Harper Maselli, Fall 22

Hello!

I’m Harper! Since I was young, I have had a passion for art in any and every form, whether it was painting, dance, or photography.

In my freshman year of college, I tried out a design class and instantly fell in love with creating digital artwork.

Since then, I have dedicated myself to becoming a talented designer with a wide skill set. I recently graduated with a degree in Advertising and Graphic Design from Grand Canyon University.

After going through numerous courses, internships, and jobs, I have found my unique personal style and I look forward to creating beautiful designs for years to come.

Brand Identity

Pretty Girl is a campaign for the release of a new album by the indie artist Clairo. The campaign included branding, social media posts, advertisements, and a flower truck.

Clairo’s Pretty Girl Flower Truck is a guerilla advertising technique. The flower truck drives around and gives out free bouquets that come with a QR code that leads to Clairo’s new album, “Pretty Girl”.

Digital Marketing Campaign

Stumptown Coffee Roasters was in need of advertisements and digital materials. The deliverables included web ads, social media posts, emails, and a website.

The Daily Brew

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Grand Canyon Education Design Projects

My student worker job allowed me to gain valuable design skills through a variety of projects such as Instagram stories, GIFs, printed posters, face filters, and much more.

These Instagram GIF stickers were designed for use by GCU’s social media team and by students.

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Cause Campaign

This campaign was created for a partnership between Phoenix Photo Lab and Kids In Focus, a nonprofit that teaches at-risk youth photography and life skills. The focus of the campaign was a gallery sponsored by Phoenix Photo Lab to showcase the children’s photography.

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Personal Business Branding

I co-own a small business called Ollie, where we create rings made out of used skateboards and donate a percentage of our profits to charity. I am in charge of the branding, website, social media, graphics, and advertisements.