A LOOK INTO THE WORK OF A GEN Z DESIGNER.
BETH KAARLELA PORTFOLIO 2023
WELCOME
PORTFOLIO 2023
I come looking to solve all of your creative problems. You’re looking for creative change, someone who can really bring the ‘wow’ to your ‘what’. It’s not easy looking for brilliance in a sea of mediocre. That’s why this is the chance to look at your next perfect match.
ANNUAL REPORT DESIGN
FOR EMERSON THEATER COLLABORATIVE
Emerson Theater Collaborative is is a non-profit organization who serves the community through empowering artists. Through this project I have created an attractive elegant design to follow their brand identity. I aimed to highlight the company’s branding throughout this project, and used their branding colors and photography to create a mature sophisticated style report.
Board of Directors And Staff Executive Board Camilla Ross Lisa Giordano Stephanie Donne Jack Ross President Vice President Secretary Treasurer Board of Directors 2021 Highlights Operating Budget Income Summary Camilla Ross Lisa Giordano Stephanie Donne Jack Ross Kem Barfield Gigi Rock Ciara Rollins Elijah Manning Kimolee Cowell Jon Capozzoli Connecticut Advisory Board Kayla Barfield Kem Barfield Richard Bennett Stephanie Donnelly Lisa Giordano Leola Wilkerson Kathy Green Sandra Laub Arizona Advisory Board Kem Barfield Lisa Schatz Glinsky Millie Polansky Gigi Rock, Owner Camilla Ross, Producer Jon Capozzoli Winnie Muench Finance: 2021 Increased Ticket Prices from $25 to $35 advance purchase resulting in total income generated of $14,107. This is a 44% increase in revenue during the Covid era. Increased advertising spends in local advertising, totaling $7,560, which is the most ETC has ever spent. Added Video On-Demand or Live-Streaming to select events. Streaming or on-demand video resulted in $2,090 of revenue With an operating budget of $108,000 and ticket sales significantly less than production costs, ETC cannot operate without assistance. ETC productions require grants, donations and giving-in-kind to successfully operate. It’s a full-time job to uncover grants and other sponsorships to support programing. As a result, in 2021, ETC changed grant writers in hopes of securing funding from existing and new sources. ETC’s 2021 income of almost $101,813 includes $72,736 in Contributions/ Gifts/Grants, $18,534 in ticket revenue and other income of $543 Compared to ETC’s 2020 income of $34,858 includes $21,357 Contributions/Gifts/Grants and $12,514 in ticket revenue, and other income of $987. 2021 Income 2020 Camilla Ross Emerson Emerson Theater Collaborative | 2021 Report 8 Board of Directors And Staff Executive Board Camilla Ross Lisa Giordano Stephanie Donne Jack Ross President Vice President Secretary Treasurer Board of Directors 2021 Highlights Operating Budget Income Summary Camilla Ross Lisa Giordano Stephanie Donne Jack Ross Kem Barfield Gigi Rock Ciara Rollins Elijah Manning Kimolee Cowell Jon Capozzoli Connecticut Advisory Board Kayla Barfield Kem Barfield Richard Bennett Stephanie Donnelly Lisa Giordano Leola Wilkerson Kathy Green Sandra Laub Arizona Advisory Board Kem Barfield Lisa Schatz Glinsky Millie Polansky Gigi Rock, Owner Camilla Ross, Producer Jon Capozzoli Winnie Muench Finance: 2021 In Review Increased Ticket Prices from $25 to $35, advance purchase resulting in total income generated of $14,107. This is a 44% increase in revenue during the Covid era. Increased advertising spends in local advertising, totaling $7,560, which is the most ETC has ever spent. Added Video On-Demand or Live-Streaming to select events. Streaming or on-demand video resulted in $2,090 of revenue With an operating budget of $108,000 and ticket sales significantly less than production costs, ETC cannot operate without assistance. ETC productions require grants, donations and giving-in-kind to successfully operate. It’s a full-time job to uncover grants and other sponsorships to support programing. As a result, in 2021, ETC changed grant writers in hopes of securing funding from existing and new sources. ETC’s 2021 income of almost $101,813 includes $72,736 in Contributions/ Gifts/Grants, $18,534 in ticket revenue and other income of $543 Compared to ETC’s 2020 income of $34,858 includes $21,357 Contributions/Gifts/Grants and $12,514 in ticket revenue, and other income of $987. 2021 Income Breakdown Contributions, Gifts, Grants - 71.44% Ticket Revenue - 18.20% Other - 0.53% 2020 Income Breakdown Contributions, Gifts, Grants - 61.27% Ticket Revenue - 35.90% Other - 2.83%
