s par ic pat ng n severa Na ona Sc ence Foundat on- unded projects to better unders and how bu d ngs w th CLT as a core design element can be be ter des gned to w hstand earthquakes and how hey w l per orm under var ous cond t ons And here s ano he aspect mos peop e probab y g ve t e thought o w nd Unders and ng how truly a CLT high-r ses 40 s o es or more behave as they nt ude nto gus y open sk es is another ques ion he ndust y s wo k ng towards answe ng F bru r 6 20 2 gh g d b d y h g h b d g b C p d t Albi a Y a 6 0 - qu - o fi u d n n P n u w o n n n e u u p EVER A y p There s a so the dea tha by us ng mo e wood ma e a s ke conc e e and s ee the bui dings carbon producers And by m ng the pane s o del ver ng them ready o put n p ace s ructure Stadthaus completed n 2009 ook 23 weeks e bui d ng “CLT s n a way a very a ge sca e vers on o an a sys em, o the m meter and connec ng t Rob nson, ead architect of LEVER Architectu e inaugura Ta Wood Bu d ng P ze Compe t o F amework w be 12 stor es when comp ete The other w nner 475 We t 18th by archi ectur to be const ucted nea the H gh L ne Park n N So f s so g eat why aren t c t es sprou ng ma Part y because bu d ng aws haven t caught up quan ty “It s something new to the U S ma ket so there Barber fire eng neer and pr nc pa w th Aust a haven t touched t or seen in cons ruct on, so approve some hing when you ve never seen t R ght a ong w th the need for she ter goes the and the o ks who w te the codes want o know up o fire water earthquakes weather degrad might br ng a bu ding down. And test ng new The system we have s one we ve bu t up ove p oduc s you have to find someone w ba ica K eschmann sa d There a e p aces ha a e am they tend o be much more r end y toward nno d ficu in p aces where there s a steepe earni Fire s a b g ques ion, and ght y so g ven that V ua y eve y grea c y n history has a so had Rome London New Yo k Consequent y fire test ng s extens ve go ous o thousands to m ons of do ars even hough espec a ly when cove ed w th drywa o gypsu “It s not ke pu t ng a o o i t e toothp cks up mass ve pane s equ re a ot o ene gy to burn. In act CLTs do endow one potent a advantage the wood struc ures as Robinson s F amework astener are es ke y o so ten and a l n a fir Seismic per ormance s anothe conce n tha s K eschmann s par ner at FPL Doug Ramme Founda on-funded p o ec s to be ter unde sta element can be bet e de igned to w thstand e va ous cond ions And he e s another aspect most peop e probab how ru y ta CLT high- ses 40 stor es or more is anothe quest on the ndustry s work ng ow For his pa t Rob nson hopes ha a eas throug orest might be ab e to bu d up new ma ket o resource P us avo d ng ong-d stance sh pp ng budgets “My nte e t n wood came out of be ng based ma e a s tha a e ead y ava ab e and p ent u in eres ed n hink ng about our bu d ng ma e ingred ents and ta o what we are do ng to the ingred ent So or now as CLTs s ow y gain w der acceptanc they most y be used n bui d ngs o somewha 4 stor es When CLTs are used n ta er bu d ng conc e e and s ee We see t as a wonder u complex materia and renewab e resou ce n mprov ng he ves o the K eschmann. 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yet and par y because s not a known s a basic ack o am a ty w th t sa d Dav d a-based des gn-bu d firm Arup O fic a s here is a s gn fican barr er s very hard to equ rement that human hab ta on be safe w how any new ma e a CLT nc uded ho ds t on, o any other apoca ypt c force that ma e a s can rack up the b s n a hur y t me and n order o have some nnovat ve y s ck the r necks ou to make t happen m ar w h wood ike the Pac fic Northwest so nnovat ve uses of products t s a t e mo e ng curve wood s no on y a bu d ng mater a but a ue one o more g eat fires —Cons an nop e and therefore cost y unning n the hund eds t mbers as th ck as CLTs are slow o gn te m boa d oge her Kretschmann said These b g when comes to fire when enc osed w th n bu d ng is des gned the stee and other event under nvest ga ion at the moment part c pat ng n severa Nat ona Science nd how bu d ngs w th CLTs as a co e des gn a hquakes and how they w per o m under ly g ve tt e thought to w nd Understanding behave as hey n rude n o gusty open sk e a ds answer ng hout he coun ry w th p ent fu but underused pportunit es by everag ng hei oca na ura ng and transpo costs can reduce pro ect n the Pac fic Nor hwest and look ng at n the eg on Rob nson sa d We were a s n he ame way chefs h nk abou ngred ent Espec a y t s a g eat e Kreschmann and Ramme sa d they be eve t ower e evat ons n the ne ghborhood o 12 to s i be ust as one more ma e ia along w th nd anything that a ows for mo e ut zat on of a he gene a pub c is a good h ng sa d ome rea y nnova ive and wonder u th ngs n he qu ve that you can shoo a the ove s na u e c en e and echno ogy She a egu a About Sm hs n n Contac U