RUMBLE ROOT BEER
Crafting the label for Rumble Root Beer aimed to encapsulate the brand’s essence of nostalgia, and modern aesthetics.The label’s concept began with a deep dive into the roots of root beer culture. Inspired by vintage soda labels and the rich history of root beer I made a series of labels corresponding to three different flavors.
1
2
3
DIGITAL CAMPAIGN
The Olipop digital campaign is a vibrant and immersive journey. Through a strategic move of engaging email blasts, website and interactive social media posts, this campaign redefined how we perceive and embrace the joy of healthier eating choices. Leveraging bold visuals, enticing narratives, and informative content, the campaign aimed not to sell a product but to foster a community united by a quest for tasteful, nourishing refreshment.
4
Classic Dog 7 Chilli Dog 8 Polish Sausage 9 Coney Dog 8 Chiago Dog 10 New York Dog 9 Sonoran Dog 8 SIDES TOPPINGS French Fries 4 Onion Rings 5 Loaded Nachos 7 Ketchup Mustard Relish Salsa Cheese Bacon Bits Hot Sauce FLAVORS THAT BARK 5
FOOD TRUCK
Hot Diggity Dog was born from a passionate quest to reinvent the traditional hot dog. A playful yet modern logo design featuring a ketchup splatter. The vibrant color palette resembles popular hotdog toppings. The food truck’s exterior is a feast for the eyes, adorned with an eye-catching design that showcases the brand’s logo and an array of vibrant imagery.
6
STATIONARY ITEMS
The carefully crafted packaging is a testament to the brand’s dedication to merging flavor with aesthetics. The soda cup embodies the brand’s spirit with its lively logo. The fries box, adorned with Hot Diggity Dogs classic pattern, promising serving of crispy goodness within. And the hot dog box, with its bold graphics and clever messaging, not only secures the delectable treat but adds to the overall excitement of savoring Hot Diggity Dog’s renowned hot dogs.
FLAVORS
7
FLAVORS THAT BARK
8
TYPOGRAPHICAL
RESEARCH DIRECTORY
Curating the typographical research directory was a journey into the expansive world of fonts, design, and visual communication. The design process initiated with a deliberate quest to collect, organize, and present a diverse array of typographic elements, fonts, and design styles. Each entry in the directory was meticulously chosen to showcase the intricate and expressive power of typography across various mediums and genre.
9
sO
10
E
LOS BOOKIES BOOK STORE
Los Bookies is a vibrant and eclectic bookstore that harmonizes the love for literature with a rich cultural influences. Inspired by the iconic ‘Los Bukis’ and the passion for books. Our logo is a blend of vintage essence of the band as well as a clear concept for books. Los Bookies offers an array of unique merchandise, including tote bags and bookmarks that beautifully encapsulate the band members and their passions.
11
12
13
BOOK COVER AND CHAPTER ARTWORK
Creating the book cover for ‘Honest Creativity’ was an exploration into the very essence of artistic sincerity and expression. The design process commenced with a deliberate choice to embody transparency and authenticity, as reflected in the title. Each element of the cover was meticulously considered to symbolize the journey of unfiltered imagination and genuine creativity.
14
16
PHOTOGRAPHY
“Ritmos Culturales” is a visual exploration and celebration of the rich and diverse cultural tapestry of Hispanic heritage. Through a series of captivating photographs, this collection pays homage to the vibrant traditions, customs, and daily life of Hispanic communities.
17
18
HAZLO CON PASION
O NO LO HAGAS
ANIXIA GARCIA BAYARDO ANIXIAGARCIAA@GMAIL.COM 602-338-1857
