Leon Yuuta Reilly, Spring 24

YK MISE

Brand Development

Clothing Design

Logo Design

Photography

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

C 2023

Based in Phoenix, Az

Info

Objective: Create a clothing brand from the ground up.

YK MISE is a clothing brand that sells high quality clothing with a mix of both streetwear and lounge wear. Incorporating Asian American styles to encapsulate the creators Asian American upbringing. Although YK MISE sells clothing, they are a hub for anyone who shares an elegant taste for pop-culture. YK MISE speaks in a language that is both confident and relatable, reflecting the intersection of tradition and contemporary cool. The brand’s tone is approachable and authentic, inviting customers to join a community that appreciates cultural richness. Communication is witty, clever, and culturally aware, appealing to a broad audience while staying true to the roots of Asian American heritage. YK MISE communicates not just through fashion but as a cultural conversation, elevating the brand beyond mere clothing to a celebration of identity and style.

Instagram: ykmise.png

YK MISE

PACKAGING

NECK TAG

“I

chose 17 because the 1 was kind of to represent me, and the 7 was to represent God. So everywhere I go, He would be right there with me.”

Jeremy Lin

YK MAGAZINE

Brand Development Magazine Composition

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

C 2023

Based in Phoenix, Az

Info

Objective: Design a multipage print publication (consumer magazine).

YK MISE is a clothing brand that sells high quality clothing with a mix of both streetwear and lounge wear. Incorporating Asian American styles to encapsulate the creators Asian American upbringing. Although YK MISE sells clothing, they are a hub for anyone who shares an elegant taste for popculture. YKMISE is an Asian American clothing brand that focuses on Asian inspired clothes, including a mixture of loungewear and streetwear. The ‘Y’ stands for Yuuta, while the ‘K’ stands for Kai. These are the owners’ middle names who are half Japanese. Mise, pronounced me-seh, means shop in Japanese. Together these two have built a community full of Asian Americans to share their love of clothing and fashion. YK MAGAZINE (YKM) builds off the brand YK MISE. Instead of solely focusing on YK MISE, YK MAGAZINE highlights today’s hottest Japanese streetwear brand in an aesthetic manner.

Back Cover Front Cover

YK MAGAZINE

THE GRAND COLLECTIVE

Album Art Photography

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

Based in Phoenix, Az

Info

Objective: Create a cover for the album “A Breath of Fresh Air” by The Grand Collective.

The Grand Collective, comprised of Grand Canyon University students, breathes life into worship music within the GCU community. Approximately 40 students, faculty members, and alumni collaborate in songwriting and production. To date, they have launched three studio albums, each featuring an average of five songs. The cover must be aesthetically appealing, consistent with Christian branding and values, and effectively meet the desires of the GCU community.

JAE FONTANE

Cover Art Photography

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

Based in Minneapolis, MN

Info

Objective: Create cover art for the song “Last Night” by Jae Fontane.

Jae Fontane is a Korean-American artist from Minnesota. After moving to the United States he quickly fell in love with music and started his career as a sophomore in high school. He uses his emotional melodies and stories to engage his listeners, really letting them into his own world. Whether it’s heartbreak, falling in love, grieving, or celebrating he focuses on self-reflection and mindfulness in his music. Now at the age of 20, he is paving the way for himself and his community as he continues to grow as an artist. The song “Last Night” is reminincing about an argument with a loved one the previous night and looking forward to making it up the next morning.

KOHI FOOD TRUCK

Brand Development

Clothing Design

Logo Design

Product Design

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

Based in Mesa, Az

Info

Objective: Produce a dynamic design to attract attention to KOHI’s food truck.

Coffee in Japanese is pronounced: Kōhī (Kō-hee). Japanese coffee culture blends tradition with the third wave movement. Kissaten, traditional coffee shops, offer a nostalgic ambiance, while modern establishments focus on precision brewing and diverse methods. Attention to design, dessert pairing, and unique vending machines characterize Japan’s rich coffee scene. Kōhī’s unique coffee beans come from Okinawa which is a tropical prefecture of Japan.

The brand exudes a sophisticated and modern yet authentic image. It embraces a sleek aesthetic that reflects urban chic, combined with subtle nods to traditional Japanese design elements.

Employee T-Shirt

PANDA EXPRESS

Photogrpahy

Typography

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

Prototypes*

Info

Objective: Employ unique techniques in typography design to develop a creative advertisement that effectively highlights and promotes the Panda Express’s product.

Students face the task of refraining from utilizing digital fonts and graphics for this assignment. Consequently, the project exclusively allows handmade typographic elements and visuals. Project requirements encompass the creation of the brand’s logo, a compelling call to action, a striking headline, and restricted body copy.