OUR GREATEST FEAR SHOULD NOT BE OF FAILURE, BUT OF SUCCEEDING AT THINGS IN LIFE THAT DON’T REALLY MATTER.- FRANCIS CHAN
CAMPUS KICKS
MAGAZINE PUBLICATION
This was an extensive collaborative process. It was decided that this release of the Campus Kicks publication was to be focused on trending shoe styles on the Campus of Grand Canyon University. Personally, I filled a prominent leadership role; managed the working files, designed the cover, and actively worked to improve the layout of each spread; especially for the sections: The Art of a Shoe and Educational Gossip.
VOTING CAMPAIGN
VOTING
GUIDE & EXHIBITION
The goal behind this extensive campaign was to inform young adults about voting. To get the attention of the target market, it was important to create a design that would appeal to them. This campaign was designed with a bold and historic aesthetic to differentiate it from trending voting campaign styles that college students today have developed a natural aversion to. I worked alongside Sarah Wentworth in other elements of this campaign, where we established the branding together.
SPIRIT AIRLINES
ADVERTISING CAMPAIGN
This campaign was a collaborative project between myself and Chloe Knight. As Chloe assumed the role as art director, I became the designer and copywriter. After a deep-dive into the Spirit Airlines damaged reputation, it was decided to create this campaign in response to the recent malfunction that took place on an Alaskan Airlines Boeing Aircraft – where a door flew off the plane. This campaign is timely and a bit snarky because Spirit Airlines flies Airbus – a commercial aircraft manufacturer that happens to be in direct competition to Boeing.
COMPANY INSIGHT
Spirit is a budget-friendly airline focused on keeping the cost of flights down. The low cost of flights is ensured by removing commonly free amenities. Naturally, Spirit is one of the most complained about airlines in America.
The Spirit marketing department often uses crude humor. This was exemplified in their “Bare Fare” campaign that was run in response to the negative feedback they were receiving.
LOGO & LOOK
We decided that a campaign logo would be best in order to reflect how Spirit usually portrays campaigns. To resemble their style, we agreed to keep the campaign illustration-based and utilize their color palette boldly.
ELEMENTS
Elements include a seat with parachute, falling plane door, and clouds – all designed to compliment the campaign logo and core message.
CERTIFIED AIRBUS
GOAL
To convince consumers that Spirit Airlines, despite the fees, is a reliable airline to travel with from point A to point B.
COPYWRITING
We understood the importance of including Spirit’s crude and unapologetic tone.
CENTURIONS NOW
God matters, people matter, and today matters. Centurions Now is an endeavor focused on strengthening the fabric of the church. They are Christian men who are disciples of God working to help other men become disciples.
LOGO
This logo design is symbolic and clear. It is important to maintain a focus on The Cross and what Jesus did for us in his life and death – especially in the pursuit of disciplines.
MERCHANDISE
These high quality products are just a few items that can be utilized and sold at a national level. Products displayed include a polo, a keychain, and a thermos.
CITY HOPE
City Hope is a ministry of Christ Church. It is a nonprofit that provides food, hygiene, and clothing to those in need. It runs on donations and volunteers and is upheld by three missional pillars; relief, relationship, and redemption. Ultimately, City Hope exists to glorify God.
PERSONALIZED ICON SET
LANDING PAGE
A landing page is meant to be direct and provide a call to action. I utilized City Hope’s branding and mission, while adding my own creative copywriting and icon set. The images are not my own. They belong to City Hope.
APPAREL
To take the call to action to the next level, I decided to create apparel. This expansion took me down a copywriting path that realistically compliments City Hope’s established branding.
SPACE.COM
WEBSITE REDESIGN
Space.com is a news website that revolves around space exploration, innovation, and discovery. The intention behind this redesign was to take their existing content and ensure it was not only digestible to the consumer, but engaging. Given the amount of content a media site has to explore, it was essential to create consistency across the space.
ZAC GROOMS
TRIBUTE ALBUM COVER
Zac Grooms is a locally known singer/songwriter/ guitarist and also a Nashville and Northwest recording artist. In addition, he is a music producer and band leader for Brewer’s Grade Band.
Randy Studebaker was a friend. Randy suffered in the last few years of his life, but it was evident to family and friends that he was able to experience comfort when given the opportunity to listen to Zac’s music.
To me, Randy was family. I had the privilege of not only meeting Zac, but witnessing his musical gift and the heart behind his music. The opportunity to design a meaningful album cover was a privilege.
JAMES 1:17 GOD IS THE GIVER OF EVERY GOOD THING. PROVERBS 10:17 EMBRACE DISCIPLINE.
UNDERSTANDING. JOHN 15:13-14 I FOUND MY LIFE WHEN I LAID IT DOWN. 1 CORINTHIANS
PROVERBS 13:20 CIRCLE OF INFLUENCE MATTERS. PSALM 15 JESUS IS THE ONLY GOOD & PERFECT IN JESUS. PSALM 113:4-6 MY GOD IS GREATER THAN THAT. EPHESIANS 2:14 HE
HEBREWS 4:12 THE WORD OF GOD IS ACTIVE. 2 CORINTHIANS 1:3 PRAISE GOD. 1 THESSALONIANS
FROM THE LORD. 2 TIMOTHY 3:16 THE BIBLE IS THE WORD OF GOD. PROVERBS 16:3 GOD IS THE GRACE. 1 PETER 1:18-19 I’M NOT PERFECT, BUT JESUS IS. PROVERBS 2:1-6 TRUE WISDOM
JOY IS ONLY FOUND IN HIS PRESENCE. JOHN 15:9 HE LOVED US FIRST. HEBREWS
ACTS 17:24-28 GOD DOESN’T NEED US. WE NEED HIM. HEBREWS 11:1 MY CONFIDENCE
JAMES 1:17 GOD IS THE GIVER OF EVERY GOOD THING. PROVERBS 10:17 EMBRACE DISCIPLINE.
