Hello! I’m Marli. It’s great to meet you!
This is my collection of work that encompasses my skills in branding, copywriting, photography, social media content creation and management, and other skills related to my degree in graphic design and advertising.
Flora Skincare
Product Design
Flora Skincare is a start up company that specializes in all natural skincare products. They are releasing three products, SPF daily moisturizer, hydrating facial serum, and a glow facial moisturizer. They hired me to design the logo, product packaging, and the bubble mailers they will use to deliver their products. With this being an all natural skincare company, they requested that the branding emulates the simplicity and beauty of nature.
Williams Sonoma Recovery Campaign Campaign Strategy |
Campaign Execution
Williams Sonoma has recently received negative reviews on the quality of their products, return policies, and customer experience. The brand is needing a campaign to boost the trust between customers and the company. To fix this issue, I created an in-person event that allows customers to mingle with others in the community, chat with professionals in the baking industry, and try out Williams Sonoma products to enhance the trust of the products they sell. I executed the advertising materials to effectively reach the target audience. Between print materials, digital advertising, and social media advertising, the campaign was completed.
Event Website
E-blast
Instagram Carousel
Instagram Story
Olipop Magazine Advertisements
Copywriting | Layout Design
Olipop is a healthy soda alternative. Boasting of nutritious benefits, Olipop needs to get their name out there as one of the top health based soda brands. In order to do so, they hired me to create three magazine advertisements. They provided me with branded photography and asked me to come up with original copywriting and design the layout of these advertisements. They also request an updated tagline that represents the company and what they offer to their consumers.
Magazine
Magazine
Advertisement One
Advertisement
Advertisement Two Magazine Advertisement Three
Marli Grace Photography
Branding | Photography | Social Media Management | Content Creation
Marli Grace Photography is my personal business that was born in 2021. As it began to grow into a full-time wedding photography business, the needs of developing the brand grew as well. That is why I designed a new logo and the entirety of the brand guidelines to reflect my personal style in the way I photograph others. I also created all of the content on socials including Instagram, TikTok, and Pinterest. I continue to push social media marketing through staying up to date by researching trends, interacting with other creatives to foster a sense of community, and regularly maintaining knowledge of platform guidelines to gain the most reach possible. I also execute all of the photography which includes weddings, engagement photo shoots, senior photo shoots, and other photo shoots that my clients ask me to shoot.
TikTok Feed:
Real Client Reviews:
“I loved my session with Marli! She came extremely prepared with little things ranging from posing, all the way to somewhere for us to set our belongings in while we’re taking pictures! She is very organized, has great time management, extremely friendly, and delivers a fast turn around with pictures. Overall we had a great experience!”
“Marli is the absolute sweetest girl I have ever met, and shooting with her is such a laid back and fun experience! She made the shoot feel super natural and time flies when having fun with her in the chosen location. This girl has a great passion for photography and it definitely shows. Amazing photographer!”
“I had the absolute privilege to work with Marli Grace Photography and let me tell you, her work truly is so beautiful. Marli not only made this experience easy and fun, but also made me feel so beautiful and confident. The portraits she shot of me are some of the only pictures I truly feel beautiful in. Her work captures beautifully and anyone who gets the privilege to work with her will get to experience first hand the joy and fun she radiates in her sessions. You will not be disappointed.”
Guidebooks:
I created a series of three guidebooks that is sent to every potential client that reaches out about my top three photography services: weddings, engagements, and seniors. It encompasses all the details necessary for clients to fully understand pricing, the process of booking, and what the process of the photo shoot will look like.
Thank you cards:
These thank you cards are sent to every wedding client once their wedding gallery has been officially delivered. It includes original photography, the company logo and the branding that reflects Marli Grace Photography.
Phoenix Olympic Games Website
Website Design | Responsive Website Design
The city of Phoenix is placing a bid into being the host city for the summer 2032 Olympics. In order to be considered as a selection, they need a website that communicates to the Olympic Games Committee why they are an appropriate city to host an event of this size. The city of Phoenix hired me to create a responsive website. They asked that the website communicates why Phoenix would be a great city to host the Olympics. They also wanted some features on how Phoenix will be environmentally conscious in an event of this size. Finally, they wanted a feature that gives the citizens of Phoenix a voice in whether they would like to see this happen or not.
Climbing Corral Classic
Event Creation | Branding | Merchandise Design | Advertising | Content Creation
The Grand Canyon University Climbing Wall is putting on their second annual climbing competition that gains the traction of 80+ participants and hundreds of spectators. I designed the branding for the event while maintaining their current branding especially with colors. It includes logo design, merchandise design, medals, trophies, and stickers. They also wanted full social media coverage promoting this event on Instagram with professional level videography and photography. Further poster designs helped promote the event around the campus of GCU.
A complete Instagram takeover of the event was completed during the two day competition on Grand Canyon University’s Outdoor Recreation Instagram page.
Logo Design | Digital Advertising | Poster Design | Campaign Strategy
Etta James was a very successful artist mainly producing music in the 1960’s. However, her music still remains well-known but there is a gap in the demographic. While a lot of people in the Gen X and Baby Boomer generation are fans of this music, there is a lack of knowledge in the Millennial and Gen Z demographic. Music producers are wanting an advertising campaign that attracts a younger demographic and to gain awareness of Etta Jame’s music. The decided strategy is a re-release of her song A Sunday Kind Of Love on Valentine’s day. Advertising materials will target this younger demographic who believe that idealistic love is possible and that sometimes it’s better to just live in a daydream than in reality. Our visuals incorporate this dreamy feeling while including artistic elements of items that are related to love and the connection between two people.
Record/Album Design:
The design element of the swans along with the dreamy photography pushes the idea of idealistic love and living in that daydream.
Google Advertisement:
The advertisement aims to bring awareness to the re-release of A Sunday Kind Of Love while providing important information on where people can stream the song. It gives insight into the design of the album and what listeners can expect when they hear the song.
