Taylor Seifen, Spring 23

Rumble Root Beer

BRANDING | PACKAGE DESIGN

Rumble is a sustainable root beer company based in the Southwest region of the U.S. I wanted to highlight their origin with a rustic, Western feel paired with a playful and unique color palette.

AI PS

RUMBLE ROOT BEER

Disco Daisy

BRANDING

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Vans US Open

In this project, I chose to redesign the Vans US Open Surf Competition website and logo. With a playful and illustrative style, this design reaches it’s target audience of surfers and beach lovers.

Downtown Bites

Downtown Bites is a late night food truck concept located in Downtown Phoenix. I created a design that represents the late night fast food feel, but elevated it to fit the unique and artistic target market that lives in Phoenix.

The Hobbit

For this project, I was tasked with the job of redesigning a cover for the well-known book, The Hobbit. With a geometric, illustrative style, the cover captures the interest of the reader and highlights what the book is all about.

Markets

For the past few years, I have had the amazing opportunity of selling greeting cards, stickers prints, tote bags and more on Etsy, in boutiques, and at local markets. It has been an incredible opportunity to meet people and share the art that I am so passionate about with others.

AI PS

Chocolate Bar

I chose to redesign the Trader Joe’s logo along with a variety of their chocolate bars. I chose to go with a clean, yet playful and colorful approach that will intrigue the customer to pick it off the shelf.

Interior Design

WEBSITE REDESIGN

For this project, I chose to redesign the Interior Design media website. I wanted to create a design that speaks to the designer and highlights the beautiful photography in a simple, yet unique way.

AI PS ID