Moonstruck is a company that creates various sweets and drinks. For this project we were asked to redo the logo and all other branding and create production ready files for extra processes on the bar. The logo is a hand illustrated, literal take on the name of the brand complimented by colors to reflect the flavor of chocolate.
A local honey brand from Arizona wanted a new logo to represent where they started from with nods to their roots. They also wanted each flavor to be displayed on the package in a simple but obvious way for consumers. To show off the new logo, ads were created for each flavor to share where to find the new and improved packaging.
Here is an overview of this project and what i did to go about executing it. This is what is is about and what was asked of me. Oh I also have some brand background on it and what they are all about and how it inspired me to execute the project at hand that you are witnessing.
Ghia Spritz is a non-alcoholic spritz that stands for having a good time without the need of liquid courage. Just as intoxicating, without the intoxication, it is a fun and vibrant brand that still gives a good time and allows for making good memories without the buzz. For this new look, we played in to the whimsical nature of the brand and fun movement with colors and visuals to capture flavor, and energy all in one.
The purpose of this brand is to develop a fun way of keeping audience interaction and growing trust of the brand. While not taking it too seriously. Crave Burgers takes an American classic and adds a modern twist to it with bold and daring flavors that are not paired with the beloved beef sandwich. Crave burgers takes pride in quality and a fun experience that will leave you craving more. This campaign was made to highlight the daring brand with ads to get consumers excited for all the fun combinations.
Fickle Pickle is a pickled goods brand that has outgrown the west valley and needs to expand to the east valley. For this I was allowed to create this entire brand over the course of a semester from logo, to social media posts, to email blasts, ads, and so much more. This allowed for the brand to reach farther than ever before and broaden the amount of people beyond a farmers market stand.
Fifth street burgers is known for their outrageously creative burgers and atmosphere. For this project, I created an ad with handmade typography. Based on their peanut butter and jelly burger, I handmade type with exactly that to create a print ad for their business.
The voting campaign was directly inspired by the 1960s collage era that were amalgams of history and pop culture. The campaign was directed towards young voters and creating a safe and informative, non-biased space for them to understand the power of their vote and gain a solid understanding of the political parties in order to best equip them for the next election.
Echo Music Festival is an Indie genre inspired event, bringing all the best artists together in the valley of Arizona. The name was inspired based on the acoustics within a valley that echo with sound. The event is complimented with various colorful gradients and visuals to commemorate the feel of the music and the valley where it will be held.
CAUSE CAMPAIGN
Voyce Threads is a sock company set out to start those hard conversations in bold ways. They make it easy to stand for what you believe in, literally. This campaign was designed to promote and create awareness to the value of each sock and what they stand for. A series of social posts and print ads were designed with the purpose of stepping out of the comfort zone and standing up for what you believe in.
Hello Fresh has become the world’s leading brand for fresh meal prep delivery. With many other emerging food box brands entering the scene, this means the market is crowded. Hello Fresh needed a campaign to promote their driving idea of less food waste with pre-portioned foods and a message of just how easy they are to use.
Meat Dusters is known for their bold flavors and unforgiving tone. This campaign played into the overall tone of the brand with a playful copy-written focus. As a firm believer in the finer tastes of this world, Meat Duster’s mission is to share goodness and love through our stomachs. Adding some spice just makes it all the better. Disney once spoke about the magic of dust, and we can confirm that truth ten-fold. We believe in making everything taste better with good ingredients and unmatched combinations, because if it’s not dusted it’s not trusted.
In order to find the new logo for Nice Ice, first came the concepts of what to pitch next. It started with 90 ideas and then 50 comped ideas to see which one would best fit the clients needs.
The owners of Nice Ice decided they did not want to go with the first logo and take it back to the drawing board and concept more ideas then before. This project ultimately landed on a final idea taking the logo and using the negative space to create a popsicle look within the ‘N’ of the logo. After that, all the other assets were made to compliment it in a joyous and playful tone.
This cinemagraph series was made to share the significance of catching the viewers attention through subtle movement in a still image. Bea’s Lemonade prides themselves on bringing the nostalgia of lemonade stands to adults, and this cinemagraph series is a series of social media stories to capture all of those things.
A retrospective exhibit was needed for Gustav Klimt. For this collaborative project, we set out to create a new concept for experiencing art. We created a party-like event with a golden dress code based on the work of Klimt and created an experience for art lovers to immerse themselves in the world of Gustav Klimt
In collaboration with Dylan Svoboda
@liviehiles.jpg
liviehiles@gmail.com
www.linkedin.com/in/Liviehiles