Katie Ferencik, Spring 22

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01

HOT DIGGITY DOG Branding

For this project I was tasked with branding a fictitious local food truck called Hot Diggity Dog. The imaginary client wanted a new logo, food truck wrap, and packaging. They asked that we avoid your typical hot dog illustration as they had recently expanded their menu and asked we use imagery that related to both hotdogs and hamburgers.



02

ALI DEE BRAND Tee Design

I have been working for Ali dee brand as a freelance designer for roughly a year and a half. Through working for them I have had the opportunity to create tee shirt designs that are now sold in Boot Barn stores across the U.S. as well as make internal graphics and sales materials.



03

THE ALCHEMIST Book Cover

For this project we were assigned to create a book cover for our favorite class book. This cover was supposed to use symbols to convey some of the books meaning. I chose to you the “hand that wrote it all” or the hand of God which symbolizes Gods hand in your life’s journey.



04

THE SAUCE FACTORY Branding

For this project we were asked to create a logo for a fictitious sauce company called The Sauce Factory. The imaginary client was looking for something that highlighted that the sauces were 100% American made. After looking at what kind of branding and packaging already existed in the sauce aisle at my local grocery store I decided to create logos with an American traditional theme and use the slogan “An American Tradition”.



05

CHAPPELL EQUINE Logo Creation

This logo was created for Chappell Equine Services of Alfalfa Oregon. The owner wanted something timeless and stamp like with a western flare.



06

FERRINI BOOTS Social Media Content

Through working as a freelance graphic designer in the western industry I have been able to work with Ferrini Boots on several small ads for their social medias. I create content for them usually centered around sales they run. I try to keep things clean and simple and highlight the boots and their incredible design.



07

HUZZAH HOUSTON Event logo and swag

This group of event logo and swag was created for a class project. The imaginary client wanted merchandise and a logo for their upcoming renaissance fair called. Huzzah Houston.



08

WAYWARD WESTERN CO. Personal Brand - Stickers

I design, create, and sell items with my own artwork on them via the selling platform Etsy. I create things inspired by the western lifestyle and like to blend a little bit of the west coast into the wild west. I am extremely inspired by skate brands and simple illustration styles and try to make the western community a little more modern with every piece I create. All the designs are my original illustrations.



08

WAYWARD WESTERN CO. Personal Brand - Journals



08

WAYWARD WESTERN CO. Personal Brand - Apparel



09

BOOKWORM BOOKS Magazine Ad

For this project we were asked to create a full page advertisement for a fictitious brand of our choosing. I chose to work for an imaginary bookseller called Bookworm Booksellers. I wanted my advertisement to highlight the aspect of reading that I find most appealing, the magic ability to be transported with just the flop of a page. I created the type and illustration myself using Procreate and Adobe Illustrator.



10

MOTION GRAPHICS Multiple

The following three motion graphics videos were created in Adobe After Effects. These videos were created for school projects, two of them are lyric videos and the other one is a Youtube outro for a Youtuber.


VIEW VIDEOS HERE

Hannah Beth Youtube Outro

Dear Winter Lyric Video

Shotgun Rider Lyric Video



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