portfolio 2022
HEY, I’M MIKAELA
digital design is fairly new pursuit of mine, but creative expression is not. i take my lifelong interests like illustrating, upcycling, and photography and incorporate them into my digital design pieces and campaigns.
this portfolio is an example of how my design brain works- the ideation, the process, and the results produced. every piece here was accomplished in my 3 years in grand canyon’s graphic design program.
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ETC ANNUAL REPORT 2022
editorial layout & design
i needed this report to be classic yet dramatic, so i paired the print typeface with a high contrast layout.
this project ended up being chosen from my class to be published with the actual theatre collaborative.
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front cover
inside spreads
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back cover inside spreads
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images provided by larry kane
NIGHT VISION
ART AN D MUSIC
2022 brand identity campaign
NIGHT VISION ART & MUSIC
i created a campaign for billy squier’s song “in the dark”, and advertised an art fest where he would perform.
much of these visuals were handmade. i sewed, taped, ripped, and illustrated the collages seen in the ads.
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landing page
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event poster
instagram ad
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festival swag
collage process 9
SAM’S SWEET CHILI SAUCE
there were various assignments focused on this brand- logo design, tradebooth swag, and presentation graphics.
2022 brand identity campaign i chose to create sketches paired with a gothic font to represent the authenticity of the brand and its campaign. 10
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tradebooth design & swag
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WE’RE SAM’S SWEET CHILI SAUCE... TENACITY DEPTH THRILL INTENSITY PARTICULARITY what exactly does that mean? We use these ingredients in everything we do and everything we make!
1 BRANDING presentation graphics packaging ads 12
who we are
who we are
ideas rounded text dark bottle sketchy illustrations medival text spice level color 13 ad mockups 13
FEEL GOOD INK SHOOT
2022 tattoo product photography
this was an instagram ad project that i designed to feel surreal and for the tattoo to pop on the skin.
i edited these in photoshop using clone stamp, mirroring images, and burning and dodging the tattoo ink.
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instagram carousel
JNCO JEANS AD 2021 creative typography
this wide-legged jean company needed an editorial advertisement using physical and tangible typography.
i sewed a wide pair of jeans that resembled jnco’s, and cut out my tagline from fabric to stick on the legs of the jeans.
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magazine ads
2022
MAGAZINE SHOOT
editorial photography
the goal of this project was to mimic 90’s fashion catalogs with posing and peculiar type design.
this shoot signifies resiliency since we ended up having to accomplish it in a dorm with a lamp and a white bedsheet.
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inside spread front cover
inside spread
DROP DEAD ROCK FEST
2021 event campaign
i created an emblem and merch designs for a rock festival located in new mexico called “drop dead rock fest”.
the illustrated zia symbol paired with an eye is a tribute to new mexico and the strong identity of rock music listeners.
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event swag
VINTAGE FORTUNE-TELLING
the focus of this layout was the photographs, and i wanted to create a truly vintage look with little text.
2022 editorial design for the cover i printed, ripped, and scanned two separate photographs. i also utilized my own handwriting.
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1 480 433 6246 mmayhewdesigns@gmail.com www.behance.net/mikaelamayhew