“Joy is a choice you make every day.”
Jody Kwan Jones
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Social Media Food Typography
In a world of rising mental health crises, people wonder whether they are allowed to be positive. With so many sensitive topics circulating on social media, someone must stand up and remind people that it is not only ok, but necessary to be joyful when the world is depressed. This culminated in a food typography project that uses Fruit Loop powder, a cheerio-oil paste composite, and whole cheerios to spread a message of colorful positivity on Instagram.
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Old Spice Campaign
Old Spice has long been the quintessential men’s deodorant, with humurous marketing designed to make men feel good about their hygiene. This campaign is designed to make men feel heroic when they use Old Spice deodorant, using classic “Superman” imagery and simple headlines to invoke nostalgia and power. The assets include a print billboard, a magazine print ad, and a train station board featuring a deodorant with a cape, forming a campaign with a powerful message.
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Honest Creativity Book Jacket
With the rise of AI generated art, it is important that all creatives return to their roots and realize what sets their skills apart from a machine. Created as a sample cover for Dr. Craig Detweiler’s book, Honest Creativity, this hardcover jacket features scans of a hand-painted canvas cover. The cover itself is made of 7 acrylic paint colors, mixed with water on heavy canvas paper, with text, labels, and adjustments added in Photoshop. Honest Creativity by Dr Craig Detweiler is available now at churchpublishing.org, amazon.com and more.
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As a continuation of the Honest Creativity, this chapter art was created as a potential piece to be chosen for the final book. Dr. Detweiler then requested that this piece be added to the published book with some adjustments. The background of the puzzle was altered to depict a loom, showing how a different perception of the loom led to the creation of computer algorithms. Honest Creativity by Dr Craig Detweiler is available now at churchpublishing.org, amazon.com and more. Find this piece at the back of the book in Acknowledgments. 04
Honest Creativity Chapter Art
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Angie’s Lobster Food Truck
Angie’s Lobster is a food truck in Phoenix founded by Tony Christofellos. He started Angie’s to honor his mother, who made sure that delicious, home-cooked seafood was accessible for the everyone in her family, both rich and poor. Angie’s commitment to quality lobster at an affordable price means they need strong branding and multiple ways to reach their customers. The mission was to create a logo, food truck wrap, website, and social posts to launch the Angie’s food truck and new branding.
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Fully Known Concert Website
This website was created as an event landing page for the Grand Collective’s performance of their Fully Known worship album. Based on a conceptual album cover, website features soft, psychedelic gradients throughout the page, as the background scrolls from a soft yellow to a faded magenta. It includes ticket purchase, a list of performances, the location, the charity benefit, about the artist, imbedded music samples, and a sponsor acknowedgement.
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Clutter Crackers Digital Campaign
Created as a home organizer service, Clutter Crackers is an original brand that focuses on the marriage of modern technology and design with personal client relationships. This integrated campaign includes brand identity construction, 1 website, 1 web banner, and a series of social media posts, all designed to mimic the flow of a marketing sales funnel. The campaign aims to appear trustworthy to consumers who are wary of strangers organizing their homes.
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GCU Film Festival Poster
During the GCU Film Festival of Fall 2023, a film called Devil’s Advocate won the grand prize for the faith genre. The premise of the film was a young woman struggling with self-deprecation in the form of an “evil twin”. This poster was created as a hybrid photographic and illustrative advertisement to be featured during the film’s premiere. Created in collaboration with fellow student Dasani Haywood, the poster features a photo of a woman texting what is the simplified opening dialogue of the film with a silhouette of the “devil” in the background.
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Glide Pens Social Campaign
Glide Pens is an original brand that targets the disability/handicap of hand pain, ranging from tendonitis to writer’s cramps. Using a multiplatform social media campaign, Glide presents a smooth ballpoint pen that require little to no pressure to write with. A personal interview with a tendonitis patient revealed that the target market is actively collecting any random pens that write smoothly and lay down a thick line without much effort. This campaign features three Facebook ads and 3 Twitter ads using photography of hands writing with a supportive brace.
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Internship Social Media Design
Brilliance LED is an industrial outdoor lighting supplier, specializing in home and garden. As a part of my graphic design/marketing internship, I created four Instagram posts for the upcoming holidays and launches. This set of posts features a launch ad for new lighting fixtures, a Fourth of July post, a Thanksgiving post, and a Christmas day post. All four were created using Photoshop and Adobe Express for a cohesive look.
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Freelance Logo & Social Media
In an ongoing freelance partnership with the GCU Club Men’s Volleyball team, I created a derivative logo and five Instagram posts for them to promote their games, events, and tryouts. The logo features a derivative combination of the old volleyball logo and GCU’s two logo marks. The social posts consist of two overall schedules, one tryouts schedule, one game schedule, and one player lineup.
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Phoenix Film Festival VIP
Created as a hypthetical experience for the 2024 Phoenix Film Festival, this project features a complete multi-media campaign for the all-new Superstar VIP package, including two platforms worth of social media ads and a billboard ad. The VIP package incorporates several pieces of collateral, including a custom logo, program booklet, actor tribute poster, a VIP lanyard, and a custom sounvenir item. This campaign creates a full and cohesive experience for the Superstar users.
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Typographic Magazine Cover
Created in 2023, this magazine cover is for the fictitious film production magazine, Take One. The creative brief called for a typographic solution, leading to the combination of physical and digital elements. The numbers were created in a custom resin cast with glitter star inclusions. These were laid on green screen paper with a film clapper to create the base graphic. In Photoshop, the clapper was recreated through a typographic mask, while the remaining headline was drawn digitally.
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“Happiness lies in the joy of achievement .”W.
Paul Jones