Kara Price, Spring 23

WILLIAMS SONOMA

Williams Sonoma Campaign

Kara Price

Williams Sonoma Campaign

Problem: Williams Sonoma is targeting the wrong audience and losing significant sales. The company is in need of a full rebrand in order to reinforce it’s elegance and target an audience that can afford the products.

Solution: A full rebrand including colors, logos, patterns, a landing page, and ad campaign with designs that have an elegant, high-end feel.

Logo Design Branding Advertising

Phoenix Olympics 2032 Website

Problem: Phoenix is getting ready to host the summer Olympics in 2032, in order to do so, we need to convince fans that Phoenix would be the perfect location to host. Solution: Create a website to inform fans of the plan Phoenix has to host the next summer Olympics, using the website in order to obtain signatures from Phoenix locals who agree on this plan.

Lily’s Chocolate Logo and Packaging

Problem: Lily’s Chocolates is in need of a company rebrand to better represent the company values and target audience.

Solution: Created a new logo , colors, and patterns that rep resent the company’s earthiness and the healthy, high quality products.

Vanity Fair Website

Problem: Vanity Fair is in need of a full website refresh to provide subscribers with a better user experience.

Solution: With careful user experience thought and research, the site was recreated in a way that seperates each category and article in a way that is easier to digest and navigate for the user.

Branding Packaging Logo Design

Hot Diggity Dog Food Truck and Branded Items

Problem: Hot Diggity Dog is a new food truck in Phoenix that is need of branding that represents the wide variety of menu itens they sell.

Solution : Created a fun burger logo, pattern, pallette, and branded items inspired by 50’s style diners in order to spark the interest of locals while representing the food menu.

Design for Change Event Website

Problem: The AIGA is in need of a website for the new Design for Change event that will convince viewers to sign up for the event and provide a space to get their tickets. Solution : In order to captivate the audience and convince them to attend the event, designed an informative yet interesting site with welcoming colors and imagery.

The Great Gatsby Book Cover

Problem : F. Scott Fitzgerald is looking for a new look for the cover of the Great Gatsby that captures the main themes of the story.

Solution : Using the themes of secrecy and mystery, designed a dark, mysterious cover with the iconic rolls royce hidden in the shadows of the Valley of Ashes the setting overlooked by the glamour and wealth in the story.

Visual Metaphor Book Cover

Urban Outfitters OOH Advertising

Problem: Urban Outfitters droppped a new line of clothing for the upcoming summer season and are in need of an outdoor ad campaign to get shoppers excited for the new clothing line.

Solution : Created an outdoor campaign that captures summer fun and the unique style of Urban Outfitters clothing.

Large Scale Production Advertising

Kara Price

The Hobbit Book Cover

Problem: J. R. R. Tolkien is looking for a new cover design for The Hobbit that tells a visual story.

Solution : Using elements from the book to give a glimpse into the story.

Kara Price

Infographic Poster

Problem: The new generteion needs to be informed about misinformation online, how to avoid it and avoid spreading it in this age wherea majority of people source their news online.

Solution : Using a poster infographic with fun colors and graphics to captivate the younger audience and inform them of the dngers of misinformation online.

Large Scale Producion

Visual Hierarchy

Zara Annual Report

Problem: Zara is in need of a full annual report to inform shoppers and stakeholders of the company’s performance for the year of 2020.

Solution : Using clean typography, page numbering and organization to create a clean book that is easy to navigate and digest to inform shoppers and stakeholders of Zara’s 2020 year performance and sales.

Recipe Website for Bon Appetit

Problem: Bon Appetit is in need of a website revamp in order to assist Bon Appetit’s target audience in navigating the website and using the recipes.

Solution : Using visual hierarchy with photography, typography, design elements, and headers and footers to make an easity digestible website page.