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DAILY GRIND WONDERSPACES SAM’S CHILI SAUCES DOOMSDAY TOUR BOOK COVER HOT WHEELS VANS WEBSITE JUST FOR FUN
THE DAILY GRIND Title: Daily Grind Coffee Project Summary: Create branding and advertisements for conceptual coffee shop in downtown Detriot, MI. Target Market: Young business professionals as well as the movers and shakers of downtown Detriot. Objectives: Comprehensive branding package and marketing campaign to promote new menu. Deliverables: Brand guide, Social Media calender, Social media ads, website, web ads, email blasts, newsletter
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DAILY GRIND
BRIEF / SUMMARY
For this conceptual project I was tasked with receiving a creative brief with the focus of gaining more nightly traffic as well as rolling out a new “Grind Time” menu that adds deals and unique items for those who visit the shop in the evening. I created a complete brand guide and style guide that would inform the look for the ad campaign. that consisted of a social media calender, for the Instagram, Facebook, Twitter, and LinkedIn ads. As well as a landing page for the coffee shop and email newsletters.
The branding process for Daily Grind began by looking at coffee shops that were clean and modern in aesthetic but also offered a playful and unique approach to the coffee world. Phoenix companies such as mythical coffee and California coffee shop Singing Sun were major influences when creating the look of Daily Grind.
RESEARCH / BRANDING
The target market being young working people, it was important to have a eye-catching and reliable appearance to attract the primary audience. Ending with a losely newpaper inspired branding from the brand name while incorporating playful fonts and an attractive and sophisticated color pallet reflecting the urban setting.
DAILY GRIND
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DAILY GRIND
SOCIAL MEDIA ADS
MENU
LOCATION
ABOUT
CONTACT
KEEPING THE HEART OF DETROIT CAFFEINATED ONE CUP AT A TIME
WHO ARE WE? Hello fellow coffee consumers! Here at the Daily Grind we strive to offer a unique space to unwind and recharge. For those laptop warriors, students, and hard-workers needing an extra boost to get the work done we have curated the best single origin coffee and freshly made foods available. So come on by, and see how we can transform your daily grind. Locally owned and locally sourced since 2014.
WE ARE PROUD TO OFFER
Single Origin Coffee beans from the Gome( farm in Colombia, which is known for its flavor complexity and depth.
A vast menu of carefully curated foods and pastries. Everything we offer is locally sourced and freshly made everyday.
We are proud to run a Zero Waste program, which helps us in lessening our environmental impact on our planet.
FIND YOUR NEW FAVORITE THING
COFFEE
FOOD
COLD BREW
3.00
BACON & EGG SANDWICH
8.00
ESPRESSO
3.00
ACAI BOWL
7.50
MACCHIATO
4.00
AVOCADO TOAST
7.00
CORTADO
3.75
BUTTERNUT CHICKEN WRAP
10.00
CAFE LATTE
4.25
CHICKEN CURRY PANINI
9.00
CAFE MOCHA
5.00
VEGAN SOUTHWEST BOWL
10.75
CAFE MIEL
5.00
CHIA SEED PUDDING
4.50
CHAI LATTE
4.00
HOUSE SALAD
8.00
HOT CHOCOLATE
4.00
VEGGIE QUESADILLA
10.50
COLD BREW
3.75
HOUSE-MADE PASTRIES
NITRO COLD BREW
5.00
COME VISIT US
HOURS
141& Farmer St, Detroit, MI 48226
MONDAY
6am-12am
TUESDAY
6am-12am
WEDNESDAY
6am-12am
THURSDAY
6am-12am
FRIDAY
6am-2am
SATURDAY
8am-12am
SUNDAY
8am-10pm
WEBSITE / ADS
DAILY GRIND
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WONDERSPACES Title: Wonderspaces Project Summary: Create ad campaign to promote new “secret” exhibits to promote visitation. Target Market: Phoenix residents ranging from young to old Objectives: Bring people back to museums by promoting “secret” exhibits that have to be experienced. Deliverables: Redesigned Logo, Social media ad campaign, swag items such as t-shirts and sweaters.
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WONDERSPACES
BRIEF / SUMMARY
This conceptual project was most challening in deciding on the tone to announce a “secret” exhibit that would entice the audience to visit. Going with the inspiration of speakeasys that are only secret in namesake, I decided to take a playful approach to the ads. This meshes with the brand tone as they curate engaging and exciting exhibits. I wanted to mimic the interactivity of a museum by creating ads that took advantage of their mediums. Such as magazine ads that invite the reader to play a game or scratch off the ad to reveal secrets underneath.
