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HU REDESIGN Chocolate Bar Package Redesign With this project, I got to create a new and updated look for an existing chocolate bar. I went searching for a chocolate package that was less than appealing. From the start, HU was designed with only browns and it truly wasn’t eye-catching even though the chocolate itself had a lot to offer. I stretched myself with the illustration and colors to appeal to the consumers eyes. It has a fun and playful look and it pairs well with their slogan.
ON THE ROAD Book Cover Design In this assignment, we were to create three different book cover comps for ‘On The Road’ by Jack Kerouac. The three different styles were photographic, typographic, and illustrative. In the end, the most effective one was chosen to be mocked up. The illustrative solution was proven to be the most popular and was the winning choice to be mocked up and presented as the final.
The back contains the book description, a quote by a well known artist, and the road illustration from the front.
The front shows different illustrations of the places the main character went and traveled to all throughout his journey.
PH O T O G R A PH I C
The photographic solution showed d in elements used in traveling both on the road. Handwritten letters, a vinta and a friends map pulled the vision t perfectly. Photo taken by yours truly.
diversity n and off age watch, together .
ILLUST RAT IVE
TY P O GRAP HI C
The illustrative idea drove from the route the main character took while being on the road. I took a modern approach and sketched each place in a fun and tangible way.
The typographic solution showed diversity in layers and uniqueness. I used a layered paper effect to add depth to each word with a different type of outdoor scene.
SUBZERO TREATS Branding Campaign Subzero Treats was in dire need of a logo to best represent their brand and what they offer. They are a food truck service that not only sells ice cream but other cold treats as well. They knew an ice cream illustration would be too mainstream and were searching for something else. In this assignment, I created a logo to represent Subzero treats as well as branding a food truck wrap, punch cards, stickers, and a to-go bag.
J US T I F I CAT I ON This logo was chosen because of it’s uniqueness but also staying inside subzeros guidelines. It has the American feel color pallet while staying hip and modern. A submarine was chosen to represent the brand because it is both in the name and can also go submerge into very cold waters. A submarine stands out against the normal ice cream and cold drinks competition and is sure to real in all audiences. It’s fun, modern, unique, and eye-catching without having a simple ice cream cone illustration.
PITA KABOB Copy writing Poster Design Over my copy writing class, I chose to work with a company that I love supporting. Pita Kabob is a local restaurant in my hometown which serves amazing Mediterranean food with a modern twist. One of the assignments was to create six poster advertisements and these two made the best impression. Though this was for a copy writing class, the assignment had a good mix of both design skills and incorporating sharp, humorous copy writing.
EASY EATS Website Design Recipe websites are more and more popular these days especially with everything leaning towards digital mediums. With devices such as smart phones, tablets, and laptops at our fingertips; we are able to grab anything from the internet. This Easy Eats recipe page consists of printable and digital recipes for all who like or need them.
MAKING MARKS Event Creation & Advertisement Design There are always new events occurring and it’s important to know your target audience and how that event should be published. With the Making Marks event, that’s just what I did. Van Gogh is well known between all ages and is deserving of creating an event for. For this project, I created the Making Marks logo to represent Van Gogh and different mediums to pair. Each medium stretches across all generations and is clean and cohesive throughout.
STREAMING SITE Website Design The ultimate goal of this streaming site was to create it based on a 40 year old moms interest. With this project, I tuned into an inner 40 year old mom and it brought me to the 80’s. Prime time of chick flicks and slang that is still used today. The streaming sites name is ‘Booyah!’, and it features all the best 80’s movies out there.
PAPAGO HIVE HONEY Company Branding & Campaign Design Papago Hive Honey, a company based in Phoenix Arizona, was in need of branding and multiple other assets. Those assets included honey jar wraps to match 3 different flavors, and merchandise items as well. Honey jars in the area don’t have much to them so I created a brand that was eye-catching, unique, and with a genuine touch through the drawings.
unny Bunny
SUNNY BUNNY Company Branding & Campaign Design A semester long project had me pushed to create a random brand from scratch. We were randomly place with a type of company, a pain point, a month, and from that, brand the whole thing. I had the joy of branding a non profit rabbit shelter called Sunny Bunny. Over the course of a few months I created Sunny Bunny’s logo, website, 2 blog posts, social media posts, web banners, a social postings calendar, and an email blast. Showed here are the highlights of Sunny Bunny’s branding.
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MOSAIC CHURCH Maricopa Church Branding This school year I joined the Design United volunteer internship program. We get the honor in working on real life projects that include real life clients and assets. One project I got the honor of working on was branding a church in Maricopa. The church is called Mosaic Church Maricopa and they wanted a logo that was non-traditional. I created 2 logo concepts, with multiple versions, that took on the non-traditional way of mosaic.
559.936.2720 HELLO@RYLIEDESIGN.COM RYLIEDESIGN.COM
559.936.2720
HELLO@RYLIEDESIGN.COM RYLIEDESIGN.COM