When creating these items, I strategically evaluated what would be beneficial at a cider festival, and what my target market, chilly Seattlites, would find fashionable yet practical. I created a sticker pack, PopSocket, Koozie and hoodie for the Seattle Cider Festival.
Naturally, when tasked to develop a brand launch, I chose jewelry as it is a huge part of how I like to express myself. Cleo is a tailored jewelry concept that takes a youthful and personal approach. Cleo’s purpose is to make jewelry shopping simple and fun with an abundance of options. I created #CleoYou for people to post ear inspiration and create new looks to spark conversation and further the community feel. All photographs were taken by me.
