Mariah Salazar Northstar Airline Final Brand Book by GCU College of Arts & Media

N O R T H S T A R

A I R L I N E S

TABLE OF CONTENTS

To those whose have a heart for traveling we hope this ignite a spark in your journey through the midst of the world.

CEO NORTHSTAR AIRLINES

COMPANY POLICY

THE PHILOSOPHY

6-9

DEMOGRAPHIC PLATFORM

12 - 15

BRAND STANDARDS

17 - 23

VISUAL ELEMENTS

24 - 37

APPLICATIONS

38 - 55

“

All travel has its advantages.

If the passenger visits better countries, he may learn to

improve his own. And if fortune carries him to worse, he may learn to enjoy it.”

CEO NORTHSTAR AIRLINES JAMES RODGERS I did a lot of traveling as a child. I was born in Manchester in the United Kingdom and went to a boarding school in Albany, New York in the United States. I was constantly traveling back and forth between the United States and United Kingdom as well as Canada throughout my time in school. One of the things that would always make me sad while flying would to see passengers that were sick and not be attended to or helped in any way. I also often times would see the plane stewardess be r ude to the ones who needed medical care. So over time through many hours of hard work and creating partnerships Northstar Airlines was born. Taking first class to first care and bringing health care to a whole new level. I wanted to create a war m comforting atmosphere for our passengers knowing that we can tend to any of their needs wheather it is medical based or not. I understand that some medical needs do not allow individuals to travel but Northstar Airlines aims to accommodate those needs and give our passengers the best when it comes to their health.

COMPANY POLICY

“Our business success is directly linked to enhancing the well-being of the people and creating meaning not money.”

BRAND FOUNDATION

BRAND FOUNDATION: T he Philosophy T he Fundamentals

“If you think adventure is dangerous try routine it’s leathal.” - James Rodgers OUR PURPOSE

Providing the best and reliable health care for you as well as being able to accomadate your other needs as well.

OUR VISION

To be the most tr usted, most reliable, and most loved airline in the United States and Canada.

OUR VALUES

RESPECT We will honor and value the individuality and diversity of our passangers.

COMPASSION We will strive, ever yday, to see through the eyes of the people who chose to fly with us as well as meet their medicial needs. EXCELLENCE We will demonstrate outstanding customer ser vice, continuously striving to give our passangers the best health care as they travel.

BRAND FOUNDATION: T he Philosophy T he Fundamentals

“I believe that the greatest gift you can give your family besides traveling the world is good health.” - James Rodgers OUR MISSION

These hospitals will help pay fees for passangers who have recieved

Canadians better health care and expand medical resources.

and are still recieving healthcare For passangers who have the health

Ultimately the goal is to not only limit the wait time for

insurances such as UnitedHealth Care, Anthem, and Aetna, will

receiving health care services but to reduce the rate of

receive a 30% discount off of all their flights because of the

deaths in Canada for minor medicial reasons. How this

partnership. We want our passangers to know that not only are

will benefit the American customer is that Northstar has

they getting great benefits but that they are giving to a huge cause,

partnered up with three huge hospitals in the Unit-

therefore providing a better future for individuals who have a

ed States which are New York Presbyterian in New

higher chance of recieving heathcare. We aim to serve by giving back

York,

5% of Northstar’s net income to Canadian charitable organizations

Illinois and Stanford Health Care in Stanford, California.

such as Health Outreach and Patients’ Association of Canada to give

Northwestern

Memorial

Hospital

Chicago,

DEMOGRAPHIC PLATFORM

WE PUT YOUR HEALTH FIRST

WHAT MAKES US UNIQUE?

At Nor thstar, we do things a little differently. Here we care about your health and well being. We have four nurses that are also plane stewardess in ever y plane that are cer tified RN’s and NP’s in order to assist with any medical needs our passangers have.

Before ever y flight our nurses are given theinfor mation of the passangers who have medicial based needs. Our nurses are on round the clock care for all of our passangers. Our people centered culture empowers our employees to create a welcoming and war m envior nment.

