Brennan Ziegler, Spring 24

Strike me down and I’ll only become more powerful.

This quote hides a deeper meaning than it appears. I first heard the quote from a scene in the first Star Wars film. However, as I grew older, I began to understand that it has a real-world application. In this industry, to succeed you must first fail. The first ideas that come to mind when initially creating a campaign will not be the best. In fact, they will likely be struck down by the creative director. But, do not let this upset you. This is a good thing because in the end it only makes the final product stronger.

Hello there, I’m Brennan Ziegler

My creative journey began in front of a television set. As a child, I always analyzed the advertisements during commercial breaks and thought about whether they were successful or not. In high school, I found my passion in the hands of a camera, where I discovered my skills as a designer were rooted in photography. In college, I discovered that the best work isn’t always conceived on the first thought, but rather built on the foundation of failed ideas. The following work in this book reflects this idea and demonstrates that there is never a perfect and final product when it comes to design.

Grand Canyon University Disc Golf Fundraising Campaign

Photography | Social Media | Print

GCU recently started a disc golf team and needed some help garnering attention. I approached their coach and offered up my skills as a photographer and graphic designer. I attended their events and photographed the team. Then, after each event finished, I would work on developing graphics that communicated how the team played. In light of getting more attention, I also created posters that could be displayed around campus to get the word out that their team was top-tier.

Team Posters

Instagram Stories & Reel Cover Images

Event Photography

Logo Mark Application

Panda Bamboo Co.

Logo Design

Panda Bamboo Co. is an emerging player in the kitchen appliance industry, crafting ecofriendly products from sustainable bamboo. They sought to establish a distinct brand identity and enlisted my help in creating a versatile logo that integrates seamlessly with their product line. The logo’s adaptability ensures consistent branding across various platforms, reinforcing Panda Bamboo Co.’s values and enhancing brand recognition among their target audience.

Horizontal Logo Application

Rugged Insurance

Advertising | Print

Rugged Insurance, a reputable insurance firm headquartered in Arizona, specializes in providing comprehensive coverage tailored specifically to the needs of owners of off-road and camping vehicles. Following the Arizona Diamondbacks’ impressive performance nearing the World Series, Rugged Insurance sought to launch an advertising campaign that would resonate with both baseball enthusiasts and outdoor adventurers, positioning their vehicles within the context of familial relationships. tasked with finding a way to balance the provided headline and CTA with strong imagery emphasizing family connections and vehicles.

Grand Canyon University Lip Sync Competition

Photography

Each year, GCU hosts a highly anticipated lip sync competition, marking a significant event during the first semester of the academic school year. Recognizing the importance of capturing memorable moments and showcasing the participating teams, the captain of the victorious team approached me with a request to produce high-quality photography that would introduce the team members. Honored by the opportunity to contribute to such a prestigious event, I enthusiastically accepted the task and collaborated closely with the team captain to create visually consistent and captivating portraits that would immortalize their achievement.

Aspen Outdoors

Digital Marketing | Social Media | Web Design | Email Blast

Based in Flagstaff, Aspen Outdoors sought to revitalize their brand and launch a digital marketing campaign. Tasked with this endeavor, I utilized both provided photography and imagery captured during my travels in Northern Arizona to create compelling visuals for their email blasts website, and social media account on Instagram, enhancing their online presence and engaging their audience effectively.

Luxe Treats

Logo Design | Packaging

Luxe Treats, a new player in the world of luxury chocolate treats, approached me for help with their branding and logo design. They wanted something that reflected their high-end appeal. Once the branding was sorted, they asked me to create packaging with a window display to show off their delicious diamond-shaped chocolates contained within. They also needed an eye-catching in-store display to grab customers’ attention.

Travel Posters

Photography | Print

Driven by my passion for adventure and frequent exploration of national parks, I embarked on a project to transform my travel photography into captivating posters. Each poster pays homage to the unique landscapes encountered during my journeys, offering viewers a glimpse into the beauty and allure of these destinations. Through this endeavor, I aim to commemorate my adventures and inspire others to embark on their own journeys of exploration in the world’s natural wonders.

Portraits

Photography

As I pursued a photography minor at Grand Canyon University, I immersed myself in the art of portrait photography, refining my skills to mastery. Concurrently, I engaged in GCU’s renowned outdoor recreation program, capturing portraits and candid shots of fellow participants during our excursions. This hands-on experience not only allowed me to hone my craft but also provided a rich tapestry of human experiences amid captivating landscapes.

Fully Known Tour

Responsive Web Design | Social Media

Founded within the vibrant musical culture of Grand Canyon University (GCU), The Grand Collective is a distinguished worship band known for its annual album releases. In preparation for their 2023 summer tour across Arizona, I was entrusted with the creation of a dynamic and responsive website to centralize tour-related information. Additionally, I led the development of engaging content across platforms like Instagram to heighten anticipation and expand visibility for the band’s upcoming endeavors.

Osprey Packs

Advertising | Copywriting

As an outdoor enthusiast and dedicated hiker, I deeply value Osprey Packs for their reliability on my adventures. Inspired by their commitment to exploration, I crafted a mock campaign centered on the idea that everyone has an untamed spirit waiting to be unleashed, with Osprey facilitating this journey. Through this campaign, I aimed to empower individuals to embrace adventure and connect with nature, epitomized by the tagline “Explore your wild side.”

Purple Rain 40th Anniversary

Logo Design | Print | Branding

In honor of the anniversary of “Purple Rain,” I crafted a brand identity campaign featuring exclusive merchandise to celebrate Prince’s iconic album. Drawing inspiration from its cultural significance, the campaign aimed to engage fans emotionally while incentivizing their participation through limited-edition products. Through this initiative, I sought to honor Prince’s musical legacy and foster a renewed appreciation for his timeless contributions to music and pop culture.

Landing Page & Email Blast