“Design creates culture. Culture shapes values. Values determine the future.” -Robert L. Peters
H
ELLO, WORLD!
My name is Sarah Niner. I am a graduate at Grand Canyon University and
recently received a Bachelor of Arts in Graphic Design and Advertising. My everyday inspiration comes from the beauty of life around me, mainly in nature and the city. I’m also a passionate Arizona native always looking for new adventures! Creativity matters to me becuase I believe it creates culture and inspires us to become more influential and expressive. Enjoy my work!
COOKIE’S CRAZY CONFECTIONS
Cookie’s Crazy Confections desired branding true to thier variety of products with a whimsical, fun style starting with a professional logo that included thumbnails and roughs in the process to showcase who they are as a company. In addition, a mobile food truck and stationary items such as napkins, spoons, cups, and business cards were created to match for an improved impression, meeting the goal to spread awareness and creating beginning effective branding for Cookie’s first campaign.
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BOOK NOOK & CO-WORKING SPACES
Book Nook and Co-Working Spaces is a book store brand created from scratch that required a complete advertising campaign including logo creation, branding, an official website, blog posts, an online banner, email blasts with newsletter, and social media posts on Facebook, Instagram, Twitter, and Linked In. The goal was to expand brand awareness for an existing brand and create new awareness for the expansion/cause of co-working spaces to meet the needs of small businesses or local employers with no ideal location to work effectively. I do not own the little book element.
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PAPAGO HIVE WHIPPED HONEY
Papago Hive Whipped Honey is a local brand in the valley seeking to create professional branding and product packaging to showcase in print ads, banner ads, social media platforms, and a public trade show booth with branded swag such as a tote bag, pen, button, bracelet, recyclable cup, lotions, and lip balms. The overall goal was to reach out to local audiences through a visually appealing branded advertising campaign to spread brand awareness and encourage support for local businesses with one of a kind products.
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THE DESERT OF GLASS
The Desert of Glass campaign was initially inspired by a real event called Chihuly in the Desert coming to the Desert Botanical Gardens and Taliesin West this December to June. For this event, an emblem style logo was created that would be placed on swag like tote bags, keychains, a cup, sunscreen, lip balm, and a tshirt as well as print and social media ads for a full campaign. In addition, the swag and advertisments contain personal photography of Chihuly’s work. A local sponsor was also required and the main goal was to advertise the artist and convince artistic, outdoor enthusiasts and families to attend. I do not own the glass structures in the photographs.
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ARIZONA HIGHWAYS REDO
Arizona Highways is a local well known magazine that educates the public about who Arizona is as a state and what it has to offer. They were seeking a layout redo of thier website pages and email blasts in order to create a new look to keep audience’s engaged and simplify the user experience. The layouts presented within the web pages are inspired by classic clean websites researched prior. Personal local photography is included throughout the project in order to give the redo a personal native touch. I do not own the brand, Arizona
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Highways, logo, and some of the material presented.
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