Ad RSS Member Se e Sust Te ms o Us P S C ki P y Ad e n No e an n u o an c m M an S o an J ne Ch an Boo s U Ad t g N M g M D C k S g s d advan ages bu wou d ov to ook mo e n o can ee om th a c e tha he e a e many ges to u ng am cons uc on manager or 02 5 02 p Ev r one shou d con de us ng C a or t aspe of t s ha doe n of us a nab t ebrua y 2022 9 p About S h RSS T U acy a men d S u B e m o Use Adve ng No ce Manage Da a Cook e Se ngs Pro fic aud o na u a Ma t n St wa t h s e e sed a ee co e on o h s ema kab e r co dings be ore h pas ng They e ght on the ee and the a en a a d o bu heads Ho of A d k p t p hooping c gh d d If condi ons emm ng om exposu e o coho n-u e o can be be e den fied hen sc ent s c n more e e t ve y r sea ch ea men Ne h g h phy y d d d d p anxi y nd oth p y holog In the e por s tha end human hur ng a ter than a ca on a h ghw y n mo on mean the d f ren e be ween gold and a c ash The nnova e p ojec a w n for wa er ene gy a and c ma e B ng h gh p t th gh k f - p g p The au onomou sh p w emba k on he am ourney he P gr m ook mo e h n 400 yea ago ol ec ng s en fic da a a ng he way Sc en s a e sou c ng new u rav ole a -b ock ng compound om a gae seaweed cyanoba te and othe ma ne c e tu es About Sm h on n Cont t U Ad e g RSS Member S Sust n b ty e ms Us P S Cookie P y Ad e g No e Smithson a n u n Smithso Air & Sp c M ga n Smithson a S o Smithso y Smithson a Ch nne Smithson a Boo Subscr be Giv g Renew Smar News H st y Sc en e Innov t on Ar & C T v A T e m h on an Phot V d o Gam s © 2022 Sm thson an Maga ne P vacy S a emen Cook e Po cy Terms o U e Adve t s ng Not ce Manage My Da a Cook e Se ng
FAST FASHION
INFOGRAPHICS + ILLUSTRATION
Fast fashion is a clothing manufacturing method that focuses on rapidly producing high volumes of clothing for affordable prices. This infographic poster was designed to increase awareness and spark change in the fashion industry through visual communication. I turned shocking statistics about fast fashion into graphs and visuals that leave an impact on the viewer.
THE DICKINSON WEDDING
STATIONERY + SIGNAGE
I orchestrated the vision for my August 2023 wedding, designing everything from the stationery to the flowers. My wedding stationery consisted of invitations, a thank-you note for the reception tables, and vow books. The visual direction of this wedding included soft greens, floral illustrations, sophisticated serifs, and whimsical elements. The overall design of the Dickinson wedding encompassed the couple’s vision for their big day!
CONTRIBUTIONS
Julie Jordan | Photography
TARA JOELLE AUGUST 18, 2023
STAYKLEAR
SOCIAL MEDIA + ICONS
StayKlear is a hand sanitizer that aims to reduce the transmission of infectious diseases. They saw the need for a better product that effectively kills germs, but also provides care for your skin, allowing for multiple uses per day. StayKlear was seeking social media content and management across several social media platforms (Instagram, LinkedIn, and Facebook), including paid advertising. The produced content effectively increased engagement, page visits, and purchases.
COLLEGE OF ARTS & MEDIA
SOCIAL MEDIA + ADVERTISING + ICONS
During the Summer of 2022, The College of Arts & Media at Grand Canyon University underwent a beautification. Everything, from the building to social media, was transformed and reimagined through the design efforts of an advertising agency team of students at Canyon Creative. As a part of this team, some of my many tasks included managing the social media accounts of the College of Arts & Media and the Design Department and designing photo backdrops for various events and theatre productions.
BACKDROP ILLUSTRATIONS
PHOTO BACKDROP
PAPAGO HIVE HONEY
BRANDING + PACKAGE DESIGN + ILLUSTRATION
This Phoenix-based honey company requested a rebrand of their range of flavored honey. They needed a new visual identity to help them stand out from the competition on the shelves. The refresh of their branding required a new logo, typography, color palette, and packaging. Papago Hive Honey’s final branding ties in Phoenix botanicals and a feminine feel.
PAPAGO HIVE HONEY
ADVERTISING + COPYWRITING
After their new look was established, Papago Hive Honey needed to promote their product and its availability in stores and online. The produced advertisements included posters for each flavor outside of grocery stores and a billboard promoting all of the flavors.
PAPAGO HIVE HONEY
PRESENTATION + ICONS
To pitch each of the deliverables to the client, I developed a presentation that discussed the branding, product design, trade show booth, promotional products, and the pricing specifications of the trade show package. This pitch allowed the client to understand the purpose behind the deliverables I designed for this local Arizona honey company.
2 Timothy 1:7 Tara Dickinson 602.206.9336 hello@taraddesign.com
