HANOI VIETNAMESE
NOODLE EATERY
Hanoi Vietnamese Noodle Eatery is a business casual carry-out restaurant with authentic Vietnamese food in the humble city of Cincinnati, Ohio. Established by immigrants in 1976 and passed down through generations, it is known for its authenticity and class to locals. Facing problems of far fewer customers in the colder months and on the weekends, they needed a complete website redesign.
THE HOBBIT BOOK COVER
Inspired by the classic book cover design by John Ronald Reuel Tolken, I took on the adventurous task of redesigning the iconic book, The Hobbit. The story spotlights the home-loving unambitious hobbit named Bilbo Baggins, who is suddenly thrown into what turns out to be the biggest adventure of his life.
HOT DIGGITY DOG REBRAND
A local American food truck required a complete rebrand, including a new logo, food packaging, and a food truck wrap. The client was unhappy with their previous logo because it was all typographic. I took on this challenge by exploring every possible option - sketching 100 thumbnails and designing 50 logos to find the strongest viable option.
DIVINE CHOCOLATE BAR PACKAGING
Divine is a chocolate company created to end exploitation in the cocoa industry and create a world where farmers prosper. I was tasked with redesigning three of their organic dark chocolate bars. This included tracing the original size of the bar to replicate and creating all of the print-ready files, including the extra processes of embossing, foiling, and varnishing.
INFOGRAPHIC POSTER
Split into three categories: water, land, and air, this infographic lays out every way our earth is affected. So, how does meat really affect the planet?
THE HANGOVER FILM POSTER
In the fall of 2022, I was assigned creative director for this project and also was the leading graphic designer.
This project was in collaboration with Beth Kaarlela, Noah Shon, and Brooke Ingram.
STUDENTSVOTE.ORG
College students have power in their vote and voice, which is exactly the message students.org needed to portray in this campaign. With bright, bold colors, hand-written typography, and copywriting that really makes you think, I was determined to spread the knowledge and power of voting. Through various forms of print and digital design, studentsvote.org makes the voting process more straightforward than ever!
GRAND CANYON UNIVERSITY
HONORS COLLEGE
From the spring of 2022 to the spring of 2023, I was honored to be an intern graphic designer for the Grand Canyon University Honors College. This position consisted of many duties, mainly running two Honors Society pages, National Society of Collegiate Scholars and Alpha Chi National Honors Society. I also assisted in designing posters, flyers, brochures, programs, stickers, signs, and logos.
UBER
Uber revolutionized the function of ride-hailing services and taxis, and now they needed a complete campaign to push their new advertising approach. The main goal of this print and social media campaign was to use effective copywriting to show viewers that when you ride with Uber, you are free to go about life.
PAPAGO HIVE HONEY
Papago Hive Honey, a Phoenix-based company, needs rebranded honey jar packaging. Their branding needed to reflect their AZ pride and local ingredient sourcing. This project included a new logo and label rebranding for three flavors of honey: plain, cinnamon roll, and orange blossom.
This project also consisted of two magazine ads, a presentation design, and a trade show booth with swag.
VALLEY METRO
More than 19 million people visited Phoenix in 2019, yet the public transportation system needed to be improved. I was tasked with giving Valley Metro a complete redesign. With a new landing page, logo, and destination route, visitors would save money, reduce emissions, and cut-down commute time.
design@zeelysawyer.com 970.317.0711 zeelysawyer.com
