Cookie’s Crazy Confections Branding, Packaging, and Food Truck Design The goal of this project was to incorporate the fun, unique, and playful tone of the brand into a recognizable logo with diverse usage across a variety of branding material. The logo development process focuses on typography and using different elements to portray the brand identity.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Icons and Color Pallet
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Papago Hive Honey Branding, Package Design, and Advertising The aim for Papago Hive Branding was to create a distinct logo that would be versatile between their different honey flavors and display that their products are locally sourced and made in Arizona. The warm color pallet and desert landscape portray these elements of the brand’s identity.
May & June Vintage Market Event Emblem Design This project was focused on creating an event emblem that could be used on marketing material and promotional items. The Vintage Market emblem is both distinct and unique, designed to visually communicate event information and give the event a visual identity.
Make Waves Voting Campaign Trade Show Booth and Promotional Design This campaign was designed to encourage college students to learn about the responsibility of voting through an informational brochure, outdoor advertising, trade show events and give away items. The whole theme centered around the concept that “Your Vote Can Make Waves, Your Vote Can Make a Change” to reiterate the importance of voting and making informed decisions.
The Scarlet Letter & On The Road Book Jacket Design These book jacket designs were created to intentionally grab the viewers’ attention and make them want to read the story. The covers were designed to give insight to the book’s story line and create visual intrigue, mystery, and anticipation. Generally there is “more to a book than just the cover’ but the cover is equally important in order to convince the viewer to open the book in the first place.
Lindt Chocolate Package Logo and Package Re-design This project was focused on the special effects of print production and packaging. This chocolate bar package has gold foil embossing which was designated in the print file for special effect. In addition to this, the Lindt logo was updated to give it a more modern look while still maintaining the classic feel of luxury communicating the brand identity through the packaging.
Murdured & Missing Indigenous Women Infographic Design This infographic was designed to bring awareness to the Murdered and Missing Indigenous Women movement and to effectively organize information and statistics surrounding the topic. The challenge was to create a design that would captivate attention and communicate the severity of this social injustice.
Canyon Activities Board T-shirts Event Emblem Design These were designed for different university events hosted by the Canyon Activities Board for students on campus. The emblems were created after meeting with the event teams and discussing the project scope to best represent the event and activities. The designs were then printed on T shirts and given away at each event.
Eskimo Adventures Branding and Package Design This web project was primarily focused on leading tourist to book trips and adventures with Eskimo Adventures, an Alaskan Wilderness company. The web site shows flight options, includes a trip planner, customer reviews, and an email opt in to get exclusive deals. This hero image at the top can be pressed to watch a promotional video of the company and what they offer.
Mae & June Vintage Market Icon and Responsive Web Design This design was for the Vintage Market and was an event landing page that was responsive to desktop and mobile. The project also included icons, used in the design to match the aesthetic and direct viewers to different areas of the website including vendors, ticket purchasing, event updates, and contact information.
The Perfect Plate Logo and Web Design The Perfect Plate was a web design project focused on organizing content for a recipe blog. The aim was to take into consideration the flow of content by simplifying the layout while keeping it on brand and straight forward for the viewer.
Bear Butt Hammocks Social Media and Outdoor Advertising Design This campaign was created to promote Bear Butt Hammocks to the intended target audience through clever copy and captivating images.
Voyce Threads Social Media and Print Advertising This campaign was focused on creating on-brand content that would grab the views attention and communicate the mission of Voyce Threads. The print ad uses a bold image and intriguing headline with copy that challenges readers to become part of the Voyce Thread mission.
The Collective Branding and Digital Marketing Strategy This project was to learn how to implement an integrated digital marketing plan for a company. All branding and brand standards were created beforehand and adhered to in order to formulate a cohesive message and visual brand identity across social channels. This campaign included a marketing strategy plan, a company website, blogs, social media marketing, email blast, and an assessment of the measurements to determine overall campaign success.
Isabel Hansemann 2021 Senior Portfolio