OWN UNDERSTANDING. JOHN 15:13-14 I FOUND MY LIFE WHEN I LAID IT DOWN. 1 CORINTHIANS
PROVERBS 13:20 CIRCLE OF INFLUENCE MATTERS. PSALM 15 JESUS IS THE ONLY GOOD & PERFECT IN JESUS. PSALM 113:4-6 MY GOD IS GREATER THAN THAT. EPHESIANS 2:14 HE HEBREWS 4:12 THE WORD OF GOD IS ACTIVE. 2 CORINTHIANS 1:3 PRAISE GOD. 1 THESSALONIANS FROM THE LORD. 2 TIMOTHY 3:16 THE BIBLE IS THE WORD OF GOD. PROVERBS 16:3 GOD IS THE GRACE. 1 PETER 1:18-19 I’M NOT PERFECT, BUT JESUS IS. PROVERBS 2:1-6 TRUE WISDOM
JOY IS ONLY FOUND IN HIS PRESENCE. JOHN 15:9 HE LOVED US FIRST. HEBREWS
ACTS 17:24-28 GOD DOESN’T NEED US. WE NEED HIM. HEBREWS 11:1 MY CONFIDENCE
JAMES 1:17 GOD IS THE GIVER OF EVERY GOOD THING. PROVERBS 10:17 EMBRACE DISCIPLINE.
BELIEVE IN GOD. JOHN 15:13-14 I FOUND MY LIFE WHEN I LAID IT DOWN. 1 CORINTHIANS
ROMANS 6:23 THANK GOD FOR JESUS CHRIST. PROVERBS 3:5-6 DON’T TRUST IN YOUR OWN 10:31 I EXIST TO GLORIFY GOD. PHILIPPIANS 2:5-8 GOD HUMBLED HIMSELF. SO WILL I.
PERFECT EXAMPLE. COLOSSIANS 1:17 GOD HOLDS IT ALL TOGETHER. JOHN 15:14-15 I HAVE A FRIEND IS PEACE. PSALM 118 HIS LOVE ENDURES FOREVER. PSALM 100:5 GOD IS GOOD.
THESSALONIANS 5:16-18 IN EVERY SEASON I WILL PRAISE HIM. PSALM 18-19 MY HOPE COMES THE BEST BUSINESS PARTNER. PROVERBS 10:17 DISCIPLINE IS GOOD. EPHESIANS 2:8 SAVED BY ONLY COMES FROM ABOVE. PSALM 119 KNOWN AND LOVED BY HIM. PSALM 16:11 FULLNESS OF
IS HIS FAITHFULNESS. GALATIANS 6:14 I WILL BOAST IN JESUS CHRIST ALONE.
DISCIPLINE. ROMANS 6:23 THANK GOD FOR JESUS CHRIST. PROVERBS 3:5-6 DON’T TRUST IN YOUR
CORINTHIANS 10:31 I EXIST TO GLORIFY GOD. PHILIPPIANS 2:5-8 GOD HUMBLED HIMSELF. SO WILL I. PERFECT EXAMPLE. COLOSSIANS 1:17 GOD HOLDS IT ALL TOGETHER. JOHN 15:14-15 I HAVE A FRIEND IS PEACE. PSALM 118 HIS LOVE ENDURES FOREVER. PSALM 100:5 GOD IS GOOD.
THESSALONIANS 5:16-18 IN EVERY SEASON I WILL PRAISE HIM. PSALM 18-19 MY HOPE COMES THE BEST BUSINESS PARTNER. PROVERBS 10:17 DISCIPLINE IS GOOD. EPHESIANS 2:8 SAVED BY ONLY COMES FROM ABOVE. PSALM 119 KNOWN AND LOVED BY HIM. PSALM 16:11 FULLNESS OF HEBREWS 1:1-4 JESUS IS AN AWESOME SAVIOR. JOHN 10:11 HE IS THE GOOD SHEPHERD.
CONFIDENCE IS HIS FAITHFULNESS. GALATIANS 6:14 I WILL BOAST IN JESUS CHRIST ALONE.
ROMANS 6:23 THANK GOD FOR JESUS CHRIST. PROVERBS 3:5-6 DON’T BELIEVE IN YOURSELF.
10:31 I EXIST TO GLORIFY GOD. PHILIPPIANS 2:5-8 GOD HUMBLED HIMSELF. SO WILL I.
DISCIPLINE.
HEBREWS
CONFIDENCE
1:1-4 JESUS IS AN AWESOME SAVIOR. JOHN 10:11 HE IS THE GOOD SHEPHERD.
CORINTHIANS
DISCIPLINE.
THANK YOU TO MY FAMILY, FRIENDS, PEERS, PROFESSORS, AND MENTORS FOR ENCOURAGING AND CHALLENGING ME. I LOOK FORWARD TO CONTINUE LEARNING AND GROWING NOT ONLY AS A DESIGNER, BUT AS A PERSON.
I ESPECIALLY THANK GOD FOR HIS SON JESUS CHRIST. I WOULDN’T ENJOY ANYTHING AS FULLY AS I DO WITHOUT THE ASSURANCE OF HOPE THAT PLACING MY FAITH IN JESUS CHRIST HAS PROVIDED. PRAISE GOD.
-ALICYN B HOKE
MAY THE GOD OF HOPE FILL YOU WITH ALL JOY AND PEACE AS YOU
TRUST IN HIM, SO THAT YOU MAY
OVERFLOW WITH HOPE BY THE POWER OF THE HOLY SPIRIT.
ROMANS 15:13