MULTIPROCESS PACKAGING
FOR LILLY’S SWEETS
For this school related project, students were tasked with creating a multiprocess package design for a company of our choice, and I chose to create designs for Lilly’s Sweets. Many sweets companies tend to incorporate darker colors such as black, red, and brown in packaging. Therefore, to make Lilly’s Sweets stand out from other packages on shelves, I incorporated a fun cartoon style design and bright colors into the new packaging.
TRADESHOW GRAPHICS
FOR GOOGLE
This project highlights my trade show booth graphics for the product Google Home. While planning this project, I took into account Google’s brand guidelines and made my designs following them. I wanted this trade show booth to have a fun and lighthearted mood, so I created the background using bold brand colors and white.
SOCIAL CAMPAIGN
FOR INOKI BATHHOUSE
This project requested students to choose a small brand and create a social media campaign for them. I chose the brand ‘Inoki Bathhouse’ and a created a campaign titled ‘What makes you feel good?’ This campaign’s mission was to create brand awareness for Inoki Bathhouse and follow their laid back mood in ads. I created a simple and elegant campaign by using subtle and textured images with serif style fonts.
EMPLOYEE MAILER
FOR TURON BANKING
For this project, I was asked to create a brochure for employees and consumers showcasing who and what Turon Bank is. To make this mailer look less congested, I broke the information into smaller digestible pieces to read. I used design elements to create a modern and sophisticated looking brochure with bright colors in attempt to help the information look more inviting.
Stephan Frap, Teller
Stephan is a talented and seasoned executive with over 30 years of experience in financial services, and consulting. He brings a wealth of expertise with particular strengths in areas such as mergers and acquisitions (M&A), initial public offerings (IPO), and both financial strategy and long term budgetary oversight.
Products and Services
Sidney Ells, Regional Banker
I know that no single approach is the right one for every individual, and so I have been trained in a range of modalities including Relational Gestalt Therapy, Gestalt
TURON BANKING OF KANSAS 1990 EST. ANYTIME, ANYWHERE. TURON BANKING OF KANSAS Samuel Brent, Branch Manager “Samuel is a veteran of creating and managing digital content to build relationships for organizations and individuals. Samuel is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley). Sally Allen, Assistant Branch Manager Sally is the founder of Allen Innovation, a marketing strategy firm. David Meerman Scott has called her “a positioning guru extraordinaire,” and Debbie Weil referred to her as “a horse whisperer for writers and business thinkers.” Sandra Carr, Banker “When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel. My great passion is bringing healing to people who have been through a traumatic/stressful experience. TURON BANKING OF KANSAS 1990 EST. JOHN WINK 3300 WEST CAMELBACK ROAD PHOENIX, AZ 85017 TURON BANK
TURON,
3300 WESTRIGHT ROAD
KS 76126
Play Therapy, Somatic Experiencing and NARM somatic approaches to the treatment of trauma. Sarah Dean, Banker, Personal Susanna Greer, Teller In addition to her executive career, Susanna serves on several advisory boards and boards of directors. Aside from serving as Chairman of the Board for Smith & Alchemy, she also holds board membership positions with several private companies including Pavlov and Pensky Realtors, Valley Ventures, and Project Phoenix Recordings, all of whom originally engaged Susanna through her consulting practice. Synthia Hawk, Teller Over the past fifteen years, Synthia has established herself as a thought leader in the field of executive and financial expertise for business owners. She has written and published two books, the latest of which Sell, Sell, Sell: A Financial