Ender’s Game
Book Cover Redesign
Considered one of the best original examples of the science fiction genre, Ender’s Game is a classic when it comes to space-based storytelling. A tale of a singular hero battling both competition and personal morals to succeed and achieve his true purpose. So how does one design a new special edition cover for an all-time fan favorite? The main goal of the approach was to be minimalistic, in contrast with the book’s original cover design when first published. Also incorporating more symbolic and meaningful imagery relevant to the actual story in the cover design. The concept of being ‘black n white’ as well as the use of the ‘two cups’ imagery represents a big part of the book’s themes and ethics related elements.
Gatsby Chocolate Bar
Rebrand and Product Redesign
Candy packaging is probably one of the most involved kinds of projects when it comes to print and product layout design. Usually incorporating several finishing elements all together, along with a mix of graphics and imagery. Gatsby is a chocolate bar-based company, seeking to rebrand and stick out more from the rest of its competitors on the shelf. The main approach was to play off the brand’s name: Gatsby. Going with a ‘Modern Roaring 20’s’ theme for the overall design look, using some recognizable patterns and colors from that era. Combined with a gold foil finish and some deboss texture on the product packaging itself. Combating the usually associated ‘busyness’ with a design that is clean and subtle.
Rumble Root Beer
Rebrand and Product Redesign
One of the most classic and original sodas ever created, root beer is a beloved soda flavor and considered a fan favorite amongst carbonated enthusiasts. A product with a very old-timey feel to it, who’s recipe probably hasn’t changed since the day it was written. Rumble Root Beer is a company focused on the production and selling of root beer, whose recently been seeking a rebrand and a new product look/feel. The objective of this approach was to break the traditional stereotype when it comes to how root beer is perceived by the regular consumer. Taking away that old-timey feel, and instead replacing it with a modern aesthetic. The focus being ‘Neon’ for this new branding, featuring a set of bright colors and neon sign style graphics against solid black.
Sonoran Valley Derby
Event Branding and Merch Design
Annual events are extremely flexible in their branding and overall look. Typically switching or changing their brand design each year the event occurs. Sonoran Valley Derby is currently working on their preparations for the 2023 horse racing championships and is seeking a new rebranded look. The main concept behind this approach was to visually reflective the Arizonan origin of the event, while also making sure to convey the brand as a horse racing organization. Combining the main color scheme (purple, orange, and yellow) to match the famous Arizona sunsets the state is known for. Along with an open gestalt style horse head emblem logo design, incorporating curvy and free flowing style lines to represent the natural desertous environment.
Cookie’s Confections
Branding, Product, and Truck Design
Food trucks are an excellent way to advertise one’s business. Not only does the truck itself serve as a moving piece of advertising, but the product and stationery carried by customers also serve as pieces of advertising. Cookie’s Confections is branching off from their original in-house partner, seeking a new branded look and a matching food truck design. The main goal of this approach was to combat the stigma that most regular consumers hold towards food trucks. Many perceive a food truck to be “fast food-ish”, having a lower quality when it comes to the food they serve. Instead, the main purpose of this branding was to reflect the idea of being ‘Homemade’. Leading to a combination of brand logos and graphics that have a very ‘Hand Made/Drawn’ look and feel to them.
Johnny Cash Memoir
Book Design, Branding, and Campaign
The great Johnny Cash, a man considered to be a legend in the music industry. Someone who was just as famous as he was also mysterious. Many still working to uncover the true story behind The Man in Black. Jake Burrows is releasing a new memoir based around Johnny Cash’s life, revealing hidden truths and secrets from his childhood all the way into his famous adulthood. In need of both a new book cover design, book festival booth design, and advertisements for the release of his new book. The base approach was to design the book first and then the booth/advertisements after to maintain overall cohesiveness. Basing the design off the idea of ‘The Man in Black’ as well as one of Johnny Cash’s most famous songs ‘The Ring of Fire’. The result being a clean and minimalistic design with graphic elements that relate to the contents within the book. Also leading to the creation of a booth and different advertisements that matched the same aesthetics.
Converse 4 souls
Branding, Stationary, and Campaign
Sometimes, brands will partner with nonprofits to create unique campaign concepts that have mutual benefits for both parties involved. The nonprofit receiving a fair amount of advertising about its mission and goals, while the brand will receive more business and public recognition. Converse and Soles 4 Souls have partnered together to create the Converse 4 Souls campaign. Based around the concept of a Converse design contest, where the winning pair of customized shoes will be manufactured and released as an official Converse pair. And those purchasing the shoes would be helping to give back to the Soles 4 Souls organization. The base approach being to design the overall look of the branded campaign first, and then the different materials to go with it. The references originally given had a very fun and retro feel, leading to the use of bright colors and hand drawn patterns/graphics. Those elements carried over through both in-store stationary and advertisements.
More Information
Contact Info and Social Media
Want to see more of my work, or get in touch? Check out the information below for different ways we could connect. Or check out my digital portfolios and social media accounts to see more of my design work.
Email Address: kring.creative.design@gmail.com
Phone Number: (307)-679-6683
Instagram Page: @kring_creative_design
LinkedIn Page: Jessica Kring
Behance Page: Jessica Kring
