Mackensi Vasconcellos, Fall 2023

that “invades” a new location each year. For its upcoming event in New York City, the design objective was to blend vintage punk elements with a reinterpretation of iconic symbols within the city.

For the classic novel ‘1984’ by George Orwell, a book jacket concept was developed to convey the strong themes of governmental authority and control through a typographic visual metaphor.

BOOK JACKET DESIGN

Gatsby chocolate

PRODUCT PACKAGING

The Gatsby chocolate brand was reinvented as a luxurious Art Deco-inspired company. By incorporating embossing and gold foiling techniques, the design authentically reflects the brand’s identity and theme. The ‘key’ ingredient of edible gold leaf elevates the company, creating a rich and indulgent experience.

the GR an D collective

ALBUM ARTWORK & PROMOTIONAL MATERIALS

GCU’s worship arts band, The Grand Collective, partnered with graphic design students to create album artwork for their project ‘Fully Known’. Alongside the album cover, I created promotional materials for the release event, ensuring a cohesive visual identity tailored to their specific audience.

Pa Pa G o hive honey

PRODUCT PACKAGING

Papago Hive Honey, a family-owned brand that sources its ingredients from Native American Reservations in Arizona was in need of a rebrand. The goal was to create distinguishable branding that proudly conveys the essence of “Arizona Pride” by integrating Native American symbolism that varies according to the flavor.