Guide To Turning Your Small Business Into A Big Pay Day spent three weeks on The New York Times’ Best Sellers list. Personal Banking As one of the nation’s leading personal banking service providers, ASB allows individuals to select from a wide range of banking services, including: Savings and checking accounts Debit and credit cards Personal and automobile loans Home loans, including first mortgages, home equity, and lines of credit Insurance Investment banking services Wealth management and estate services Business and Commercial Banking To meet the diverse needs of business and commercial customers, ASB offers individually selected and bundled services, including: Business savings and checking accounts Business loans Merchant services Turon Bank of Kansa (TBK) takes pride in providing our customers with superior service and the ability to manage their finances 24/7 from anywhere in the world. As one of America’s largest banks, our 132,500 employees are available to address personal and business banking customer needs any time of the day or night by phone, e-mail, or through our online chat feature. Our seamless online and mobile banking and 24-hour customer support ensure that your money management needs can always be met. KNOW YOUR TEAM! WHAT IS TURON?
BOOK SLEEVE DESIGN
FOR LORD OF THE FLIES
In this project, I created a cover for William Golding’s book “Lord of the Flies”. I wanted to create something strikingly different from other book sleeves that would be on shelves. First, I started with create a custom display font for the cover and then worked on create an illustration that would be a symbol of the story. I chose to create a pig head with flies buzzing around it as the main design, and focused on using more texture and darker colors to make the book sleeve unique and reflective of the book’s contents.
TABLOID PHOTOGRAPHY
FOR TAZO TEA
In this project, I worked to create product photography and a full page tabloid ad for Tazo Tea. I was able to research more into the company and create an idea for my campaign that involved Tazo Tea’s fall flavors. The photography was the most interest part of this project to me, and I was able to get unique shots that embodied Tazo Tea’s brand in a new way while still sticking to brand guidelines.
RESTAURANT MENU
FOR 3 PARROTS TACO SHOP
In this project, I worked for a company who reached out to me, ‘3 Parrots Tacos’ and created a new menu design for them. We talked about incorporating the existing colors and logo of the menu and giving it a refresh. I worked to create new graphics and update typography to give the existing menu a modern fun look while staying true to the brand.
MOBILE APP DESIGN
FOR SPOTIFY
This project revolved around updating Spotify’s Mobile App Design to create a less cluttered and more organized feed for users. I worked to make type hierarchy more simple and reduce the amount of text seen on the home page. In addition, I worked to make Spotify’s existing design style more colorful and simple so users can easily digest what is on the home screen.
2023 WRAPPED CAMPAIGN
FOR SPOTIFY
This project is a continuation of my Spotify Mobile App Design, where I created a design idea for Spotify Wrapped 2023. Each year Spotify uses a new design theme for their Spotify Wrapped. For my design I chose to create a simple and colorful theme that incorporates gradients and simple shapes that change with each users Spotify Wrapped. Text is made simple and easily readable, but the colors and gradients add an extra level of design that catches the viewer’s eye.
THANK YOU
Thank you for taking the time to check out my work, and I hope you enjoyed it. I have been designer for 3 years now, and this portfolio is a culmination of my best work that identifies my strengths.
Design has been a passion of mine and I am excited to pursue it as a career after earning my Bachelor of Arts in Graphic Design and Advertising.
Disclaimer: Portfolio projects are school related and not affiliated with official brands, except for 3 Parrots Tacos.
ALWAYS WORK HARDER, STRIVE FOR MORE.
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817-851-2776 CONTACTBETHK.DESIGN@GMAIL.COM
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