Rebecca Draper, Spring 23

Welcome!

This portfolio is a representation of my work that highlights my love for design, creativity, and problem solving. As a designer I strive to create work that my clients will appreciate while leaving my mark on the project. When it comes to my personal design style I stick to the saying, less is more.

Little Miss Graphic Designer

Papago Hive Honey

Branding Packaging Advertising

The goal for this campaign was to create a unique logo that showcased that Papago Hive Honey is local to Arizona as well as highlighting their three different flavors. The mature color pallet and the use of a western feminine mascot will have the intended target audience reaching for Papago Hive Honey at their local Arizona supermarket. Further executions of this project included print advertisements and creating promotional products.

Cookies Confections

Branding Packaging Food Truck

For this project I was tasked with re-branding for a local food truck Cookies Confections. The client requested a new logo, food truck wrap, and packaging that will stand out amongst the competition. The client also wanted to highlight that they have more than just cookies. The unique color pallet and fun dessert graphics gives the brand a fresh and friendly feel to it.

Vogue Website Redesign

Web Design Multi-Page Responsive Layout

Vogue is a major media website in need of a redesign to make their content more accessible to their viewers. The goal for this design was to create a minimalistic and clean layout that is easy to navigate. Vogues new look is as timeless and classic as their popular magazine.

Joel Ackley Yoga

Branding Advertising

I created branding for my client Joel Ackley who is a Yoga Instructor looking to get his business started. I created a strong typographic logo and other design elements that would compliment the logo as a whole. It was important to Joel that I highlighted the services offered and used very calming and professional colors being a yoga instructor.

Infographic Poster

For this project I created an infographic poster which was designed to bring awareness about concussions in athletes. I wanted to stray away from your typical healthcare infographic so the challenge was to create visual elements that would grab your attention by using bright colors while communicating the severity of concussions in different athletes.

Print Production Illustration

Film Festival Poster

This project was a group collaboration to design a film poster for the best drama film Ascendant at Grand Canyon Universities film festival. I took on the role as the project manager where I developed and managed the projects strategy, communicating updates with the client, pitch presentations and helped guide the overall design of the poster.

Print Production Illustration

Hobbit Book Design

The goal of this project was to create a book cover for “The Hobbit” while utilizing photography as the center focus. I added texture to the design to really bring the book to life and stand out on the shelf.

Print Production Photography

1984 Book Design

Print

Production

Atento Healthcare

Atento Healthcare is a community based healthcare organization in Phoenix Arizona. In this project I was tasked with designing a logo that was both inviting and professional. Along with the branding I created a landing page design and social media posts. The use of illustrations brings a fresh take on typical healthcare advertising.

Branding Web Design Advertising

Rocktop Roadrunners

Branding Emblem

The Rocktop Roadrunners are a new baseball team from Santa Fe New Mexico that I created. The emblem is a fierce roadrunner that has a strong color pallet and the typographical logo has a classic baseball style to it that compliments the emblem.

Chocolate Packaging

Branding Packaging

For this project I was tasked with designing a new logo for the grocery store Trader Joe’s as well as new packaging for their chocolate bars. The packaging gives a tropical feel with the bright colors and exotic animals which fits the brand overall.

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