WE ARE... HUMAN CARING SMART PERSONABLE HUMOR BOLD

BRAND STANDARDS

BRAND STANDARDS: Log o

LOGO

Say hello to Northstar Airlines! The logo speaks to the

The leaf in the middle represents our roots based out of

fact that we are not only wholesome but that we are

Canada and also our core values as an airline. The logo is

innovators when it comes to healthcare. The intense and

the embodiment of who Northstar is. For this reason, we

thich strokes of the letters and colors establish the sense

ask designers to follow specific hangline both vertical and

of reliability and secruity with our passangers. The lines

horizontal, on which the logo sits upon. This rule must be

creating the circle show that Northstar is a community.

maintained as it suits the design of the logo as a whole.

it embodies the idea that we are apart of something greater.

BRAND STANDARDS: Log o

2 GUIDELINES

The over all width of the log o must not exceed 9.5 CM Their should be a space of 0.5 CM for the log o to have some breathing space The spacing between the letters and the circle must be exactly at 2.5 CM

IMPROPER USAGES OF THE LOGO

Listed above are a few examples of unacceptable uses of the log o. Do not take away the integ rity of the Nor thstar Airlines brand by rotating, thicking the strokes, squishing, or distor ting it in any way that devalues the log o.

BRAND STANDARDS: Colours

33%

Approx ratio

RGB

140, 25, 28

CMYK 27%, 100%, 100%, 30% Hex

#8c191c

33%

BRAND STANDARDS: Typog raphy

Garamond Regular A B C D E F G H I JKLMNOPQR STUVWXWZ abcdef ghi j kl m n o p q r stuvwxyz 1234567890

Approx ratio

RGB

46, 62, 80

CMYK 84%, 69%, 47% 39% Hex

#2e3e50

34%

Italic A B C D E F G H I JKLMNOPQR STUVWXWZ abcdef ghi j kl m n o p q r stuvwxyz 1234567890

Approx ratio

RGB

46, 62, 80

CMYK 84%, 69%, 47% 39% Hex

#2e3e50

Bold A B C D E F G H I JKLMNOPQR STUVWXWZ abcdef ghi j kl m n o p q r stuvwxyz 1234567890

VISIUAL ELEMENTS

VISUAL ELEMENTS: Employee Unifor m

VISUAL ELEMENTS: Boarding Pass

NORTHSTAR AIRLINES CHELSEA NICOLES

VISUAL ELEMENTS: Stationar y

BOARDING PASS

FLIGHT: 1452AG GATE: 8A

FLIGHT: 1452AG GATE: 8A DATE: TIME:

NSA

CHELSEA NICOLES

DATE: TIME:

26 NOV 06:30 AM

26 OCT 06:30 AM

FROM: SAN FRANCISCO TORONTO TO:

CLASS: BUSINESS SEAT: 1B

We would love to hear from you! Kindly leave your pass behind upon landing or simply drop it by at our airline feedback dropbox at the airport. Was comfortable? Wasthe theflight ight comfortable? Were satisfied the boarding service? Wereyou you satise with d with the board servce?

Wasthe thefood food to your liking? Was to your liking?

Didyou youenjoy enjoy overall experience? Did thethe overall experience? Have anymore to say?

VISUAL ELEMENTS: Coffee Cup

VISUAL ELEMENTS: Bag of Almonds

VISUAL ELEMENTS: Pin

VISUAL ELEMENTS: Air plane

VISUAL ELEMENTS Air place

VISUAL ELEMENTS: Adver tising - Air por t

APPLICATIONS

APPLICATIONS: Blog Post

APPLICATIONS: Blog Post Mockup

APPLICATIONS: Newsletter

APPLICATIONS: Newsletter Mockup

APPLICATIONS: Inter nal Email

APPLICATIONS: Inter nal Email Mockup

APPLICATIONS: Landing Pag e

APPLICATIONS: Landing Pag e Mockup

APPLICATIONS: Spotify Commercial

APPLICATIONS: Spotify Commercial Mockup

APPLICATIONS: Pinterest Pin

APPLICATIONS: Pinterest Pin Mockup

APPLICATIONS: Mobile App

MOBILE APP

APPLICATIONS: Mobile App

The Nor thstar Airlines app encompasses all the necessities needed for when it comes to traveling. We wanted to make things as easy as possible when it came to checking in, finding your gate, etc. One of our best features for our passangers is to be able communicate with our nurses on and off the flights for any medicial needs.

APPLICATIONS: Mobile App