Jackson Ferguson, Spring 24

Bio

I am currently a digital design and advertising graduate of Grand Canyon University. I have experience working in digital media, branding, marketing campaigns, and more. I am excited to engage and learn in a new atmosphere.

Education

BDes

Grand Canyon University, Phoenix Arizona

Bachelor of Graphic Design and Advertising (2020-2024)

Work Experience

Digital Designer Freelance

- Crafted logos, products, and advertisements

- Content for social media

- Dealt with clients as a freelance contractor

Project Assistant

PERSONA

References

Sean Melmer Head of Sales Persona

605.882.2244 smelmer@personasigns.com

Steve Webster President & CEO

CMPR (510) 844 7988 stevewebster@cmpr.net

6136 N Bottom Rd

Quincy, IL

605.237.4273

contact@jf-mediamarketing.com

@jacksonrferguson

(Sept 2022 - Present)

(Apr 2022 - Sept 2022)

- Spoke with clients about prouducts, sales, and questions

- Maintained and ordered the digital filing OS

- Completed tasks concerning customer relations

Service Attendant

The Country Club at DC Ranch/ The Wigwam Resort/ CMPR

- Aided with any customer problems or inquires

- Worked in teams to provide excellent service

- Provided customer service in an array of different settings

(Aug 2021 - 2024)

T.O.C.

TRUCARE CLINIC SOCIAL MEDIA CAMPAIGN

NBA GUERRILLA ADVERTISING CAMPAIGN

HOOP DREAMS EVENT IDENTITY

PACKAGE LABEL REBRAND

RIDLEY’S ROASTER COFFEE BAGS

SUNNYSIDE BREAKFAST BRANDING

01 TRUCARE CLINIC SOCIAL MEDIA CAMPAIGN

FOR THIS PROJECT, I was asked to craft a social media campaign for TruCare Clinic based out of Kansas City, MO. They are focused on serving families within their community with the highest level of care at a comparable price. They wanted to grow their presence online, especially on the platforms Instagram and Facebook. After taking a look at the branding characteristics of TruCare, I was able to begin crafting an idea of what I wanted these advertisments to look like when released. Once I brought them to Illustator, the ads really started to come together, utlizing shapes, branding colors, and quality photography. I believe these advertisments showcase the personality of TruCare, and will work brilliantly to attract more clients.

INSPIRATION

HEALTH & SAFETY

CLEANLINESS

MODERN & FRESH

FINAL LOGO

FOR THIS PROJECT, I was tasked with creating a full fledged campaign for a brand of my choice. With my passion for sports and interest in working in that field, I decided to revolve my campaign around the NBA. I more specifically wanted to created a campaign for the 2024 NBA All-Star Game. This tradition is long-standing in the NBA, but recently has seen some push back from fans due to a lack of competitiveness. In order to get more potential eyes on this event, I have crafted new and exciting designs for the games. This campaign will include graphic elements created for print, as well as a special guerrilla-style advertisement.

02 NBA PRINT & GUERRILLA MARKETING CAMPAIGN

INSPIRATION

ALL STAR TEAMS

BRUTALISM

POP ART

PASTELLE

PLAYER STORY

PORTFOLIO PORTFOLIO

03 EVENT EMBLEM &

PRODUCT DESIGN

FOR THIS PROJECT, I was asked to select from a number of different, social events. For whichever event picked, I was to craft an identity emblem, as well as several products to go along with it. I was lucky enough to select the Hoop Dreams Basketball Tournament. This basketball tournament was created to help under-privileged youth in hopes to inspire them with the game of basketball. After learning about the basis of the event, I began research on popular basketball tournament emblems. Pulling from these inspirations, I crafted an emblem for the tournament that incorporates both the location Chicago, as well as the patriotic color scheme. Once finishing touches were added to the emblem, I crafted a t-shirt, watter bottle, and drawstring bag that players would receive for playing.

SKETCHING

04 PACKAGE LABEL REBRAND

FOR THIS PROJECT, I was tasked with rebranding a hot sauce named “Dark Heat”. I decided to craft a brand with three different, distinct flavors. The style I wanted to emulate was dark, gothic, and photographic. This sauce would be especially hot, meaning the average person would probably not enjoy its intensity. Due to this, I wanted the imagery to stand out, and really tell a story about the brand. I spent a lot of time working through logos, some that utilized graphics, as well a some that only utilized typography. In the end, I went with a typography based logo, due to the fact that the label designs would be heavily graphic, and I did not want to overpopulate. The final label designs perfectly represent the brand’s image.

PROJECT: CLASS:

HORROR AESTHETIC

REALISM

DARK THEMES

HYPER HEAT NICHE

PHOTOREALISIM

FOR THIS PROJECT, I was given the opportunity to design bag packaging for a major grocery brand in the Idaho region, known as Ridley’s Roaster. This coffee would be sold across a number of different grociers throughout the area, meaning the visual identity was imparitive for this design. I began work with my main point of contact, and quickly began formulating ideas for the packaging design. I was able to work with a premade logo, which helped aid in the creation. There were a total of eight (8) bag designs created, with each being its own unique flavor and flare. After the design, the bags will be sent off to be manufactured, including a special gloss finish.

05 RIDLEY’S ROASTER COFFEE BAGS

FOR THIS PROJECT, I was tasked with the creation of a food truck brand, including the logo, packaging, and truck design. For my brand, I wanted to explore breakfast food and the type of imagery that goes with it. I took inspiriaton from Sunnyside Farms, the farm that my mom grew up on in western Illinois. That farm reminded me of raw and organice food, healthy living, and most of all, the chickens that were raised there. Adding all of this up, I worked on creating the logo, which I knew I wanted to include a chicken mascot. Developing further, I wanted the brand to represent my memory of farm living: organic, raw, and fresh. This was also reflected in the sunrise color scheme. In the end, the truck, icon, and packaging successfully represented everything Sunnyside is known for.

06 SUNNYSIDE BREAKFAST BRANDING

SKETCHING

FINALS

THANK YOU.