OLD LOGO
UPDATED LOGO
A WONDERFUL NEW LOOK The current logo for wonderspaces is lighthearted but could benefit for being as fun as the museum that it represents. So I took inspiration from 3D planes of cubes and rooms and used a bolder font choice to create a more eye-catching logo.
CONTENTS
WONDERSPACES 06
WONDER ADS The bright color scheme as backgrounds for these ads carries a playful tone. Each ad focuses on simple imagery that speaks to the magic of experiencing the exhibits in person. Either through showing the flaws in technology or tactile aspect of poloroid cameras. The ads also focus on the fun and interactive aspect that makes wonderspaces a unique place to visit.
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WONDERSPACES
PRINT ADS
CONTENTS
WONDERSPACES 08
SAM’S CHILI SAUCE Title: Sam’s Sweet Chili Sauce Co. Project Summary: Create branding for Sam’s Chili Sauce brand and ad campaign for trademark sauces. Target Market: Extreme flavor seekers and people that enjoy unique and bold food. Objectives: Create branding that stands out and represents Sam’s Brand of Chili Sauce. Deliverables: Brand guide, Logo, Packaging, Ad Campaign
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SAM’S CHILI SAUCE
BRIEF / SUMMARY
For this conceptual project I wanted to create imagery that was a play on typical images used in this market. I chose fire as a central icon to build off of because it spoke to the heart and passion of the company. By combining a playful and bold icon and color scheme I strove to create a distinct look that would stand out amongst other hot sauce brands.
HOT BUT NOT TABASCO Sam’s Sweet Chili Sauce Co. is focused on being an American Sourced company that is wanting to stand out just like their flavors. So I chose a unique color scheme and tone for their branding.
BRANDING / LOGO PROCESS
SAM’S CHILI SAUCE
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FIRE ANYTIME For this series of print ads I focused on the campaign strategies of Sam’s going on whatever you eat and wherever you go to spice up your life. So creating clean monotone focused photography and allowing the sauce to take center stage was the intention behind these ads.
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SAM’S CHILI SAUCE
CONTENTS
SAUCE MOCKUPS
SAM’S CHILI SAUCE
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DOOMSDAY TOUR A VILLAINOUS TOUR For this conceptual project I was tasked with creating a brand identity for an artist focused around a particular event. I chose the musical artist MF DOOM. And his conceptual tour for his album DOOMSDAY. The project called for a multi-platform campaign promoting this tour. For the visual direction of this campaign
I wanted to do something that represented the underground culture of his music and fanbase but also being distinct enough to not blend in. A very metal and rough pencil aesthetic was the final choice for the collateral made for this project because it was grunge enough without falling into the usual look for underground artists.
SUMMARY / DELIVERABLES
DOOMSDAY TOUR
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FIRST ROUGH
THUMBNAILS
HOT WHEELS AD A CHILDHOOD DREAM This project was the result of the a project based around nontraditional typography. I chose to create a conceptual ad for the brand Hot Wheels. The medium for this ad was digital painting that was intended to emulate a child’s drawing. I was intending for the ad to lean on the childhood pleasure of receiving a
new Hot Rod toy as a child and the endless possibilities in children’s imagination. The goal was to create a visually pleasing ad that kids would enjoy looking at and that parents could identify with and feel motivated to get their child Hot Wheels cars.
DEVELOPMENT
HOT WHEELS
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FULL COVER DESIGN
ENDER’S BOOK COVER A SCI-FI DREAM This book cover for the young adults novel Ender’s Game was for a classic literature design project. I choose this book in particular because of it’s personal importance to me. And for the look I was influenced heavily by retrofuturism and the stylized fonts and color choices of that era of art.
Keeping with inspiration while also modernizing it is how I reached the final look. Using a bright red creates a strong contrast against the black and tone of the main image on the cover of the novel. I included visual metaphors and hidden aspects of the cover to add to the mystery and depth of the design.
DEVELOPMENT
ENDER’S GAME
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CUSTOM ICONS
VANS WEBSITE & ICONS SURFS UP For this web design project I was focused on creating a responsive website for the Vans US OPEN that takes place every year on Huntington Beach. The look of this website was based around brutalist and modernist design styles. Utilizing grid lines with simple color choices kept the site easy to read
and engaging. I also was tasked with the creation of a set of icons that would be turned into a custom font for the site. I chose a pixelized style for the icons to juxtapose the clean and simple aesthetic of the website to make the site more eye-catching and fun.
ICONS
VANS US OPEN
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ILLUSTRATIONS
JUST FOR FUN
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